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[文化博览] 【整理】2011-08-17 虚拟革命 免费的代价 The Cost of Free —8

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[文化博览] 【整理】2011-08-17 虚拟革命 免费的代价 The Cost of Free —8

 

 

虚拟革命 免费的代价  | The Virtual Revolution


    一个沉默的故事,一场无声的革命。影响了地球上的每个人。网络发明后,20多年过去了。我们一起探讨网络带来的深远影响——无论好坏,数字革命是如何改变了人类的生活呢?记者兼大学教师Aleks Krotoski博士走访全球,研究网络改变一切的意义,包括我们如何学习、购物、投票、交友等等。目前全球有四分之一的人上网,一起探讨当世界剩下的四分之三的人将要上网时,我们的网络又为他们准备了什么呢?互联网是免费的,但是有代价的!本期节目就google为例,为你揭示天下没有免费的午餐。而类似亚马逊网站的推荐引擎,可以建立用户数据库,那么,个人隐私是否受侵害呢?

  

   20多年前,英国人蒂姆·博纳斯李发明了互联网。“只是因为我自己需要”他对BBC说。从那时起世界不再是以前的世界。这20年在世界历史上转瞬即逝,但全球互联网却在这20年间高速发展。网络改变了全世界的社会组织形式。社会上越来越多的部门,以爆炸性的速度并通过各种形式与网络联系在一起。

 

In the third programme of the series, Aleks gives the lowdown on how, for better and for worse, commerce has colonised the web - and reveals how web users are paying for what appear to be 'free' sites and services in hidden ways. Joined by some of the most influential business leaders of today's web, including Jeff Bezos (CEO of Amazon), Eric Schmidt (CEO of Google), Chad Hurley (CEO of YouTube), Bill Gates, Martha Lane Fox and Reed Hastings (CEO of Netflix), Aleks traces how business, with varying degrees of success, has attempted to make money on the web. She tells the inside story of the gold rush years of the dotcom bubble and reveals how retailers such as Amazon learned the lessons. She also charts how, out of the ashes, Google forged the business model that has come to dominate today's web, offering a plethora of highly attractive, overtly free web services, including search, maps and video, that are in fact funded through a sophisticated and highly lucrative advertising system which trades on what we users look for. Aleks explores how web advertising is evolving further to become more targeted and relevant to individual consumers. Recommendation engines, pioneered by retailers such as Amazon, are also breaking down the barriers between commerce and consumer by marketing future purchases to us based on our previous choices. On the surface, the web appears to have brought about a revolution in convenience. But, as companies start to build up databases on our online habits and preferences, Aleks questions what this may mean for our notions of privacy and personal space in the 21st century.

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kinglimk在 整理的参考文本:
It's even challenging the biggest computer of all, Microsoft, with a browser and operating system to rival Windows. And unlike Microsoft, what makes Google so unique and so special is that they have become one of the richest and most powerful companies in the world,by giving away almost everything that they offer to us consumers for free. To understand what appears to be a paradox. We need to peer behind the screens into the world that Google has built.

This is the beating heart of Google. At data centers like this, Google stores information about the web and what we search for. In the last quarter of 2009, Google made over $200 every second from the transactions that pass through data centers like this. Its net profit for the year was $6.5billion. And that money comes from advertising, tailored around information that we give Google. Every time we use Google, we help them make money.

I've come to meet the editor of Wired Magazine, Silicon Valley's Bible. He's charted the rise and rise of Google.

One could definitely argue that Google is our advertising company AIM, lots of people do search. We can argue the Google's search is not significantly better or worse than Microsoft's, AOL's or anybody else's. But,its hold over advertising is unmatched.

Why do you think the Google business model has worked?

The Google business model is genius. All of the things itdoes calendar, mail, maps, photo management all that sort of stuff both can begiven away for free because the cost of delivering that digital service to youis so low and increases your attachment to Google. And it will make money from you someday. And whether it makes money when you go to search, it runs ads there whether it makes money because it's putting ads against other third party content you are using. If you have a critical mass of people using Google as asearch engine, and you know the largest pool of ads against which to run against these search terms. You are able to match them better. And if you can match them better, advertisers are inclined to use you more and becomes a sortof self-reinforcing, a positive feedback route. What Google does it has is notso much a monopoly on search. Its switching costs of search are pretty, youknow, one click away. What it has is the beginning of a monopoly over Internet advertising.

