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[英伦广角] 【整理】2009-05-31 金融危机造就经济书籍热(接受批判ing)

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on sainfoinwy

本帖最后由 cooogo 于 2009-6-3 18:28 编辑


We felt that good ten years we've been very lucky.

And now you are writing books, first of all...

Oh I see, yes, well that too, that too. Well obviously our main business is making sweeties(根据读音应该是Sweeties,Sweetie是英国常用口语,个男的把Smoothies讲成Sweeties我认为这是他在调侃..供参考~). But we’ve had such an incredible experience over the last ten years of setting up the business, and we have no experience of having done it ourselves before. And I'd love for other people to have that experience too. So we put everything  we've learned in the book to help, encourage people to start their own businesses.



So you think that's why people are reaching for business books from the bookshelves in a time of recession, because they want to learn how to make money themselves, or do you think they’re trying to make sense of where everything’s gone wrong?


Well, I think it's both, isn’t it? But there is something so exciting about entrepreneurship, and the reality is in a down market, there are still great opportunities, isn't this could be the time? I mean, if you’ve always had that thought about wanting to set up your own business, maybe now it's the time to go for it.


But then, books like this often sold as a 'magic formula', ‘make yourself as rich as me’, kind of thing, but there is no silver bullet, is there? There is no obvious formula that people can follow.

I think the formula is an awful lot of hard work, a great amount of persistence. You’ve gotta make some smart decisions and then you’ve gotta get really lucky. And we kind of put that in our book about the fact that there would be some big decisions you need to get right. You’ve absolutely gotta keep going, banging your head against the slick wall.

Oh, yes, it's interesting coz you talked about how you can't get any funding from the banks or from venture capitalists. There was such an email you sent out to your friends, saying 'do you know anyone rich?', that pulled in someone to back you.

Exactly, we’ve thrown in the towel basically, I mean, Innocent is a business that literally was not gonna happen for so many different reasons. It’s only coz we kept going and trying and trying and trying, and then got lucky right on the limit of how we managed to get the businesses up and running.

And you've been resolutely ethical all the way along, but, do you think other businesses will think, well that’s a good marketing ploy, I’ll follow that kind of ploy, to try and get ahead in these more trouble times.

Well, we've done things the way we've done them, because we believe in them. We give 10% of the profits to charity, coz' there is something that we want to do, and we ocular* make ethically sourced, uh, fruit sweeties and things like that. I think if you're faking it, consumers these days are absolutely incredibly smart and they’ll get there and they’ll understand that. So if you don't care about it, then I'd say don't do it. It's certainly different strategies.

In that case people can see through things. She thinks / people were worried / you’ve now got a tie-up with Coca-Cola.

Well, actually the great thing about that investment is, it’s allowing us exactly what Innocent said, we had to do, which is make natural healthy food and drinks, sustainable source, ingredients, donate money to charity.

You got the money, but it does not compromise your brand at all.

No, they gust the great thing; it absolutely allows us to do more of what we've always promised to be about. You know all the money that’s been raised
goes into the business. We're using it to get more of the healthy drinks as more people are in places.
1

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  • 北星束

If you fail to prepare, you prepare to fail.
on cooogo

再啃点 :) , 期待高手指点

We felt that good ten years we've been very lucky.

And now you are writing books, first of all...

Oh I see, yes, well that too, that too. Well obviously our main business is making sweeties. But we’ve had such an incredible experience over the last ten years of setting up the business, and we have no experience of having done it ourselves before. And I'd love for other people to have that experience too. So we put everything we've learned in the book to help, encourage people to start their own businesses.

So you think that's why people are reaching for business books from the bookshelves in a time of recession, because they want to learn how to make money themselves, or just think they’re trying to make sense of where everything’s gone wrong?

Well, I think it's both, isn’t it? But there is something so exciting about entrepreneurship, and the reality is in a down market, there are still great opportunities, and this could be the time, if you’ve always had that thought about wanting to set up your own business, maybe now it's the time to go for it.

But then, books like this often sold as a 'magic formula', ‘make yourself as rich as me’, kind of thing, but there is no silver bullet, is there? There is no obvious formula that people can follow.

I think the formula is an awful lot of hard work, a great amount of persistence. Youve gotta make some smart decisions and then youve gotta get really lucky. And we kind of put that in our book about the fact that there will be some big decisions you need to get right. You’ve absolutely gotta keep going, banging your head against the brick wall.

Oh, yes, it's interesting coz you talked about how you can't get any funding from the banks or from venture capitalists. There was such an email you sent out to your friends, saying 'do you know anyone rich?' that pulled in someone to back you.

Exactly, we’ve thrown in the towel basically, I mean, Innocent is a business that literally was not gonna happen for so many different reasons. It’s only coz we kept going and trying and trying and trying, and then got lucky right on the limit of how we managed to get the businesses up and running.

