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That’s Ratatouille, he is a rat, he cooks, he wants to be a chef. But what really matters is what Disney wants from Ratatouille? And the answer is your money. So they are doing a different kind of marketing. Forget about kids' toys, they are going after you. Julia Boorstin is "on the money's" live in Los Angles. Julia?

Marisa, Disney is opening its big Pixar film of the year Ratatouille on 3,500 screens tomorrow. The story of a rat cooking in a fancy French restaurant actually makes more sense than you think.

Ratatouille’s original story sticks out in a summer crowded with sequels.

I can’t cook, can I? But you, you can.

And pixar's animation continues to amaze.

It’s incredibly high quality, great story telling. It's made for kids and for families. The hope is it's part of family entertainment which is the whole market of Disney's brands.

Disney’s and Pixar's brands from Pirates to Toy Story are known for huge consumer product potential. But Ratatouille’s Remy, the rat chef, may be at a disadvantage in that department. There is tough competition this summer from a crowd of other kid-friendly movies, Transformers, Harry Potter, Shrek and others. And rat dolls may not have the appeal of Pixar’s Toy Story fair.

Some of our consumer product people are nervous that it’s easy to sell cars to American kids, maybe harder to, for, you know to imagine children like cutting up with our French rat. So Disney is taking a different approach, targeting / adults. With kitchen and cooking ware both at mass retailers and luxury kitchenware chain Sur La Table. Taking its consumer products in a new direction, for the first time, it is selling fine wine and cheese at Costco. Ratatouille shard named Burgundy, a pet project of Pixar chief, John Lasseter, who owns a nap of veneered.

It’s a very logical extension, and I think maybe in our growth of the fact it is / very crowded at the Toy Isle. And maybe we had to come up some creative ways to lavish franchise.

And what of the movie’s performance? Some analyst say they expect it to underperform Cars by 10 to 15 percent. And if it does?

Even if Ratatouille underperforms Cars, and let’s say it does, and I think the estimates we have are in the 200-million-dollar range at the box office domestically, and maybe another 200 overseas. You are still gonna make, you know, maybe 250 million dollars, or 300 million dollars in ultimate profit.

Because the expectations are so low for products, like this Ratatouille wine and cheese, there is some room for some upside surprise in how well they perform. Lisa, I think these are actually pretty cute, don’t you think?

Absolutely, I know you are gonna tell us how that wine is as well. Thanks a lot, Julia.

The cheese is good.
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That’s Ratatouille, he is a rat, he cooks, he wants to be a chef. But what really matters is what Disney wants from Ratatouille? / The answer is your money. So they are doing a different kind of marketing. Forget about kids' toys, they are going after you. Julia Boorstin is "On The Money/" live in Los Angeles. Julia?

Melissa, Disney is opening its big Pixar film of the year Ratatouille on 3,500 screens tomorrow. The story of a rat cooking in a fancy French restaurant actually makes more sense than you'd think.

Ratatouille’s original story sticks out in a summer crowded with sequels.

I can’t cook, can I? But you, you can.

And pixar's animation continues to amaze.

It’s incredibly high quality, great storytelling. It's made for kids and for families. The hope is it's part of family entertainment which is the whole market of Disney's brands.

Disney’s and Pixar's brands from Pirates to Toy Story are known for huge consumer product potential. But Ratatouille’s Remy, the rat chef, may be at a disadvantage in that department. There is tough competition this summer from a crowd of other kid-friendly movies, Transformers, Harry Potter, Shrek and others. And rat dolls may not have the appeal of Pixar’s Toy Story fair.

Some of our consumer product people are nervous that it’s easy to sell cars to American kids, maybe harder to, for, you know to imagine children at night cutting up with our French rat. So Disney is taking a different approach, targeting / adults. With kitchen and cooking ware both at mass retailers and luxury kitchenware chain Sur La Table. Taking its consumer products in a new direction, for the first time, it is selling fine wine and cheese at Costco. Ratatouille shard named Burgundy, a pet project of Pixar chief, John Lasseter, who owns a nap of vineyard.

It’s a very logical extension, and I think maybe in our growth of the fact it is / very crowded at the Toy Isle. And maybe we had to come up some creative ways to lavish franchise.

And what of the movie’s performance? Some analysts say they expect it to underperform Cars by 10 to 15 percent. And if it does?

Even if Ratatouille underperforms Cars, and let’s say it does, and I think the estimates we have are in the 200-million-dollar range at the box office domestically, and maybe another 200 overseas. You are still gonna make, you know, maybe 250 million dollars, or 300 million dollars in ultimate profit.

Because the expectations are so low for products, like this Ratatouille wine and cheese, there is some room for some upside surprise in how well they perform. Melissa, I think these are actually pretty cute, don’t you think?

Absolutely, I know you are gonna tell us how that wine is as well. Thanks a lot, Julia.

