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[豆知识] 【整理】2011-04-17&04-23 物品的故事(3/5)

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[Homework]   Bits of knowledge: the story of stuff    20110417

Well, it moves here, for distribution. Now distribution means selling all the toxic contaminated junk as quickly as possile. The goal here is to keep the prices down, keep the people buying, and keep the invertory moving. How do they keep the prices down? Well, they don't pay the store workers very much, they skip on health insurance every time they can. It is all about externalizing the costs, what that means is the real cost of making stuff uncaptured in the price.  In other words, we aren't paying for the stuff we buy. I was thinking about it other day. I was walking to work and I want to listen to the news, so I pop into a radio shack to buy a radio, I found this cute little green radio for 4 dollars 99 cents, I was standing in the line to buy this thing, and I was thinking how could 4 dollars and 99 cents possibly captured the cost of making this radio in getting it into my hands.

The medal was probably mined in South Africa, the patrol was probably during in Iraq, and plastic was probably produced in China, maybe the whole thing was assembly by some 15 year old * in Mexico. 4 dollars and 99 cents won't even pay the rent for the share space occupied until I come along, let alone part of the stuff get salary who help me to pick it out, or the multiple ocean cruises and track rights pieces of this radio went down. That is how I realized I didn't pay for the radio, so who did pay? Well, these people paid with the loss of their natural resources space. These people paid for the loss of their clear air, with increasing of * and cancer rates, Kids in the Congo paid with their future, 30% of the kids in part of the Congo have dropped to school to mine *. A metal we need for a cheap and disposable electrolics, these people even paid for having to cover their own health insurance. All along the system, people pitch in, so I could get this radio for 4 dollara and 99 cents, and none of these contributions are recorded in any accounts book, that is what I mean by the company only externalize the true cost of the production.

And that bring this to the golden era of consumption. This is the heart of the system. The engine that drives it, it is so important that protecting this era has become the top priority for both of these guys. That is why after 911 when our country was in shock, president Bush could suggest any number of proper things, to grieve, to pray, to hope, no, he said to shop. To shop? We have become a nation of consumers. Our primary identity has become that thing of consumers. Not mothers, teachers, farmers, but consumers. The primary way that our values is measured and demonstrated is by how much we can contributed to this era. How much we consume and do we? We shop and shop and shop, keep the materials flowing and flow they do. Guess what percentage of total materials flow through this system, is still in productive or use 6 month after the date of sell in north America. 15%? 20%? No, 1%, one, in other words, 99% of the stuff we have among the process tranfer the 99% of the stuff we run to the syetem, is trash within six month.

Now how can we run a planet with that level of material through put? It wasn't always like this, the average of US person now consumes twice as much as they did 50 years ago. Ask your grandmother, in her days, stewardship and resourcefulness and * were valued, so how do this happen? Well, it did't just happen, it was designed, shortly after World War II, these guys were figuring out how do run pump the ecomomy, retailing analyst Rictor Elbow acculated this solution that become the norm of the whole system, he said, our enormous productive ecomomy demands we make consumption way of life. That we can convert the buying of the use of the good into richers, that we will seek our spiritual satisfaction,  our ego satisfaction in consumption, we need things consumed, burned up, replaced and diacarded at an ever accerating rate.
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