只用一本书提高英语听力能力!重温经典名著双语阅读小编推荐:跟着纪录片学英语不背单词和语法,轻松学英语
返回列表 回复 发帖

[文化博览] 【整理】2011-08-26 虚拟革命 免费的代价 The Cost of Free —12

提高英语听力能力 找对方法很重要!

[文化博览] 【整理】2011-08-26 虚拟革命 免费的代价 The Cost of Free —12

 

 

虚拟革命 免费的代价  | The Virtual Revolution


    一个沉默的故事,一场无声的革命。影响了地球上的每个人。网络发明后,20多年过去了。我们一起探讨网络带来的深远影响——无论好坏,数字革命是如何改变了人类的生活呢?记者兼大学教师Aleks Krotoski博士走访全球,研究网络改变一切的意义,包括我们如何学习、购物、投票、交友等等。目前全球有四分之一的人上网,一起探讨当世界剩下的四分之三的人将要上网时,我们的网络又为他们准备了什么呢?互联网是免费的,但是有代价的!本期节目就google为例,为你揭示天下没有免费的午餐。而类似亚马逊网站的推荐引擎,可以建立用户数据库,那么,个人隐私是否受侵害呢?

  

   20多年前,英国人蒂姆·博纳斯李发明了互联网。“只是因为我自己需要”他对BBC说。从那时起世界不再是以前的世界。这20年在世界历史上转瞬即逝,但全球互联网却在这20年间高速发展。网络改变了全世界的社会组织形式。社会上越来越多的部门,以爆炸性的速度并通过各种形式与网络联系在一起。

 

In the third programme of the series, Aleks gives the lowdown on how, for better and for worse, commerce has colonised the web - and reveals how web users are paying for what appear to be 'free' sites and services in hidden ways. Joined by some of the most influential business leaders of today's web, including Jeff Bezos (CEO of Amazon), Eric Schmidt (CEO of Google), Chad Hurley (CEO of YouTube), Bill Gates, Martha Lane Fox and Reed Hastings (CEO of Netflix), Aleks traces how business, with varying degrees of success, has attempted to make money on the web. She tells the inside story of the gold rush years of the dotcom bubble and reveals how retailers such as Amazon learned the lessons. She also charts how, out of the ashes, Google forged the business model that has come to dominate today's web, offering a plethora of highly attractive, overtly free web services, including search, maps and video, that are in fact funded through a sophisticated and highly lucrative advertising system which trades on what we users look for. Aleks explores how web advertising is evolving further to become more targeted and relevant to individual consumers. Recommendation engines, pioneered by retailers such as Amazon, are also breaking down the barriers between commerce and consumer by marketing future purchases to us based on our previous choices. On the surface, the web appears to have brought about a revolution in convenience. But, as companies start to build up databases on our online habits and preferences, Aleks questions what this may mean for our notions of privacy and personal space in the 21st century.

user posted image



电信下载1:
Video download          Mp3 download

电信下载2:
Video download          Mp3 download

网通下载:
Video download          Mp3 download

迅雷高速:
Video download          Mp3 download



版主提示:
一、若是自己的听写稿, 请发帖时标注'Homework'.
二、若是改稿, 请发帖时标注'on 某某人'并在修改处标红.
三、为了达到最快的下载速度,推荐使用迅雷高速下载本站音频/视频材料.

 

四、欢迎参与口译练习我爱背单词佳句背诵口语模仿在线听写训练普特播客.




kinglimk在 整理的参考文本:


----------for reference only-----------


Their goal was to filter for consumers relevant ads from the irrelevant ones. Soevery time you activate AdWards by searching on Google, it unleashes a chain of events which can be illustrated like this.

Let's say a car company wants to see their adappear at the top of page when someone searches for the word new car. They tell Google the amount they are willing to pay to make their advert appear. The process is actually an auction. So lots of companies might be competing for thetop spot. But Google doesn't necessarily give the top spot to the highest bidder. It judged ads based on how relevant they are to the search and a range of indicators of the quality of advertising companies' website. In simple terms P, the price the winner pays is related to the value of bid multiplied byquality. This gets top billing. In this way, Google doesn't just rake in profits, but positions itself as a powerful arbiter of quality and relevanceonline.

