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[豆知识] 【整理】2012-03-11&03-17 收视率调查的全过程 (1/2)

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[豆知识] 【整理】2012-03-11&03-17 收视率调查的全过程 (1/2)


Bits-of-Knowledge-2011-03-11&03-17

 

Knowledge of TV Ratings


In the U.S., the term "TV ratings" immediately makes people think of "Nielsen" because Nielsen Media Research has become the de facto national measurement service for the television industry in the United States and Canada. Nielson measures the number of people watching television shows and makes its data available to the television and cable networks, advertisers and the media.

 










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jessiyear在 整理的参考文本:
Good evening. And welcome to our latest installment of ratings center.



Chip: I’m Chip Spalding, alongside Clay Rogers here to cover the finer points of TV ratings. What do you say, Clay?



Clay: Well, Chip. It turns out our viewers have been tweeting up a storm. Everybody wants to know how the ratings system works. Since we’re here at a ratings center consider ourselves the ratings experts, we feel it our humble obligation to give the people what they want. First, to size our audience, we turn to Nielsen. To estimate TV audiences, Nielsen starts by creating a sample that accurately reflects the population. They employ a random sample where all homes have an equal chance of being selected. This ensures that the sample mirrors the population according to gender, age, geography, race, cable status and other characteristics.



Chip: So say 49% of the population is male, does that mean 49% of Nielsen’s random sample is also male?



Clay: Well said, Chip, and all under 140 characters. Totes tweet worthy. Ahaha…



A: Holy fast ball, folks. I’ve just gotten a word that a Nielsen correspondent is on her way to install a meter in an actual household. Let’s go there live.



Nielsen correspondent: Thanks, Chip. I’m about to place a meter that monitors usage on every TV, DVR, DVD and game console in the home. Like a dog whistle that only the meter can hear, audio codes embedded in TV content identify the network, date and time stamp. The Nielson sample consists of homes that agree to participate for up to two years. The meters have remotes preprogrammed with each household’s member info. They log in when they start watching TV and log out when they are done. That data is then sent back to Nielson each night to be processed.



Clay: Wow, looks like networks and advertisers really know their key audiences. You mention DVRs. How do those factor in, Chip?



Chip: Funny you should ask, Clay. I actually major in statistics.



Clay: Oh, really?



Chip: Yes, really. To get the most accurate ratings, you have to look at all viewing behaviors, not only do you consider those who watch live, but also live plus same day and live plus seven days. What are you doing over there, Clay?



Clay: I’m tuning in so I can watch us live. I need to check out my sexy stache on screen.



Chip: Oh, totally sexy. I always just set my DVR to record us and study my Don Johnson stare at night when I get home. That reminds me I need to set my DVR to record Real Housewives of Bristol while I’m on vaca for the rest of the week. That’s the first thing I’ll watch when I get home at the end of the week.



Clay: So to recap, boys and girls. Live viewing means you watched the program as it was happening. Live-plus-same-day viewing means you either watched it live or watched it from your DVR within the same day. Live-plus-seven viewing means you either watched it live or watched it from your DVR within 7 days when it aired.



Chip: Thanks, Clay.

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本帖最后由 刘美君 于 2012-3-13 06:56 编辑

  Good evening.And welcome to our latest storm made up ratings scenter.
A:I’m Cheaps Birding,alongside Clay Rudges here that cover the final points of TV ratings.What you say.Clay.
B:Well,Cheap.It turns out out viewers have been twisting up a storm.Everybody wants to know how the ratings system works, Since we here a ratings center consider ourselves ratings experts.We fill our humble obligation to give the people what they want.First design is we turn to Nielsen.make TV audience. Nielsen starts by creating a sample that accurately reflex the population.They emplyed
random sample where our homes have equal chance being selected.This ensures the sample mirrors the population according to gender,age,geography,race,cable status and other characteristics.
A:So say 49% of the population is male,does that mean 49% of Nielsen random sample is also male.
B:Well said,Cheap.and around 140 charactors ..,will they.
A://///.I just got a word that Nielsen correspond is on the way to start a meter and need household  .Let’s go their live.