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In the third programme of the series, Aleks gives the lowdown on how, for better and for worse, commerce has colonised the web - and reveals how web users are paying for what appear to be 'free' sites and services in hidden ways. Joined by some of the most influential business leaders of today's web, including Jeff Bezos (CEO of Amazon), Eric Schmidt (CEO of Google), Chad Hurley (CEO of YouTube), Bill Gates, Martha Lane Fox and Reed Hastings (CEO of Netflix), Aleks traces how business, with varying degrees of success, has attempted to make money on the web. She tells the inside story of the gold rush years of the dotcom bubble and reveals how retailers such as Amazon learned the lessons. She also charts how, out of the ashes, Google forged the business model that has come to dominate today's web, offering a plethora of highly attractive, overtly free web services, including search, maps and video, that are in fact funded through a sophisticated and highly lucrative advertising system which trades on what we users look for. Aleks explores how web advertising is evolving further to become more targeted and relevant to individual consumers. Recommendation engines, pioneered by retailers such as Amazon, are also breaking down the barriers between commerce and consumer by marketing future purchases to us based on our previous choices. On the surface, the web appears to have brought about a revolution in convenience. But, as companies start to build up databases on our online habits and preferences, Aleks questions what this may mean for our notions of privacy and personal space in the 21st century.
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It's even challenging the biggest computer of all, Microsoft, with a browser and operating system to rival Windows. And unlike Microsoft, what makes Google so unique and so special is they have become one of the richest and most powerful companies in the world, by giving away almost everything they offer to us consumers for free. To understand what appears to be a paradox. We need to peer behind the screens into the world that Google has built.
This is the beating heart of Google. At data centers like this, Google stores information about the web and what we search for. In the last quarter of 2009, Google made over $200 every second from the transactions that pass through data centers like this. Its net profit for the year was $6.5 billion. And that money comes from advertising, tailored around information that we give Google. Every time we use Google, we help them make money.
I've come to meet the editor of Wired Magazine, Silicon Valley's Bible. He's charted the rise and rise of Google.
One could definitely argue that Google is our advertising company AIM, lots of people do search. We can argue the Google's search is not significantly better or worse than Microsoft's, AOL's or anybody else's. But, its hold over advertising is unmatched.
Why do you think the Google business model has worked?
The Google business model is genius. All of the things it does calendar, mail, maps, photo management all that sort of stuff both can be given away for free because the cost of delivering that digital service to you is so low and increases your attachment to Google. And it will make money from you someday. And whether it makes money when you go to search, it runs ads there whether it makes money because it's putting ads against other third party content you are using. If you have a critical mass of people using Google as a search engine, and you know the largest pool of ads against which to run against these search terms. You are able to match them better. And if you can match them better, advertisers are inclined to use you more and becomes a sort of self-reinforcing, a positive feedback route. What Google does it has is not so much a monopoly on search. Its switching costs of search are pretty, you know, one click away. What it has is the beginning of a monopoly over Internet advertising.
1

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  • kinglimk

智乱天下 武逆乾坤
实现无障碍英语沟通

[Homework]2011-08-17 虚拟革命 免费的代价 The Cost of Free —8

本帖最后由 shihongmei2828 于 2011-8-17 18:03 编辑

It's even challenging the biggest computer company of all, Microsoft with a browser and operating system to rival Windows. And unlike Microsoft, what makes Google so unique and special is they have become one of the richest and most powerful companies in the world by giving away almost everything that they offer to us consumers for free. To understand what appears to be a paradox, we need to peer behind the screens into the world that Google has built.
This is the beating heart of Google. At data centres like this, Google stores information about the web and what we search for. In the last quarter of 2009, Google made over $200 every second from the transactions that pass through data centres like this. Its net profits for the year were 6.5 billion. And that money comes from advertising, tailored around information that we give Google. Every time we use Google, we help them make money.
I've come to meet the Editor of Wired Magazine - Silicon Valley's bible. He has charted the rise and rise of Google. One could definitely argue that Google is an advertising company. You know, lots of people do search. We can argue the Google's search is not significantly better or worse than Microsoft's, AOL's or anybody else's, huh, but its hold over advertising is unmatched.
Why do you think the Google business model has worked?
The Google business model is genius. All of the things it does, calendar, mail, maps, photo management, all that sort of stuff. Both can be given away for free, because the cost of delivering that digital service to you is so low and increases your attachment to Google. And it will make money from you some day and whether it makes money when you go to search, and it runs ads there, whether it makes money because it's putting ads against other third party content that you're using. If you have a critical mass of people using Google as a search engine, and you know, the largest pool of ads against which to run against these search terms, you're able to match them better. And if you can match them better, advertisers are inclined to use you more and this becomes a sort of self-reinforcing, a positive feedback route. What Google does it has is not so such a monopoly on search, its switching costs of search are pretty, you know, one click away. What it has is the beginnings of a monopoly over.

