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[英伦广角] 【整理】Issue 137 金融危机下的传媒业

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on ytxwz

We're heading into the downturn, um, how is this affecting your group and the way it does business? Well, I think that actually there has been so much structural change in media that we’ve actually been grappling with change, for quite a long time. Er, I think what’s happening now, is that we got a very severe downturn and I think it’s gonna get worse next year. And so on top of the structural change we are dealing with kind of a删除) very negative economic conditions. So I think all media is being affected by this. I think what’s interesting about this is that audiences aren't affected. In fact, audiences are growing, so the issue is how you capitalize on that, how you continue to grow your businesses and your quality audiences while ad revenue is going to be severely affected. I think also there are different affects depending on what business you are in. So if your (are删除) consumer-oriented in terms of a display advertising, that's been hit very badly. I think( if 删除)you(r 去掉)are in business-to-business, you are much more resilient. And you are dependent on different revenue streams. So actually as a group, certainly the Guardian Media Group, is in better shape as a result of diversifying in portfolio of having business-business in e-map, having traded media group which is predominant in digital business. Um, and certainly our consumer businesses are all being affected more. One part of the business that has traditionally lost money and produced its money in all that the titles the Observer, and the Guardian,last year, I think it was 25 million pounds that had been lost. How sustainable is that, over the long turn, ’cause you really can't lose money like that on that level in every year? Well,er.. all quality newspapers, I think there is only one quality newspaper that actually makes money, Er...and all the others lose lots of money. Times loses money, the Independent Group lose money, and we are no exceptions to that. So I think you have to ask yourself why is that. That is partly because quality journalism is extremely expensive. If you are going to put your own reporters into Iraq, if you are gonna cover the world as you want to cover it, independent accurate reporting, you are going to have to pay for it, and I think what's happening is that we are also sustaining digital businesses, which are, have been in growth, so we are having to develop and capitalize those businesses. So you've got two different media businesses actually, which are now beginning to integrate. And I think we can have a look at the economics of that integrated businesses as we go forward, and can’t be very responsible at how we size those businesses if you see what I mean. I'm fortunate and our group is fortunate, because our entire purpose is about the sustainability of the Guardian, the long term sustainability How you see. Is that what you are doing. You exist to provide the money to keep those titles of Guardian We exist, in order to keep the independence of the Guardian both financially and editorially independence. That is our reason for being. So all our activity, our profitable regional papers, the radio stations, e-map, traded media is all about profile maximization in order to sustain the future of Guardian. So we have a very different model to a lot of other publishers, or media groups. And er..it's a very healthy model, I think, to have especially in the downturn, because we are able to take long term decisions, we are not obsessed about quarterly reporting. Of course we have to be granular, of course, we have to perform, but we can take long term decisions, which I think it is very different, to other media groups.

homework

  We headed into the downturn of  how is affecting you, your group on the way it does business?

Well, I think that actually  has been so much structural change in media, that we’ve actually been grapping with change for quite a long time.and I think what is happening now is that we got a very severe downturn and I think it’s going to be worse next year. And so on top of this structural change we are dealing with a kind of very negative economic conditions. So I think all media has been affected by this. I think what's more intersting about this is that audience are not affected. In fact, audiences are growing, so the issue is how you capitalize or how you continue to grow your businesses and your quality audiences while ad revenue is going to be severely affected.

   I think also there are different effects depending on what businesses you are in, so if your consumer or intended in terms of just play off advertising. That has been hit very badly, I think if you are going to be in business-to-business, you are much more resilient. And you'll depend on different revenue strength. So actually as a group, is not in the Guardian Media Group, is in better shape as result of doubel final figure of poor figure of having business-to-business emap, having trading media group which is put on the  digital business. Um, and certainly our consumer businesses are all being affected more.

One part of the businesses that has traditionally lost money in producing the money of titles the Observer, and Guardian lost just 25 million pounds they lost. How sustainable is that, over the long term, *

  Well, all quality newspapers, okay there is only one quality newspaper that actually makes money, and all the others lose a lots. Times loses money, the peni Group loses money, and we are no exceptions to that. So I think you have to ask yourself why is that. That is partly because quality *  is extremely expensive.

  If you are going to put your reporters into Iraq, if you are gonna cover the world as you want to cover is, independent accurate reporting, you are going to have to pay for it, and I think what's happening is that we are also sustaining digital businesses, which are, have been in growth, so we have to develop and capitalize these businesses. So you got two different media businesses which are now beginning to integrate. And I think we have to look at the economy a back integrated businesses. As we go forward, and come to be very responsible of how we size this business if you see what I mean. I'm fortunate and our group is fortunate, because our entire pops is about the sustainability of the Guardianb the long term.

