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[英伦广角] 【整理】Issue 137 金融危机下的传媒业

本帖最后由 北星束 于 2009-4-17 14:26 编辑

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Change Faces Media Business


The Chief executive of the Guardian Media Group, Carolyn McCall, talks to Sky's Joel Hills about the challenges faced by her media businesses as the economic climate worsens.



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We're heading into the downturn, um, how is this affecting your group and the way it does business?

Well, I think that actually there has been so much structural change in media that we’ve actually been grappling with change, for quite a long time. Er, I think what ‘s happening now, is that we’ve got a very severe downturn and I think it’s gonna get worse next year. And so, on top of the structural change we are dealing with kinda very negative economic conditions. So I think all media is being affected by this. I think what’s more interesting about this is that audiences aren't affected. In fact, audiences are growing, so the issue is how you capitalize on that, how you continue to grow your businesses and your quality audiences while ad revenue is going to be severely affected. I think also there are different effects depending on what business you are in. So, if your are consumer-oriented in terms of the display advertising, that's been hit very badly. I think if your are in business-to-business, you are much more resilient. And you are dependent on different revenue streams. So, actually as a group, certainly, the Guardian Media Group is in better shape as a result of diversifying portfolio of having business-business in e-map, having trade media group which is predominant in digital business. Um, and certainly, our consumer businesses are all being affected more.

 

One part of the businesses that has traditionally lost money and continually lose money are the titles The Observer and The Guardian. Last year, I think it was 25million pounds that have been lost. How sustainable is that over the long term, presumably they can’t lose money at that parallel level indefinitely.

 

Well, all quality newspapers, I think there’s only one quality newspaper that actually makes money, and all the others lose a lot of money. Times loses money, the Independent Group loses money, and we are no exceptions to that. So I think you have to ask yourself why is that. That is partly because quality journalism is extremely expensive. If you are going to put your own reporters into Iraq, if you are gonna you know, if you're gonna cover the world as you want to cover it, independent accurate reporting, you are going to have to pay for it, and I think what's happening is that we are also sustaining digital businesses, which are, have been in growth. So we are having to develop and capitalize those businesses. So you've got two different media businesses actually, which are now beginning to integrate. And I think we are gonna have to look at the economics of that integrated businesses, as we go forward, and kinda be very responsible at how we size those businesses, if you see what I mean. I'm fortunate and our group is fortunate, because our entire purpose is about the sustainability of the Guardian, the long term sustainability.

 

All you have said is how you see exactly what you are enjoying. You exist to provide the money to keep those titles...

 

We exist, in order to keep the independence of the Guardian, both financial and editorial independence. That is our reason of being. So all our activity, our profitable regional papers, the radio stations, e-map, trade of media is all about profit maximization in order to sustain the future of Guardian. So we have a very different model to a lot of other publishers, or media groups. And it's a very healthy model, I think, to have especially in the downturn, because we are able to take long term decisions. We are not obsessed about quarterly reporting? Of course we have to be granular, of course, we have to perform ,but we can take long term decisions, which I think is very different to other media groups.

 

 

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Homework

We had into douten, um, how is this affecting your group on the way **?


Well, I think that I should say that has been much structural change in media, that we ** graply with change, for quite long time. Er, I think it was happening now, so we got a very servier downtown and I think it could get worse next year. So on topping the structural change when dealing with conter a very negotive economic conditions. So I think all midia has been effected by this. I think it was intersting that all the audinces all effective audiences growing, so the issue is how you capitulize or how you continue to grow your businesses and your ** audiences. While, I brave know is going to be survielier effected, I think also that our different effects depending on our business **, set your consumer or intiting ** for display **. That has been had very badly, I think your business, business you much more relealings. And your depend on different revernew strings. So actually as group, the Guardian Media Group, is in bad ship as result ** business-business **, having trading media group which cadormalily digital business. Um, and certain our consumer business all will affected more.

** the business that has traditionlly lose money in triditiany ** the title **, and Gaurdian lost 25 million pounds an lost. How this stable respect, over long turn **.

 

Well, all collising newspapers I can that anyone calls newspapers I should makes money, all the others losers **, Time's ** money, **'s money, are now exceptions fun, so I think you have to ask save our band, that ** because ** stremely expensive, you'll put during the porters and **, ** covered the world has not no **. Indepently actually reporting, you are going to have to pay for it, and I think what's happening is that will arthurs stanning digital businesses, which I have been in gorwth, so we have to do better and capisual * businesses. So you got two different media businesses actually, which are now beginning into intergrate. And I think we gonna have to look the economic **, intigrated businesses. As we go for world, and come to be very responsible how we ** these businesses in few summing. I'm fortunally and ungroupe this fortune, because our time purperses about the serstability of Guardian the long term.

 

We **, in order to keep but independence of the Guardian both financially aditorrily indenpendence. That always the bine, so all our that activity of porbable regininal papers the redian stations, **, ** media is all about profile maxmization in order to stand future Guardian, so we have to different model to lost **, or our media groups. And it's very helpful model Ithink it's have special in the downtown, because we are able to take long term desicions, we not says about ** reporting, of course we have to be grind in learning ** perform, that we can take long term decisions to think that is very difference, to our media groups.