Google will make the entire world's information available to you and occasionally will show you some advertisements. If youwant to click on those ads, there might be something very valuable for you toclick on but you don't have to. I think that's the trade.

AdWards is what made Google the dominant player onthe web, and very quickly the rest of the web fell into line behind this model,offer your products and your services for free while funding it behind the scenes with highly targeted advertising. Now, the irony is that this ultra capitalist model requires that the web stay true to its non-capitalist roots.It has to remain an open network, easy to search, with no pay per view and no areas that Google can't go. This open vision of the web also requires us users to play our part, consuming the eye candy in a virtual sweet shop of free content. The longer we are online, the more attention we pay, the more information businesses of all kinds can capture and the more advertising they can sell.

The product online is not the content. The product online is you. The product online are the eyeballs looking at that content and as much information about how to influence the hands connected to those eyeballs as possible.


普特在线文本比较普特在线听音查字普特在线拼写检查普特文本转音频

支持普特英语听力就多多发帖吧!您们的参与是对斑竹工作最大的肯定与支持!如果您觉得还不错,推荐给周围的朋友吧~

[Homework]2011-08-26 虚拟革命 免费的代价 The Cost of Free —12

THEIR GOAL IS TO FILTER FOR CONSUMERS RELEVANT ONES FROM THE IRRELEVANT ONES. SO EVERY TIME YOU ACTIVATE ADWORD BY SEARCHING ON GOOGLE, IT INITIATED A CHAIN OF EVENTS WHICH CAN BE ILLUSTRATED LIKE THIS.

LET'S SAY A CAR COMPANY WANTS TO SEE THEIR AD APPEAR AT THE TOP OF THE PAGE WHEN SOMEONE SEARCHES FOR THE WORD, NEW CAR. THEY TELL GOOGLE THE AMOUNT THEY'RE WILLING TO PAY TO MAKE THEIR ADVERT APPEAR. THE PROCESS IS ACTUALLY AN AUCTION, SO LOTS OF COMPANIES MIGHT BE COMPETING FOR THE TOP SPOTS. BUT GOOGLE DOESN'T NECESSARILY GIVE THE TOP SPOT TO THE HIGHEST BIDDER. IT JUDGES ADS BASED ON HOW RELEVANT THEY ARE TO THE SEARCH AND A RANGE OF INDICATORS OF THE ADVERTISING COMPANY'S WEBSITE. IN SIMPLE TERMS, [PIP] THE PRICE THE WINNER PAYS, IS RELATED TO THE VALUE OF BID MULTIPLIED BY QUALITY. THIS GETS TOP BIDDING. IN THIS WAY, GOOGLE DOESN'T JUST RAGGIN PROFITS, BUT POSITIONS ITSELF AS A POWERFUL ARBITOR OF QUALITY AND RELEVANCE ONLINE.

GOOGLE WILL MAKE THE ENTIRE WORLD OF INFORMATION AVAILABLE TO YOU, AND OCCASIONALLY WILL SHOW YOU SOME ADVERTISEMENTS. IF YOU WANT TO CLICK ON THOSE ADVERTISEMENT, IT MIGHT BE SOMETHING VERY VALUABLE FOR YOU TO CLICK ON. BUT YOU DON'T HAVE TO. I THINK THAT'S THE TRADE.

ADWORDS IS WHAT MAKES GOOGLE THE DOMINANT PLAYER ON THE WEB. AND VERY QUICKLY, THE REST OF THE WEB FALL INTO LINE BEHIND THIS MODEL, OFFERING YOUR PRODUCT AND SERVICES FOR FREE BUT FUNDING IT BEHIND THE SCENES WITH HIGHLY TARGETED ADVERTISING. NOW THE IRONY IS THAT THE [ULTRA-CAPITALIZED] MODEL REQUIRES THE THE WEB TO SAY TRUE TO ITS NON-CAPITALISM ROOT. IT HAS TO REMAIN AN OPEN NETWORK, EASY TO SEARCH WITH NO PAY PER VIEW, NO AREAS THAT GOOGLE CAN'T GO.