   How you see is that what you will enjoy. You exist to provide the money to keep those types of Guardian.We exist, in order to keep the independence of the Guardian both financial editorial independence. That is all the reason of  being. So all our activity, our profitable regional papers, the radio stations, emap, trading media is all about profit maximization. We just sustain future Guardian, so we have very different model to loss of the publishers, or our media groups. And it's very healthy model, I think, to have especially in the downturn, because we are able to take long term decisions, we are not * about courese of reporting, of course we have to be *, we have to perform that we can take long term decisions, which I think it is very different to our media groups.

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On lijay231

We're heading into downturn, um, how is this affecting your group on the way it does bussiness.

 

Well, I think that I should say there has been much structural change in media, that we've actually been grappling with change, for quite a long time. Er, I think what's happening now, is that we got a very severe downturn and I think it is gonna get worse next year and so on top of the structural change, when dealing with kind of very negative economic conditions. So I think all media is being effected by this. I think what's intersting about this that audince is not effected, in fact, audience is growing, so the issue is how you capitalize on that or how you continue to grow your businesses and your quality audiences. While ad revenue is going to be severely effected, I think also there are different effects depending on what business is you are in , so if your consumer-oriented in terms of display of advertising,that has been hit very badly, I think if you're in business -business,you are much more resilient. And you'll depend on different revernew streams. So actually as group, certainly the Guardian Media Group, is in better shape as a result of diversify input,vigor in having business-business e-map,having trading media group which is predominately digital business. Um, and certain our consumer businesses are all being affected more .

 

One part of the businesses that has traditionally lost \ producers and \ other the titled Abserver and the Guardian last year i think ,25million pounds have been lost. Fast sustainable is that over the long term, cause you really cannot lose money at that \ level,it maybe different.

 

Well, all quality newspapers, i think ,there is anyone newspaper actually makes money,um, and all the others lose lots of , Times loses money, the Independent group loses money, and we are no exceptions of that , so i think you have to ask yourself why is that ,and that is partly because quality journalism is extremely expensive ,if you are going to put your info into Iraq, if you are gonna cover the world, as you want to cover it, independent acurate reporting, you are going to have to pay for it, and i thingk what is happening is that we are also sustaining digital businesses,which are, have been in growth, we have to develop and capitalize these businesses,so you've got two different media businesses actually ,which are now beginng to integrate,and i think we are gonna have to look at the economics of that , integrated business, as we go forward, and kind be very responsible how we size this buisiness if you see what i mean ,i am fortunate and our group is fortunate,because our entire purpose is about the sustainability of the Guidian ,the long-term sustainbility.

 

I\is that what you are doing ,you exist just to provide the momentum to keep those titles going.

 

We, we exist in order to keep the independence of the Guardian both finacially and editorially independence, that is all the reason for being ,all our activity ,all our profitable original papers , the radio stations , e-map trade media,is all about provide maximumization,in order to sustain in the future, \we have very different modle to lot of our publishers ,our all media groups, and it's very healthy modle, i think i have , especially in downturn, because we are able to take long term decisions ,we are not success about reporting, of course we are to be \, of course we have to perform , but we can take long term decisions , which we think is very different to other media groups.

实现无障碍英语沟通

   We're heading into downturn, um, how is this affecting your group on the way it does bussiness.

   Well, I think that I should say there has been much structural change in media, that we've actually been grappling with change, for quite a long time. Er, I think what's happening now, is that we got a very severe downturn and I think it is gonna get worse next year and so on top of the structural change, when dealing with kind of very negative economic conditions. So I think all media is being effected by this. I think what's intersting about this that audince is not effected, in fact, audience is growing, so the issue is how you capitalize on that or how you continue to grow your businesses and your quality audiences. While ad revenue is going to be severely effected, I think also there are different effects depending on what business is you are in , so if your consumer-oriented in terms of /display of advertising,that has been hit very badly, I think if you're in business -business,you are much more resilient. And you'll depend on different revernew streams. So actually as group, certainly the Guardian Media Group, is in better shape as a result of diversify input,vigor in having business-business e-map,having trading media group which is predominately digital business. Um, and certainly our consumer businesses are all being affected more .

   One part of the businesses that has traditionally lost money and  produce this  money all the other the titled Abserver and the Guardian last year i think ,25million pounds have been lost. How  sustainable is that over the long term, cause you really cannot lose money at that \ level,it maybe different.

