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[商业新闻] 【整理】2007-07-03&07-05, “迪士尼”营运法则

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[商业新闻] 【整理】2007-07-03&07-05, “迪士尼”营运法则

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'Ratatouille' a diifferent Disney movie

Forget the toys and normal tie-ins. The animated movie about a rat who longs to be a chef will be promoted with merchandise targeting adults. 'On the Money's' Julia Boorstin reports.



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整理 By johnsonchen688
Script:
That’s Ratatouille, he is a rat, he cooks, he wants to be a chef. But what really matters is what Disney wants from Ratatouille? The answer is your money. So they are doing a different kind of marketing. Forget about kids' toys, they are going after you. Julia Boorstin is 'On The Money' live in Los Angeles. Julia?

Melissa, Disney is opening its big Pixar film of the year Ratatouille on 3,500 screens tomorrow. The story of a rat cooking in a fancy French restaurant actually makes more sense than you'd think.

Ratatouille’s original story sticks out in a summer crowded with sequels.

I can’t cook, can I? But you, you can.

And pixar's animation continues to amaze.

It’s incredibly high quality, great storytelling. It's made for kids and for families. The hope is it's part of family entertainment which is the whole market of Disney's brands.

Disney’s and Pixar's brands from Pirates to Toy Story are known for huge consumer product potential. But Ratatouille’s Remy, the rat chef, may be at a disadvantage in that department. There is tough competition this summer from a crowd of other kid-friendly movies, Transformers, Harry Potter, Shrek and others. And rat dolls may not have the appeal of Pixar’s Toy Story fair.

Some of our consumer product people are nervous that it’s easy to sell cars to American kids, maybe harder to, for, you know to imagine children at night cutting up with our French rat. So Disney is taking a different approach, targeting adults. With kitchen and cooking ware both at mass retailers and luxury kitchenware chain Sur La Table. Taking its consumer products in a new direction, for the first time, it is selling fine wine and cheese at Costco. Ratatouille shard named Burgundy, a pet project of Pixar chief, John Lasseter, who owns a nap of vineyard.

It’s a very logical extension, and I think maybe in our growth of the fact it is very crowded at the Toy Isle. And maybe we had to come up some creative ways to lavish franchise.

And what of the movie’s performance? Some analysts say they expect it to underperform Cars by 10 to 15 percent. And if it does?

Even if Ratatouille underperforms Cars, and let’s say it does, and I think the estimates we have are in the 200-million-dollar range at the box office domestically, and maybe another 200 overseas. You are still gonna make, you know, maybe 250 million dollars, or 300 million dollars in ultimate profit.

Because the expectations are so low for products, like this Ratatouille wine and cheese, there is some room for some upside surprise in how well they perform. Melissa, I think these are actually pretty cute, don’t you think?

Absolutely, I know you are gonna tell us how that wine is as well. Thanks a lot, Julia.

The cheese is good.


Notes:
Pixar: Pixar Animation Studios is an American computer animation studio based in Emeryville, California (USA) notable for its seven Academy Awards. It is best known for its CGI animated feature films—such as Toy Story, Finding Nemo, and Cars.
[ 本帖最后由 jeanneleaf 于 2008-3-7 15:31 编辑 ]

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homework

That’s right, he is a rat, he cooks, he wants to be a chef. But what really matters is what Disney wants from ratatouille? The answer is your money. So they are doing a different kind of marketing. Forget about kid’s toys, they are going after you. Julia Boorstin is on the money line in Los Angles. Julia?

Hello, Lisa. Disney is opening its big pixars film of the year Ratatouille on 3,500 screen’s mile. The story of a rat cooking in a fancy fine restaurant actually makes more sense than you think.

Ratatouille’s original story sticks out in a summer crowded Sychros.

I can’t cook, can I? But you, you can.

And pixar animation continues to amaze.

It’s credibly high quality, great story telling. It made for kids and for families. The hope is its part of adult entertainment which is the whole market Disney runs.

