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[文化博览] 【整理】2011-08-29 虚拟革命 免费的代价 The Cost of Free —13

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[文化博览] 【整理】2011-08-29 虚拟革命 免费的代价 The Cost of Free —13

 

 

虚拟革命 免费的代价  | The Virtual Revolution


    一个沉默的故事,一场无声的革命。影响了地球上的每个人。网络发明后,20多年过去了。我们一起探讨网络带来的深远影响——无论好坏,数字革命是如何改变了人类的生活呢?记者兼大学教师Aleks Krotoski博士走访全球,研究网络改变一切的意义,包括我们如何学习、购物、投票、交友等等。目前全球有四分之一的人上网,一起探讨当世界剩下的四分之三的人将要上网时,我们的网络又为他们准备了什么呢?互联网是免费的,但是有代价的!本期节目就google为例,为你揭示天下没有免费的午餐。而类似亚马逊网站的推荐引擎,可以建立用户数据库,那么,个人隐私是否受侵害呢?

  

   20多年前,英国人蒂姆·博纳斯李发明了互联网。“只是因为我自己需要”他对BBC说。从那时起世界不再是以前的世界。这20年在世界历史上转瞬即逝,但全球互联网却在这20年间高速发展。网络改变了全世界的社会组织形式。社会上越来越多的部门,以爆炸性的速度并通过各种形式与网络联系在一起。

 

In the third programme of the series, Aleks gives the lowdown on how, for better and for worse, commerce has colonised the web - and reveals how web users are paying for what appear to be 'free' sites and services in hidden ways. Joined by some of the most influential business leaders of today's web, including Jeff Bezos (CEO of Amazon), Eric Schmidt (CEO of Google), Chad Hurley (CEO of YouTube), Bill Gates, Martha Lane Fox and Reed Hastings (CEO of Netflix), Aleks traces how business, with varying degrees of success, has attempted to make money on the web. She tells the inside story of the gold rush years of the dotcom bubble and reveals how retailers such as Amazon learned the lessons. She also charts how, out of the ashes, Google forged the business model that has come to dominate today's web, offering a plethora of highly attractive, overtly free web services, including search, maps and video, that are in fact funded through a sophisticated and highly lucrative advertising system which trades on what we users look for. Aleks explores how web advertising is evolving further to become more targeted and relevant to individual consumers. Recommendation engines, pioneered by retailers such as Amazon, are also breaking down the barriers between commerce and consumer by marketing future purchases to us based on our previous choices. On the surface, the web appears to have brought about a revolution in convenience. But, as companies start to build up databases on our online habits and preferences, Aleks questions what this may mean for our notions of privacy and personal space in the 21st century.

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kinglimk在 整理的参考文本:


------------for reference only------------

But if trading information on the web users is thedriving principle behind the free web. Then where do you stop? Where does boundary line between our rights and search for profit? Today we are experiencing surveillance that we could never have imagined 20 years ago. Hereis one example amongst many, Google's E-mail system.


Every time you send a G-mail, it automatically scans the text inside to find key words that might reveal what it is about.


So if you write the word "beach" in your message, then ads down the side of page might be about holidays. Or if you write about your pet, then you might get ads for pet accessories, medicine, dog walkers. If you are arranging to go out on the town with friends, ads for the local hot spots might show up. Or recipes for weight loss, and then you will get ads for healthy food or dieting courses. The E-mail service you are gettingis free, but Google's computers are listening in on the contents of your E-mail and matching them with advertising that they think might be relevant to you.That is the price that you pay.

Google points out that all free web mail services scan E-mail and that G-mail respects privacy because content is not revealed to outside parties. On their website, they say, we let you know what information we collect when you use our products and services, why we collect it and how weuse it to improve your experience.

But this isn't just about Google and E-mail.Online advertising goes further still. Advertisers are eager to know about our activity right across the web and so to better understand what we want, they are tracking our browsing habits.