And you've been resolutely ethical all the way along, but, do you think other businesses will think, well that’s a good marketing ploy, I’ll follow that kind of ploy, to try and get ahead in these more trouble times.

Well, we've done things the way we've done them, because we believe in them. We give 10% of the profits to charity, coz' there is something that we want to do, and we xxx (
这是啥???) make ethically sourced, uh, fruit smoothies and things like that. I think if you're faking it, consumers these days are absolutely incredibly smart and they’ll get there and they’ll understand that. So if you don't care about it, then I'd say don't do it. It's certainly different strategies.

In that case people can see through things. She thinks
(是这个吗?) people were worried you’ve now got a tie-up with Coca-Cola.

Well, actually the great thing about that investment is, it’s allowing us exactly what Innocent said, we had to do, which is make natural healthy food and drinks, sustainable source ingredients, raise money to charity.

You got the money, but it does not compromise your brand at all.

No, that’s the great thing. It helps to allows us to do more of what we've always promised to be about. You know all the money that’s been raised
goes into the business. We're using it to get more of the healthy drinks as more people are in places.


立即获取| 免费注册领取外教体验课一节
we all care[s] to make make ethically sourced, uh, fruit smoothies and things like that.

根据读音推测的,跟后面的care about有联系。抛砖引玉啦~~
欢迎进入译思不苟(翻译训练)

发帖格式:请选用3号黑色 Verdana,注意分段哦~~
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本帖最后由 zkdaisy 于 2009-6-6 13:40 编辑

On sainfoinwy (不是高手,也来掺和一下。。。)

We felt(总觉得有点像found…that good ten years we've been very lucky.

And now you are writing books, first of all...

Oh I see, yes, well
I did that too, that too. Well obviously our main business is making smoothies. But we’ve had such an incredible experience over the last ten years of setting up the business, and we have no experience of having done it ourselves before. And I'd love for other people to have that experience too. So we put everything we've learned in the book to help, encourage people to start their own businesses.

So you think that's why people are reaching for business books from the bookshelves in a time of recession, because they want to learn how to make money themselves, or
you think they’re trying to make sense of where everything’s gone wrong?

Well, I think it's both, isn’t it? But there is something so exciting about entrepreneurship, and the reality is in a down market, there are still great opportunities, and this could be the time, if you’ve always had that thought about wanting to set up your own business, maybe now it's the time to go for it.

But then, books like this often sold as a 'magic formula', ‘make yourself as rich as me’, kind of thing, but there is no silver bullet, is there? There is no obvious formula that people can follow.

I think the formula is an awful lot of hard work, a great amount of persistence. You’ve gotta make some smart decisions and then you’ve gotta get really lucky. And we kind of put that in our book about the fact that there will be some big decisions you need to get right. You’ve absolutely gotta keep going, banging your head against the brick wall.

Oh, yes, it's interesting coz you talke d about how you can't get any funding from the banks or from venture capitalists. There was such an email you sent out to your friends, saying 'do you know anyone rich?' that pulled in someone to back you.

Exactly, we’ve thrown in the towel basically, I mean, Innocent is a business that literally was not gonna happen for so many different reasons. It’s only coz we kept going and trying and trying and trying, and then got lucky right on the limit of how we managed to get the businesses up and running.

And you've been resolutely ethical all the way along, but, do you think other businesses will think, well that’s a good marketing ploy, I’ll follow that kind of ploy, to try and get ahead in these more trouble times.

Well, we've done things the way we've done them, because we believe in them. We give 10% of the profits to charity, coz' there is something that we want to do, and we
(are cumulous? argumentively?) make ethically sourced, uh, fruit smoothies and things like that. I think if you're faking it, consumers these days are absolutely incredibly smart and they’ll get there and they’ll understand that. So if you don't care about it, then I'd say don't do it. It's certainly different strategies.

In that case people can see through things. She thinks
(像这个音,但是好像有点怪。。。) people were worried you’ve now got a tie-up with Coca-Cola.

Well, actually the great thing about that investment is, it’s allowing us
to do exactly what Innocent said, we had to do, which is make natural healthy food and drinks, sustainable source ingredients, statement to charity.

You got the money, but it does not compromise your brand at all.

No,
that got the great thing. It absolutely allows us to do more of what we've always promised to be about. You know all the money that’s been raised goes into the business. We're using it to get more of the healthy drinks as more people and places.



PS.那个地方我听起来也是smoothies,m和th的音还是挺明显的,不是sweeties中w和t的音。。。。
1

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  • 北星束

口译专员推荐—>口译训练软件IPTAM口译通
19# zkdaisy

没能做什么贡献...