The cheese is good.
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homework

That's Rat T., he is a rat, he cooks, he wants to be a chef. But what really matters is what Disney wants from Rat T.? The answer is your money. So they are doing a different kind of marketing. Forget about kids' toys, they are going after you. J.B. is "On The Money" live in Los Angeles. Julia?

Melissa, Disney is opening its big Pixar film of the year Rat T on 3,500 screens tomorrow. The story of a rat cooking in a fancy * actually makes more sense than you think.

Rat T is original story sticks out in a summer crowded with *.

I can't cook, can I? But you, you can.

And Pixar's animation continues to amaze.

It's incredibly high quality, great story telling. It's made for kids and for families. The hope is it's part of family entertainment which is the whole market of Disney's brands.

Disney's and Pixar's brands from Pirates to Toy Story are known for huge consumer product potential. But Rat T is *, the rat chef, may be at a disadvantage in that department. There is tough competition this summer from a crowd of other kid-friendly movies, Transformers, Harry Potter, Shrek and others. And rat dolls may not have the appeal of Pixar's Toy Story fair.

Some * product people are nervous that it's easy to sell cars to American kids, maybe harder to, you know to imagine children at night cutting up with our French rat. So Disney is taking a different approach, targeting adults. With kitchen and cooking ware both at mass retailers and luxury kitchenware chain *. Taking its consumer products in a new direction, for the first time, it is selling fine wine and cheese at Costco. Rat T * named B., a pet project of Pixar chief, John Lasseter, who owns a nap of *.

It's a very logical extension, and I think maybe in our growth of the fact it is very crowded at the Toy Isle. And maybe we had to come up some creative ways to *.

And what of the movie's performance? Some analysts say they expect it to underperform Cars by 10 to 15 percent. And if it does?

Even if Rat T underperforms Cars, and let's say it does, and I think the estimates we have are in the 200-million-dollar range at the box office domestically, and maybe another 200 overseas. You are still gonna make, you know, maybe 250 million dollars, or 300 million dollars in ultimate profit.

Because the expectations are so low for * this Rat T wine and cheese, there is some room for some upside surprise in how well they perform. Melissa, I think these are actually pretty cute, don't you think?

Absolutely, I know you are gonna tell us how that wine is as well. Thanks a lot, Julia.

The cheese is good.
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Homework ph34r.gif

That’s Ratatouille, he is a rat, he cooks, he wants to be a chef. But what really matters is what Disney wants from Ratatouille? The answer is your money. So they are doing a different kind of marketing. Forget about kids' toys, they are going after you. Julia Boorstin is "On The Money" live in Los Angeles. Julia?

Melissa, Disney is opening its big Pixar film of the year Ratatouille on 3,500 screens tomorrow. The story of a rat cooking in a fancy French restaurant actually makes more sense than you'd think.

Ratatouille’s original story sticks out in a summer crowded with sequels.

I can’t cook, can I? But you, you can.

And pixar's animation continues to amaze.

It’s incredibly high quality, great storytelling. It's made for kids and for families. The hope is it's part of family entertainment which is the whole market of Disney's brands.

Disney’s and Pixar's brands from Pirates to Toy Story are known for huge consumer product potential. But Ratatouille’s Remy, the rat chef, may be at a disadvantage in that department. There is tough competition this summer from a crowd of other kid-friendly movies, Transformers, Harry Potter, Shrek and others. And rat dolls may not have the appeal of Pixar’s Toy Story fair.

Some of our consumer product people are nervous that it’s easy to sell cars to American kids, maybe harder to, for, you know to imagine children at night cutting up with our French rat. So Disney is taking a different approach, targeting adults. With kitchen and cooking ware both at mass retailers and luxury kitchenware chain Sur La Table. Taking its consumer products in a new direction, for the first time, it is selling fine wine and cheese at Costco. Ratatouille shard named Burgundy, a pet project of Pixar chief, John Lasseter, who owns a nap of vineyard.

It’s a very logical extension, and I think maybe in our growth of the fact it is very crowded at the Toy Isle. And maybe we had to come up some creative ways to lavish franchise.

And what of the movie’s performance? Some analysts say they expect it to underperform Cars by 10 to 15 percent. And if it does?

Even if Ratatouille underperforms Cars, and let’s say it does, and I think the estimates we have are in the 200-million-dollar range at the box office domestically, and maybe another 200 overseas. You are still gonna make, you know, maybe 250 million dollars, or 300 million dollars in ultimate profit.

Because the expectations are so low for products, like this Ratatouille wine and cheese, there is some room for some upside surprise in how well they perform. Melissa, I think these are actually pretty cute, don’t you think?

Absolutely, I know you are gonna tell us how that wine is as well. Thanks a lot, Julia.

The cheese is good.
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Homework(revised) tongue.gif

That’s Ratatouille. He's a rat. He cooks. he wants to be a chef. but what really matters is what Disney want from Ratatouille, the answer is your money. So they're doing a different kind of marketing, forget about kids' toys, they're going after you. Julia Boorstin is 'on the money' live in Los Angeles. Julia?