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on belong 先改拼写错误

We had into downtown, um, how is this affecting your group on the way does bussiness.
Well, I think that I should say that has been much structural change in media, that we should be graping with change, for quite long time. Er, I think it was happening now, so we got a very severe downtown and I think it could get worse next year. So on top of the structural change when dealing with conter a very negative economic conditions. So I think all  media has been effected by this. I think it was intersting that all the audinces all effective audiences growing, so the issue is how you capitalize or how you continue to grow your businesses and your \ audiences. While, I brave know is going to be severely effected, I think also that our different effects depending on our business **, set your consumer or intiting ** for display **. That has been had very badly, I think your business, business you much more reliance. And your depend on different revernew strings. So actually as group, the Guardian Media Group, is in bad ship as result ** business-business **, having trading media group which cadormalily digital business. Um, and certain our consumer business all will affected more.

one part of the business that has traditionally lose money in triditiany ** the title **, and Gaurdian lost 25 million pounds an lost. How this stable respect, over long turn **.

 

Well, all collising newspapers I can that anyone calls newspapers I should makes money, all the others losers lost money, Times lost money, **'s money, are now exceptions fun, so I think you have to ask save our band, that ** because ** stremely expensive, you'll put during the porters and **, ** covered the world that you won't cover yet. Indepently actually reporting, you are going to have to pay for it, and I think what's happening is that will arthurs stanning digital businesses, which I have been in gorwth, so we have to do better and capisual * businesses. So you got two different media businesses actually, which are now beginning into intergrate. And I think we gonna have to look the economic **, intigrated/intergrated businesses. As we go farward, and come to be very responsible how we ** these businesses in few summing.unfortunally and ungroupe this fortune, because our time purperses about the serstability of Guardian the long term.

 

We exist, in order to keep but independence of the Guardian both financially aditorrily indenpendence. That always the bine, so all our that activity of probalbe original papers ,the radiao stations, **, ** media is all about profile maxmization in order to stand future Guardian, so we have to different model to lost **, or our media groups. And it's very helpful model I think it's have special in the downtown, because we are able to take long term decisions, we not says about ** reporting, of course we have to be grind in learning ** perform, that we can take long term decisions to think that is very difference, to our media groups

[ 本帖最后由 wuyuanrenjia 于 2008-12-15 13:18 编辑 ]
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HOME WORK

We headed into the downtown, um, how is this affecting your group on the way does business?


Well, I think that I should say there are so much structural change in media, that we've acctually been graply with change, for quite a long time. Er, I think it was happening now, so we got a very severe downtown and I think it gona worse next year. So on top of the structural change when dealing with kind of a very negative economic conditions. So I think all midia 's been affected by this. I think it's more intersting about this that all the audinces all effective audiences are growing, so the issue is how you capitulize or how you continue to grow your businesses and your qualicy audiences. While, I 'd review is going to be surveillance effected, I think also there are different effects depending on your business you ran,say if your consumer or inviting ** for display advertising. That has been very badly, I think your business is business, you're much more relealings. And your depend on different revernew strings. So actually as group, the Guardian Media Group, is in better shap as result ** business-business e-map, having trading media group which cadormalily digital business. Um, and certain our consumer business're all been affected more.

** the business that has traditionlly lose money in triditiany ** the title absorb, and Gaurdian lost 25 million pounds an lost. How this stable respect, over long turn **.

 

Well, all qualiting newspapers I can that anyone calls newspapers I should makes money, all the others losers **, Time's loses money, **'s money, and we are the exceptions fun, so I think you have also to ask why save our band, that is possibly because ** stremely expensive,so you'll going to put your own porters and **, or you gona covere the world has not no **. Indepently actually reporting, you are going to pay for it, and I think what's happening is that we'll also stand in digital businesses, which I have been in gorwth, so we have to develope  and capisual * businesses. So you got two different media businesses actually, which are now beginning into intergrate. And I think we gonna have to look the economic efact, intigrated businesses. As we go forward, and come to be very responsible how we size these businesses in few summing. I'm fortunally and ungroupe this fortune, because our time purperses about the serstability of Guardian the long term.

 

We exist, in order to keep but independence of the Guardian both financially aditorrily indenpendence. That is always the bine, so all our that activity of portable regional papers the radio stations, email trade media is all about profile maxmization in order to stand future Guardian, so we have the very different model to lost publishers, or our media groups. And it's very healthy models I  have especially in the downtown, because we are able to take long term desicions, we not says about ** reporting, of course we have to be grind in learning ** perform, that we can take long term decisions to think that is very difference, to other media groups.

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homework

We headed into the down turn, um, how does this affect you, your group, on the way it does business?

Well, I think actually there has been so much structural change in media, that we’ve actually been grapping with change, for quite a long time. Er, I think what was happening now, is that we got a very severe down turn and I think it’s gonna get worse next year. And so on top of the structural change when dealing with kinda very negative economic conditions. So I think all media has been affected by this. I think what’s intersting about this is that audience is not affected. In fact, audiences are growing, so the issue is how you capitalize or how you continue to grow your businesses and your quality audiences while ad revenue is going to be severely affected.