C:Thanks,Cheap.I’m about to place the meter that the monitors are used in every TV,DVR,DVD and game council in the home like a dog with so little meter can hear.Ordeal codes in better TV contact,identify the network,date and time stamp.The nuise  sample consists upon centigrade participle of two years.The meter have remote preprogram with each household  member.They log in when they start watching TV and log out when they are done.That date is then sent back   to be processed.
B:Wow,looks like networks in advertise really know their key audiences.You memtion DVRs.How does those effect,Cheap.
A:Funny you should ask,Clay.I actually major in statistics.
B:Oh,really.
A:Yes,really.To get the most accurate ratings,you have to look at all viewing behaviors,not only you would consider those who watch live.But also Live play seven day and Live Plus Seven Day.What are you doing over there,Clay.
B:I’m  like a watch’s live.I need to check out my sexy dash on the screen.
A:Oh,totally sexy.I just set my DVR record and study my Donne Jones stare and nag when I get home.That reminds me I need to set my DVR to record  housewives are bristle and vacay for the next week.That’s the first thing I get home at the end of the week.
B:So the week ends,boys and girls.Live in video means as the program as was happening or.Live Plus Seven means you watch your live or watch from your DVR within the same day..Live Plus Seven viewing watch your live or from your DVR within 7 days.

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On刘美君

Good evening. And welcome to our latest storm made up ratings /center.
A: I’m Chip Spalding, alongside Clay Rodgers here to cover the final points of TV ratings. What do you say, Clay?
B: Well, Chip. It turns out our viewers have been tweeting up a storm. Everybody wants to know how the ratings system works, since we’re here at a ratings center consider ourselves ratings experts. We feel our humble obligation to give the people what they want. First to cite our audience, we turn to Nielsen. To estimate TV audiences Nielsen starts by creating a sample that accurately reflect the population. They employed a random sample where all homes have an equal chance of being selected. This ensures that the sample mirrors the population according to gender, age, geography, race, cable status and other characteristics.
A: So say 49% of the population is male, does that mean 49% of Nielsen random sample is also male.
B: Well said, Chip. And all under 140 characters, toads tweet, will they.
A: Holy fast ball, folks. I just got a word that a Nielsen correspond is on her way to install a meter in an actual household. Let’s go there live.

C: Thanks, Chip. I’m about to place a meter that / monitors usage on every TV, DVR, DVD and game console in the home, like a dog whistle that only the meter can hear. Audio codes embedded in TV content, identify the network, date and time stamp. The Nielson sample consists of homes that agree to participate for up to two years. The meters have remote preprogram with each household’s members’ involve. They log in when they start watching TV and log out when they are done. That data is then sent back to Nielson each night to be processed.
B: Wow, looks like networks and advertisers really know their key audiences. You mention DVRs. How do/ those factor in, Chip.
A: Funny you should ask, Clay. I actually major in statistics.
B: Oh, really?
A: Yes, really. To get the most accurate ratings, you have to look at all viewing behaviors, not only do you / consider those who watch live. But also live plus same day and live plus seven days. What are you doing over there, Clay?
B: I’m tuning in so I can watch us live. I need to check out my sexy stache on / screen.
A: Oh, totally sexy. I always just set my DVR to record us and study my Don Johnson stare at night when I get home. That reminds me I need to set my DVR to record Real Housewives of Bristol while I’m on vaca for the rest of the week. That’s the first thing I’ll watch when I get home at the end of the week.

B: So do we cap, boys and girls? Live viewing means you watch the program as it was happening. Live plus same day viewing means you either watched it live or watched it from your DVR within the same day. Live plus seven viewing means you either watched it live or watched it from your DVR within 7 days when it aired.