It's called behavioral targeting. Think of it like going on a shopping spree and accumulating lots of bags. When you buy something, you become laden with bags. The branding on the bags quickly gives away to onlookers, where you've been and what types of thing you'vebeen buying. And what you are likely to buy in the future, all of which is very valuable to advertisers.

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[Homework]2011-08-29 虚拟革命 免费的代价 The Cost of Free —13

But if trading information on web users is the driving force principle behind a free web, then where do you stop? What is the boundary line between our rights and search for profits? Today we are experiencing surveillance that we could never have imagined 20 years ago. Here's one example of amongst many, Google's email system.

Every time you send a Gmail, it automatically scans the text inside to find keywords that might reveal what it's about.

So if you write the word beach in the message, then ADs down the side of page might be about holidays. Or if you write about your pet, then you might get out paramedic accessories, medicine, dog workers. If you're ready to go out of the town with friends, ADs for the local hot spots might show up. Or recipes for weight loss, then you get ADs for health food or dieting courses.

The email service you're getting is free, but Google's computers are listening in on the contents of your email and matching them with advertising they think might be relevant to you. That is the price you pay.

Google points out that all free webmail services scan email and Gmail respects privacy because content is not revealed to outside parties. On their web site they say we let you know what information we collected when you use our products and services, why we collected, and how we used to improve your experience.

But this isn't just about Goolge and email. Online advertising goes further still. Advertisers are eager to know about our activities right across the Web so to better understand what we want. So they're tracking our browsing habits.

It's called behavioral targeting. Think about like going on a shopping street and accumulating lots of bags. When you buy something, you become lading with bags. The branding on the bags quickly gives way to onlookers where you've been and what types of things you ain't buy yet and what you're likely to buy in the future, all of which are very valuable to the advertisers.                                                     
This post was generated by put listening repetition system,  Check the original dictation thread!
1

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  • kinglimk

立即获取| 免费注册领取外教体验课一节
But if trading information on the web users is the driving principle behind the free web. Then where do you stop? Where does boundary lie between our rights and search for profit? Today we are experiencing surveillance that we could never have imagined 20 years ago. Here is one example amongst many, Google's E-mail.

Every time you send a G-mail, it automatically scans the text inside to find key words that might reveal what is about. So if you write the word "beach" in your message, then ads down the side of page might be about holidays. Or if you write about your pet, then you might get ads for pet accessories, medicine, dog walkers. If you are arranging to go out on the town with friends, ads for the local hotspots might show up. Or recipes for weight loss, and then you will get ads for healthy food or dieting courses. That E-mail service you are getting is free, but Google's computers are listening in on the contents of your E-mail and matching them the advertising that they think might be relevant to you. That is the price that you pay.

Google points out that all free web mail services scan E-mail and that G-mail respects privacy because content is not revealed to outside parties. On their website, they say, we let you know what information we collect when you use our products and services, why we collect it and how we use it to improve your experience?

But this isn't just about Google and E-mail. Online advertising goes further still. Advertisers are eager to know about our activity right across the web and so to better understand what we want, they are tracking our browsing habits.

It's called behavioral targeting. Think of it like going on a shopping spree and accumulating lots of bags. When you buy something, you become laden with bags. The branding on the bags quickly gives a way to onlookers, where you've been and what types of thing you've been buying. And what you are likely to buy in the future, all of which is valuable to advertisers.
1