THIS OPEN VISION OF THE WEB ALSO REQUIRES US USERS TO PLAY OUR PART, CONSUMING THE ICANDY IN A VIRTUAL SWEET SHOP OF FREE CONTENT. THE LONGER WE ARE ONLINE, THE MORE ATTENTION WE PAY, THE MORE INFORMATION BUSINESSES OF ALL KINDS CAN CAPTURE, AND MORE ADVERTISING THEY CAN SELL.

THE PRODUCT ONLINE IS NOT THE CONTENT. THE PRODUCT ONLINE IS YOU. THE PRODUCT ONLINE ARE THE EYEBALLS LOOKING AT THAT CONTENT AND AS MUCH INFORMATION ABOUT HOW TO INFLUENCE THE HANDS CONNECTED TO THOSE EYEBALLS AS POSSIBLE.                                                   
This post was generated by put listening repetition system,  Check the original dictation thread!
1

评分次数

  • kinglimk

立即获取| 免费注册领取外教体验课一节
Their goal was to filter for consumers relevant ads from the irrelevant ones. So every time you activate AdWards by searching on Google, it unleashes a chain of events which can be illustrated like this.
Let's see a car company wants to see their ad appear at the top of page when someone searches for the word new car. They tell Google the amount they are willing to pay to make their advert appear. The process is actually an auction. So lots of companies might be competing for the top spot. But Google doesn't necessarily give the top spot to the highest bidder. It judged ads based on how relevant they are to search and a range of indicators of the quality of advertising companies' website. In simple terms P, the price the winner pays is related to the value of bid multiplied by quality. This gets top billing. In this way, Google doesn't just rake in profits, but positions itself as a powerful arbiter of quality and relevance online.
Google will make the entire world's information available to you and occasionally will show you some advertisements. If you want to click on those ads, there might be something very valuable for you to click on but you don't have to. I think that's the trade.
AdWards is what made Google the dominant player on the web, and very quickly the rest of the web fell into line behind this model, offer your products and your services for free while funding it behind the scenes with highly targeted advertising. Now, the irony is that this ultra capitalist model requires that the web stay true to its non capitalist roots. It has to remain an open networked, easy to search, with no pay per view and no areas that Google can't go. This open vision of the web also requires us users to play our part, consuming the eye candy in a virtual sweet shop of free content. The longer we are online, the more attention we pay, the more information businesses of all kinds can capture and the more advertising they can sell.
The product online is not the content. The product online is you. The product online are the eyeballs looking at that content and as much information about how to influence the hands connected to those eyeballs as possible.
1

评分次数

  • kinglimk

智乱天下 武逆乾坤
实现无障碍英语沟通
on 1977:
Their goal was to filter for consumers relevant ads from the irrelevant ones. So every time you activate AdWards by searching on Google, it unleashes a chain of events which can be illustrated like this.
Let's see a car company wants to see their ad appear at the top of page when someone searches for the word new car. They tell Google the amount they are willing to pay to make their advert appear. The process is actually an auction. So lots of companies might be competing for the top spot. But Google doesn't necessarily give the top spot to the highest bidder. It judged ads based on how relevant they are to the search and a range of indicators of the quality of advertising companies' website. In simple terms P, the price the winner pays is related to the value of bid multiplied by quality. This gets top billing. In this way, Google doesn't just rake in profits, but positions itself as a powerful arbiter of quality and relevance online.
Google will make the entire world's information available to you and occasionally will show you some advertisements. If you want to click on those ads, there might be something very valuable for you to click on but you don't have to. I think that's the trade.
AdWards is what made Google the dominant player on the web, and very quickly the rest of the web fell into line behind this model, offer your products and your services for free while funding it behind the scenes with highly targeted advertising. Now, the irony is that this ultra capitalist model requires that the web stay true to its non capitalist roots. It has to remain an open network, easy to search, with no pay per view and no areas that Google can't go. This open vision of the web also requires us users to play our part, consuming the eye candy in a virtual sweet shop of free content. The longer we are online, the more attention we pay, the more information businesses of all kinds can capture and the more advertising they can sell.
The product online is not the content. The product online is you. The product online are the eyeballs looking at that content and as much information about how to influence the hands connected to those eyeballs as possible.
1

