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[商业新闻] 2016-01-20&01-22 福特向移动出行公司转型 关注可穿戴技术

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[商业新闻] 2016-01-20&01-22 福特向移动出行公司转型 关注可穿戴技术

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CEO: Ford transitioning to mobility company   

Ford CEO, Mark Fields, explains how Ford is transitioning from being just an auto company to an auto and mobility company.


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homework---We are gonna continue to love our core business which is designing, developing, manufacturing market just terrific cars, SUVs, trucks, and ...vehicles. But also the same time, we have all these emergent ...services that allow there are a lot of verinable by technology. And we think that's a huge opportunity force building our core business. So if you CES to talk about how were transitioning to that but also show pieces of evidence how we were doing that. You mention some of the things we are doing around mobility and connectivity that we talked about this week. Yeah, so presumably with these partnerships we can maybe check on our house from our car or turn on our car from our house. Is this technology something that's gonna make people buy your vehicles, is it sort of the car poddle of the next future or the g...makes us love the car or this is the revenue stream and business model in ...itself? Well I think it's a combination of both. On the one hand we want to make sure the part of we stand force company is making people's lives better. And what better way to do that by making things more convenient for them and powering them is that their cars are very important pieces of their lives. So we can make that car work for them and make their lives better and allow more convenience. That's a good thing for our brand, that's a good thing for our business, that's a good thing for our costumers. But the same time, we are also expermerting on these thing a little bit around business model innovation to see if we can make a good return on this, because standing on its marry to long, we wanna make sure to do business decision and the same time, we want to make sure there are benefits back to our core business. Our people buy more cars and trucks. So if I'm a consumer, I'm interested, it sounds really intrigine, but the first thing I'm wondering is, is it gonna cost more, is it gonna be more expensive and is it gonna make my life more complicated? Well when it terms of a car stand point, when the things we are highlighting here is the growth of sink which is our incar communications and entertainment system which is the most popular system in the automotive industry, and that's obviously we have better options on the car and at a very reasonable price when you look at some of these other things we were working with Amzon its settle. Clearly we want to make sure it represent a very good value. And to the point of making life too complicated, we want to make it as easy as possible. And that's part of as we develop these type of features with our partners. We want to make it very intuitive because we don't want to make it so complicated that people either don't use it or get stressed out trying to use it. So that's our approach. Yeah it's good to do that, I spent the Christmas vacation trying to explain the clouds to my parents and it's just about ...and I have to ask you my...of you, we could talk about tech really for the whole show and we'll have to have it back again to talk about that but so much of the market today concerned about the growth in China, the Chinese economy I know for all of you auto makers that is a big market, it's an important market. How concerned are you about what's happening with the Chinese economy? Well obviously the China market is a really important market for us, we have to put things into perspective, China is transitioning from an economy that's been investment and industry led to an economy now that's been led in transition to a consumer and services economy. And as it goes through that transition, there is gonna be some volatility. I think the good news is when you look in the numbers the GDP numbers into China, actually the consumer and the services part of GDP is growing. Clearly some of the industry and investment side is not. But we take, we still are very bullish on China it's gonna go through its volatility. Our business is growing there, I think we'll position and we have a lot of confidence in the market going forward. It will be volatile.
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We are gonna continue to love our core business which is designing, developing, manufacturing and marketing just terrific cars, SUVs, trucks and electrified vehicles. But also, at the same time, we have all these emerging mobility services that are allowed there, a lot of enabled by technology. And we think that's a huge opportunity for us building our core business. So if you CES to talk about how we are transitioning to that, but also show pieces of evidence of how we are doing that, you mention some of the things we are doing around mobility and connectivity that we talked about this week.

Yeah, so presumably with these partnerships we can maybe check on our house from our car or turn on our car from our house. Is this technology something that's gonna make people buy your vehicles? Is it sort of the car powder of the next future or the gadget that’s gonna make us love the car? Or is this a revenue stream and business model innovated(?) itself?