Disney’s pixars brands from pirate to Tui story are known for huge consumer product potential. But ratatouille’s Ramey, the rat chef, may be at a disadvantage in that department. There is tough competition this summer from a crowd of other kid friendly movies, transformers harry potter, Sherk and others. And rat dolls may not have the appeal of pixar’s toy story fare.

Some consumer product people are nervous that it’s easy to sell cars to American kids, maybe hard to manage children in a night club with a French rat. So Disney is taking a different approach, targeting at adults. With kitchen and cooking where both that mass retailers and luxury kitchen wear chains will top it. Taking its consumer products in a new direction, for the first time, it is selling fine wine and cheese at cost code. Ratatouille shard name burgundy, a pet project of pixar chef, Gordon Hodge who owns a nap of avenue.

It’s a very logical extension, and I think maybe in our growth of the fact it is a very crowed of toy. Maybe they had to come up some creative ways to…

And what was the movie’s performance. Some analyst say they expect it to under performance cars to 10 to 15 percent. And if it does?

Even if Ratatouille underperforms cars, let’s say does, I think the estimates we have in the 200 million dollar range at the box office domestically, and maybe another 200 overseas. You still gonna to make, you know, maybe 250 million dollars, or 300 million dollars in ultimate product.

Because the expectations are so over products, like these Ratatouille wine and cheese, there are some room for some upside surprise for how well they perform. Lisa, I think these are actually pretty cute, don’t you think?

Absolutely, I know you are going to tell us how that wine is as well. Thanks a lot, Julia.

The cheese is good.
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on dancing-cat

That’s Ratatouille, he is a rat, he cooks, he wants to be a chef. But what really matters is what Disney wants from Ratatouille? The answer is your money. So they are doing a different kind of marketing. Forget about kid’s toys, they are going after you. Julia Boorstin is on the money live in Los Angles. Julia?

Marisa, Disney is opening its big pixar film of the year Ratatouille on 3,500 screens tomorrow. The story of a rat cooking in a fancy French restaurant actually makes more sense than you think.

Ratatouille’s original story sticks out in a summer crowded with sequels.

I can’t cook, can I? But you, you can.

And pixar's animation continues to maze.

It’s credibly high quality, great story telling. It's made for kids and for families. Our hope is it's part of family entertainment which is the whole market of Disney's rams.

Disney’s and pixar's brands from Pirates to Toy story are known for huge consumer product potential. But ratatouille’s Remy, the rat chef, may be at a disadvantage in that department. There is tough competition this summer from a crowd of other kid friendly movies, transformers harry potter, Shrek and others. And rat dolls may not have the appeal of pixar’s toy story fair.

Some of our consumer product people are nervous that it’s easy to sell cars to American kids, maybe harder to, you know to manage children like cutting out with our French rat. So Disney is taking a different approach, targeting / adults. With kitchen and cooking ware both at mass retailers and luxury kitchenware chain/ Sur La Table. Taking its consumer products in a new direction, for the first time, it is selling fine wine and cheese at Costco. Ratatouille shard named Burgundy, a pet project of pixar chief, John Laster, who owns a nap of veneered.

It’s a very logical extension, and I think maybe in our growth of the fact it is / very crowed of toy isle. And maybewe had to come up some creative ways to lavish franchise.

And what of the movie’s performance. Some analyst say they expect it to underperform cars by 10 to 15 percent. And if it does?

Even if Ratatouille underperforms cars, and let’s say it does, and I think the estimates we have are in the 200-million-dollar range at the box office domestically, and maybe another 200 overseas. You are still gonna / make, you know, maybe 250 million dollars, or 300 million dollars in ultimate profit.

Because the expectations are so over products, like these Ratatouille wine and cheese, there are some room for some upside surprise in how well they perform. Lisa, I think these are actually pretty cute, don’t you think?

Absolutely, I know you are gonna tell us how that wine is as well. Thanks a lot, Julia.