评分次数

  • kinglimk

口译专员推荐—>口译训练软件IPTAM口译通

[Homework]2011-08-26 虚拟革命 免费的代价 The Cost of Free —12

本帖最后由 wptercel 于 2011-8-26 09:39 编辑

Their goal was to filter for consumers relevant ads from the irrelevant ones. So every time you activate adwords by searching on Google, it unleashes a chain of event which can be illustrated like this. Let's say a car company wants to see their ad appear the top of the page when someone searches for the words new car. They tell Google the amount they are willing to pay to make their advert appear. The process is actually an option, so lots of companies might be competing for the top spot. But Google doesn't necessarily give the top spot to the highest bidder. It judges ad based on how relevant they are to the search and the range of indicators of equality of the advertising company's website. In simple terms, P, the price the winner pays. It's related to the value of bid multiplied by quality. This gets top billing. In this way Google just doesn't just rake in profits, but position itself is a powerful arbiter of quality and relevance online. Google will make the entire world's information available for you and occasionally will show you some advertisements. If you want to click on those ads it might be something very valuable for you to click on, but you don't have to. I think that's the trade.
Adwords is what made Google the dominate player on the web, and very quickly the rest of the web fell into line behind this model. Offer your product and your services for free while funding it behind the seeings with highly targeted advertising???. Now the irony is that this ultra capitalist model requires the web say true to its non capitalist root. It has to remain an open network, easy to search, with no pay for view and no areas that Google can't go.
This open vision of the web also requires a user to play our part -- consuming the i-candy and a virtual sweet shop of free content. The longer we are online, the more attention we pay, the more information businesses of all kinds can capture and the more advertising they can sell.
The product online is not the content. The product online is you. The product online are the eyeballs looking at these content and as much information about how to influence the hand connected to those eyeballs as possible.

This post was generated by put listening repetition system,  Check the original dictation thread!
1

评分次数

  • kinglimk

HW

Their goal was to filter for consumers relevant ads from the irrelevant ones. So every time you activate Adwords by searching on Google, it unlashes a chain of events which can be illustrated like this.

Let’s say a car company wants to see their ad appear at the top of the page for someone searches for the words “new car”. They tell Google the amount they are willing to pay to make their advert appear. The process is actually an auction. So lots of companies might be competing for the top spot. But Google doesn’t necessarily give the top spot to the highest bidder, it judges ads based on how relevant they are to the search and ranges indicators of the quality of the advertising companies’ website.  In simple terms, P, the price the winner pays is related to the Bid multiplied by Quality. This gets top billing. In this way, Google doesn’t just rake in profits but position itself as a powerful arbiter of quality and relevant online.

Google will make the entire world’s information available to you and occasionally will show you some advertisements. If you want to click on those ads, that might be something very valuable for you to click on, but you don’t have to. I think that’s the trade.

Adwords was just made the Google the dominant player on the web. And very quickly, the rest of the web fell into line behind this model: offer you products and services for free while funding it behind the scenes with highly targeted advertising. Now the irony is the ultra capitalist model requires the webs to stay true to its non-capitalist roots. It has to remain an open network, easy for search, with no pay per view, and no areas that Google can’t go.

This open vision of the web often requires us users to play our part, consuming the eye candy and virtual sweetshop of free content. The longer we are online, the more attention we pay, the more information business of all kinds can capture and more advertising they can sell.