A: Thanks, Clay.
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[Homework]2012-03-11&03-17 收视率调查的全过程 (1/2)

Good evening, and welcome to our latest installment of rating center.
I am Chips Balding, alongside Clay Rogers here to cover the final points of TV ratings. What do you say, clay?
Well,Chip, it turns out our viewers have been triggering out a storm.
Everybody wants to know how the rating system works.
Since we are here at the rating center and considers ourselves as rating experts. We feel a little humble obligation to give the people what they want.
First to decide our audience, we turn to Neilson. To us tv-made audiences, Neilson starts by creating a sample that accurately reflect the population. They emplo ya random sample when all homes have an equal chance of  being selected. This ensures that the sample mirrors the population according to gender, age, geography, race, cable stats and other charactersitics.
So,say 49 percent of the population is male, Does that mean 49% of the Neilson's random sample is also male?
Well-said, Chip. and all under 140 characters.
Toast of Worthy, wholly faster ball, folks. I just got a word that Neilson Correspondent is on their way to install a meter into an actual household.
Let's go there and live.
Thanks, Chip. I am about to play some meter that moniters the usage on every TV, DVR,DVD and gang council in the home. Like a dog whistle that only the meter can hear, audio codes embeded in TV content identified the network, date and time stan. The Neilson sample consists of home set agree to partcipate for up to two years. The meters have remote pre-programs within each house, members and folks. They log in when they start watching TV, and log out when they are done.
That data is then sent back to Neilson each night to be processed.
Well, looks like networks and advertisers really know their key audiences.
You mention DVRS, How do those facts in, Chip? Funny, you should ask clay, I actually majored in Statisitics.
Oh, really?
Yes, really.To get the most accurate ratings, you have to look all viewing behaviours. Not only to consider those who watch live, but also live plus same day and live plus 7 days. What are you doing over there, Clay?
I am tuning in as we watch the live. I need to check out my sexy moustache on screen. Oh, totally sexy. I always just set my DVR to recorders, and Study my Don Johnthan night  when I get home.
That reminds me, I need to set my DVR to record real housewives at Bristol when I am on vacate for the rest of the week. That's the first thing I will watch when I get home at the end of the week. So do we cap boys and girls. Live viewing means you watch the program as it was happening. Live plus same day viewing means you are the same one watching your live or watch from your DVR in the same day, live plus 7 viewing means you are the watched that live or watched from the DVR within 7 days when it aired. Thanks, Clay.


This post was generated by put listening repetition system,  Check the original dictation thread!
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[Homework]2012-03-11&03-17 收视率调查的全过程 (1/2)

Good evening and welcome to latest storm made up rating center.I'm Cheaps Bording along side Clay Roger's here that cover the final points of TV ratings,what do you  say Clay?
Well,Cheap,it turns out our viewers have been tweeting up a storm,every body wants to know how the rating  system works.Since we here at rating center consider ourselves are rating experts.We feel it our humble obligation to give the people what they want.
First to cite our audience we turned to Nielson.To estimate TV audiences,Nielson starts by creating a sample that accurately reflects the population.They employ a random sample where all homes have an equal chance of being selected,this ensures that the sample mirrors the population according to gender,age,geography,race,cable status and other characteristics.
So say 49% of the population is male,does that mean 49% of Nielson's random sample is also male?
Well said,Cheap,and all under 140 characters,told's twit,will they?
Holy fast ball,folks,I just got a word that Nielson correspondent is on her  way to install a meter in an actual household.Let's go there live.
Thanks Cheap,I'm about to place a meter that monitor usage on every TV,DVR,DVD,and game council in the home like a dog whistle that only the meter can hear.Audio codes embedded in TV content,identify the network,date and time stamp,the Nielson sample consists of homes that agree to participate for up to two years.The meters have remotes preprogrammed with each household's members involved.They log in when they start watching TV and log out when they are done,that data is then sent back to Nielson each night to be processed.
Wow,looks like networks and advertisers really know their key audiences.You mentioned DVRs,how do those factors in Cheap.
Funny you should ask,Clay,I actually major in statistics.
Oh,really?
Yes,really.To get the most accurate ratings,you have to look at all viewing behaviors ,not only do you consider those who watch live,but also live plus same day,and live plus seven days.What are doing over there Clay?
I'm tuning in so I can watch us live,I need to check out my sexy stach on screen.
Oh,totally sexy.I always just set my DVR to record us and study my Don Johnson stare at night when I get home.That reminds me I need to set my DVR to record real housewives of Bristle while I'm on vaca for the rest of the  week.That's the first thing I'll watch when I get home at the end of the week.
So do we cap,boys and girls.Live viewing means you watch the program as it was happening.Live plus same day viewing means you either watched it live or watched if from your DVR within the same day.
Thanks Clay.