    Well, all quality newspapers, i think ,there is anyone newspaper actually makes money,um, and all the others lose lots of money, Times loses money, the Independent group loses money, and we are no exceptions of that , so i think you have to ask yourself why is that ,and that is partly because quality journalism is extremely expensive ,if you are going to put your info into Iraq, if you are gonna cover the world, as you want to cover it, independent acurate reporting, you are going to have to pay for it, and i thingk what is happening is that we are also sustaining digital businesses,which are, have been in growth, we have to develop and capitalize these businesses,so you've got two different media businesses actually ,which are now beginng to integrate,and i think we are gonna have to look at the economics of that , integrated business, as we go forward, and kind be very responsible how we size this buisiness if you see what i mean ,i am fortunate and our group is fortunate,because our entire purpose is about the sustainability of the Guidian ,the long-term sustainbility.

   I\is that what you are doing ,you exist just to provide the momentum to keep those titles going.

   We, we exist in order to keep the independence of the Guardian both finacially and editorially independence, that is all the reason for being ,all our activity ,all our profitable original papers , the radio stations , e-map trade media,is all about provide maximumization,in order to sustain in the future, so we have very different modle to lot of our publishers ,our all media groups, and it's very healthy modle, i think i have , especially in downturn, because we are able to take long term decisions ,we are not success about reporting, of course we are to be \, of course we have to perform , but we can take long term decisions , which we think is very different to other media groups.

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on chengxiao

on chengxiao

 

We headed into downturn, um, how is this affecting your group on the way it does bussiness.

 

Well, I think that I should say there has been much structural change in media, that we've actually been grappling with change, for quite a long time. Er, I think what's happening now, is that we got a very severe downturn and I think it is gonna get worse next year and so on top of the structural change, we are dealing with kind of very negative economic conditions. So I think all media is being affected by this. I think what's intersting about this that audience is not affected, in fact, audience is growing, so the issue is how you capitalize on that or how you continue to grow your businesses and your quality audiences. While ad revenue is going to be severely effected, I think also there are different effects depending on what business is you are in , so if your consumer-oriented in terms of display (前面好像有ver)of advertising,that has been hit very badly, I think if you're in business -business,you are much more resilient. And you'll depend on different revernue streams. So actually as group, certainly the Guardian Media Group, is in better shape as a result of diversifying portfolio in having business-business e-map,having trade media group which is predominately digital business. Um, and certain our consumer businesses are all being affected more .

 

 

what part of the businesses that has traditionally lost money and produced money or the titles of observer and the Guardian last year, was 25million pounds have been lost. how sustainable is that over the long term, particularly you cannot lose money at that level in afric

Well, all quality newspapers, i think ,there is anyone newspaper that actually makes money,um, and all the others lose lots of , Times loses money, the Independent group loses money, and we are no exceptions to that , so i think you have to ask yourself why is that ,and that is partly because quality journalism is extremely expensive ,if you are going to put your info into Iraq, if you are gonna cover the world, as you want to cover it, independent acurate reporting, you are going to have to pay for it, and i think what is happening is that we are also sustaining digital businesses,which are, have been in growth, we have to develop and capitalize these businesses,so you've got two different media businesses actually ,which are now beginng to integrate,and i think we are gonna have to look at the economics of that , integrated business, as we go forward, and kind be very responsible how we size this buisiness if you see what i mean ,i am fortunate and our group is fortunate,because our entire purpose is about the sustainability of the Guidian ,the long-term sustainbility.

 

I\is that what you are doing ,you exist just to provide the momentum to keep those titles going.

 

We, we exist in order to keep the independence of the Guardian both finacially and editorially independence, that is all the reason for being ,all our activity ,all our profitable regional  papers , the radio stations , e-map trade media,is all about profit maximumization,in order to sustain the future of guardian, we have very different modle to lots of our publishers ,our all media groups, and it's very healthy modle, i think to have , especially in downturn, because we are able to take long term decisions ,we are not obsessed about quality reportings, of course we are to grow annually, of course we have to perform , but we can take long term decisions , which we think is very different to other media groups.

[ 本帖最后由 baichenqq 于 2008-12-16 10:54 编辑 ]

homework

 

We head into the downturn. How is it affecting your group and the way it does business?