This post was generated by put listening repetition system,  Check the original dictation thread!
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  • kinglimk

口译专员推荐—>口译训练软件IPTAM口译通
HW
It's even challenging the biggest computer company of all, Microsoft with browser and operating system to revel windows. Unlike Microsoft what makes Goolge so unique and so special is that they have become one of the richest and the most powerful companies in the world by giving away almost everything that they offer to ask consumers for free. To understand what appears to be  be a paradox, we need to appear behind the screens into the world that Google's built.

This is the beating heart of Google. A data center like this, Google  stores information about the web and what we search for. In the last quarter of 2009, Google made over 200 dollars every second from the transactions that passed the data centers like this. Its net profits for the year was 6.5 billion dollars and that money comes from advertising, tailored around information tha twe give Google. Every time we use Google, we help them make money.

I've come to meet the editor of  Wired Magazine, Silicon Valley's bible. It's // the rise and rise of Google.

One could definitely argue it that Google is our advertising company's, you know, lots of people do search. We can't argue that Google's searches is not simply better or worse than Microsoft's, or ALO's or anybody else's. But its hold of  advertising is unmatched.

Why do you think that Google's business model works"

The Google's business model is genius. All of the things it does calender, mail, maps, photo management, all the sort of stuff, all can be given away for free because it cause delivering that digital service to use is so low and increases your attachment to Google. And it will make money form you someday. And whether it makes money when you go to search, it runs ass there where they make money because it's putting ads against other third party // you are using. If you have a critical mass od people of using Googel's search engine and, and you know, the largest pools of ads against which surround to get the search terms. You are able to match them better. And if you can match them better  after they incline to use you more becomes a sort of self-reinforcing, a positive feedback route. What Google doses have is not so much a monopoly on search. The switching costs of search are pretty, you know , one click away. What it has is the beginning of monopoly over Internet advertising.
1

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  • kinglimk

HW
It's even challenging the biggest computer company of all, Microsoft with browser and operating system to revel windows. Unlike Microsoft what makes Goolge so unique and so special is that they have become one of the richest and the most powerful companies in the world by giving away almost everything that they offer to ask consumers for free. To understand what appears to be  be a paradox, we need to appear behind the screens into the world that Google's built.

This is the beating heart of Google. A data center like this, Google  stores information about the web and what we search for. In the last quarter of 2009, Google made over 200 dollars every second from the transactions that passed the data centers like this. Its net profits for the year was 6.5 billion dollars and that money comes from advertising, tailored around information tha twe give Google. Every time we use Google, we help them make money.

I've come to meet the editor of  Wired Magazine, Silicon Valley's bible. It's // the rise and rise of Google.

One could definitely argue it that Google is our advertising company's, you know, lots of people do search. We can't argue that Google's searches is not simply better or worse than Microsoft's, or ALO's or anybody else's. But its hold of  advertising is unmatched.

Why do you think that Google's business model works"

The Google's business model is genius. All of the things it does calender, mail, maps, photo management, all the sort of stuff, all can be given away for free because it cause delivering that digital service to use is so low and increases your attachment to Google. And it will make money form you someday. And whether it makes money when you go to search, it runs ass there where they make money because it's putting ads against other third party // you are using. If you have a critical mass od people of using Googel's search engine and, and you know, the largest pools of ads against which surround to get the search terms. You are able to match them better. And if you can match them better  after they incline to use you more becomes a sort of self-reinforcing, a positive feedback route. What Google doses have is not so much a monopoly on search. The switching costs of search are pretty, you know , one click away. What it has is the beginning of monopoly over Internet advertising.
HW

It’s even challenging the biggest computer company overall, Microsoft, with a browser and operating system to rival windows. And unlike Microsoft, what makes Google so unique and so special as they have become one of the richest and most powerful companies in the world by giving away almost everything that they offer to us consumers for free? To understand what appears to be paradox, we need to pear behind the screens into the world that Google has built.

This is the beating heart of Google. At data centers like this, Google stores information about the web and what we search for. In the last quarter of 2009, Google made over 200 dollars every second from the transaction the pass of data centers like this. Its net profits for the year were 6.5 billion dollars. And that money comes from advertising tailored around information that we give Google. Every time we use Google, we help them make money.

I’ve come to meet the editor of Wired Magazine, Silicon Valley’s bible. He’s charted the rise and rise of Google.

One could definitely argue Google as an advertising company. You know, lots people do search. We can argue Google searches not significantly better or worse than Microsoft, AOL, anybody else. but its hold of advertising is //.