The cheese is good.
实现无障碍英语沟通
Homework


That’s Ratatouille. He’s a rat. He cooks, he wants to be a chef. But what really matter is what Disney wants from “Ratatouille” and the answer is your money. So they are doing a different kind of marketing. Forget about kids’ toys, they are going after you. Julia Boorstin is "On the Money's" live in Los Angeles. “Julia”
“Melissa” Disney is opening its big pixar film of the “Ratatouille” on 3500 screens tomorrow. The stories of rat cooking in a fancy French restaurant actually makes more sense than you think.
“Ratatouille” is a regional story sticks out in a summer crowded with sequels. “ I can’t cook ,can I? But you, you can..” And picture arts animation continues to amaze. “It’s credibly high quality. Great story telling. It’s made for kids and for families. And the hope is it’s part of family entertainment which is the whole market of Disney brands
Disney’s and Pixar’s brands from “Pirates” to “Toy Story” are known for huge consumer product potential. But the “Ratatouille” is *** the rat chef maybe at a disadvantage in that department. There is a tough competition in this summer from a crowd of other kid-friendly movies. “Transformers”, “Harry Porter”, “Shrek” and others. And “Ratatouilles” may not have the appeal of Pexar’s “Toy Story” fair.
Someone can to a product people are nervous that is easy to sell cars to American kids maybe hard to imagine children night climbing up with our French rat.
So Disney’s taking a different approach. Targeting adults with kitchen in cooking ware both at mass retailers and luxury kitchenware chains ***. Taking its consumer products and a new direction for the first time in selling fine wine and cheese at ***. “Ratatouille” shard named Burgundy, a pet project of pixar chief, John Laster who owns nap of veneered. It’s a very logical extension and I think maybe in our growth of the fact that it is very crowded of “Toy Island” ,maybe it had to come up some creative ways to lavish franchise .And what of the movie’s performance, some analysts say they expect it to underperform “Cars” by 10 to 15 percent. And if it does, “even if ‘Ratatouille’ underperforms ‘Cars’, and let’s say does, and I think that, I think the estimates we have will in the 200,000-dollar range of the box office domestically and maybe other 200 overseas. It’s still gonna make, you know, maybe 250,000 dollars, 300,000 dollars, you know in ultimate profit.
Because the expectations are so low for products like this “Ratatouille” wine and cheese. There are some room for some upsides surprise on how well they perform. “Melissa, I think these are actually pretty cute, don’t you think?”
“Absolutely. I know you’re gonna tell us that wine is as well. Thanks a lot, Julia.” “The cheese is good.”
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on johnsonchen688

That’s Ratatouille, he is a rat, he cooks, he wants to be a chef. But what really matters is what Disney wants from Ratatouille? The answer is your money. So they are doing a different kind of marketing. Forget about kid’s toys, they are going after you. Julia Boorstin is "on the money's" live in Los Angles. Julia?

Marisa, Disney is opening its big pixar film of the year Ratatouille on 3,500 screens tomorrow. The story of a rat cooking in a fancy French restaurant actually makes more sense than you think.

Ratatouille’s original story sticks out in a summer crowded with sequels.

I can’t cook, can I? But you, you can.

And pixar's animation continues to amaze.

It’s credibly high quality, great story telling. It's made for kids and for families. Our hope is it's part of family entertainment which is the whole market of Disney's brands.

Disney’s and pixar's brands from Pirates to Toy story are known for huge consumer product potential. But ratatouille’s Remy, the rat chef, may be at a disadvantage in that department. There is tough competition this summer from a crowd of other kid friendly movies, transformers harry potter, Shrek and others. And rat dolls may not have the appeal of pixar’s toy story fair.

Some of our consumer product people are nervous that it’s easy to sell cars to American kids, maybe harder to, you know to imagine children like cutting out with our French rat. So Disney is taking a different approach, targeting / adults. With kitchen and cooking ware both at mass retailers and luxury kitchenware chain/ Sur La Table. Taking its consumer products in a new direction, for the first time, it is selling fine wine and cheese at Costco. Ratatouille shard named Burgundy, a pet project of pixar chief, John Lasseter, who owns a nap of veneered.