 

Well, I think that’s actually been so much structure change in media that we’re actually grappling with change for quite a long time. I think what’s happening now is that we’ve got a severe downturn, I think that’s gonna worse next year. So on top of structure change, we are dealing with very negative economic condition. So I think all media is being affected by these. I think what’s interesting about these is that the audience is not affected. The audience is growing. So the issue is how you capitalize on that, how you continue to keep grow your business and your quality audience. Well, our revenue is going to be severely affected. I think also there are different effects depending on what business you are in. So if you are a consumer-oriented in terms of the displaying advertising, that’s being hurt very badly. I think if you are in business-in-business, you are much more resilient and you are dependent on different revenue streams. So actually, as a group, certainly, the Guardian Media group, is in a better shape as a result of diversifying in portofio of having business-business in e-map, having trade media group which is predominant in digital business, and certainly our consumer business are being affected more.

 

What part of business that has traditionally lost money and continually lose money are the titles Observer and Guardian. Last year, I think, 25 million pounds have been lost? How sustainable is that over the long term, presumably cost to lost money at paramount at level indefinitely?

 

Well, all quality newspapers, I don't think there is any one quality newspaper that actually makes money, and all the others lose a lot of money, Time loses money and the Independent Group loses money. And We are no exception to that. So I think you have to ask yourself about why is them. That’s partly because quality journalism is extremely expensive, if you are going to put your own reporter into Iraq, if you want to cover the world as you want to cover it independent accurate reporting, you are going to have to pay for it. And I think what is happening is that we’re also sustaining digital businesses which are, have been in growth. We are having to develop and capitalize this business. SO you’ve got two different media business actually, which are now beginning integrated. And I think we have to look at economics so far, integraged business, as we go forward and can’t be very responsible at how we size those business if you see what I mean. I'm fortunate, and our group is fortunate, because our entire purpose is about sustained ability of the Guardian the long term sustained ability

 

All you have said is how do you see exactly what you are enjoying. you exist to provide the money to keep those titles.

 

We exist in order to keep the independency of the Guardian both financial and editorial independency. This is our reasons for being. So all our activities, profitable regional papers, radio stations , e-map, trade media is all about the profit maximization in order to sustain the future of Guardian. We have a very different model to a lot of other publishers , or media groups and it’s a very healthy model, I think to have, especially in the downtown, because we’re able to take long-term decisions. Why not success about the quality reporting, of course, we have to be gradual,of course we have to perform but we can take long-term decisions, which, I think very difference to different groups.

 

[ Last edited by Wall.E at 2008-12-16 22:25 ]

HOMEWORK

We headed into the downturn, er, how is it affecting your group and way it does business?

Well I think there actually should be so much structural change in media that we’ve actually been grabbing with the change for quite a long time. I think what’s happening now is that we go a very severe downturn and I think it’s gonna get worse next year. And so on top of the structural change we are dealing with kind of very negative economic conditions. So I think all media is been affected by this. I think what’s interesting about this is that audiences are unaffected, in fact audiences are growing, so the issue is how you capitalize on that and how you continue to grow your business and your # audience says wow our revenue is going to be severe affected. I think there are also different affects depending on what business you are in. So if you are a consumer or in terms of just play advertising, that’s been hit very badly. I think if you are in business to business, you are much more resilience. I knew it depends on revenue streams. So actually as a group, the Guardian media group is in better shape as the results of diversifying the pool for you are having the business to business in e-map, having trade media group which is put on the digital business and certainly our consumer businesses are all been affected more.

One part of the business that has traditionally lost money and produced money are the titles they observe and the Guardians last year 25 million pounds they lost. How sustainable is that over the long term, could you # definitely.

Well, all quality newspapers I think there’s one quality newspaper actually makes money, and all the others lose lots money. Times loses money, the # loses money and we are no exception to that. So I think you have to ask yourself why is then? That is partly because quality journalism is extremely expensive. If you are going to put your reports into Iraq, if you are gonna cover the world as you want to cover it as independent accurate reporting, you are going to have to pay for it. And I think what’s happening is that we are also sustaining digital business which are have been in growth so we have to develop and capitalize those businesses. So you’ve got two different media business actually which are now beginning to integrate, and I think we are gonna have to look the economics of that integrated business as we go forward and kind of be very responsible how we size those businesses if you see what I mean. I’m I’m fortunate and our group is fortunate because our entire purpose is about sustainability of the Guardian, the long term.

#ou exist to provide the money to keep those types of Guardian.

We exist in order to keep the independence of the Guardian both financially and editorially independence. That is all reason of being. So all our activities our profitable regional papers, the radio stations, emap, trading media is all about #maximization in order to sustain the future of Guardians. We have a very different motto to lots of publishers or media groups and it’s a very healthy motto I think, it have, especially in downturn, because we are able to take long term decisions. We are not obsessed about quarter reporting, of course we have to #, of course we have to perform, but we can take long term decisions which I think is very different to other media groups.

