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[英伦广角] 【整理】2010-02-07 丰田前路漫漫

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[英伦广角] 【整理】2010-02-07 丰田前路漫漫

本帖最后由 一叶星空 于 2010-2-22 11:11 编辑

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Toyota "Has A Mountain To Climb"


As Toyota recalls 270,000 Prius cars from the US and Japan over faulty brake fears, the company says it is doing all it can to regain customers' trust. Car expert Professor David Bailey talks to Sky's Anna Jones on Jeff Randall Live.

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Fault recalls are quite common in the car industry. I think part of the problem is the scale of the problem we’ve been seeing , over 4million cars recall because of accelerator problems. Go back to September last year, another 4 million recall in the summer and January last year. So, we’re seeing both big scale and a number of recalls, and also let’s remember Toyota’s image, and its brand is built on ultra-reliabilty and quality, so of course consumers are going to, don’t you be saying, what on earth is going on?

Well,yes, it’s not just the problem of its image, but it actually has the problem of potential legal action where we’re talking about the US law firm tonight filing a mass class action acclaimed against Toyota. How much would it probably mess up for the company?


Well, it's gonna be huge problems just in terms of managing it from the PR point of view. Toyota, So far, have put a figure on the recall of these cars about 2 billion dollars, if you start adding in legal costs, having to deal with the reputational damage, possible damage to their brand, then costs soon escalate. It’s no wonder that their share price is falling by over 20% since January 21st, knocking some 30 billion dollars of the value of the firm.


Toyota've argued they’ve acted quickly and decisively. What do you make of their response?


Well, they are certainly acting quickly in the United States, it took them some time to get to the UK to sort of rectify the accelerator issue. In terms of the most recent problems over the Prius, they had actually identified the problem I think with their software which they fix the new models. They haven’t said anything to the consumers, and that hadn't come out until the Japanese government actually launched a requested investigation, I think there are some pretty mixed messages coming out of Toyota. I think in a sense there's a feeling that maybe they've taken their eye off the pool; they have expanded very quickly in recent years. They have huge capacity globally, over 10 billion cars, 10 billion cars a year, but aren’t producing anyway near that, they've been looking to cut costs through standardizing parts across their range. If something goes wrong, it exposes them to big risks.

Obviously drivers of Toyota's concerned workers of Toyota they have a factory in this country, of course in Darby; they must be worried as well.


Absolutely, oh let's recognize that this is nothing to do with Darby, that’s a very efficient, productive plant and very high quality. This was a design fault in the accelerator pedals of Toyota cars; it goes right back to Japan. And they've already fixed the problem in new cars at Darby, but they are obviously worried in the sense if it affects sales, and therefore their ability to produce cars. I do think in longer term they will be okay, but they've gotta get through this, they've gotta manage it in a very careful way, they have to reassure customers and I think somebody at top ultimately has to take responsibility for this.

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hw
Toyota recall is quite a common in the car and the shutting part of the problem is the scale of the problem we’ve been saying as a formally car recalls because of that accelerate problems. Go back to September last year that a 4 million recall in the summer and January last year. So, we’re saying both big scale and a number of recalls, and also let’s remember Toyota’s image, its brand is built on ultra-line ability and quality, so it cause consumers ~, so don’t you be saying, what else is going on?  
Yes, it’s not just the problem of its image, but it actually had the problem of potential legal action when we’re talking about the US law phone today following a mass class action acclaimed against Toyota. How much we probably miss that for the company?
What does can be huge problem just in term of manager get from the PR point of view? Toyota, So far, have put a figure on the recall of these cars about 2 billion dollars, if it start at an illegal calls, having to do with the reputational damage possibly damage their brand, then costs soon escalate. It’s no wonder that share price is falling by over 20% since January 21st, knocking some 213 billion dollars of the value of the firm.
Toyota has argued that they’ve acted quickly and decisively. What do you make of their response?
Well, let’s say that they are acting quickly in the United States, it took them some time to get to the UK to sort of rectify the accelerate issue. In terms of the most recent problems over the prayers, they had actually identified the problem I think with their software which they fix the new models. They haven’t saying anything to consumers, not having come out until the Japanese government actually lodged the requested investigation, something that there are some pretty making mass still coming out off Toyota. I think in the sense of feeling that maybe they are taken their oil off the board; they have expended very quickly recent years. They have huge capacity globally, over 10 billion cost, 10 billion cost a year, but all producing anyway near that, they will be looking to cut costs through standard ~ parts across their range. If something goes wrong, it exposes them to big risks.
Overseas drivers of Toyota concerned workers of Toyota they have a factory in this country, of course in orbit; they must be worried as well.  
Absolutely, all that recognize has nothing to do with their orbit, that’s a very fishing and productive plan with very high quality. This was a design fault in accelerate pedals of Toyota cars; it goes right back to Japan. And there have been already fixed the problem of the new car’s act orbit but they are obviously worried in the sense if that fails. And they saw their ability to produce cars. Aren’t you think longer term that will be okay, but if gonna get through this, they gonna to manage it very careful, why they have to reassure customers and I think somebody at top ultimately has to take responsibility for this.
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Homework