It’s a very logical extension, and I think maybe in our growth of the fact it is / very crowed of toy isle. And maybe we had to come up some creative ways to lavish franchise.

And what of the movie’s performance. Some analyst say they expect it to underperform cars by 10 to 15 percent. And if it does?

Even if Ratatouille underperforms cars, and let’s say it does, and I think the estimates we have are in the 200-million-dollar range at the box office domestically, and maybe another 200 overseas. You are still gonna / make, you know, maybe 250 million dollars, or 300 million dollars in ultimate profit.

Because the expectations are so low for products, like these Ratatouille wine and cheese, there are some room for some upside surprise in how well they perform. Lisa, I think these are actually pretty cute, don’t you think?

Absolutely, I know you are gonna tell us how that wine is as well. Thanks a lot, Julia.

The cheese is good.


genius is not without limitations
王45

That’s Ratatouille, he is a rat, he cooks, he wants to be a chef. But what really matters is what Disney wants from Ratatouille? The answer is your money. So they are doing a different kind of marketing. Forget about kid’s toys, they are going after you. Julia Boorstin is "on the money's" live in Los Angles. Julia?

Marisa, Disney is opening its big Pixar film of the year Ratatouille on 3,500 screens tomorrow. The story of a rat cooking in a fancy French restaurant actually makes more sense than you think.

Ratatouille’s original story sticks out in a summer crowded with sequels.

I can’t cook, can I? But you, you can.

And pixar's animation continues to amaze.

It’s credibly high quality, great story telling. It's made for kids and for families. The hope is it's part of family entertainment which is the whole market of Disney's brands.

Disney’s and Pixar's brands from Pirates to Toy Story are known for huge consumer product potential. But ratatouille’s Remy, the rat chef, may be at a disadvantage in that department. There is tough competition this summer from a crowd of other kid friendly movies, Transformers, Harry Potter, Shrek and others. And rat dolls may not have the appeal of Pixar’s Toy Story fair.

Some of our consumer product people are nervous that it’s easy to sell cars to American kids, maybe harder to, you know to imagine children like cutting out with our French rat. So Disney is taking a different approach, targeting / adults. With kitchen and cooking ware both at mass retailers and luxury kitchenware chain/ Sur La Table. Taking its consumer products in a new direction, for the first time, it is selling fine wine and cheese at Costco. Ratatouille shard named Burgundy, a pet project of Pixar chief, John Lasseter, who owns a nap of veneered.

It’s a very logical extension, and I think maybe in our growth of the fact it is / very crowed of toy isle. And maybe we had to come up some creative ways to lavish franchise.

And what of the movie’s performance. Some analyst say they expect it to underperform Cars by 10 to 15 percent. And if it does?

Even if Ratatouille underperforms Cars, and let’s say it does, and I think the estimates we have are in the 200-million-dollar range at the box office domestically, and maybe another 200 overseas. You are still gonna / make, you know, maybe 250 million dollars, or 300 million dollars in ultimate profit.

Because the expectations are so low for products, like these Ratatouille wine and cheese, there are some room for some upside surprise in how well they perform. Lisa, I think these are actually pretty cute, don’t you think?

Absolutely, I know you are gonna tell us how that wine is as well. Thanks a lot, Julia.

The cheese is good.


Il Cielo è Sempre Piu Blù  

Homework

That's Ratatouille.He is a rat.He cooks.He wants to be a chef.Or what really matters what Disney wants from Ratatouille the answer is your money.So they are doing a different kind marketing.Forget about kid toys they are going after you.Julia is on the money live in Los Angelas.Julia..

Disney is opening big Pixar film the Ratatouille on 3500 screen *.The story of rat cooking in a fancy French restaurant actually makes more sense than you think.

Ratatouille's original story sticks out in a summer crowded *.

I can't cook, can I?But you, you can.

And Pixar animation continues to *.

It's high quality, great story, made for kids and for families.The hope is a part of family entertainment which is the whole market * brands.