The product online is not the content. The product online is you. The product online are the eyeballs looking at the content and as much information about how to influence the hands connected to those eyeballs as possible.
1

评分次数

  • kinglimk

[Homework]2011-08-26 虚拟革命 免费的代价 The Cost of Free —12

Their goal was to filter for consumers relevant ads from the irrelevant ones. So every time you activate AdWords by searching on Google, it unleashes a chain of events which can be illustrated like this. Let's say a car company wants to see their ad appear at the top of the page when someone searches for the words new car. They tell Google the amount they're willing to pay to make their advert appear.
The process is actually an auction, so lots of companies might be competing for the top spot, but Google doesn't necessarily give the top spot to the highest bidder. It judges ads based by how relevant they are to the search and a range of indicators of the quality of the advertising company's website.
In simple terms P, the price the winner pays is related to the value of bid multiplied by quality, this gets top billing. In this way, Google doesn't just rake in profits, but positions itself as a powerful arbiter of quality and relevance online.
Google will make the entire world's information available to you and occasionally will show you some advertisements. If you want to click on those ads, there might be something very valuable for you to click on, but you don't have to, I think that's the trade.
AdWords is what made Google the dominant player on the web and very quickly the rest of the web fell into line behind this model. Offer your products and your services for free while funding it behind the scenes with highly targeted advertising. Now, the irony is that this ultra capitalist model requires that the web stay true to its non-capitalist roots. It has to remain an open network, easy to search, with no pay per view, and no areas that Google can't go.
This open vision of the web also requires us users to play our part, consuming the eye candy in a virtual sweet shop of free content. The longer we're online, the more attention we pay, the more information businesses of all kinds can capture and the more advertising they can sell.
The product online is not the content, the product online is you. The product online are the eyeballs looking at that content and as much information about how to influence the hands connected to those eyeballs as possible.

This post was generated by put listening repetition system,  Check the original dictation thread!
1

评分次数

  • kinglimk

实现无障碍英语沟通

[Homework]2011-08-26 虚拟革命 免费的代价 The Cost of Free —12

there goal with the future for consumers relevant ads from the  irrelevant ones. so every time you activate and work by searching on  google is unleash the change of the xxx which could illustrated like  this.
lets say a car company once to see their at a pure the top of the  page when someone searches for the wordsnew car.they tell google the  e-mail with a pay to make their adverb appear.the process are actually  an auction,so lots of companies may be competing for the top spot.but  google doesn't necessary give the top spot to the highest bidder.it  judges at base on how relevant they are to research,and arrange  indicators of the quality of the advertising companys'  website.in simple terms,pee,the price with the pay, is related with the  value of bit multiplied by quality.this ,get top feeling.in this  way,google doesn't just range and profits but position it self as a  powerful arbiter of quality and relevant online.
google make the entire  worlds information available you,and occasionally will show you some  advertisements.if you want to click on those ads,there might be some  thing very available for you to click on,but you don't have to,i think  that's the trait.
adverbs is what make google the dominate player on the  web,and very quickly,the rest of the web,felling to line to behind this  model.offer you product on services for three,but fonding it behind the  sins with highly targeted advertisement.now the xxx that is over  capital this model requires the web stay true to it's none capitalist  roots.it has to remain and open network,easy to search,with no pay from  you,and no areas that google can go.
this open vision of the web also  require a xxx to play our parts.comsuming the I candy and virtue sweet  shop a free content.the longer we are online,the more attention wee  pay,the more information business of kinds can capture, and more  advertising they can sell.
the product online is not the content,the  product online is you,the product online are the eyeballs looking at  that content and as much information about how to influence the hence  connected to those eyeballs as possible.

