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[商业新闻] 2014-03-24&03-26 “老佛爷”卡尔•拉格斐开设伦敦首家门店

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[商业新闻] 2014-03-24&03-26 “老佛爷”卡尔•拉格斐开设伦敦首家门店

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Karl Lagerfeld takes on London   

Designer Karl Lagerfeld debuts first British store. Nina Dos Santos talks with the CEO of the designer brand.


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[Homework]2014-03-24&03-26 “老佛爷”卡尔•拉格斐开设伦敦首家门店

First and foremost, I'm expecting that we excite the consumer,that is what we wanna do without our brand with whatever we do. In general, that's very important, consumer needs to love it.
You are the chief executor officer of this company, not the designer himself Karl Lagerfeld, you will have to manage this from a business point of view, what do you expect from this company revenue, how big can it get?
The revenue expectation or the revenue opportunity of this brand are massive. That are massive for a variety of reasons and the first reason is that the awareness of the icon of his owner Karl Lagerfeld is incredibly broad across the world. And he resonates to a very broad audience of consumers, very young to more mature age groups, men and women, so the opportunity is really a global opportunity and it's a huge opportunity.
One of the interesting thing about this base is so much of it is dedicated towards accesories, nose accesories, include * of the man himself,is that just a little bit ego typical?
No, actually not. First of all, I think Karl is the master and king of accesorization, so if you look at him, how he portrays himself is a lot of accesories with him. So therefore, it has also a great part of our store, but on the other hand also Karl is an icon. So when consumers come in, what they experience in our store, they want to become part of Karl Lagerfeld world and that means also that there is objects that he likes,that are fun as he is not taking himself too seriously.
It's not just the image of Karl Lagerfeld you have sold here, it's also the image of Karl Lagerfeld's famous cat as well, the cat, tell me about that, shoo pet.
Well, it features on a few items. It's a good fun iconic item, actually it's alomst a kind of consequence of the whole conversation as it is going on on social media about the shoo pet, so we say ok we have to give the consumer something. And then we have built a very funny but still sophisticated small cat around. Fortunately, people love it.


This post was generated by put listening repetition system,  Check the original dictation thread!
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2# 徐欣玮
中间include *的话应该是:One of the interesting thing about this base is that so much of it is dedicated towards accesories, nose accesories, include dolls of the man himself,is that just a little bit eager to control?
实现无障碍英语沟通
homework---First and for most, I'm expecting that we excite the consumers. That is we want to do without brand, with everything we do in genuine. So that's very important, consumers need to love it. You the chief executer of so,this company, not the designer himself, Karl L. You have been to manage this from the business point of you, what are you expecting for this company revenue voice, how can we get? The revenue expectation is the revenue opportunities of this brand are massive, they are massive for ...reasons. And the first reason is the event of the icon of the ...incredibly broad across the world, and he rezenazes to a very broad audience of consumers. Very young to more mature age groups, man and woman the way. So the opportunity is really a global opportunity and it's a huge opportunity. One of the interesting thing about this face is so much dedicated to accessories,...accessories include dolls of the man himself. Is that just a little bit eager to ...No, absolutely not. First of all I think Karl is the master and king of accessorization. So if you look at him how he portraits himself, it's a lot of accessories with him, so therefore, it has also great part of our store, but on the other hand also call it's an icon. So when consumers come in with experiences that in our stores, they want to become part of Karl L world. And that means also that there is objects that he are lags that are fun as he is not taking himself too seriously. It's not just the imagine of Karl L you have in to sell here. It's also the imagine of Karl L's famous cats as well. The cat, tell me about that. Shoot pet? Well, it features on a few items. It's a good fun I run... a item. Actually it almost a consequence of the whole conversation as what's going on social media about a pet. So it's okay, we have to give the consumer something and then we have built a way funny but still surfacated to small capslor around your pet, people love it.
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[Homework]2014-03-24&03-26 “老佛爷”卡尔•拉格斐开设伦敦首家门店

-First and foremost, I'm expecting that we excite the consumer. That is what we want to do with our brand and with whatever we do in general, so that's very important. Consumer needs to love it.-You're the chief executive officer of this company, not the designer himself Karl Lagerfeld. You will have to manage this from the business point of view, what are you expecting from this company revenues wise? How big can it get?
-The revenue expectations or the revenue opportunities of this brand are massive. They are massive for a variety of reasons. And the first reason is that the awareness of the icon of the persona Karl Lagerfeld is incredibly broad across the world, and he resonates to a very broad audience of consumers, very young to more mature age groups, men and women alike. So the opportunity is really a global opportunity and is a huge opportunity.
-One of the interesting things about this base is so much of it is dedicated towards accessories, nose accessories include dolls of the man himself. Is that note just a little bit eager to control?
-No, absolutely not. First of all, I think Karl is the master and king of accessorization. So if you look at him, how he portrays himself, there is a lot of accessories with him. So therefore, it has also a great part of our store, but on the other hand, also Karl is an icon. So when consumers come in with experience in our stores, they want to become a part of Karl Lagerfeld world, and that means also that there is objects that he likes, that are fun as he is not taking himself too seriously.
-It's not just the image of Karl Lagerfeld you have to sell here. It's also the image of Karl Lagerfeld's famous cat as well.
-Absolutely.
-The cat, tell me about that, Choupette.
-Well, it features on a few items. It's a good fun, iconic item. Actually, it's almost a kind of consequence of the whole community conversation as what's going on social media about your pet. So we've said OK. We have to give the consumers something, and then we have built a very funny, still sophisticated small cat around you, and people love it.