Disney and Pixar are friends.From Pirates to Toy Story are known for huge consumer product potential.Ratatouille the rat chef may be at disadvantage in that department.There is a tough competition in summer for crowded other kid friendly movies.Transformer Harry Potter Shrek and others and rat may not have the appeal of Pixar toy story fair.

So a lot of people are nervous that is it easy to sell cars to American kids.Maybe harder to imagine children * * with a French Rat.

So Disney is taking a different approach targeting adults with kitchen and cooking ware both at * retailers and luxury kitchen ware * *.Taking its consumer product in a new direction for the first time it's selling fine wine and cheese at *.The Ratatouille * name * project of Pixar * * who owns * *.

It's very logical and I think maybe the fact the toy creative maybe comes up with * * * * *.

And what is the movie performance?Some analysts say they expected to underperform Cars by 10 to 20 percent and if it does.

Even if Ratatouille underperformance Cars let's say I think the estimated we have 200 million dollars domestically maybe another 200 million overseas.This still gonna make 250 million dollars 300 million dollars profit.

Because of the expectation is so over Ratatouille wanna cheese there are some rooms how well it performs.I think it is actually pretty cute.Don't you think?

Absolutely.I know you gonna tell us the wine is well.Thanks a lot Julia.

The cheese is good.
实现无障碍英语沟通
Homework

That’s right, he is a rat, he cooks, he wants to be a chef. But what really matter is what Disney wants from ratatouille? the answer is your money. So they are doing a different kind of marketing, forget about kid’s toys, they are going after you. Julia Boorstin is on the money live in Los Angles. Julia?

Melasy Disney is opening in big pixer film of the Ratatouille on 35oo screens tomorrow. The story of rat cooking in a fancy French restaurant actually makes more senses than you think.

Ratatouille is a regional story sticks out in the summer crowded with sequels.

I can’t cook, can’t I? But you, you can.

And pixer’s animation continues to amaze.

It’s credibly high quality, great story telling, it made for kids and for families. Our hope is it’s a part entertainment which is the whole market of Disney’s brands.

Disney’s and pixer’s brand from Pirates to toy story are known for huge consumer product potential. But ratatouille’s ramy, the rat chef, may be at a disadvantage that apartment. There is a tough competition this summer from the crowd of other kids friendly movies, transformers Harry potter, Shrek and others. And rat dolls may not have the appeal of pixer’s toy story fair.

Some of our consumer product people are nervous that it’s easy to sell cars to American kids, maybe harder to, you know, to imagine children like cutting out with our French rat.

So Disney is taking a different approach, targeting adults. With kitchen and cooking ware both at mass retailers and luxury kitchen ware chain **. Taking its consumer product in a new direction, for the first time, it’s selling fire ware and cheese at Coscow. Ratatouille short name Burgendy, a pet project of pixer chief, John Lasster, who owns a nap of veneered.

It’s a very logical extension, and I think maybe in our growth of the fact it is required to toy and maybe we had to come up some creative ways to lavish franchise.

And what is the movie’s performance. Some analysts say they expect it to under perform cars by 10 to 15 percent. And if it does?

Even if Ratatouille underperforms cars, and let’s say it does, and I think the estimates we have are in the 200-million-dollar range at the box office domestically, and maybe another 200 overseas. It is still gonna make, you know, maybe 250 million dollars, or 300 million dollars in ultimate profit.

Because the expectations are so over products, like these Ratatouille wine and cheese. There are some rooms for some upside surprise in how well they perform. Lisa, I think these are actually pretty cute, don’t you think?

Absolutely, I know you are gonna tell us how that wine is as well. Thanks a lot, Julia.