Melissa, Disney is opening its big pixar film of the year ratatouille on 3500 screens tomorrow. The story of a rat cooking in a fancy French restaurant actually makes more sense than you think.

Ratatouille, the original story sticks out in the summer crowded with sequels.

I can't cook. Can i? but you, you can.

And pixar's animation continues to amaze.

It's incredibly high quality, great storytelling. It's made for kids and for families. The hope is it's part of the family's entertainment, which is the whole market of Disney's brands.

Disney's and pixar's brands, from pirates to toy story are known for huge consumer product potential. But the ratatouille's remy, the rat chef, maybe at a disadvantage in that department. There's tough competition this summer from the crowd of other kid friendly movies, transformers, Harry poter, Shrek and others. And rat dolls may not have appeal of Pixar's toy story fair.

Some of our consumer product people are nervous that it's easy to sell cars to American kids, maybe harder to, you know ,imagine children at night cutting up with a french rat.

So disney's taking a different approach, targeting adults. With kitchen and cookingware both at mass retailers and luxury kitchenware chain Sur La Table . Taking its consumer products in the new direction for the first time, it's selling fine wine and cheese at Costco, ratatouille shard named Burgundy, a pet project of Pixar chief, John L, who owns a nap of vineyard.

It's a very logical extension, and i think maybe in our growth of the fact. it is very crowded at the Toy Isle. And maybe we had to come up with some creative ways to lavish franchise.

And what of the movie's performance? Some analysts say they expect it to underperform cars by 10 to 15%. And if it does,
even if ratatouille underperforms cars, and let's see it does. I think that ,the estimate we have are in the 200million dollar ranges at the box office domestically, and maybe other 200 overseas. You're still gonna make, you know maybe 250 million dollars, 300 million dollars, you know, in ultimate profit.

Because the executions are so low for products like ratatouille wine and cheese. There is some room for some upside surprise in how well they performe. Lessie, i think these are actullay pretty cute. Dont you think.

Absloutely, i know you're gonna tell us how that wine is as well. Thanks lot Julie.

The cheese is good.



PS: Market opportunity is unlimited. The key is being creative.
Love is giving someone the ability to hurt you but trusting them not to...
第一次来。。。
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胖胖的毛毛虫也许还很不起眼,但只要充满希望地努力成长,不怕困难,总有一天会变成美丽的蝴蝶,在阳光下闪亮亮地飞舞,找到自己的幸福。。。

Homework

That's right: He is a rat. He cooks. He wants to be a chef. Or what really matters is what Disney wants from Ratatouille and the answer is your money. So they are doing a different kind of marketing. Forget about kids, toys, they are going after you. Jolly Boson is on the money line in Los Angels. Julia. Monus Disney is opening its biggest piece of film of the year, Ratatouille, on 3500 screens tomorrow. The story of rat cooking and fancy French restaurant actually makes more sense than you think.

 

Ratatouille the original story sticks out in the summer crowd of the Sigo. "I can't cook. Can? But you, you can." And picks up animation continues to May. It's probably high quality, great story-telling. It's made for kids and for families. The hope is part of the family entertainment, which the hallmark of Disney in France.

 

Disney is picking our brands from Pirates to Touille story are known for huge consumer product potential, but Ratatouille, the Rami, the red chef may be at disadvantage in that department. There is tough competition in summer from a crowd of other kid-friendly movies: Transformers, Harry Potter, shrinking to others. And red dolls may not have the appeal of picks up our toys story fair.

 

Some of control product people are nervous that it's easy to sell cars to American kids, may be harder to, you know to imagine children at night coming up with a French rat. So Disney is taking a different approach, targeting adults. With kitchen in cooking ware both at mass retailers and luxury kitchenware change through the table let, taking its consumer products in a new direction for the first time in selling fine wine and cheese at Casco. Ratatouille share name Burgendy, a pet project of picks our chief, John Lasseter, who owns a lap vineyard.

 

“It's a very logical extension and I think may be an outgrowth of the fact is very credit of the toy. May they have come up with some creative ways to liverish franchise.” And what was the movie’s performance? Some analysts say they expected to under perform cars by 10 to 15 percent. And if it does, “Even if Ratatouille underperforms cars , and let's say it does, I think the estimates we have in the 200-million-dollar range at the box up domestically, may be another 200 overseas. He is still gonna make, you know may be 250 million dollars, 300 million dollars, you know, to make profit.”

 

Because the expectations are so over like products like this Ratatouille wine in cheese, there is a room for some of the prize on how well they perform. Listen, I think this is actually pretty cute. Don't you think?

 

Absolutely, I know you are gonna tell us the how the wine is as well. Thanks a lot, Julia. The cheese is good, but it's a surprise how well they perform.

天下本无事,庸人自扰之。
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