This post was generated by put listening repetition system,  Check the original dictation thread!
1

评分次数

  • kinglimk

普特听力大课堂
Their goal was to filter for consumer the relevant ads from the irrelevant ones
So every time you activate ad words by searching on google it is only chain of events be illustrated like this. Let’s say a car company wants to see their ads appear on the top of page when someone searches for the words-“new car”. They tell google the amount they are willing to pay to make their ad appear. The process is actually an auction so lots of companies might be competing for the top spot but google don’t necessarily give the spot to the highest bidder. it judges the ad by based on how relevant they search and the range of indicators of the quality of the adverting company’s website. In simple terms, he the price he will pay is related valued of bid volume by quality this gets top bidding. In this way, google doesn’t just rig in profits position itself as a powerful arbiter of quality and relevance online
Google would make the entire world’s information available to you and occasionally will show you some advertisements. if you want to click those ads it might be very valuable for you to click but you don’t have to. I think it is the trade
Adverts make Goolge dominant player on the web and very quickly the rest the web follow behind this model very quickly offering your product your service for free funding behinds the scenes is highly target advertising. Now the irony this older model capitalist rules require the web stay true it made open network, easy to search, with no pay for view and no areas Google cannot go.
This open vision of the web also requires users to play our part summing the icandy virtual shop and free content. The longer we are on line the more attention we pay the more information of businesses of all kind can capture and more advertising they can sell.
The product online is not the content. The product online is you. The products online are the eye balls looking at the content how to influence make the hands connected with the eyeballs as possible
1

评分次数

  • kinglimk

apple tree
好栏目推荐之美国口语俚语
There were goals with filter for consumers, revelent ads from the irrevelent ones. Everytimes you activated ads words by searching on google, it unleashed these chains of events which can be illustrated like this. Let's say a car company wants to their ads appear at the top the page when someone searches the word 'new car'. They tell google the mount of they are willing to pay to make their adwords appear. The process actually in an option, so lots of the companies may compete for the top spot. But google doesn't neccesarily give the top spot to highest bidder. It judged at the base on how relevent they are to the search, and a range of the indicators of the quality of the advertising company's webstie. In simple terms,  P the price winner pays, is the reletive to value of bid multipied by quolity. This gets top billing. In this way, Google doesn't judge ranking in profit, but posittion itself as powerful arbitor of quality and revelent online.
Google would make entirely world's information available to you, and casually will show you advertisment. If you want to clicke on these ads, they may be something very valuable for you to click on, but you do not have to. I think that is the trade.
Adverse is what made google the dominate player on the web, and very the quickly the rest the web fell into line behind this model offering your product and your sevices for free while funding behind the sceens with highly targeted advertising. Now, be irony, that is all the captialism as model for requires of web they true to this none capitalism rule. They have to make an open network, easy to search, no pay for view and no area but google can go.
This open visual of the web also requires us users to play our parts comsuming the eye candy in the virtual sweet shop of free content. The longer we are online, the more attention we pay, the more information the business of all can capture and more advertising they can sell.
The product online is not the contact, the product online is you, are the eye balls looking at that content. As much information about how to influence ,the hence can connect to those eyeballs as possible.
1

评分次数

  • kinglimk

坚持

[Homework]2011-08-26 虚拟革命 免费的代价 The Cost of Free —12

Their goal with the future for consumers relevant ads from the irrelevant ones.So every time you act with ad words by searching on google it unleashes chain with event which can be illustrated like this.

Let's say a car company wants to see their add appear on the top of page when someone searches for the words new car. They call google the amount with them to pay to make their add word appear.The process is actually unauctioned, so lots of company might be competing for the tops box.But google doesn't necessarily give the top spot to the highest bidder, it judge the ad based on how relevant they are to research and arrange the indicators of the quality of the advertising company's website.The simple term P, the price wanna pay, is related to the value of bid multiplied by quality. This get top billing In this way google doesn't just rank in profit but position itself is powerful arbitor of quality and relevant online.Google will make world's information available to and occassionaly will show you some advertisements.If you want to click on the ads there might be something very valuable to click on but you don't have to.I think that's the trade. Advers was the google dominant clearer on the web and very quickly the rest of the web telling the lines behind the model.Off your product your service was free, while funding behind it seems with highly targeted advertising. Now we iron that is alter calatist model require the webs they choose to its non catalist rules. It has to remain open to network, easy to search, with no pay for you and no area that google can go.
This open vision of the web also required a fuser to play our part consuming the i can d and virtur free shot the longer where online the more attention we pay the more information business of all kind concasher and more advertising they can sell.The product online is not the contact, the product online is you, the product online are the ibos looking on the content and as much information about how do influence the hands conect to those ibos as possilbe