We find that good ten years we've been very lucky.
and not writing books, first of all...
Oh I see, yes, well with that too, that too. Well obviously our main business is making smoothies. But we’ve had such an incredible experience over the last ten years of setting up the business, and we have no experience, we haven't yet done it ourselves before. And I'd love for other people to have that experience too. So we put everything that we've learned in the book to help, encourage people to start with their own businesses.
So you think that's why people are reaching for business books from the bookshelves in a time of recession, because they want to learn how to make money themselves, or do you think they’re trying to make sense of where everything’s gone wrong?
Well, I think it's both, isn’t it? But there is something so exciting about entrepreneurship, and the reality is in a down market, there are still great opportunities, and this could be the time, I mean if you’ve always had that thought about wanting to set up your own business, maybe now it's the time to go for it.
But then, books like this are often sold as a 'magic formula', ‘make yourself as rich as me’, kind of thing, but there is no silver bullet, is there? There is no obvious formula that people can follow.
I think the formula is an awful lot of hard work, a great amount of persistence. You’ve gotta make some smart decisions and then you’ve gotta get really lucky. And we kind of put that in our book about the fact that there will be some big decisions you need to get right. You’ve absolutely gotta keep going, banging your head against the brick wall.
Oh, yes, it's interesting coz you talke d about how you can't get any funding from the banks or from venture capitalists. There was such an email that you sent out to your friends, saying 'do you know anyone rich?' that pulled in someone to back you.
Exactly, we’ve thrown in the towel basically, I mean, Innocent is a business that literally was not gonna happen for so many different reasons. It’s only coz we kept going and trying and trying and trying, and then got lucky right ? ? that we managed to get the businesses up and running.
And you've been resolutely ethical all the way along, but, do you think other businesses will think, well that’s a good marketing ploy, I’ll follow that kind of ploy, to try and get ahead in these more trouble times.
Well, we've done things the way we've done them, because we believe in them. We give 10% of the profits to charity, coz' it is something that we want to do, and we ? make ethically sourced, uh, fruit smoothies and things like that. I think if you're faking it, consumers these days are absolutely incredibly smart and they’ll get there and they’ll understand that. So if you don't care about it, then I'd say don't do it. There's certainly different strategies.
In that case people can see through things. She thinks  people were worried you’ve now got a tie-up with Coca-Cola.
Well, actually the great thing about that investment is, it’s allowing us to do exactly what Innocent said, we had to do, which is to make natural healthy food and drinks, sustainably sourced ingredients, statement to charity.
You got the money, but it does not compromise your brand at all.
No, that got the great thing. It absolutely allows us to do more of what we've always promised to be about. You know all the money that’s been raised goes into the business. We're using it to get more of the healthy drinks as more people and places.
1

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  • 北星束

本帖最后由 北星束 于 2009-6-10 17:59 编辑 on Chloe

We’ve had a good ten years we've been very lucky.

And now you are writing books, first of all...

Oh I see, yes, well / that too, that too. Well obviously our main business is making smoothies. But we’ve had such an incredible experience over the last ten years of setting up the business, and we have now expense of having done it ourselves before. And I'd love for other people to have that experience too. So we put everything that we've learned in a book to help, encourage people to start /their own businesses.

So you think that's why people are reaching for business books from the bookshelves in a time of recession, because they want to learn how to make money themselves, or do you think they’re trying to make sense of where everything’s gone wrong?

Well, I think it's both, isn’t it? But there is something so exciting about entrepreneurship, and the reality is in a down market, there are still great opportunities, and this could be the time, I mean if you’ve always had that thought about wanting to set up your own business, maybe now it's the time to go for it.

But then, books like this are often sold as a 'magic formula', ‘make yourself as rich as me’, kind of thing, but there is no silver bullet, is there? There is no obvious formula that people can follow.

I think the formula is an awful lot of hard work, a great amount of persistence. You’ve gotta make some smart decisions and then you’ve gotta get really lucky. And we kind of put that in our book about the fact that there will be some big decisions you need to get right. You’ve absolutely gotta keep going, banging your head against the brick wall.

Oh, yes, it's interesting coz you talked about how you can't get any funding from the banks or from venture capitalists. There was such an email that you sent out to your friends, saying 'do you know anyone rich?' that pulled in someone to back you.

Exactly, we’ve thrown in the towel basically, I mean, Innocent is a business that literally was not gonna happen for so many different reasons. It’s only coz we kept going and trying and trying and trying, and then got lucky right at the eleventh hour (感谢某小破孩)that we managed to get the business/ up and running.

And you've been resolutely ethical all the way along, but, do you think other businesses will think, well that’s a good marketing ploy, I’ll follow that kind of ploy, to try and get ahead in these more troubled times.  