What do you think the Google business model worked?

The Google business model is genius. All the things it does, calendar, mail, maps, photo management, all the service staff.  They can be given away for free because its cost delivering that digital service to you is so low and increases your attachment to Google. And it will make money from you someday, and whether makes money.  When you go to search, advertises are there whether it makes money because it’s putting out to against other third party counter of using. If you have a critical mass of people using Google as a search engine, and, you know, the largest pool of ads against which to run against these search terms. You are able to match them better. And if you can match them better, advertiser clients use you more and become self-imposing, positive feedback route. What Google does it has not so much monopoly on search. Their switching cost is such a pretty, you know, one click way. What it has the beginnings of monopoly over internet advertising.
1

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  • kinglimk

实现无障碍英语沟通

[Homework]2011-08-17 虚拟革命 免费的代价 The Cost of Free —8

It even challenging the biggest computer company of all, Mricrosoft, with a browser and operating system to rival Windows. And unlike Microsoft, what makes Google so unique and so special as that they have became one of the richest and the most powerful companies in the world by giving away almost every thing that they offered to us consumers for free? To understand what appears to be a paradox we need to p? behind the screens into the world that Google had built.This is the beating heart of Google. At data centers like this Google stores information about the web and what we search for. In the last quarter of 2009 Google made over 200 dollars every second from the transaction that past the data centers like this. It's net profits for the year were 6 and a half billion dollars. And that money comes from advertising tailored around information that we gave Google. Every time we use Google we help them make money. I've came to meet the editor of Wired Magazine, Silicon Valley's bible. He's charted the rise and rise of Google.
One could definitely ague that Google is a advertising company is... you know, lots of people do search, and we could ague the Google search is a significantly better or worse than Microsoft or, well, anybody elses. But it's whole over advertising is on net.
Why do you think the Google business model is worked?
The Google business model is genius; All of the things it does -- counter, mail, maps, photo management, all the sort of stuff -- who can't be given a way for you because it caused that delivering that digital service to you is so low, and increases your attachment to Google. And they will make money from you someday, and whether makes money bring you go to search that runs at there, whether makes money because it's putting out against other third party concept of using. If you have a critical mass of people using Google's search engine and the largest pool of ads against which is running against your search terms. You are able to match them better, and if you can match them better advertise inclined to use you more and become so self-enforcing positive feedback group. What Google does it has a not so much monopoly on search, there's switching cause of search pretty, you'd ????. What it has beginning of the monopoly over .....

This post was generated by put listening repetition system,  Check the original dictation thread!
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  • kinglimk

普特听力大课堂

[Homework]2011-08-17 虚拟革命 免费的代价 The Cost of Free —8

It's even challenging the biggest company at all-- Microsoft,with the brower and operating system to rival window. And unlike Microsoft, what makes Google so unique and so special is that they have come out with the richest and most powerful company in the world by giving a way almost everything they offer to ask consumers for free. To understand what appears to be a paradox, we need to peer behind the screens into the world that Google has built.
This is the beating heart of Google. A data center like this, Google start information about the web and what we search for. In the last quarter of 2009, Google make over 200 dollars every second from the transactions that pass the data center like this.
Its net profit for a year is 6.5 billion dollars. And that money comes from some advertising, tailored around some information that we give Google. Everytime we use Google will help them make money.
I come to meet the editor of wired magazine, Silicon Valley's Bible. He **the rise and rise of Google.
One could definitely argue that if Google is our advertising company.Lots of people do search. We can argue the Google search is not significantly better or worse than  the microsoft or  somebody else. But its hold-over advertising is unmatched.
Why do you think that Google business model works? The Google business model is genius. All the things it does, calendar,mail, maps, photo manager,....can be given away for free because the cost of delivering that digital service to you is so low and increases your attachment to Google. And they will make money from you some day and whether makes money when you go to search, it runs ads there, or whether makes money because it is putting out against other third party consultant you are using. If you have a critical mass of using Google for search engine and you know, the largest pool of ad against which to run against these search terms. You are able to match them better. and if you are able to match them better, advertiser inclines to use you more and becomes a sort of self-reinforcing, a positive feedback group.And what Google doesnt have is not so much monopoly on search, that switching costs on search is pretty,you know one click away. What it has the beginning of a monopoly      

This post was generated by put listening repetition system,  Check the original dictation thread!
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  • kinglimk

好栏目推荐之美国口语俚语
  谢谢分享了
It's even challenging the biggest computer company of all, Microsoft, with a browser and an operating system to rival Windows. And unlike Microsoft, what makes Google so unique and so special is that they have become one of the richest and most powerful companies in the world by giving away almost everything that they offer to us consumers for free. To understand what appears to be a paradox, we need to peer behind the screens into the world that Google has built.