实现无障碍英语沟通

well I think that have seen so much structure change in media that we acturally grappling with change for quantity of time.it was happening now we're got a severe down turn , it is getting worse next year, so on top of the structure change, we come negative   economic conditons, I think all media is being affected about this year interesting about this is the audience isnot affected, the audience is growing

 

so the issue is how you capture * ow you continue to grow your bussiness      is going to be * effected, I think there are different effects depending on business you are in, 

If your consumer split time on advertising, that have been very badly, you must more *

Depend on different * streams, As a group you got a Media group it's in better shape as a result of 

diverse pool digtal business and consumer business

All quality newspapers but one qualified paper she makes money, all the others lose money, times 

lose money , we know the exception then, that's possibly whose * cextreme expensive if you want to 

put your report central, you want to cover the world you won't cover it  independent of reporting you

are going to pay for it.

 

I think what is happening is that we're sustaining distal business we have been in growth, we have to develop * business, 

two different media now become integrated we have to look at the economic integrated businesses as we go forward. I'm coming 

very responsible how we size the business. I'm fortunately I agree with these fortunate

We exist In order to keep the independence  financial pattern regional papers, regional stations we have 

very different model It is a very healthy model, we're able to take *we 're very different to other Media groups. 

 

 

 

普特听力大课堂

Homework on department

department很强,我只改了一句还是他打了问号的 向他致敬!

We're heading into the downturn, um, how is this affecting your group and the way it does business?

 

Well, I think that actually there has been so much structural change in media that we’ve actually been grappling with change, for quite a long time. Er, I think what was happening now, is that we got a very severe down turn and I think it’s gonna get worse next year. And so on top of the structural change we are dealing with kinda very negative economic conditions. So I think all media is being affected by this. I think what’s interesting about this is that audiences aren't affected. In fact, audiences are growing, so the issue is how you capitalize on that, how you continue to grow your businesses and your quality audiences while ad revenue is going to be severely affected. I think also there are different affects depending on what business you are in. So, if your are consumer-oriented in terms of the display advertising, that's been hit very badly. I think if your are in business-to-business, you are much more resilience. And you are dependent on different revenue streams. So, actually as a group, certainly, the Guardian Media Group is in better shape as result of diversifying in portfolio of having business-business in e-map, having trade media group which is predominant in digital business. Um, and certainly, our consumer businesses are all being affected more.

 

One part of the businesses that has traditionally lost money and continually lose money are the titles Observer and Guardian. Last year, I think, 25million pounds have been lost. How sustainable is that over the long term, presumably cost to lose money at paramount level indefinitely.

 

Well, all quality newspapers, I don't think there is any one quality newspaper that actually makes money, and all the others lose a lot of money. Times loses money, Independent Group loses money, and we are no exceptions to them. So I think you have to ask yourself why is them. That is partly because quality journalism is extremely expensive. If you are going to put your own reporters into Iraq, if you are gonna cover the world as you want to cover it independent accurate reporting, you are going to have to pay for it, and I think what's happening is that we are also sustaining digital businesses, which are, have been in growth. So we are having to develop and capitalize those businesses. So you've got two different media businesses actually, which are now beginning to integrate. And I think we are gonna have to look at the economics so far, integrated businesses, as we go forward, are kinda be very responsible at how we size those businesses, if you see what I mean. I'm fortunate and our group is fortunate, because our entire purpose is about the sustained ability of the Guardian, the long term sustained ability.

 

All you have said is how you see exactly what you are enjoying. You exist to provide the money to keep those titles...

 

We exist, in order to keep the independence of the Guardian both financial and editorial independence. That is our reason for being. So all our activity, our profitable regional papers, the radio stations, e-map, trade media is all about profit maximization in order to sustain the future of Guardian. So we have a very different model to a lot of other publishers, or media groups. And it's a very healthy model, I think, to have especially in the downturn, because we are able to take long term decisions. We were not obsessed with quarterly reporting. Of course we have to be granular, of course, we have to perform ,but we can take long term decisions, which I think it is very different to other media groups.

[ 本帖最后由 起个名真烦 于 2008-12-19 15:03 编辑 ]
好栏目推荐之美国口语俚语

on department

 

We're heading into the downturn, um, how is this affecting your group and the way it does business?