I think also there are different affects depending on what business you are in, so if your consumer or *** in terms of display advertising. That has been hit very badly, I think in your business, business you are much more resilience. And you depend on different revenue streams. So actually as a group, is not in the Guardian Media Group, is in better shape as result of Douglas Finance Report of having business-business emap, having trading media group which is *** digital business. Um, and certainly our consumer business is all being affected more.

What part of the business that has traditionally lost money in producing the money in all that the titles the Observer, and Guardian lost 25 million pounds they lost. How sustainable is that, over the long turn, persumably call they lose money on that level in different?

Well, all quality newspapers, okay there is anyone quality newspaper that actually makes money, and all the others lose a lot of money. Times loses money, the Emma Group lose money, and we are no exceptions then. So I think you have to ask yourself why is that. That is probably because quality *** is extremely expensive.

If you are going to put during the quarters interest, if you are gonna cover the world it wont cover its. Independent accurate reporting, you are going to have to pay for it, and I think what's happening is that we are also sustaining digital businesses, which I have been in growth, so we have to develop and capitalize their businesses. So you got two different media businesses actually, which are now beginning to integrate. And I think we are gonna have to look at the economics so far. The integrated businesses. As we go forward, and come to be very responsibleof how we size those businesses if you see what I mean. I'm fortunate and our group is fortunate, because our entire pops is about the sustainability of the Guardianb the long term…

How you see. Is that what you are doing. You exist to provide the money to keep those type of gazet…

We exist, in order to keep the independence of the Guardian both financially editorially independence. That is all the reasons been. So all our activity, our profitable regional papers the radio stations, emap, trading media is all about profile maximization in order to sustain future Guardian, so we have very different model to lost publishers, or our media groups. And it's very helpful model, I think, to have especially in the down turn, because we are able to take long term decisions, we are not obsessed about quarter reporting, of course we have to be ***, we have to perform that we can take long term decisions, which I think it is very difference, to our media groups.


[ 本帖最后由 bluebox 于 2008-12-15 13:53 编辑 ]

on bluebox

We headed into the down turn, um, how does this affect you, your group, on the way it does business?

Well, I think actually there has been so much structural change in media, that we’ve actually been grapping with change, for quite a long time. Er, I think what was happening now, is that we got a very severe down turn and I think it’s gonna get worse next year. And so on top of the structural change when dealing with kinda very negative economic conditions. So I think all media has been affected by this. I think what’s intersting about this is that audience is not affected. In fact, audiences are growing, so the issue is how you capitalize or how you continue to grow your businesses and your quality audiences while ad revenue is going to be severely affected.

I think also there are different affects depending on what business you are in, so if your consumer or intended in terms of display advertising. That has been hit very badly, I think if your are in business to business you are much more resilience. And you depend on different revenue streams. So actually as a group, is not in the Guardian Media Group, is in better shape as result of Douglas Finance Report of having business-business emap, having trading media group which is predominate in digital business. Um, and certainly our consumer business is all being affected more.

What part of the business that has traditionally lost money in producing the money in all that the titles the Observer, and Guardian lost 25 million pounds they lost. How sustainable is that, over the long turn, presumably call they lose money on that level in different?

Well, all quality newspapers, okay there is anyone quality newspaper that actually makes money, and all the others lose a lot of money. Times loses money, the Emma Group lose money, and we are no exceptions that. So I think you have to ask yourself why is that. That is probably because quality journalism is extremely expensive.

If you are going to put during the quarters interest, if you are gonna cover the world it wont cover its. Independent accurate reporting, you are going to have to pay for it, and I think what's happening is that we are also sustaining digital businesses, which I have been in growth, so we have to develop and capitalize their businesses. So you got two different media businesses actually, which are now beginning to integrate. And I think we are gonna have to look at the economics so far. The integrated businesses. As we go forward, and come to be very responsible of how we size those businesses if you see what I mean. I'm fortunate and our group is fortunate, because our entire pops is about the sustainability of the Guardianb the long term…

How you see. Is that what you are doing. You exist to provide the money to keep those type of Guardian

We exist, in order to keep the independence of the Guardian both financially editorially independence. That is all the reasons been. So all our activity, our profitable regional papers the radio stations, emap, trading media is all about profile maximization in order to sustain future Guardian, so we have very different model to lost publishers, or our media groups. And it's very helpful model, I think, to have especially in the down turn, because we are able to take long term decisions, we are not obsessed about quarter reporting, of course we have to be granular, we have to perform that we can take long term decisions, which I think it is very difference, to our media groups.