This post was generated by put listening repetition system,  Check the original dictation thread!
[Homework]2012-03-11&03-17 收视率调查的全过程 (1/2)
Good evening, and welcome to our latest installment of rating center.
I am Chips Balding, alongside Clay Rogers here to cover the final points of TV ratings. What do you say, clay?
Well,Chip, it turns out our viewers have been triggering out a storm.
Everybody wants to know how the rating system works.
Since we are here at the rating center and considers ourselves as rating experts. We feel a little humble obligation to give the people what they want.
First to decide our audience, we turn to Neilson. To us tv-made audiences, Neilson starts by creating a sample that accurately reflect the population. They emplo ya random sample when all homes have an equal chance of  being selected. This ensures that the sample mirrors the population according to gender, age, geography, race, cable stats and other charactersitics.
So,say 49 percent of the population is male, Does that mean 49% of the Neilson's random sample is also male?
Well-said, Chip. and all under 140 characters.
Toast of Worthy, wholly faster ball, folks. I just got a word that Neilson Correspondent is on their way to install a meter into an actual household.
Let's go there and live.
Thanks, Chip. I am about to play some meter that moniters the usage on every TV, DVR,DVD and gang council in the home. Like a dog whistle that only the meter can hear, audio codes embeded in TV content identified the network, date and time stan. The Neilson sample consists of home set agree to partcipate for up to two years. The meters have remote pre-programs within each house, members and folks. They log in when they start watching TV, and log out when they are done.
That data is then sent back to Neilson each night to be processed.
Well, looks like networks and advertisers really know their key audiences.
You mention DVRS, How do those facts in, Chip? Funny, you should ask clay, I actually majored in Statisitics.
Oh, really?
Yes, really.To get the most accurate ratings, you have to look all viewing behaviours. Not only to consider those who watch live, but also live plus same day and live plus 7 days. What are you doing over there, Clay?
I am tuning in as we watch the live. I need to check out my sexy moustache on screen. Oh, totally sexy. I always just set my DVR to recorders, and Study my Don Johnthan night  when I get home.
That reminds me, I need to set my DVR to record real housewives at Bristol when I am on vacate for the rest of the week. That's the first thing I will watch when I get home at the end of the week. So do we cap boys and girls. Live viewing means you watch the program as it was happening. Live plus same day viewing means you are the same one watching your live or watch from your DVR in the same day, live plus 7 viewing means you are the watched that live or watched from the DVR within 7 days when it aired. Thanks, Clay.


This post was generated by put listening repetition system,  Check the original dictation thread!
HW

Good evening, and welcome to our latest installment of rating center.

I am Chips Balding, alongside Clay Rogers here to cover the finer points of TV ratings. What do you say, Clay?

Well, Chip, it turns out our viewers have been twitting up a storm. Everybody wants to know how the rating system works. Since we are here at the rating center considers ourselves the rating’s experts, we feel a little humble obligation to give the people what they want. First to design our audience, we turn to Neilson. To us to make TV audiences, Neilson starts by creating a sample that accurately reflect the population. They employ a random sample where all homes have an equal chance of  being selected. This ensures that the sample mirrors the population according to gender, age, geography, race, cable status and other charactersitics.

So, say 49% of the population is male, does that mean 49% of the Neilson's random sample is also male?

Well said, Chip; and all under 140 characters. Toast of Worthy!

Wholly fast ball, folks. I’ve just goten a word that Neilson Correspondent is on their way to install a meter in an actual household. Let's go there live.