 

Well, I think that actually there has been so much structural change in media that we’ve actually been grappling with change, for quite a long time. Er, I think what ‘s happening now, is that we got a very severe down turn and I think it’s gonna get worse next year. And so on top of the structural change we are dealing with kinda very negative economic conditions. So I think all media is being affected by this. I think what’s more interesting about this is that audiences aren't affected. In fact, audiences are growing, so the issue is how you capitalize on that, how you continue to grow your businesses and your quality audiences while ad revenue is going to be severely affected. I think also there are different affects depending on what business you are in. So, if your are consumer-oriented in terms of the display advertising, that's been hit very badly. I think if your are in business-to-business, you are much more resilience. And you are dependent on different revenue streams. So, actually as a group, certainly, the Guardian Media Group is in better shape as result of diversifying in portfolio of having business-business in e-map, having trade media group which is predominant in digital business. Um, and certainly, our consumer businesses are all being affected more.

 

One part of the businesses that has traditionally lost money and continually lose money are the titles Observer and Guardian. Last year, I think, 25million pounds have been lost. How sustainable is that over the long term, presumably cost to lose money at paramount level indefinitely.

 

Well, all quality newspapers, I don't think there is any one quality newspaper that actually makes money, and all the others lose a lot of money. Times loses money, Independent Group loses money, and we are no exceptions to them. So I think you have to ask yourself why is that. That is partly because quality journalism is extremely expensive. If you are going to put your own reporters into Iraq, if you are gonna and you'er gonna cover the world as you want to cover it independent accurate reporting, you are going to have to pay for it, and I think what's happening is that we are also sustaining digital businesses, which are, have been in growth. So we are having to develop and capitalize those businesses. So you've got two different media businesses actually, which are now beginning to integrate. And I think we are gonna have to look at the economics so far, integrated businesses, as we go forward, are kinda be very responsible at how we size those businesses, if you see what I mean. I'm fortunate and our group is fortunate, because our entire purpose is about the sustained ability of the Guardian, the long term sustained ability. All you have said is how you see exactly what you are enjoying.

 

You exist to provide the money to keep those titles...

 

We exist, in order to keep the independence of the Guardian both financial and editorial independence. That is our reason for being. So all our activity, our profitable regional papers, the radio stations, e-map, trade media is all about profit maximization in order to sustain the future of Guardian. So we have a very different model to a lot of other publishers, or media groups. And it's a very healthy model, I think, to have especially in the downturn, because we are able to take long term decisions. Why not success about quality reporting? Of course we have to be granular, of course, we have to perform ,but we can take long term decisions, which I think it / very difference / to other media groups.

On bicky
 
We're heading into the downturn, um, how is this affecting your group and the way it does business? Well, I think that actually there has been so much structural change in media that we've actually been grappling with change, for quite a long time. Er, I think what's happening now, is that we got a very severe downturn and I think it's gonna get worse next year. And so on top of the structural change we are dealing with kind of very negative economic conditions. So I think all media is being affected by this. I think what's interesting about this is that audiences aren't affected. In fact, audiences are growing, so the issue is how you capitalize on that, how you continue to grow your businesses and your quality audiences while ad revenue is going to be severely affected. I think also there are different effects (affect is a verb) depending on what business you are in. So if you are consumer-oriented in terms of a display advertising, that's been hit very badly. I think if you are in business-to-business, you are much more resilients. And you are dependent on different revenue streams. So actually as a group, certainly the Guardian Media Group, is in better shape as a result of diversifying in portfolio of having business-business (delete "in") e-map, having traded media group which is predominant in digital business. Um, and certainly our consumer businesses are all being affected more. One part of the business that has traditionally lost money and produced its money in all that the titles the Observer, and the Guardian,last year, I think it was 25 million pounds that had been lost. How sustainable is that, over the long turn, presumably you (delete "really") can't lose money on ad on that level indefinitely. Well,er.. all quality newspapers, I think there is only one quality newspaper that actually makes money, Er...and all the others lose lots of it. Times loses money, the Independent Group lose money, and we are no exceptions to that. So I think you have to ask yourself why is that. That is partly because quality journalism is extremely expensive. If you are going to put your own reporters into Iraq, if you (unrecognizable) you are gonna cover the world as you want to cover as, independent accurate reporting, you are going to have to pay for it, and I think what's happening is that we are also sustaining digital businesses, which are, have been in growth, so we are having to develop and capitalize those businesses. So you've got two different media businesses actually, which are now beginning to integrate. And I think we are gonna have a look at the economics of that integrated businesses as we go forwards, and kind of be very responsible of how we size those businesses if you see what I mean. I'm fortunate and our group is fortunate, because our entire purposes about the sustainability of the Guardian, the long term sustainability How you see. Is that what you are doing.(unrecognizable) You exist to provide the money to keep those titles of Guardian We exist, in order to keep the independence of the Guardian both financially and editorially independence. That is our reason for being. So all our activity, our profitable regional papers, the radio stations, e-map, traded media is all about profit maximization in order to sustain the future of Guardian. So we have a very different model to a lot of other publishers, or media groups. And er..it's a very healthy model, I think, to have especially in the downturn, because we are able to take long term decisions, we are not obsessed about quarterly reporting. Of course we have to be granular, of course, we have to perform, but we can take long term decisions, which I think it is very different, to other media groups.
 