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  • johnsonchen688

on bluebox We headed into the down turn, um, how does this affect you, your group, on the way it does business? Well, I think actually there has been so much structural change in media, that we’ve actually been grappling with change, for quite a long time. Er, I think what is happening now, is that we got a very severe downturn and I think it’s gonna get worse next year. And so on top of the structural change when dealing with kinda very negative economic conditions. So I think all media has been affected by this. I think what’s intersting about this is that audience is not affected. In fact, audiences are growing, so the issue is how you capitalize or how you continue to grow your businesses and your quality audiences while ad revenue is going to be severely affected. I think also there are different affects depending on what business you are in, so if your consumer or *** in terms of display advertising. That has been hit very badly, I think in your business, business you are much more resilience. And you depend on different revenue streams. So actually as a group, is not in the Guardian Media Group, is in better shape as result of Douglas Finance Report of having business-business emap, having trading media group which is predominately digital business. Um, and certainly our consumer business is all being affected more. What part of the business that has traditionally lost money in producing the money in all that the titles the Observer, and Guardian lost 25 million pounds they lost. How sustainable is that, over the long turn, persumably call they lose money on that level in different? Well, all quality newspapers, okay there is anyone quality newspaper that actually makes money, and all the others lose a lot of money. Times loses money, the Emma Group lose money, and we are no exceptions then. So I think you have to ask yourself why is that. That is probably because quality *** is extremely expensive. If you are going to put during the quarters interest, if you are gonna cover the world it wont cover its. Independent accurate reporting, you are going to have to pay for it, and I think what's happening is that we are also sustaining digital businesses, which I have been in growth, so we have to develop and capitalize their businesses. So you got two different media businesses actually, which are now beginning to integrate. And I think we are gonna have to look at the economics so far. The integrated businesses. As we go forward, and come to be very responsibleof how we size those businesses if you see what I mean. I'm fortunate and our group is fortunate, because our entire pops is about the sustainability of the Guardianb the long term sustaintability How you see. Is that what you are doing. You exist to provide the money to keep those type of gazet… We exist, in order to keep the independence of the Guardian both financially editorially independence. That is all the reasons been. So all our activity, our profitable regional papers the radio stations, emap, trading media is all about profile maximization in order to sustain future Guardian, so we have very different model to lost publishers, or our media groups. And it's very helpful model, I think, to have especially in the downturn, because we are able to take long term decisions, we are not obsessed about quarter reporting, of course we have to be gradually learning, we have to perform that we can take long term decisions, which I think it is very difference, to our media groups.
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HW

We're heading into downturn, um, how is this affecting your group in the way it does bussiness.

 

Well, I think that I should say there has been much structural change in media, that we've actually been grappling with change, for quite a long time. Er, I think what's happening now, is that we got a very severe downturn and I think it is gonna get worse next year and so on top of the structural change, when dealing with kind of very negative economic conditions. So I think all media is being effected by this. I think what's intersting about this that audince is not effected, audience is growing, so the issue is how you capitalize on that or how you continue to grow your businesses and your quality audiences. While ad revenue is going to be severely effected, I think also there are different effects depending on what business is you are in , so if your consumer-oriented in terms of display of advertising,that has been hit very badly, I think if you're in business -business,you are much more resilient. And you'll depend on different revernew stream. So actually as group, certainly the Guardian Media Group, is in better shape asresult of diversify input,vigor in having business-business e-map,having trading media group which is predominately digital business. Um, and certain our consumer business are all being affected more .

 

One part of the businesses that has traditionally lost \ producers and \ other the titled Abserver and the Guardian last year i think ,25million pounds have been lost. Fast sustainable is that over the long term, cause you really cannot lose money at that \ level,it maybe different.

 

Well, all quality newspapers, i think ,there is anyone newspaper actually makes money,um, and all the others lose lots of , Times loses money, the Independent loses money, and we are no exceptions of that , so i think you have to ask yourself why is that ,and that is partly because quality journalism is extremely expensive ,if you are going to put your info into Iraq, if you are gonna cover the world, as you want to cover it, independent acurate reporting, you are going to have to pay for it, and i thingk what is happening is that we are also sustaining digital businesses,which are, have been in growth, we have to develop and capitalize these businesses,so you've got two different media businesses actually ,which are now beginng to integrate,and i think we are gonna have to look at the economics of that , integrated business, as we go forward, and kind be very responsible how we size this buisiness if you see what i mean ,i am fortunate and our group is fortunate,because our entire purpose is about the sustainability of the Guidian ,the long-term sustainbility.

 

I\is that what you are doing ,you exist just to provide the momentum to keep those titles going.

 

We, we exist in order to keep the independence of the Guardian both finacial and editor independence, that is all the reason for being ,all our activity ,all our profitable original papers , the radio stations , e-map trade media,is all about provide maximumization,in order to sustain in the future, \we have very different modle to lot of our publishers ,our all media groups, and it's very healthy modle, i think i have , especially in downturn, because we are able to take long term decisions ,we are not success about reporting, of course we are to be \, of course we have to perform , but we can take long term decisions , which we think is very different to other media groups.

[ 本帖最后由 lijay231 于 2008-12-15 16:03 编辑 ]
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HW

Male:We headed into the downturn,how is it affecting your group on the way of your dozens of businesses?