Thanks, Chip. I am about to place a meter that monitors usages on every TV, DVR, DVD and game council in the home. Like a dog whistle that only the meter can hear, audio codes embeded in TV content identified the network, date and time stance. The Neilson sample consists of homes that agree to partcipate for up to two years. The meters have remote pre-programs with each household members involved. They log in when they start watching TV, and log out when they are done. That data is then sent back to Neilson each night to be processed.

Wow, looks like networks and advertisers really know their key audiences. You mention DVRs. How do those factor in, Chip?

Funny, you should ask, Clay, I actually majored in Statisitics.

Oh, really?

Yes, really. To get the most accurate ratings, you have to look at all viewing behaviors. Not only do you consider those who watch live, but also live plus same day and live plus 7 days. What are you doing over there, Clay?

I am tuning in. It’s like watch us live. I need to check out my sexy stache on screen.

Oh, totally sexy. I always just set my DVR to recorders, and study my Don Johnson stare at night  when I get home. That reminds me, I need to set my DVR to record real housewives at Bristol when I am on vacate for the rest of the week. That's the first thing I’ll watch when I get home at the end of the week.

Hue! So do we cap boys and girls. Live viewing means you watch the program as it was happening. Live plus same day viewing means you are to watch it live or watch it from your DVR within the same day. Live plus 7 viewing means you are to watch it live or watch it from the DVR within 7 days when it aired.

Thanks, Clay.
实现无障碍英语沟通

[Homework]2012-03-11&03-17 收视率调查的全过程 (1/2)

Good evening, and welcome to the latest store rating center.
I am Cheap's sporting alongside is clear Roger's here that cover the final point's TV rating. What's your said Clay?
Well,Cheap. It turns out a view it has been treeting up storms. Everybody wants to knows how the rating system works since we are rating center considering ourseves the ratings experts. We feeling our humble
obligation they give the people what they want.
First to cite are our audience we turned Nielson. To estimate TV audiences.Nielson starts by creating a simple the acturaly reflects the population. The employed random simple were all home have equal chances
been selected. This ensure is simple mirrors of populatioon according to the gender, ages, georagphys, races, cables status and other characteristics.
So, said 49% population is male. Is that meaning 49% of Nielson random sample are also male.
Well, said Cheap. and all under 140 characters told xxxx.
holly fast ball. folkss I just got world of Nielson call respond of  on her way to install a meters in the actual of household Let's go their live.
Thanks Cheap. I am about to places meter that monitor usage of every TV DVR, DVD and game console in the home, net dog with that only meters came home here, audience codes embeded TV contains, identify the network, date and times stamp. the Nielson sample comsists of home xxx agree to participate after 2 years.The meters have remote program for each households members symble , the log in when they watch TV, and log out when they done.
That data is been sent back to Nielson each night to be processed.
Wow, looks like net work advertising is really know there key audience. You mentioned DVRs, have those factor in cheap.
Funny, should I ask Clay, I actually major in statistic.
Oh, really.
Yes, really.To get the remote access readings, you have look all viewing behead of yours. not only considering those of watch live. but also live processed the same day.and lives process in the seven day.
What are you doing over there clay?
I am to in in like xxx's live . I need to chk my sexy status on the screen.
Oh. xx sexy.
Oh, tolly sexy. I should check my DVr recorders and study my xxx night when i get home. That remind me I need set my DVR recorders real house bristane when xxx. That was the first things I watch in the way.