Well, I think it's a combination of both. On the one hand we want to make sure the part of what we stand for this company is making people's lives better. And what better way to do that? By making things more convenient for them and powering them. You know the cars are very important piece of their lives. So we can make that car work for them and make their lives better and allow more convenience. That's a good thing for our brand, that's a good thing for our business, that's a good thing for our costumers. But at the same time, we are also experimenting on these thing a little bit around business model innovation to see if we can make a good return on this, because standing on its merits alone, we wanna make sure it’s a good business decision. And at the same time, we want to make sure there’s benefit back to our core business of people buying more cars and trucks.

So if I'm a consumer, I'm interested, it sounds really intriguing, but the first thing I'm wondering is, is it gonna cost more? Is it gonna be more expensive and is it gonna make my life more complicated?

Well, when in terms of a car stand point, you know, one of the things we are highlighting here is the growth of SINK which is our in-car communications and entertainment system which is the most popular system in the automotive industry. And that's obviously we have better options on the car and at a very reasonable price. When you look at some of these other things as we were working with Amazon etc., clearly we want to make sure it represents a very good value. And to the point of making life too complicated, we want to make it as easy as possible. And that's part of as we develop this type of features with our partners. We want to make it very intuitive because we don't want to make it so complicated that people either don't use it or get stressed out trying to use it. So that's our approach.

Yeah it's good to do that. I spent the Christmas vacation trying to explain the Clouds to my parents and it just about did me in(?). I have to ask you, Mark when I have you. We could talk about tech really for the whole show and we'll have to have it back again to talk about that. But so much of the market today is concerned about the growth in China, the Chinese economy. I know for all of you auto makers that is a big market, it's an important market. How concerned are you about what's happening with the Chinese economy?

Well, obviously the China market is a really important market for us. We have to put things into perspective. China is transitioning from an economy that's been investment and industry led to an economy now that's been led in transition to a consumer and services economy. And as it goes through that transition, there is gonna be some volatility. I think the good news is when you look in the numbers, the GDP numbers into China, actually the consumer and the services part of GDP is growing. Clearly some of the industry and investment side is not. But we take…we still are very bullish on China. It's gonna go through its volatility. Our business is growing there. I think we are well positioned and we have a lot of confidence in the market going forward. It will be a little volatile.
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on xingxingcamille.
We are gonna continue to love our core business which is designing, developing, manufacturing and marketing just terrific cars, SUVs, trucks and electrified vehicles. But also, at the same time, we have all these emerging mobility services that are allowed there, a lot of enabled by technology. And we think that's a huge opportunity for us building our core business. So if you CES to talk about how we are transitioning to that, but also show pieces of evidence of how we are doing that, you mention some of the things we are doing around mobility and connectivity that we talked about this week.

Yeah, so presumably with these partnerships we can maybe check on our house from our car or turn on our car from our house. Is this technology something that's gonna make people buy your vehicles? Is it sort of the car powder of the next future or the gadget that’s gonna make us love the car? Or is this a revenue stream and business model innovated(?) itself?

Well, I think it's a combination of both. On the one hand we want to make sure the part of what we stand for this company is making people's lives better. And what better way to do that? By making things more convenient for them and powering them. You know the cars are very important piece of their lives. So we can make that car work for them and make their lives better and allow more convenience. That's a good thing for our brand, that's a good thing for our business, that's a good thing for our costumers. But at the same time, we are also experimenting on these thing a little bit around business model innovation to see if we can make a good return on this, because standing on its merits alone, we wanna make sure it’s a good business decision. And at the same time, we want to make sure there’s benefit back to our core business of people buying more cars and trucks.

So if I'm a consumer, I'm interested, it sounds really intriguing, but the first thing I'm wondering is, is it gonna cost more? Is it gonna be more expensive and is it gonna make my life more complicated?

Well, when in terms of a car stand point, you know, one of the things we are highlighting here is the growth of SYNC which is our in-car communications and entertainment system which is the most popular system in the automotive industry. And that's obviously we have better options on the car and at a very reasonable price. When you look at some of these other things as we were working with Amazon etc., clearly we want to make sure it represents a very good value. And to the point of making life too complicated, we want to make it as easy as possible. And that's part of as we develop this type of features with our partners. We want to make it very intuitive because we don't want to make it so complicated that people either don't use it or get stressed out trying to use it. So that's our approach.