Well, we've done things the way we've done them, because we believe in them. We give 10% of the profits to charity, coz' it is something that we want to do, and we all care about to just make ethically sourced, uh, fruit smoothies and things like that. I think if you're faking it, consumers these days are absolutely incredibly smart and they’ll get there and they’ll understand that. So if you don't care about it, then I'd say don't do it. There's certainly different strategies.

In that case people can see through things. You see, people were worried that you’ve now got a tie-up with Coca-Cola.

Well, actually the great thing about that investment is, it’s allowing us to do exactly what Innocent said, we had to do, which is to make natural healthy food and drinks, sustainably sourced ingredients, then the money to charity.

You got the money, but it does not compromise your brand at all.

No, that got the great thing. It absolutely allows us to do more of what we've always promised to be about. You know all the money that’s been raised goes into the business. We're using it to get more of the healthy drinks as more people are in places.

本帖最后由 sparklark 于 2009-6-11 13:48 编辑

on修改稿

We’ve had a good ten years we've been very lucky.

And now you are writing books, first of all...

Oh I see, yes, well  that too, that too. Well obviously our main business is making smoothies. But we’ve had such an incredible experience over the last ten years of setting up the business, and we had no experience of having done it ourselves before. And I'd love for other people to have that experience too. So we put everything that we've learned in a book to help, encourage people to start their own businesses.

So you think that's why people are reaching for business books from the bookshelves in a time of recession, because they want to learn how to make money themselves, or do you think they’re trying to make sense of where everything’s gone wrong?

Well, I think it's both, isn’t it? But there is something so exciting about entrepreneurship, and the reality is in a down market, there is(口语基本没有用are的) still great opportunities, and this could be the time, I mean if you’ve always had that thought about wanting to set up your own business, maybe now it's the time to go for it.

But then, books like this are often sold as a 'magic formula', ‘make yourself as rich as me’, kind of thing, but there is no silver bullet, is there? There is no obvious formula that people can follow.

I think the formula is an awful lot of hard work, a great amount of persistence. You’ve gotta make some smart decisions and then you’ve gotta get really lucky. And we kind of put that in our book about the fact that there will be some big decisions you need to get right. You’ve absolutely gotta keep going, banging your head against the brick wall.

Oh, yes, it's interesting coz you talked about how you couldn't get any funding from the banks or from venture capitalists. There was such an email that you sent out to your friends, saying 'do you know anyone rich?' that pulled in someone to back you.

Exactly, we had thrown in the towel basically, I mean, Innocent is a business that literally was not gonna happen for so many different reasons. It’s only coz we kept going and trying and trying and trying, and then got lucky right at the eleventh hour that we managed to get the business up and running.

And you've been resolutely ethical all the way long, but, do you think other businesses will think, well that’s a good marketing ploy, I’ll follow that kind of ploy, to try and get ahead in these more troubled times.   

Well, we've done things the way we've done them, because we believe in them. We give 10% of our profits to charity, coz' it is something that we want to do, and we are committed to just make ethically sourced, uh, fruit smoothies and things like that. I think if you're faking it, consumers these days are absolutely incredibly smart and they’ll get down(省略to the bottom it) and they won't stand that. So if you don't care about it, then I'd say don't do it. There's certainly different strategies.

In that case people can see through things. You see, people were worried that you’ve now got a tie-up with Coca-Cola.

Well, actually the great thing about that investment is, it’s allowing us to do exactly what Innocent said, we had to do, which is to make natural healthy food and drinks, sustainably sourced ingredients, then the money to charity.

You got the money, but it does not compromise your brand at all.

No, that of course is the great thing. It absolutely allows us to do more of what we've always promised to be about. You know all the money that’s been raised goes into the business. We're using it to get more of the healthy drinks as more people and places(truncated).
1

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  • 北星束

Life is a fight, soldier on!
实现无障碍英语沟通
高手GG终于出现了

一个问题
all the way along偶觉得没错,不改了
普特听力大课堂
We give 10% of our profits to charity, coz' it is something that we want to do, and we acuminously(发音上像这个。我觉得这里是一个词,而不可能是一个词组) make ethically sourced, uh, fruit smoothies and things like that
1

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  • 北星束

好栏目推荐之美国口语俚语
We give 10% of our profits to charity, coz' it is something that we want to do, and we acuminously(发音上像这个。我觉得这里是一个词,而不可能是一个词组) make ethically sourced, uh, fruit smoothies and ...
phantom932 发表于 2009-6-11 19:10
这个我貌似同意
楼上各位都很厉害啊
本帖最后由 petersjc 于 2010-1-21 12:44 编辑

So if you don't care about it, then I'd say don't do it. it's..They're certainly different strategies.

In that case people can see through things. You see, people were worried that you’ve now got a tie-up with Coca-Cola.
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