This post was generated by put listening repetition system,  Check the original dictation thread!
普特听力大课堂

[Homework]2012-03-11&03-17 收视率调查的全过程 (1/2)

本帖最后由 ixiaoman 于 2012-3-29 04:03 编辑

Good evening, and welcome to the latest in Storm of Rating Centre.
I'm Chip Spordin along side Clay Rogers here to cover the finer points of TV ratings. What do you say Clay?
Well Chip, it turns out our viewers have been twaiting up a storm everybody wants to know how the rating system works. Since we are here in rating centre considering ouselves the rating's experts, we feel our humble obligation to give people what they want.
First desires of our audience we turn to Neilson. To us make TV audiences Neilson starts by creating a sample that acurately reflects the population. They employ random sample we all homes have equal chance of being selected.
This incheers of the sample mirrors the populations according to gender, age, geography, race, cable status and other characteristics.
Tolls say 49 percent of the population is male. Does that mean 49 percent of Neilson's random sample is also male?
Well said Chip. and all wonder  140 characters tolls tway will they?
Holy fastball folks, I just got and worked with Neilson correspondence and on the way to stone meeder in an actual household. Let's go there alive.
Thanks Chip. I'm about to place a metre that monitors usage on every TV, DVR, DVD, and game council in a home, like a dog whistle that only a metre can hear. Audio codes embedeed in  TV content identify the network ,date, and timestand. The Neilson's sample consists of home setigrade to participate for up to two years.The metres have remote program with each household's members in vote.They log in when we start watching TV and logout when they are done. That data is then sent back to Neilson each night to be processed.
Wow! Looks like network and advertises really know their key audiences.
You mention DVRs. How do those factor in, Chip?
Funny, should I ask Clay? I actually majored in statistics.
Oh really?!
Yes, really. To get the most acurate ratings you have to look at all fewing behaviors.  not only do you consider in those who watch live but also live plus same day and live plus seven days. Ah, what are you doing over there, Clay?
I'm tuning in so I can watch us live. I need to check out my sexy statio on screen.
Oh totally sexy. I will just set my DVR to record us and study my Don. Jonhson's stare at night when I get home.
(Coughing)
There reminds me.I need to set my DVR to record real houswife's bristle when I am on veicky from the rest of the week. That's the first thing I watch when I get home at the end of the week.
So do we cap boys and girls live viewing in and you watch the program as was happening.
Live plus same day viewing means that you've watched it live or watched from your DVR within the same day.Live plus seven viewing means that you have watched live or watched your DVR within seven days when it aired.
Thanks Clay.
好栏目推荐之美国口语俚语
Good evening. And welcome to our latest storm made up ratings /center.
A: I’m Chip Spalding, alongside Clay Rodgers here to cover the final points of TV ratings. What do you say, Clay?
B: Well, Chip. It turns out our viewers have been tweeting up a storm. Everybody wants to know how the ratings system works, since we’re here at a ratings center consider ourselves ratings experts. We feel our humble obligation to give the people what they want. First to cite our audience, we turn to Nielsen. To estimate TV audiences Nielsen starts by creating a sample that accurately reflect the population. They employed a random sample where all homes have an equal chance of being selected. This ensures that the sample mirrors the population according to gender, age, geography, race, cable status and other characteristics.
A: So say 49% of the population is male, does that mean 49% of Nielsen random sample is also male.
B: Well said, Chip. And all under 140 characters, toads tweet, will they.
A: Holy fast ball, folks. I just got a word that a Nielsen correspond is on her way to install a meter in an actual household. Let’s go there live.

C: Thanks, Chip. I’m about to place a meter that / monitors usage on every TV, DVR, DVD and game console in the home, like a dog whistle that only the meter can hear. Audio codes embedded in TV content, identify the network, date and time stamp. The Nielson sample consists of homes that agree to participate for up to two years. The meters have remote preprogram with each household’s members’ involve. They log in when they start watching TV and log out when they are done. That data is then sent back to Nielson each night to be processed.
B: Wow, looks like networks and advertisers really know their key audiences. You mention DVRs. How do/ those factor in, Chip.
A: Funny you should ask, Clay. I actually major in statistics.
B: Oh, really?
A: Yes, really. To get the most accurate ratings, you have to look at all viewing behaviors, not only do you / consider those who watch live. But also live plus same day and live plus seven days. What are you doing over there, Clay?
B: I’m tuning in so I can watch us live. I need to check out my sexy stache on / screen.
A: Oh, totally sexy. I always just set my DVR to record us and study my Don Johnson stare at night when I get home. That reminds me I need to set my DVR to record Real Housewives of Bristol while I’m on vaca for the rest of the week. That’s the first thing I’ll watch when I get home at the end of the week.