Display advertising (网路展示型广告) is a type of advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items. In periodicals, display advertising can appear on the same page as, or on the page adjacent to, general editorial content.
[ 本帖最后由 athagata 于 2008-12-20 23:22 编辑 ]

Homework 

 

We are heading into the downturn, um, how is this affecting your group on the way it does business.

 

Well, I think there actually has been so much structural change in media that we've actually been grappling with change for quite a long time. Er, I think what's happening now is that we’ve got a very severe downturn and I think it is gonna get worse next year and so on top of the structural change, we are dealing with kind of very negative economic conditions. So I think all media is being affected by this. I think what's interesting about this is that audiences is not affected, in fact, audiences are growing. So the issue is how you capitalize on that or how you continue to grow your businesses and your quality audiences while ad revenue is going to be severely affected, I think also there are different effects depending on what business you are in, so if your are consumer-oriented in terms of word display advertising, that has been hit very badly, I think if you're in business -business, you are much more resilient. Uh, I knew it depends on different revenue streams. So actually as a group, certainly the Guardian Media Group, is in better shape as a result of diversifying portfolio in having business-business in Emap, having traded media group which is predominately digital business. Um, and certainly our consumer businesses are all being affected more.

 

What part of the businesses that has traditionally lost money and produced this money are that the titles of Observer and the Guardian last year, I think, it was 25 million pounds have been lost. How sustainable is that over the long term, particularly you cannot lose money at that level indefinitely. Well, all quality newspapers, I think, there’s only one quality newspaper that actually makes money, um, and all the others lose lots of, Times lose money, the Independent Group lose money, and we are no exceptions then , so I think you have to ask yourself why is that ,and that is partly because of quality journalism is extremely expensive ,if you are going to put your own reporters into Iraq, if you are gonna cover the world, as you once cover as, independent accurate reporting, you are going to have to pay for it, and I think what is happening is that we are also sustaining digital businesses, which are, have been in growth, so we have to develop and capitalize these businesses, so you've got two different media businesses actually ,which are now beginning to integrate, and I think we are gonna have to look at the economics of that , integrated businesses as we go forward and kind of be very responsible of how we size these businesses if you see what I mean, I am fortunate and our group is fortunate, because our entire purpose is about the sustainability of the Guardian ,the long-term sustainability.

 

Always to say that how you see, is that, you exist just to provide the momentum to keep those titles going.

 

We, we exist in order to keep the independence of the Guardian both financially and editorially independence, that is our reasons being, so, all our activity, our profitable regional  papers , the radio stations , e-map trade media, is all about profit maximization in order to sustain the future of guardian. So we have a very different model to lots of our publishers, our all media groups, and it's a very healthy model. I think it’s half, especially in the downturn, because we are able to take long term decisions, we are not obsessed about quality reporting. Of course we are to grow annually, of course we have to perform, but we can take the long term decisions, which I think is very different to other media groups.

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on YYBY

We're heading into the downturn, um, how is this affecting your group and the way it does business?

Well, I think that actually there has been so much structural change in media that we’ve actually been grappling with change, for quite a long time. Er, I think what ‘s happening now, is that we got a very severe downturn and I think it’s gonna get worse next year. And so on top of the structural change we are dealing with kinda very negative economic conditions. So I think all media is being affected by this. I think what’s more interesting about this is that audiences aren't affected. In fact, audiences are growing, so the issue is how you capitalize on that, how you continue to grow your businesses and your quality audiences while ad revenue is going to be severely affected. I think also there are different effects depending on what business you are in. So, if your are consumer-oriented in terms of the display advertising, that's been hit very badly. I think if your are in business-to-business, you are much more resilient. And you are dependent on different revenue streams. So, actually as a group, certainly, the Guardian Media Group is in better shape as result of diversifying/ portfolio of having business-business in e-map, having trade media group which is predominant in digital business. Um, and certainly, our consumer businesses are all being affected more.