This post was generated by put listening repetition system,  Check the original dictation thread!
1

评分次数

  • kinglimk

[Homework]2011-08-26 虚拟革命 免费的代价 The Cost of Free —12

HW
Their goal is to filter for consumers, relevant ads from the irrelevant ones. So everytime you activate AdWords by searching on Google, it unleashes a chain of events which can be illustrated like this. Let's say a car company want to see their ad appear at the top of the page when someone searches for the words new car. They tell Google the amount they are willing to pay to make their advert appear. The process is actually an option, so lots of companies might be competing for the top spot. But Google doesn't necessarily give the top spot to the highest bidder. It judges ads based on how relevant they are to the search, and a range of indicators of the quality of the advertising company's website. In simple terms, P, the price the winner pays is related to the value of bid multiplied by quality. This gets top billing. In this way, Google doesn't just rake in profits but positions itself as a powerful arbiter of quality and relevance online. Google will make the entire world's information available to you, and occasionally it will show you some advertisements. If you want to click on those ads, there might be something very valuable for you to click on, but you don't have to. I think that's the trade. AdWords is what made Google the dominant player on the web, and very quickly the rest of the web fell into line behind this model, offering your products and your services for free but funding it behind the scenes with highly targeted advertising. Now the irony is that this ultra capitalist model requires the web stay true to its non-capitalist roots. It has to remain an open network, easy to search, with no pay per view, and no areas that Google can't go. This open vision of the web also requires us users to play our part, consuming the eye candy in a virtual sweet shop of free content. The longer we are online, the more attention we pay, the more information business of all kinds can capture and the more advertising they can sell. The product online is not the content. The product online is you. The products online are the eyeballs looking at that content, and as much information about how to influence the hands connected to those eyeballs as possible.

This post was generated by put listening repetition system,  Check the original dictation thread!
1

评分次数

  • kinglimk

每天半小时 轻松提高英语口语

[Homework]2011-08-26 虚拟革命 免费的代价 The Cost of Free —12

Their goal was to filter for consumers relevant ads from the irrelevant ones. So everytime you activate adverts by searching on Google, it unleashes a chain of event which can be illustrated like this.
Let's say a car company wants to see their ad appear at the top of a page when someone searches for the words new car. They tell the amount they are willing to pay to make their advert appear. The process is actually an auction. So lots of companies might be competing for the top spots. But Google doesn't necessarily give the top spot to the highest bidder. It judges ads based on how relevant they are to the search and ranges indicators of the quality of the advertising company's website. In simple terms, P ,the price the winner pays is related to the value of bid multiplied by quality. This gets top filling. In this way, Google doesn't just rake in profits, but postions itself as a powerful arbiter of quality and relevance online.
Google will the entire world's information available to you and occasionally will show you some advertisements. If you want to click on those ads, they might be something very valuable for you to click on. But you don't have to. I think that's the trade.
Adverts is what makes Google the dominant player on the web, and very quickly the rest of the web fell to line behind this marvel. Offer your product and your services for free, but funding it behind the scenes with highly targeted advertising. Now the irony is that the ultra-capitalist model requires the web stay true to its non-captalist root. It has to remain in open networks, easy to search, with no paper view and no areas that Google can't go.
This open vision of the web also requires a ** to play our part, consuming the I-candy in a virtual sweet shop of free content. The longer we are online, the more attention we pay, the more information businesses of all kinds can capture and the more advertising they can sell.
The product online is not the content. The product online is you. The product online are the eyeballs looking at that content, and as much information about how to influence the hands connected to those eyeballs as possible.

This post was generated by put listening repetition system,  Check the original dictation thread!
1

评分次数

  • kinglimk

返回列表