B: So do we cap, boys and girls? Live viewing means you watch the program as it was happening. Live plus same day viewing means you either watched it live or watched it from your DVR within the same day. Live plus seven viewing means you either watched it live or watched it from your DVR within 7 days when it aired.

A: Thanks, Clay.
给自己一些从来没有过的宁静快乐季节。。。。。。。
[Homework]2012-03-11&03-17 收视率调查的全过程 (1/2)
Good evening, and welcome to our latest installment of rating center.
I am Chips Balding, alongside Clay Rogers here to cover the final points of TV ratings. What do you say, clay?
Well,Chip, it turns out our viewers have been triggering out a storm.
Everybody wants to know how the rating system works.
Since we are here at the rating center and considers ourselves as rating experts. We feel a little humble obligation to give the people what they want.
First to decide our audience, we turn to Neilson. To us tv-made audiences, Neilson starts by creating a sample that accurately reflect the population. They emplo ya random sample when all homes have an equal chance of  being selected. This ensures that the sample mirrors the population according to gender, age, geography, race, cable stats and other charactersitics.
So,say 49 percent of the population is male, Does that mean 49% of the Neilson's random sample is also male?
Well-said, Chip. and all under 140 characters.
Toast of Worthy, wholly faster ball, folks. I just got a word that Neilson Correspondent is on their way to install a meter into an actual household.
Let's go there and live.
Thanks, Chip. I am about to play some meter that moniters the usage on every TV, DVR,DVD and gang council in the home. Like a dog whistle that only the meter can hear, audio codes embeded in TV content identified the network, date and time stan. The Neilson sample consists of home set agree to partcipate for up to two years. The meters have remote pre-programs within each house, members and folks. They log in when they start watching TV, and log out when they are done.
That data is then sent back to Neilson each night to be processed.
Well, looks like networks and advertisers really know their key audiences.
You mention DVRS, How do those facts in, Chip? Funny, you should ask clay, I actually majored in Statisitics.
Oh, really?
Yes, really.To get the most accurate ratings, you have to look all viewing behaviours. Not only to consider those who watch live, but also live plus same day and live plus 7 days. What are you doing over there, Clay?
I am tuning in as we watch the live. I need to check out my sexy moustache on screen. Oh, totally sexy. I always just set my DVR to recorders, and Study my Don Johnthan night  when I get home.
That reminds me, I need to set my DVR to record real housewives at Bristol when I am on vacate for the rest of the week. That's the first thing I will watch when I get home at the end of the week. So do we cap boys and girls. Live viewing means you watch the program as it was happening. Live plus same day viewing means you are the same one watching your live or watch from your DVR in the same day, live plus 7 viewing means you are the watched that live or watched from the DVR within 7 days when it aired. Thanks, Clay.


This post was generated by put listening repetition system,  Check the original dictation thread!
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本帖最后由 fengjun_zhang 于 2012-8-14 12:01 编辑

HW

Good evening, and welcome to our latest installment of rating centers.

I am Chips Balding, alongside Clay Rogers here to cover the finer points of TV ratings. What do you say, Clay?

Well, Chip, it turns out our viewers have been twitting up a storm. Everybody wants to know how the rating system works. Since we are here at the rating center considers ourselves the rating’s experts, we feel a little humble obligation to give the people what they want. First to design our audience, we turn to Neilson. To us to make TV audiences, Neilson starts by creating a sample that accurately reflect the population. They employ a random sample where all homes have an equal chance of  being selected. This ensures that the sample mirrors the population according to gender, age, geography, race, cable status and other charactersitics.

So, say 49% of the population is male, does that mean 49% of the Neilson's random sample is also male?

Well said, Chip; and all under 140 characters. Toast of Worthy!

Wholly fast ball, folks. I’ve just goten a word that Neilson Correspondent is on their way to install a meter in an actual household. Let's go there live.