评分次数

  • kinglimk

智乱天下 武逆乾坤
实现无障碍英语沟通

[Homework]2011-08-29 虚拟革命 免费的代价 The Cost of Free —13

But if trading information on the web users was the driving principles behind the free web, then where do you stop. Where does a boundary line between our right an the search for profit. Today we are experiencing surveillance that we could never have imagine 20 years ago. Here is one example among us many -- Google's E-mail. Every time you send a Gmail, it'll automatically scan the text inside to find keywords that might reveal what it's about. So if you write the word beach in the massage then ads on the side of the page might be about holiday. Or if you write about your pet, then you might get ads for pet accessory, medicine, dog walker. If you are arranging to go out on a town with friends, ads for the local hot spots might show up. Or recipes for weight lost, can you get ads for healthy food or dieting courses.
The E-mail service you are getting is free, but  Google's computers are listening in on the contents of your E-mail and matching them for advertising that they think might be relevant to you. That is the price that you pay.
Google points out that all free web mail services scan E-mail and that Gmail respect privacy because content is not reveal to outside party. On their website they say: We let you know what information we collect when you use our product from services, why we collect it, and how we use it to improve your experience.
But this isn't just about Google and E-mail, online advertising goes further still. Advertisers are eager to know about our activities right across the web, and so to better understand what we want, they are tracking our browsing habit. It's called behavioral targeting. Think what like going on a shopping free and accumulating lots of bags -- When you buy something, you become * with bags. The branding on the bags quickly gives a way to onlookers. Where you've been and what type of things you've was buying, and what you are likely to buy in the future. All of which is very valuable to advertisers.

This post was generated by put listening repetition system,  Check the original dictation thread!
1

评分次数

  • kinglimk

口译专员推荐—>口译训练软件IPTAM口译通
on 1977:

But if trading information on the web users is the driving principle behind the free web. Then where do you stop? Where does boundary lie between our rights and search for profit? Today we are experiencing surveillance that we could never have imagined 20 years ago. Here is one example amongst many, Google's E-mail system.

Every time you send a G-mail, it automatically scans the text inside to find key words that might reveal what is about. So if you write the word "beach" in your message, then ads down the side of page might be about holidays. Or if you write about your pet, then you might get ads for pet accessories, medicine, dog walkers. If you are arranging to go out on the town with friends, ads for the local hot spots might show up. Or recipes for weight loss, and then you will get ads for healthy food or dieting courses. The E-mail service you are getting is free, but Google's computers are listening in on the contents of your E-mail and matching them withadvertising that they think might be relevant to you. That is the price that you pay.

Google points out that all free web mail services scan E-mail and that G-mail respects privacy because content is not revealed to outside parties. On their website, they say, we let you know what information we collect when you use our products and services, why we collect it and how we use it to improve your experience?

But this isn't just about Google and E-mail. Online advertising goes further still. Advertisers are eager to know about our activity right across the web and so to better understand what we want, they are tracking our browsing habits.

It's called behavioral targeting. Think of it like going on a shopping spree and accumulating lots of bags. When you buy something, you become laden with bags. The branding on the bags quickly gives  away to onlookers, where you've been and what types of thing you've been buying. And what you are likely to buy in the future, all of which is very valuable to advertisers.
1

评分次数

  • kinglimk

[Homework]2011-08-29 虚拟革命 免费的代价 The Cost of Free —13

But if trading information on web users is the driving principle behind a free web, then where do you stop? Where does the boundary lie between our rights and the search for profit? Today we are experiencing surveillance that we could never have imagined 20 years ago. Here's one example amongst many--Google's E-mail system.
Every time you send a Gmail, it automatically scans the text inside to find keywords that might reveal what it's about.
So if you write the word beach in your message, then ads down the side of the page might be about holidays; or if you write about your pet, then you might get ads for pet accessories, medicine, dog walkers; If you're arranging to go out on the town with friends, ads for the local hotspots might show up; or recipes for weight loss, then you'll get ads for healthy food or dieting courses. The E-mail service you are getting is free, but Google's computers are listening in on the contents of your E-mail and matching them with advertising that they think might be relevant to you. That is the price that you pay.
Google points out that all free webmail services scan E-mail and that G-mail respects privacy because content is not revealed to outside parties. On their website, they say, We let you know what information we collect when you use our products and services, why we collect it and how we use it to improve your experience. But this isn't just about Google and E-mail. Online advertising goes further still. Advertisers are eager to know about our activity right across the web. And so to better understand what we want, they're tracking our browsing habits.
It's called behavioural targeting. Think of it like going on a shopping spree and accumulating lots of bags. When you buy something, you become laden with bags. The branding on the bags quickly gives a way to onlookers where you've been and what types of things you've been buying and what you're likely to buy in the future. All of which is very valuable to advertisers.