Female:I think we should sustain so much structural changing media,we are grappling with change for quite a long time,I think what was happening now is that we’ve got very severe downturn,and I think it will get worse next year,so on top of structural change,with dealing with kond of very negative economic conditions,So I think all media is affected by this,I think what is interesting about this is that audiences are affected,affecting audience is growing,so the issue is how you capitalize now ,how you continue to grow your businesses,and your quality audiences while adding revenue is civilian affected,I think also they are different affects depending on more business XX,so if your consumer all intended in terms of display advertising,that will be hit very badly,I think a few business businesses much more resilience,annually depending on different avenue strains.So actually as the group,sorta of  XX media group,it is impetishape as result of diverse file report,having business E-map,having trading media group,which put up to digital business,so certain consumer businesses are all being affected more.

Male:When part of business has traditionally lost money,reduced money.other XX had got 25 million pounds lost,how should they stabilize that over long time,

Female:Well, all qulity newspapers ,I think there is one quality newspaper I think makes money,and all the others lose lot of money,Time newspaper lose money ,XX lose money,we’v no exception of that,So I think you have to all ask why is that?That is apprantly because quality journalists XX are extremely expensive,you should be going to put your reporters central Iraq,you are gonna cover the world that you does not want to cover ,independent accurate reporting,you are going to have to pay for it,I’d like to think what is happening is that we are also sustaining digital businesses which are having been in growth,we have to develop capitalization of businesses ,so you got two different medias of businesses actually,which are now beginning to integrated,I think we gotta have to look into economic of that integrated businesses ,and It is beginning forward so fast into integrated businesses,as we can XX ,and can be very responsible science businesses as which I mean,I am fortunate,and our groups are foutunate,because our enterprises are sustaining the ability of XX long term

Male:

Female:We existe in nod of keeping the independence of the XX,both the finantial auditorial independence,that is the all reason for being.So all our activity ,original papers,the radio stations,E-map trading media,it is all about profit maximum in XX of station guide,so we have different model to XX our publishers of all media groups,and it is very healthy model,I thinkit it should have especially in the downturn,because we are able to take long term decisions when not we have to XX,and of course we have to perform ,we will take long term decisions,and I think it is very difference to our media group.

 

 

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on 刘广

We‘re heading into the downturn, um, how is this affecting you, your group, on the way it does business?

 

Well, I think actually there has been so much structural change in media, that we’ve actually been grappling with change, for quite a long time. Er, I think what was happening now, is that we got a very severe down turn and I think it’s gonna get worse next year. And so on top of the structural change when dealing with kinda very negative economic conditions. So I think all media is being affected by this. I think what’s intersting about this is that audience is not affected. In fact, audiences are growing, so the issue is how you capitalize or how you continue to grow your businesses and your quality audiences while ad revenue is going to be severely affected. I think also there are different affects depending on what business you are in, so if your consumer oriented in terms of display advertising. That has been hit very badly, I think if your are in business to business you are much more resilience. And you depend on different revenue streams. So actually as a group, is not in the Guardian Media Group, is in better shape as result of Douglas Finance Report of having business-business emap, having trading media group which is predominate in digital business. Um, and certainly our consumer businesses are all being affected more.

 

What part of the business that has traditionally lost money in producing the money in all that the titles the Observer, and the Guardian ,last year, i think 25 million pounds has been lost. How sustainable is that, over the long turn, presumably call they lose money on that level in different?

 

Well, all quality newspapers, i think  there is anyone quality newspaper that(没有) actually makes money, and all the others lose a lot of money. Times loses money, the Independent Group lose money, and we are no exceptions that. So I think you have to ask yourself why is that. That is partly because quality journalism is extremely expensive. If you are going to put your info into Iraq, if you are gonna cover the world as you want to cover it. Independent accurate reporting, you are going to have to pay for it, and I think what's happening is that we are also sustaining digital businesses, which are,have been in growth, so we have to develop and capitalize these businesses. So you got two different media businesses actually, which are now beginning to integrate. And I think we are gonna have to look at the economics of that . The integrated businesses. As we go forward, and kind be very responsible of how we size those businesses if you see what I mean. I'm fortunate and our group is fortunate, because our entire purpose is about the sustainability of the Guardian, the long term…

 

How you see. Is that what you are doing. You exist to provide the money to keep those titles of Guardian

 

We exist, in order to keep the independence of the Guardian both financial and editorial independence. That is all the reasons for being. So all our activity, our profitable regional papers the radio stations, emap, trading media is all about profile maximization in order to sustain future, Guardian(不对,应该是记者的名字), so(删) we have very different model to lots of our publishers, or our all media groups. And it's very healthy model, I think, to have especially in the downturn, because we are able to take long term decisions, we are not obsessed about quarter reporting, of course we have to be granular, of course,we have to perform ,but we can take long term decisions, which I think it is very different, to our media groups.