Thanks, Chip. I am about to place a meter that monitors usages on every TV, DVR, DVD and game council in the home. Like a dog whistle that only the meter can hear, audio codes embeded in TV content identified the network, date and time stance. The Neilson sample consists of homes that agree to partcipate for up to two years. The meters have remote pre-programs with each household members involved. They log in when they start watching TV, and log out when they are done. That data is then sent back to Neilson each night to be processed.

Wow, looks like networks and advertisers really know their key audiences. You mention DVRs. How do those factor in, Chip?

Funny, you should ask, Clay, I actually majored in Statisitics.

Oh, really?

Yes, really. To get the most accurate ratings, you have to look at all viewing behaviors. Not only do you consider those who watch live, but also live plus same day and live plus 7 days. What are you doing over there, Clay?

I am tuning in. It’s like watch us live. I need to check out my sexy stache on screen.

Oh, totally sexy. I always just set my DVR to recorders, and study my Don Johnson stare at night  when I get home. That reminds me, I need to set my DVR to record real housewives at Bristol when I am on vacate for the rest of the week. That's the first thing I’ll watch when I get home at the end of the week.

Hue! So do we cap boys and girls. Live viewing means you watch the program as it was happening. Live plus same day viewing means you are to watch it live or watch it from your DVR within the same day. Live plus 7 viewing means you are to watch it live or watch it from the DVR within 7 days when it aired.

Thanks, Clay.
on Mo!i~

Good evening. And welcome to our latest installment of ratings center.


Chip: I’m Chip Spalding, alongside Clay Rogers here to cover the finer points of TV ratings. What do you say, Clay?

 

Clay: Well, Chip. It turns out our viewers have been tweeting up a storm. Everybody wants to know how the ratings system works. Since we’re here at a ratings center consider ourselves the ratings experts, we feel it our humble obligation to give the people what they want. First, to size our audience, we turn to Nielsen. To estimate TV audiences, Nielsen starts by creating a sample that accurately reflects the population. They employ a random sample where all homes have an equal chance of being selected. This ensures that the sample mirrors the population according to gender, age, geography, race, cable status and other characteristics.


Chip: So say 49% of the population is male, does that mean 49% of Nielsen’s random sample is also male?


Clay: Well said, Chip, and all under 140 characters. Totes tweet worthy. Ahaha…

A: Holy fast ball, folks. I’ve just gotten a word that a Nielsen correspondent is on her way to install a meter in an actual household. Let’s go there live.

Nielsen correspondent: Thanks, Chip. I’m about to place a meter that monitors usage on every TV, DVR, DVD and game console in the home. Like a dog whistle that only the meter can hear, audio codes embedded in TV content identify the network, date and time stamp. The Nielson sample consists of homes that agree to participate for up to two years. The meters have remotes preprogrammed with each household’s member info. They log in when they start watching TV and log out when they are done. That data is then sent back to Nielson each night to be processed.


Clay: Wow, looks like networks and advertisers really know their key audiences. You mention DVRs. How do those factor in, Chip?


Chip: Funny you should ask, Clay. I actually major in statistics.

 

Clay: Oh, really?


Chip: Yes, really. To get the most accurate ratings, you have to look at all viewing behaviors, not only do you consider those who watch live, but also live plus same day and live plus seven days. What are you doing over there, Clay?


Clay: I’m tuning in so I can watch us live. I need to check out my sexy stache on screen.


Chip: Oh, totally sexy. I always just set my DVR to record us and study my Don Johnson stare at night when I get home. That reminds me I need to set my DVR to record Real Housewives of Bristol while I’m on vaca for the rest of the week. That’s the first thing I’ll watch when I get home at the end of the week. 

Clay: So to recap, boys and girls. Live viewing means you watched the program as it was happening. Live-plus-same-day viewing means you either watched it live or watched it from your DVR within the same day. Live-plus-seven viewing means you either watched it live or watched it from your DVR within 7 days when it aired.

Chip: Thanks, Clay.



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Good evening. And welcome to our latest installment of ratings center
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