This post was generated by put listening repetition system,  Check the original dictation thread!
1

评分次数

  • kinglimk

HW

But if trading information of web users, the driving principle behind the free web, then will you stop? What is the boundary line between our rights and search for profits? Today we are experiencing surveillance that we could never have imagined 20 years ago. Here is one example amongst many, Google’s email system.

Every time you send a gmail, it automatically scan the text inside to find keywords that might reveal what it’s about.

So if you write the word “beach” in the message, then ads on the side of the page might be about holidays. Or if you write about your pets, then you might get ads for pet accessory, medicine, dog walkers. If you are ranging to go out down with friends, ads for the local hotspots might show up. Or recipes for weight loss, then you get ads for healthy food or dieting courses.

The email service you are getting is free. But Google’s computers are listening in the contents of your email and matching them with advertising that they think might be relevant to you. That is the price that you pay.

Google points out that all free web mail service scan email and that gmail respects privacy because content is not revealed to outside parties. On their website, they say we let you know what information we collect when you use our products and services, why we collect it and how we use it to improve your experience.

But this isn’t just about Google and email. Online advertising goes further still. Advertisers are eager to know about our activity right across the web and so to better understand what we want, they are tracking our browsing habits.

It’s called behavioral targeting. Thinking it like going on a shopping spree and accumulating lots of bags. When you buy something, you become laden with bags. The branding on the bags quickly gave the way to all lookers where you’ve been and what types of things you’ve been buying and what you are likely to buy in the future, all of which is very valuable to advertisers.
1

评分次数

  • kinglimk

实现无障碍英语沟通
ON Elainewjy
But if trading information of web users, the driving principle behind the free web, then will you stop? What is the boundary line between our rights and search for profits? Today we are experiencing surveillance that we could never have imagined 20 years ago. Here is one example amongst many, Google’s email system.

Every time you send a gmail, it automatically scan the text inside to find keywords that might reveal what it’s about.

So if you write the word “beach” in the message, then ads on the side of the page might be about holidays. Or if you write about your pets, then you might get ads for pet accessories, medicine, dog walkers. If you are ranging to go out of town with friends, ads for the local hotspots might show up. Or recipes for weight loss, then you get ads for healthy food or dieting courses.

The email service you are getting is free. But Google’s computers are listening in the contents of your email and matching them with advertising that they think might be relevant to you. That is the price that you pay.

Google points out that all free web mail service scan email and that gmail respects privacy because content is not revealed to outside parties. On their website, they say we let you know what information we collect when you use our products and services, why we collect it and how we use it to improve your experience.

But this isn’t just about Google and email. Online advertising goes further still. Advertisers are eager to know about our activity right across the web and so to better understand what we want, they are tracking our browsing habits.

It’s called behavioral targeting. Thinking it like going on a shopping spree and accumulating lots of bags. When you buy something, you become laden with bags. The branding on the bags quickly gave the way to all lookers where you’ve been and what types of things you’ve been buying and what you are likely to buy in the future, all of which is very valuable to advertisers.
1

评分次数

  • kinglimk

普特听力大课堂
HW
But if trading information on web users is the driving principle behind a free web, then where do you stop? Where does the boundary lie between our rights and the search for profits? Today, we are experiencing surveillance that we could never have imagined 20 years ago. Here's one example amongst many—Google's e-mail system.

Every time you send a Gmail, it automatically scans the text inside to find keywords that might reveal what it's about.

So if you write the word “beach” in your message, then ads down the side of the page might be about holidays. Or if you write about your pets, then you might get ads for pet accessories—medicine, dog walkers. If you're arranging to go out on the town with friends, ads for the local hotspots might show up. Or recipes for weight loss, then you'll get ads for healthy food or dieting courses. The e-mail service you are getting is free, but Google's computers are listening in on the contents of your e-mail and matching them with advertising that they think might be relevant to you. That is the price that you pay.

