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Apple and Google used to be close. Goodle's CEO,Eric Schmidt was even a member of Apple's Board for three years.
You know I felt privilege of joining the Board.There is a lot of relationships between the Board.And I thought,you know,we just sort of merge the company we can call it Applegoo.
A lot laugh there from Schmidt on stage the Iphone launched in 2007.Why? because every phones Apple sold includes Google maps and Youtube.And Iphone's deault search engine is Google.But since then competition has been building.In Novermber of that year,Google said it was cooperating with alliance of hardware companies to develop ???,a softer platform for mobile phone to directly challenge the Iphone,HTC,Motorola and Samsung have all released their own ??? phones.
And earlier this month, Google released the phone under its own brand the next one.Well,it's also released a web browser to compete with Apple Safari.And announced plan for cooperating system called Chrome OS.Apple said Google's emergence as a competitor was one reason why Eric Schimidt left Apple's Board last August.Apple's move has been a little bit secretive.Reporter say it bought a mapping company called Play Space in July.Business report last week that Apple is on the top old rival--Microsoft to make Bing default search engine on the Iphone.Our search is the Google is most famous for,but it makes most of its money for adverstising.Now Google is turning its attention to mobile advestising by Admob in Novermber.Why the sudden interst mobile last? The answer is on Admob's homepage.-- Apple's Iphone.Admob's CEO said Iphone gradually land side massive improvements in mobile advertising.So it's not surprising to learn at earlier this month,Apple bought Admob advertising firm on its own,Quatra Wireless,selling mobile ads,it might not be exciting of selling music or phones, but it could be Apple's boldest move yet and its another shot at its one-time ally -- Google.
Kristie Lu Stout, CNN, Hongkong
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