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homework

 

We headed into downturn, um, how is it affecting your group on the way does bussiness.
Well, I think that actually there has been so much structural changes in media, that we have actully been graping with change, for quite a long time. Er, I think what's happening now is that we got a very severe downturn and I think it gonna get worse next year. So on top of the structural change we are dealing with kinda a very negative economic conditions. So I think all  media has been affected by this. I think what's interesting about this is that audinces are not affected, in fact audiences are growing, so the issue is how you capitalize on that,  how you continue to grow your businesses and your quality audiences. Well,  our revenue is going to be severely affected, I think also there are different effects depending on what business you are in, so if your consumer-oriented in terms of display advertising, that's been hit very badly, I think you're business to business you are much more resilience, and your depend on different revenue strings. So actually as a group, certainly the Guardian Media Group, is in better shape as a result of diverse **import, for we're having business to business, E-map, having trading media group which predominantly digital business. Um, and certainly our consumer business all being affected more.

one part of the business that has traditionally lose money and produce this money are the titles of observer, and the Gaurdian last year  25 million pounds been lost. How sustainable is that over the long term cause *** lose money on that level definitely.

 

Well, all quality newspapers I think there is only one quality newspapers acutally makes money, and all the others lose a lot of money, Times lost money, **'s money, we are no exception to that,  so I think you have to ask yourself why is that, that is partly because quality journalism is stremely expensive,if you are going to put your own reporters into Iraq , if you're going to cover the world that you won't cover yet. Indepently acurate reporting, you are going to have to pay for it, and I think what's happening is that we are also sustaining digital businesses, which have been in growth, so we have to develop and capitalize this businesses. So you got two different media businesses actually, which are now beginning into intergrate. And I think we gonna have to look the economics of that intergrated businesses. As we go forward, and kinda be very responsible how we size these businesses if you see what i mean. I am fortunate, and our group is fortunate because our entire purpose is about the sustainability of the Guardian, the long term sustainability.

 

** how you see , you exit to keep this titles **

 

We exist, in order to keep the independence of the Guardian, both financially and editorial indenpendence. That is our reason for being, so all our that activity, our profitable original papers ,the radio stations, E-map, trade media is all about profile maxmization in order to extend the future of Guardian, so we have to different model to a lot of property shares , or our media groups. And it's very healthy model I think , especially in the downturn, because we are able to take long term decisions, we are not suspect about quality reporting, of course we have to ***, of course we have to perform, but we can take long term decisions. I think it is very different to other media groups.

on lijay231

We‘re heading into the downturn, um, how is this affecting you, your group, on the way it does business?

 

Well, I think that actually there has been so much structural change in media that we’ve actually been grappling with change, for quite a long time. Er, I think what was happening now, is that we got a very severe down turn and I think it’s gonna get worse next year. And so on top of the structural change when dealing with kinda very negative economic conditions. So I think all media is being affected by this. I think what’s interesting about this is that audience is not affected. In fact, audiences are growing, so the issue is how you capitalize on that, how you continue to grow your businesses and your quality audiences while ad revenue is going to be severely affected. I think also there are different affects depending on what business you are in, so if your consumer oriented in terms of display advertising. That has been hit very badly, I think if your are in business to business you are much more resilience. And you depend on different revenue streams. So actually as a group, is not in the Guardian Media Group, is in better shape as result of Douglas Finance Report of having business-business emap, having trading media group which is predominate in digital business. Um, and certainly our consumer businesses are all being affected more.

 

What part of the business that has traditionally lost money in producing the money in all that the titles the Observer, and the Guardian,last year, I think 25 million pounds has been lost. How sustainable is that, over the long turn, presumably call they lose money on that level in different?

 

Well, all quality newspapers, I think  there is anyone quality newspaper  actually makes money, and all the others lose a lot of money. Times loses money, the Independent Group lose money, and we are no exceptions of that. So I think you have to ask yourself why is that. That is partly because quality journalism is extremely expensive. If you are going to put your info into Iraq, if you are gonna cover the world as you want to cover it. Independent accurate reporting, you are going to have to pay for it, and I think what's happening is that we are also sustaining digital businesses, which are, have been in growth, so we have to develop and capitalize those businesses. So you got two different media businesses actually, which are now beginning to integrate. And I think we are gonna have to look at the economics of that . The integrated businesses. As we go forward, and kind be very responsible of how we size those businesses if you see what I mean. I'm fortunate and our group is fortunate, because our entire purpose is about the sustainability of the Guardian, the long term…

 

How you see. Is that what you are doing. You exist to provide the money to keep those titles of Guardian

 

We exist, in order to keep the independence of the Guardian both financial and editorial independence. That is all the reasons for being. So all our activity, our profitable regional papers the radio stations, emap, trading media is all about profile maximization in order to sustain future, Guardian(不对,应该是记者的名字),  we have very different model to lots of our publishers, or our all media groups. And it's very healthy model, I think, to have especially in the downturn, because we are able to take long term decisions, we are not obsessed about quarter reporting, of course we have to be granular, of course, we have to perform ,but we can take long term decisions, which I think it is very different, to our media groups.

 

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on 一叶星空

 

We're heading into the downturn, um, how is this affecting your group and the way it does business?