Google points out that all free web mail services scan e-mail and that Gmail respects privacy because content is not revealed to outside parties. On their website they say, “We let you know what information we collect when you use our products and services, why we collect it and how we use it to improve your experience.”

But this isn't just about Google and e-mail. Online advertising goes further still. Advertisers are eager to know about our activity right across the web, and so to better understand what we want. They're tracking our browsing habits.

It's called “behavioral targeting”. Think of it like going on a shopping spree and accumulating lots of bags. When you buy something, you become laden with bags. The branding on the bags quickly gives a way to onlookers where you've been and what types of things you've been buying, and what you're likely to buy in the future, all of which is very valuable to advertisers.
1

评分次数

  • kinglimk

好栏目推荐之美国口语俚语

[Homework]2011-08-29 虚拟革命 免费的代价 The Cost of Free —13

But if trading information on web users is the driving principle behind the free web, then where do you stop? Where is the boundary line between our rights and the search for profits? Today we are experiencing surveillance that we could never have imagined twenty years ago. Here is one example amongst many: Google's e-mail system. Everytime you send a Gmail, it automatically scans the text inside to find keywords that might reveal what it's about.
So if you write the word beach in a message, then ads down the side of the page might be about holiday. Or if you write about your pet, then you might get ads for ***, medicine, dog walkers. If you are arranging to go out on a town with friends, ads for the local hot spots might show up. Or recipes for weight loss, then you will get ads for healthy food or dieting courses. That e-mail service you are getting is free, but Google's computers are listening in on the content of you e-mail and matching them with advertisings that they think might be relevant to you. That is the price that you pay.
Google points out that all free web mail services scan e-mail, and that Gmail respects privacy because content is not revealed to outside party. On their website, they say  we let you know what information we collect when you use our products and services, why we collect it and how we use it to improve your experience.
But this isn't just about Google and e-mail. Online advertising goes further still. Advertisers are eager to know about our activity right across the web. And so to better understand what we want, they are tracking our browsing habits.
It's called the behavioral targeting. Think of it like going on a shoping spree and accumulating a lot of bags. When you buy something, you become laden with bags. The branding on the bags quickly gives away to onlookers , where you've been and what types of things you've been buying and what you are likely to buy in the future, all of which is very valuable to advertisers.

This post was generated by put listening repetition system,  Check the original dictation thread!
1

评分次数

  • kinglimk

HW
But if trading information on the web users, the driving principle became the free web. then where did you stop? Where is the boundary line between our rights and the search for profits? Today our experience is severance that we have never imagined 20 years ago. Here is one example among the many, Google's e-mail system.

Every time, you send a Gmail, it all immedically scans the type inside to find key words that might review what it is about.
So if you write the word"beach" in message, then as you would see the page might be about holidays. Or if you wirie about your pets, then you might get out //, medicine, dog walkers. if you are arranging to go out the town to friends, as for the local house pots might show up. Or receipts, the weight lost, then you get out healthy food or dieting courses. The email service you get is free but Google's computers are  listening in the contents of your email and matching them to advertising that they think might be relevant to you, that is from the UK.  

Google points out that all free web mail services scan e-mail and t6hat Gmail respects privacy because content is not reviewed to outside parties. On their website, they say we let you know what information we collect from use of products and services, why we collect it and how we use it to improve your experience. But this is not just about Google and email. On line advertising goes further still. Advertisers are eager to know about our activity right across the web. And so to better understand what we want. They are tracking our // heavens.

It's called behaviourial targeting. Think it like going on a shopping street and you are cumulating logs and bags. When you buy something, you become legs with bags and bringing on the bags quick to give the way on the first, where you have been and what types of thing you are buying and what you would like to buy in the future, all of which are very valuable to advertisers.
1

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  • kinglimk

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