Yeah it's good to do that. I spent the Christmas vacation trying to explain the Clouds to my parents and it just about did me in(?). I have to ask you, Mark when I have you. We could talk about tech really for the whole show and we'll have to have it back again to talk about that. But so much of the market today is concerned about the growth in China, the Chinese economy. I know for all of you auto makers that is a big market, it's an important market. How concerned are you about what's happening with the Chinese economy?

Well, obviously the China market is a really important market for us. We have to put things into perspective. China is transitioning from an economy that's been investment and industry led to an economy now that's been led in transition to a consumer and services economy. And as it goes through that transition, there is gonna be some volatility. I think the good news is when you look in the numbers, the GDP numbers into China, actually the consumer and the services part of GDP is growing. Clearly some of the industry and investment side is not. But we take…we still are very bullish on China. It's gonna go through its volatility. Our business is growing there. I think we are well positioned and we have a lot of confidence in the market going forward. Although it will be a little volatile.
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We are gonna continue to love our core business which is designing, developing, manufacturing and marketing just terrific cars, SUVs, trucks and electrified vehicles. But also, at the same time, we have all these emerging mobility services that are allowed there, a lot of enabled by technology. And we think that's a huge opportunity for us building our core business. So if you CES to talk about how we are transitioning to that, but also show pieces of evidence of how we are doing that, you mention some of the things we are doing around mobility and connectivity that we talked about this week.

Yeah, so presumably with these partnerships we can maybe check on our house from our car or turn on our car from our house. Is this technology something that's gonna make people buy your vehicles? Is it sort of the car powder of the next future or the gadget that’s gonna make us love the car? Or is this a revenue stream and business model in it of itself?

Well, I think it's a combination of both. On the one hand we want to make sure the part of what we stand for this company is making people's lives better. And what better way to do that? By making things more convenient for them and powering them. You know the cars are very important piece of their lives. So we can make that car work for them and make their lives better and allow more convenience. That's a good thing for our brand, that's a good thing for our business, that's a good thing for our costumers. But at the same time, we are also experimenting on these thing a little bit around business model innovation to see if we can make a good return on this, because standing on its merits alone, we wanna make sure it’s a good business decision. And at the same time, we want to make sure there’s benefit back to our core business of people buying more cars and trucks.

So if I'm a consumer, I'm interested, it sounds really intriguing, but the first thing I'm wondering is, is it gonna cost more? Is it gonna be more expensive and is it gonna make my life more complicated?

Well, when in terms of a car stand point, you know, one of the things we are highlighting here is the growth of SYNC which is our in-car communications and entertainment system which is the most popular system in the automotive industry. And that's obviously we have better options on the car and at a very reasonable price. When you look at some of these other things as we were working with Amazon etc., clearly we want to make sure it represents a very good value. And to the point of making life too complicated, we want to make it as easy as possible. And that's part of as we develop this type of features with our partners. We want to make it very intuitive because we don't want to make it so complicated that people either don't use it or get stressed out trying to use it. So that's our approach.

Yeah it's good to do that. I spent the Christmas vacation trying to explain the Clouds to my parents and it just about did me in. I have to ask you, Mark when I have you. We could talk about tech really for the whole show and we'll have to have it back again to talk about that. But so much of the market today is concerned about the growth in China, the Chinese economy. I know for all of you auto makers that is a big market, it's an important market. How concerned are you about what's happening with the Chinese economy?

Well, obviously the China market is a really important market for us. We have to put things into perspective. China is transitioning from an economy that's been investment and industry led to an economy now that's been led in transition to a consumer and services economy. And as it goes through that transition, there is gonna be some volatility. I think the good news is when you look in the numbers, the GDP numbers into China, actually the consumer and the services part of GDP is growing. Clearly some of the industry and investment side is not. But we take…we still are very bullish on China. It's gonna go through its volatility. Our business is growing there. I think we are well positioned and we have a lot of confidence in the market going forward. Although it will be a little volatile.
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