 

Well, I think that actually there has been so much structural change in media that we’ve actually been grappling with change, for quite a long time. Er, I think what was happening now, is that we got a very severe down turn and I think it’s gonna get worse next year. And so on top of the structural change we are dealing with kinda very negative economic conditions. So I think all media is being affected by this. I think what’s interesting about this is that audiences aren't affected. In fact, audiences are growing, so the issue is how you capitalize on that, how you continue to grow your businesses and your quality audiences while ad revenue is going to be severely affected. I think also there are different affects depending on what business you are in. So if your are consumer-oriented in terms of display advertising, that's been hit very badly. I think if your are in business-to-business, you are much more resilient. And you are dependent on different revenue streams. So actually as a group, certainly the Guardian Media Group, is in better shape as result of diversifying in portfolio of having business-business in emap, having traded media group which is predominant in digital business. Um, and certainly our consumer businesses are all being affected more.

 

One part of the business that has traditionally lost money and produced its money in all that the titles the Observer, and the Guardian,last year, I think it was 25 million pounds that had been lost. How sustainable is that, over the long turn, coz you really can't lose money like that on that level in every year?

 

Well, all quality newspapers, I think there is only one quality newspaper that actually makes money, and all the others lose a lot of money. Times loses money, the Independent Group lose money, and we are no exceptions to that. So I think you have to ask yourself why is that. That is partly because quality journalism is extremely expensive. If you are going to put your own reporters into Iraq, if you are gonna cover the world as you want to cover it, independent accurate reporting, you are going to have to pay for it, and I think what's happening is that we are also sustaining digital businesses, which are, have been in growth, so we are having to develop and capitalize those businesses. So you've got two different media businesses actually, which are now beginning to integrate. And I think we are gonna have to look at the economics of that integrated businesses as we go forward, and kinda be very responsible at how we size those businesses if you see what I mean. I'm fortunate and our group is fortunate, because our entire purpose is about the sustainability of the Guardian, the long term sustainability 

 

How you see. Is that what you are doing. You exist to provide the money to keep those titles of Guardian

 

We exist, in order to keep the independence of the Guardian both financial and editorial independence. That is our reason for being. So all our activity, our profitable regional papers, the radio stations, emap, traded media is all about profile maximization in order to sustain the future of Guardian. So we have a very different model to a lot of other publishers, or media groups. And it's a very healthy model, I think, to have especially in the downturn, because we are able to take long term decisions, we are not obsessed about quarterly reporting. Of course we have to be granular, of course, we have to perform ,but we can take long term decisions, which I think it is very different, to other media groups.

[ 本帖最后由 hlr 于 2008-12-15 19:28 编辑 ]
Take the initiative and responsibility.

on hlr

We're heading into the downturn, um, how is this affecting your group and the way it does business? Well, I think that actually there has been so much structural change in media that we’ve actually been grappling with change, for quite a long time. Er, I think what was happening now, is that we got a very severe downturn and I think it’s gonna get worse next year. And so on top of the structural change we are dealing with kind of a very negative economic conditions. So I think all media is being affected by this. I think what’s interesting about this is that audiences aren't affected. In fact, audiences are growing, so the issue is how you capitalize on that, how you continue to grow your businesses and your quality audiences while ad revenue is going to be severely affected. I think also there are different affects depending on what business you are in. So if your are consumer-oriented in terms of a display advertising, that's been hit very badly. I think if your are in business-to-business, you are much more resilient. And you are dependent on different revenue streams. So actually as a group, certainly the Guardian Media Group, is in better shape as result of diversifying in portfolio of having business-business in emap, having traded media group which is predominant in digital business. Um, and certainly our consumer businesses are all being affected more. One part of the business that has traditionally lost money and produced its money in all that the titles the Observer, and the Guardian,last year, I think it was 25 million pounds that had been lost. How sustainable is that, over the long turn, cus you really can't lose money like that on that level in every year? Well,er.. all quality newspapers, I think there is only one quality newspaper that actually makes money, and..and all the others lose lots of money. Times loses money, the Independent Group lose money, and we are no exceptions to that. So I think you have to ask yourself why is that. That is partly because quality journalism is extremely expensive. If you are going to put your own reporters into Iraq, if you are gonna cover the world as you want to cover it, independent accurate reporting, you are going to have to pay for it, and I think what's happening is that we are also sustaining digital businesses, which are, have been in growth, so we are having to develop and capitalize those businesses. So you've got two different media businesses actually, which are now beginning to integrate. And I think we are gonna have to look at the economics of that integrated businesses as we go forward, and kinda be very responsible at how we size those businesses if you see what I mean. I'm fortunate and our group is fortunate, because our entire purpose is about the sustainability of the Guardian, the long term sustainability How you see. Is that what you are doing. You exist to provide the money to keep those titles of Guardian We exist, in order to keep the independence of the Guardian both financially and editorially independence. That is our reason for being. So all our activity, our profitable regional papers, the radio stations, emap, traded media is all about profile maximization in order to sustain the future of Guardian. So we have a very different model to a lot of other publishers, or media groups. And er..it's a very healthy model, I think, to have especially in the downturn, because we are able to take long term decisions, we are not obsessed about quarterly reporting. Of course we have to be granular, of course, we have to perform ,but we can take long term decisions, which I think it is very different, to other media groups. [ 本帖最后由 ytxwz 于 2008-12-15 19:40 编辑 ]
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on hlr

We're heading into the downturn, um, how is this affecting your group and the way it does business?