The cheese is good.
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Homework

That’s Ratatouille. He is a rat. He cooks. He wants to be a chef. Or what is really matters is what Disney want from Ratatouille. The answer is your money. So they are doing a different kinds of marketing. Forget about kids toys. They are after you. Julia Boss is on the money live in Loss Angelis.
Molisa Disney is opening its big Pixar film Ratatouille on 35000 screens tomorrow. The story of rat cooking and a fancy French restaurant actually makes more sense than you think.
Ratatouille is an original story sticks out in a summer crowded of sequels.
“I can’t cook, can I? But you, you can.”
And Pixar’s animation continues to amaze.
It’s incredibly high quality, great story telling, amaze for kid and for families. The whole business is part of the family entertainment, which is the whole mark of Disney’s brands.
Disney’s and Pixar’s brands from pirates to toy story are known for huge consumer product potential. But Ratatouille, Remmy the rat chef might be at disadvantage at that apartment. There is tough competition this summer from a crowd of other kid-friendly movies, Transformer, Harry Potter, Shirek and others. And Rat dolls may not have appeal to Pixar’s toy story fair. Some of the product people are nervous that it is easy to sell cars to American kids, but may be it is hard to imagine children like that kind of French rat. So Disney is taking a different approach, targeting adults with kitchen and cooking ware both at mass and retailers and luxury kitchenware chains through …. Taking its consumer products into a new direction for the first time it sells fine wine and cheese at C. Ratatouille shared name B, a pet project of Pixar chief John Laster who owns the …..
It is a very logical outs tension. And I think may be an out growth of the fact. It is very crowded of toy isle. And may be we have to come out some creative ways to L French eyes.
And what will be the movie’s performance? Some analysts say they expect it to under perform cars by 10%. And if it does…
Even if Ratatouille under performs cars. And let’s say it does. And I think the estimate we have 200 million dollars range of the box office domestically and may be another 200 overseas. It is still going to make, you know, 250 million dollars or 300 million dollars to make profit.
Because the expectations are so low over products like this Ratatouille wine and cheese, there are some room for some outside surprise how well they will perform. Lisa, I think these are actually pretty cute. Don’t you think?
Absolutely and I know you are going to tell us that wine is as well. Thanks a lot, Julia.
The cheese is good.
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On johnsonchen688
欢迎来到多主题,可是您改错人了喔,应该按阶梯式改稿顺序改shanjunchen的稿才对呢~ smile.gif
请您点击这里查看详细的听写规则.欢迎常来逛逛~ laugh.gif ---Better

==========================

That’s “Ratatouille”, he is a rat, he cooks, he wants to be a chef. But what really matters is what Disney wants from “Ratatouille”? The answer is your money. So they are doing a different kind of marketing. Forget about kid’s toys, they are going after you. Julia Boorstin is on the money live in Los Angles. Julia?

Marisa, Disney is opening its big pix of film of the year, “Ratatouille” on 3,500 screens tomorrow. The story of a rat cooking in a fancy French restaurant actually makes more sense than you think.

Ratatouille is a original story sticks out in a summer crowded with sequels.

I can’t cook, can I? But you, he.., you can.

And pixar's animation continues to maze.

It’s incredibly high quality, great story telling. It's made for kids and for families. Our hope is it's a part of family entertainment which is the whole market of Disney's brands.

Disney’s and pixar's brands from Pirates to Toy story are known for huge consumer product potential. But ratatouille’s Remmythe rat chef, may be at a disadvantage in that department. There is tough competition this summer from a crowd of other kid-friendly movies, Transformers, Harry Potter, Shrank and others. And rat dolls may not have the appeal of pixar’s toy story fair.

Some of our consumer product people are nervous that it’s easy to sell cars to American kids, maybe harder to, for you to imagine [/COLOR]children like cutting out with our French rat. So Disney is taking a different approach, targeting adults with kitchen and cooking ware both at mass retailers and luxury kitchenware chain Sur Laterble. Taking its consumer products in a new direction, for the first time, it is selling fine wine and cheese at Costco. Ratatouille shard named Burgundy, a pet project of pixar chief, John Laster, who owns a lap of vineer.

It’s a very logical extension, and I think maybe in our growth of the fact it is very crowed of toy isle. And maybewe had to come up some creative ways to lavish franchise.
And what of the movie’s performance. Some analysts say they expect it to underperform cars by 10 to 15 percent. And if it does?

Even if Ratatouille underperforms cars, and let’s say it does, and I think the estimates we have are in the 200-million-dollar range at the box office domestically, and maybe another 200 overseas. You are still gonna / make, you know, maybe 250 million dollars, or 300 million dollars in ultimate profit.