This post was generated by put listening repetition system,  Check the original dictation thread!
On 徐欣玮
First and foremost, I'm expecting that we excite the consumer,that is what we wanna do without our brand with whatever we do. In general, that's very important, consumer needs to love it.
You are the Chief executor(Executive) Officer of this company, not the designer himself Karl Lagerfeld, you will have to manage this from a business point of view, what do(are) you expect(expecting) from this company revenues-wise, how big can it get?
The revenue expectation or the revenue opportunity(opportunities) of this brand are massive. That are massive for a variety of reasons and the first reason is that the awareness of the icon of his owner Karl Lagerfeld is incredibly broad across the world. And he resonates to a very broad audience of consumers, very young to more mature age groups, men and women (?), so the opportunity is really a global opportunity and it's a huge opportunity.
One of the interesting thing about this base is so much of it is dedicated towards accessories, nose accessories, include (dolls) of the man himself,is that just a little bit ego typical?
No, actually not. First of all, I think Karl is the master and king of accessorization, so if you look at him, how he portrays himself is a lot of accessories, with him. So therefore, it has also a great part of our store, but on the other hand also Karl is an icon. So when consumers come in, what they experience in our store, they want to become part of Karl Lagerfeld world and that means also that there is objects that he likes,that are fun as he is not taking himself too seriously.
It's not just the image of Karl Lagerfeld you have sold here, it's also the image of Karl Lagerfeld's famous cat as well, the cat, tell me about that, shoo pet(猫名Choupette).
Well, it features on a few items. It's a good fun iconic(ironic?) item, actually it's almost a kind of consequence of the whole conversation as it is going on on social media about the shoo pet(Choupette), so we say okay we have to give the consumers something. And then we have built a very funny but still sophisticated small cat around. Fortunately(and?), people love it.
hw

First and foremost, I am expecting that we excite the consumer that is what we wanna do without brand with what we do in general, so that's very important, consumer needs to love it.

You are the chief executive office of this company, not the designer himself Karl Lagerfeld. You will have to manage this from business point of view, what are you expecting from this company revenues wise, how big can it get?

The revenue expectation of the revenue oppotunities of this brand are massive. They are massive various ways and the first reason is the aven of the icon of the persona clum fell is incredibly broad across the world. He resmaids a very broad audience of consumers, a very young to more material H group man and woman wait. So the oppotunity is really globly oppotunity and it's a huge oppotunity.

One of the interesting things about this base is so much delicate towards an accessary, nose accessaries seem include doze  of man himself. why not just simply be eager to control?

No, actually it did not. First I think, Karl is the master king of accessary rization. So if you look at him how he portrays himself, that's a long of a accessary with him. So that for, has also great part of our store, but yet in another hand, also Karl is an icon. So when consumers come in with experiences that our stores, they want become part of Karls Lagerfeld's world.  It means also that there is objects that he likes our fun as he is not taking himself too seriously.

It's not just image of the Karl Lagerfeld you have to sell it here, it's also the image of cat of Karl Lagerfeld's famous cat as well, the cat, tell me about that the shot pet wifed.

Futures on the few items, it's a good fun around nic item, but actually, it's almost kinda of consequence of the whole compensation that was going on on social media about your pad, so it's ok we have to give consumers or something, and then we have built a very funny but still sophisticated this small cat around, to have people love it.
实现无障碍英语沟通

[Homework]2014-03-24&03-26 “老佛爷”卡尔•拉格斐开设伦敦首家门店

(Homework)
First and foremost, I'm expecting that we excit the consumer, that is what we wanna do without brand with whatever we do, in general, that's very important, consumer needs love it.
You are the chief executor officer of this company, not the disigner himsef Karl Lagerfeld, you will have to manage this from business point of view, what you're expecting from this company revenues-wise, how big can it get?
The revenue expectation or the revenue opportunity of this brand are massive. There are massive for a variety of reasons, and the first reason is that the awareness of icon of his owner Karl Lagerfeld, is incredibly broad across the world. And he resonates to a very broad audience of consumers, very young to more mature age groups, men and women //, so the opportunity is really a global opportunity and is huge opportunity.
One of the interesting thing about this base is so much of it's dedicated towards accessories, noze accessories, include doll of the man himself, it that not just a little bittle ego typical?
No, actually not, first of all, I think Karl Lagerfeld is the master and king of accessorization, so if you look at him, how he portrays himself, it's a lot of accessories with him, so therefore it has also a great part of our store, but on other hand also Karl is icon, so when consumers come in, what experience in our stores, they want become part of Karl Lagerfeld world, and that means also that there is objects that he likes, that are fun as he is not taking himsef too seriously.
It's not just the image of Karl Lagerfeld you've sold here, is also the image of Karl Largerfeld's famous cat as well, the cat, tell me about that, //.
Well, it features on a few items, it's a good fun iconic item, actually it's almost a kind of consequence of the whole conversation as was going on on social media about to pet, so it's okay we have to give the consumer something, and then we have build a very funny but still sophisticated small cat around to have poeple love it.








This post was generated by put listening repetition system,  Check the original dictation thread!
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