 

Well, I think that actually there has been so much structural change in media that we’ve actually been grappling with change, for quite a long time. Er, I think what was happening now, is that we got a very severe down turn and I think it’s gonna get worse next year. And so on top of the structural change we are dealing with kinda very negative economic conditions. So I think all media is being affected by this. I think what’s interesting about this is that audiences aren't affected. In fact, audiences are growing, so the issue is how you capitalize on that, how you continue to grow your businesses and your quality audiences while ad revenue is going to be severely affected. I think also there are different affects depending on what business you are in. So, if your are consumer-oriented in terms of the display advertising, that's been hit very badly. I think if your are in business-to-business, you are much more resilience. And you are dependent on different revenue streams. So, actually as a group, certainly, the Guardian Media Group is in better shape as result of diversifying in portfolio of having business-business in e-map, having trade media group which is predominant in digital business. Um, and certainly, our consumer businesses are all being affected more.

 

 

One part of the businesses that has traditionally lost money and continually lose money are the titles Observer and Guardian. Last year, I think, 25million pounds have been lost. How sustainable is that over the long term, presumably cost to lose money at paramount level indefinitely.


 

Well, all quality newspapers, I don't think there is any one quality newspaper that actually makes money, and all the others lose a lot of money. Times loses money, Independent Group loses money, and we are no exceptions to them. So I think you have to ask yourself why is them. That is partly because quality journalism is extremely expensive. If you are going to put your own reporters into Iraq, if you are gonna and you'er gonna cover the world as you want to cover it independent accurate reporting, you are going to have to pay for it, and I think what's happening is that we are also sustaining digital businesses, which are, have been in growth. So we are having to develop and capitalize those businesses. So you've got two different media businesses actually, which are now beginning to integrate. And I think we are gonna have to look at the economics so far, integrated businesses, as we go forward, are kinda be very responsible at how we size those businesses, if you see what I mean. I'm fortunate and our group is fortunate, because our entire purpose is about the sustained ability of the Guardian, the long term sustained ability.

 

All you have said is how you see exactly what you are enjoying. You exist to provide the money to keep those titles...

 

We exist, in order to keep the independence of the Guardian both financial and editorial independence. That is our reason for being. So all our activity, our profitable regional papers, the radio stations, e-map, trade media is all about profit maximization in order to sustain the future of Guardian. So we have a very different model to a lot of other publishers, or media groups. And it's a very healthy model, I think, to have especially in the downturn, because we are able to take long term decisions. Why not success about quality reporting? Of course we have to be granular, of course, we have to perform ,but we can take long term decisions, which I think it / very difference / to other media groups.

 

 

(这篇访谈比较专业,主要是谈媒体如何面对经济危机。)

 

 

第一段谈的主要观点是,面对危机要抓紧改变媒体结构。在经济下行时期,媒体的广告会大受影响。但媒体的读者不但不会减少,还将增加。因此要在广告收入不好的时候,积极开发读者、特别是开发高质量受众的经济价值。经济危机带给媒体的影响并不完全一样。因为不同的媒体有不同的营业模式。消费者导向的媒体肯定将大大减少广告收入。而B-B式的媒体由于收入结构不同会有很好的应对力。卫报集团就是这样。因为它的经济是多元组合,既有B-B的电子平台,也有数字化的交易类媒体,所以目前状况较好。当然,卫报集团中的消费者导向类媒体受到的冲击不小。

 

 

第二部分的问题:在卫报集团中一直亏损的报纸有“观察家报”和“卫报”。仅去年就亏了2500万英镑。如果再这样长期严重亏下去,它们将怎样维持?

回答:现在高质量的报纸基本都亏损。《泰晤士报》亏损;《独立报》也亏损。我们《卫报》也不例外。因为采访高品质的独家稿件很花钱。现在,大的报业集团除了纸媒体,还有网络媒体,而且新媒体发展很快、可利用的经济价值很高。因此要把新、老媒体融合好。考虑到当前的经济危机,就更应该开发新媒体。卫报集团很幸运,因为有数字化媒体的收入,可以为主报《卫报》提供长久的支持。而办好《卫报》才是集团的主要目标。

 

 

第三部分的问题:你们集团存在的目的就是为了养活旗下的这些报纸吗?

回答:我们存在的目的就是要保持《卫报》在经济上、编辑上的独立性。我们要使旗下能够赚钱的地方类报纸、电台、电子商务平台尽量赢利,目的是能使《卫报》长久办下去。我们的运营模式很健康,而且与其他媒体集团不同,因为我们有长远的打算。为什么不在高质量的报道上取得成功呢?出于长久的考虑,我们必须保持多元化,必须整体运作好。这是我们与其他媒体集团的不同之处。

[ 本帖最后由 department 于 2008-12-15 21:29 编辑 ]
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