Because the expectations are so over products, like these Ratatouille wine and cheese, there are some room for some upside surprise in how well they perform. Lisa, I think these are actually pretty cute, don’t you think?

Absolutely, I know you are gonna tell us how that wine is as well. Thanks a lot, Julia.

The cheese is good!


*************************************
What's the meaning of "Pixar"?
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homework

That’s right, he is a rat, he cooks, he wants to be a chef. But what really matters is what Disney wants from ratatouille? The answer is your money. So they are doing a different kind of marketing. Forget about kid’s toys, they are going after you. Julia Boorstin is on the money line in Los Angles. Julia?

Hello, Lisa. Disney is opening its big pixars film of the year Ratatouille on 3,500 screen’s mile. The story of a rat cooking in a fancy fine restaurant actually makes more sense than you think.

Ratatouille’s original story sticks out in a summer crowded Sychros.

I can’t cook, can I? But you, you can.

And pixar animation continues to amaze.

It’s credibly high quality, great story telling. It made for kids and for families. The hope is its part of adult entertainment which is the whole market Disney runs.

Disney’s pixars brands from pirate to Tui story are known for huge consumer product potential. But ratatouille’s Ramey, the rat chef, may be at a disadvantage in that department. There is tough competition this summer from a crowd of other kid friendly movies, transformers harry potter, Sherk and others. And rat dolls may not have the appeal of pixar’s toy story fare.

Some consumer product people are nervous that it’s easy to sell cars to American kids, maybe hard to manage children in a night club with a fratch rat. So Disney is taking a different approach, targeting at adults. With kitchen and cooking where both that mass retailers and luxury kitchen wear chains will top it. Taking its consumer products in a new direction, for the first time, it is selling fine wine and cheese at cost code. Ratatouille shard name burgundy, a pet project of pixar chef, Gordon Hodge who owns a nap of avenue.

It’s a very logical extension, and I think maybe in our growth of the fact it is a very crowed of toy. Maybe they had to come up some creative ways to…

And what was the movie’s performance. Some analyst say they expect it to under performance cars to 10 to 15 percent. And if it does?

Even if Ratatouille underperforms cars, let’s say does, I think the estimates we have in the 200 million dollar range at the box office domestically, and maybe another 200 overseas. You still gonna to make, you know, maybe 250 million dollars, or 300 million dollars in ultimate product.

Because the expectations are so over products, like these Ratatouille wine and cheese, there are some room for some upside surprise for how well they perform. Lisa, I think these are actually pretty cute, don’t you think?

Absolutely, I know you are going to tell us how that wine is as well. Thanks a lot, Julia.

The cheese is good.


QUOTE(Cindy.dai @ Jul 5 2007, 12:15 PM)

What's the meaning of "Pixar"?




PIXAR应该就是 皮克斯动画公司 吧。。。
每天半小时 轻松提高英语口语
Homework

That's Ratatouille. He's a rat. He cooks. He wants to be a chef. But what really matters is what Disney wants from Ratatouille. The answer is your money. So they are doing a different kind of marketing. Forget about kids' toys. They are going after you. Julia Boorstin in On the Money's live in Los Angles. Julia!

M, Disney is opening its big Pexas film of the year Ratatouille on 35 screens tomorrow. The story of a rat cooking in a French restaurant actually makes more sense than you think.

Ratatouille is a regional story that sticks out in a summer of crowded seat growth.

"I can’t cook, can I? But you can"

And Pexas' animation continues to mace." It's credibly high-qua great story tale. It makes for kids and for families. The hope is part of the family entertainment, which is the hallmark of the Diseny rance. " Disney's Pexas brand from Pirates to Touist Story are known for huge consumer product potential. But Ratatouille, Remey the Rat Chef, maybe at the disavantage in that department. There's tough competition this summer from a crowd of other kid family movies, Transformer, Harry Porter, Shrek and others. And rat dull may not have the appeal of Pexas Toy story fair.