This is the beating heart of Google. At data centers like this, Google stores information about the Web and what we search for. In the last quarter of 2009, Google made over $200 every second from transactions that passed through data centers like this. Its net profits for the year was $6.5bn. And that money comes from advertising tailored around the information that we give Google. every time we use Google, we help them make money.

I've come to meet the editor of Wired magazine, Silicon Valley's bible. He's charted the rise and rise of Google.

"One could definitely argue that Google is an advertising company. You know, lots of people do search. One could argue that Google's search is not significantly better or worse than Microsoft's or AOL's or anybody else's. But its hold over advertising is unmatched.'
'Why do you think the Google's business model's worked?'
'The Google business model is genius. All of the things that it does, calender, mail, maps, photo management, all that sort of stuff, they can be given away for free because the cost of delivering that digital service to you is so low, and it increases your attachment to Google. And it will make money from you some day and whether it makes money when you go to search and it runs ads there, whether it makes money because it's putting up ads against other thirt party concept that you are using. If you have a critical mass of people using Google as a search engine and the largest pool of ads against which to run these search terms, you are able to match them better. And if you can match them better, advertisers are inclined to use you more and it becomes sort of self-reinforcing, positive feedback route. What Google does, it has is  not so much a monopoly on search. Switching costs on search are you know pretty one click away. What it has is the beginnings of monopoly over Internet advertising.'
無三界可出,無菩提可求
妄情既不起,真心任遍知

[Homework]【整理】2011-08-17 虚拟革命 免费的代价 The Cost of Free —8

It's even challenging the biggest computer company of all-microsoft, with a browser and operating systems to rival windows. And unlike Microsoft, what makes Google so unique and so special as that they have become one of the richest and most powerful companies in the world by giving away almost everything that they offer to ask consumers for free. To understand what appears to be a paradox, we need to peer behind the screens into the world that Google had built.
This is the beating heart of Google. At data centers like this, Google stores information about the web and what we search for. In the last quarter of 2009, Google made over 200 hundred dollars every second from the transactions that passed from data centers like this. Its net profits for the year was six and a half billion dollars. And that money comes from advertising tailored around information that we give Google. Every time we use Googld, we help them make money.
I've come to meet the editor of Wired Magazine, Silicon Valley's bible.He's charted the rice and rise of Google.
One could definitely argue that Google is an advertising company. You know,  lots of people do search. We can't argue that Google search is significantly better or worse than Microsoft or anybody else. But its hold of advertising is unnatural.
Why do you think the Google business model has worked?
The Google business model is genius. All of the things it does, calender, mail, maps,photo management, all the sort of stuffs can be given away for free because the cost of delivering that digital service to you is so low and increases your attachment to Google. And it will only find you someday. And whether it makes money when you go to search and runs out there whether it makes money because it's putting out against any third-pary concepts of using,if you have a critical math of people using Google as a search engine and you know the largest pull of ads against which ** the search terms, you are able to match them better, and if you can match them better, afterwards the clients will use you more, and it becomes sort of self-reinforcing postive feedback group. What Google does not have is not so much of monopoly on search. Switch courses of the searches is you know one click away.  What it has is the beginning over internet advertising.

This post was generated by put listening repetition system,  Check the original dictation thread!
每天半小时 轻松提高英语口语
It even challenges the world’s biggest web company—Microsoft with its browser and operating system rivaling against windows. And unlike Microsoft, what makes Google so unique and special that it becomes the richest and most powerful company in the world by giving away what it serves free. To understand what appears paradox, we have to peer into the world behind Google.
This is the heart beat of Google. The database like this stores the information of web and what we have searched. The database helps Google make 200million dollars every second and let it earn 6.5 billion dollar a year from the advertising and tailor-made information we give when we search. I come to meet the editor of weird magazine, …Bible. He chatted the rise and the rise of Google. We can’t argue that everyone does research. We can’t argue that Google searches is significantly better or worse than Microsoft’s or anyone else’s. But it holds the advertisement on the match. Why do you think the model of Google worked? The Google’s business model is a genius. All of the things it does on Google, calendar, mail, map, photograph management, all the service staff can be given to you for free because the cost of delivery the digital information to you is so low, and it increases your attachment to Google and it will make money from you someday whether when you go to search and run the ads or put up ads against the third party. If you are a critic mess and do the search on the Google.
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