One part of the businesses that has traditionally lost money and continually lose money are the titles The Observer and The Guardian. Last year it was 25million pounds that have been lost. How sustainable is that over the long term, presumably they can’t lose money at that parallel level indefinitely.

Well, all quality newspapers, I don't think there is any one quality newspaper that actually makes money, and all the others lose a lot of money. Times loses money, Independent Group loses money, and we are no exceptions to them. So I think you have to ask yourself why is that. That is partly because quality journalism is extremely expensive. If you are going to put your own reporters into Iraq, if you are gonna and you're gonna cover the world as you want to cover it independent accurate reporting, you are going to have to pay for it, and I think what's happening is that we are also sustaining digital businesses, which are, have been in growth. So we are having to develop and capitalize those businesses. So you've got two different media businesses actually, which are now beginning to integrate. And I think we are gonna have to look at the economics of that integrated businesses, as we go forward, are kinda be very responsible at how we size those businesses, if you see what I mean. I'm fortunate and our group is fortunate, because our entire purpose is about the sustainability of the Guardian, the long term sustainability. All you have said is how you see exactly what you are enjoying.

You exist to provide the money to keep those titles...

We exist, in order to keep the independence of the Guardian both financial and editorial independence. That is our reason for being. So all our activity, our profitable regional papers, the radio stations, e-map, trade media is all about profit maximization in order to sustain the future of Guardian. So we have a very different model to a lot of other publishers, or media groups. And it's a very healthy model, I think, to have especially in the downturn, because we are able to take long term decisions. We are not obsessed about quality reporting? Of course we have to be granular, of course, we have to perform ,but we can take long term decisions, which I think it / very different/ to other media groups.

on【整理】

本帖最后由 jjmm 于 2009-4-17 14:10 编辑

We're heading into the downturn, um, how is this affecting your group and the way it does business?

Well, I think that actually there has been so much structural change in media that we’ve actually been grappling with change, for quite a long time. Er, I think what ‘s happening now, is that we’ve got a very severe downturn and I think it’s gonna get worse next year. And so, on top of the structural change we are dealing with kinda very negative economic conditions. So I think all media is being affected by this. I think what’s more interesting about this is that audiences aren't affected. In fact, audiences are growing, so the issue is how you capitalize on that, how you continue to grow your businesses and your quality audiences while ad revenue is going to be severely affected. I think also there are different effects depending on what business you are in. So, if your are consumer-oriented in terms of the display advertising, that's been hit very badly. I think if your are in business-to-business, you are much more resilient. And you are dependent on different revenue streams. So, actually as a group, certainly, the Guardian Media Group is in better shape as a result of diversifying portfolio of having business-business in e-map, having trade media group which is predominant in digital business. Um, and certainly, our consumer businesses are all being affected more.

 

One part of the businesses that has traditionally lost money and continually lose money are the titles The Observer and The Guardian. Last year, I think it was 25million pounds that have been lost. How sustainable is that over the long term, presumably they can’t lose money at that parallel level indefinitely.

 

Well, all quality newspapers, I / think there’s only one quality newspaper that actually makes money, and all the others lose a lot of money. Times loses money, the Independent Group loses money, and we are no exceptions to that. So I think you have to ask yourself why is that. That is partly because quality journalism is extremely expensive. If you are going to put your own reporters into Iraq, if you are gonna you know, if you're gonna cover the world as you want to cover it, independent accurate reporting, you are going to have to pay for it, and I think what's happening is that we are also sustaining digital businesses, which are, have been in growth. So we are having to develop and capitalize those businesses. So you've got two different media businesses actually, which are now beginning to integrate. And I think we are gonna have to look at the economics of that integrated businesses, as we go forward, and kinda be very responsible at how we size those businesses, if you see what I mean. I'm fortunate and our group is fortunate, because our entire purpose is about the sustainability of the Guardian, the long term sustainability.

 

All you have said is how you see exactly what you are enjoying. You exist to provide the money to keep those titles...

 

We exist, in order to keep the independence of the Guardian, both financial and editorial independence. That is our reason of being. So all our activity, our profitable regional papers, the radio stations, e-map, trade of media is all about profit maximization in order to sustain the future of Guardian. So we have a very different model to a lot of other publishers, or media groups. And it's a very healthy model, I think, to have especially in the downturn, because we are able to take long term decisions. We are not obsessed about quarterly reporting? Of course we have to be granular, of course, we have to perform ,but we can take long term decisions, which I think is very different to other media groups.

 

 

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