"Some of consumer product people are nervous that it's easy to sell cars to Americans, maybe harder to, you know, to imagine children night clean up with the French rat." So Disney is taking a different approach, targeting adults, with kitchens and cooking where both are mass retailers and luxury kitchen where changes are , taking its consumer products in the new direction for the first time in selling fine wines and cheese in cartsgo.

Ratatouille Shot named B, a pet project of Pexas chief who owns a nap of ."It's a very large logical extension. I think maybe an outgrowth of the factor it is toy island. Maybe they have to come with some creative ways to lavish franchise."

And what if the movie's performance? Some analysts say they tend to underperform cars by ten to fifteen percent. And if does, "If Ratatouille underperforms Cars, and let's say it does, I think the estimates we have are 200 million dollars ranged in the box office domestically and maybe another 200 overseas, it is still gonna make, you know, maybe 250 million dollars, 300 million dollars in ultimate profits."

Because expectations are so low for products like Ratatouille wine and cheese, there is some room for some up-price supplies and how well they perform. M, I think these are actually pretty cute. Don't you think?

Absolutely, I know you are gonna tell some of the wine as well. Thanks a lot, Julia.

The cheese is good.
smile.gif 好晕啊,明天再修改
为听力加油。 Fighting!
“With kitchen and cooking ware both at mass retailers and luxury kitchenware chain/ Sur La Table. ”
“Ratatouille shard named Burgundy, a pet project of pixar chief, John Lasseter, who owns a nap of veneered. “
请问这两句话什么意思?听不明白
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That's Ratatouille, he is a rat, he cooks, he wants to be a chef. But what really matters is what Disney wants from Ratatouille? The answer is your money. So they are doing a different kind of marketing. Forget about kid's toys, they are going after you. Julia Boorstin is "on the money's" live in Los Angles. Julia.

Marisa, Disney is opening its big Pixar film of the year Ratatouille on 3,500 screens tomorrow. The story of a rat cooking in a fancy French restaurant actually makes more sense than you think.
Ratatouille's original story sticks out in a summer crowded with sequels.
I can't cook, can I? But you, you can.
And pixar's animation continues to amaze.
It's credibly high quality, great story telling. It's made for kids and for families. The hope is it's part of family entertainment which is the whole market of Disney's brands.

Disney's and Pixar's brands from Pirates to Toy Story are known for huge consumer product potential. But ratatouille's Remy, the rat chef, may be at a disadvantage in that department. There is tough competition this summer from a crowd of other kid friendly movies, Transformers, Harry Potter, Shrek and others. And rat dolls may not have the appeal of Pixar's Toy Story fair.

Some of our consumer product people are nervous that it's easy to sell cars to American kids, maybe harder to, you know to imagine children like cutting out with our French rat. So Disney is taking a different approach, targeting adults. With kitchen and cooking ware both at mass retailers and luxury kitchenware chain Sur La Table. Taking its consumer products in a new direction, for the first time, it is selling fine wine and cheese at Costco. Ratatouille shard named Burgundy, a pet project of Pixar chief, John Lasseter, who owns a nap of veneered.

It's a very logical extension, and I think maybe in our growth of the fact it is very crowed of toy isle. And maybe we had to come up some creative ways to lavish franchise.

And what of the movie's performance. Some analyst say they expect it to underperform Cars by 10 to 15 percent. And if it does?

Even if Ratatouille underperforms Cars, and let's say it does, and I think the estimates we have are in the 200-million-dollar range at the box office domestically, and maybe another 200 overseas. You are still gonna make, you know, maybe 250 million dollars, or 300 million dollars in ultimate profit.

Because the expectations are so low for products, like these Ratatouille wine and cheese, there are some room for some upside surprise in how well they perform. Lisa, I think these are actually pretty cute, don't you think?

Absolutely, I know you are gonna tell us how that wine is as well. Thanks a lot, Julia.

The cheese is good.

Take into account that great love and great achievements involve great risk.

要知道伟大的爱和伟大的成就都含有极大的风险.
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