Toyota recall is quite common in the car,and addressing part of the problem is the scale of the problem, we can see: a 4-million car recall because of  accelerator problems.Go back to September last year,that the 4 million recall in the summer and January last year.

So, we’re saying both big scale and a number of recalls, and also let’s remember Toyota’s image: its brand is built on ultra-line ability and quality, so it cause consumers are going to be saying: what else is going on?  

Well,yes, it’s not just the problem of its image, but it actually has the problem of potential legal action when we’re talking about the US law phone tonight, following a mass class action acclaimed against Toyota. How much we probably miss after for the company?

What can be a huge problem just in term of management mean from the PR point of view.Toyota, So far, have put a figure on the recall of these cars about 2 billion dollars, if it starts at an illegal calls, having to do with the reputational damage, possibly damage their brand, then costs soon escalate.

It’s no wonder that share price is falling by over 20% since January 21st, knocking some 213 billion dollars of the value of the firm.

Toyota've argued that they’ve acted quickly and decisively. What do you make of their response?

Well, it's certainly that they are acting quickly in the United States,  took them some time to get to the UK to sort of rectify the accelerator issue. In terms of the most recent problems over the Prius, they had actually identified the problem. I think, with their software, which they fix the new models.

They haven’t saying anything to consumers, not having come out until the Japanese government actually lodged the requested investigation, some think that there are some pretty miss messages coming out off Toyota.

I think in the sense of feeling that maybe they've taken their air off aboard .they have expended very quickly recent years. They have huge capacity globally, over 10 billion cost, 10 billion cost a year, but all producing anyway near that they will be looking to cut costs through standardizing parts across their range.If something goes wrong, it exposes them to big risks.

Overseas drivers of Toyota concerned workers of Toyota they have a factory in this country, of course in orbit; they must be worried as well.

Absolutely, all that's ecognized has nothing to do with their orbit, that’s a very efficienct, productive plant with a very high quality. This was a design fault in the accelerator pedals of Toyota cars, it gets right back to Japan.

And they have been already fixed the problem of the new cars at orbit, but they are obviously worried in the sense if that fails. And they saw their ability to produce cars.

Aren’t you think longer term that will be O.K. But if they gonna get through this, they gonna to manage it very careful while they have to reassure customers and I think somebody at top ultimately has to take responsibility for this.
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本帖最后由 littlecase 于 2010-2-7 20:15 编辑

HW

Car recall is quite common in the car, *the scale of the problem we have seen, formally cars recall because of accelerator problems. Go back to September last year of 4 million, recall in the summer, and January last year. So we’re saying about a big scale, a number of recalls and also let’s remember Toyota’s image. The brand is built on * and * , so that causes consumers going to say what’ s the * going on?

Oh, yes, not just the problem with its image, but actually has the problem of potential legal action. We’re talking about the US law firm tonight, finding a mass class action, a claim against Toyota. How much with the problem ** that for the company?

Well, it’s gonna be a huge problem just in terms of manage from PR point of view. Toyota so far has put a figure on the recall of this cars, about 2 billion dollars * legal cause having to do with reputational damage, possible damage their brand, then cost soon escalate. There is no wonder that their share price has fallen by over 20% since Jan 21st, knocking some 30 billion dollars off the value of the firm.

Toyota has adapted and acted quickly and decisively. What do you make their response?

Well, certainly they acted quickly in the United States. It took some time to get the UK to sort of rectify the accelerator issue. In terms of the most recent problems over the Prius, they actually identified the problem I think with their software, which they fixed the new models. They haven’t said anything to consumers, nor have they commented to the Japanese government that actually launched a request of investigation. I think there are some pretty mixed messages coming out of Toyota. I think in a sense ** may be they are taking the iron of the board, They’ve responded very quickly in recent years, they have huge capacity globally over 10 billion cars, 10 billion cars a year, or producing some near that. * * may be looking out the *through standardizing parts through that range. If something goes wrong, it’s supposed to be some big risk.

Of course drivers of Toyota is concerned, workers of Toyota, they have a factory in this country, of course at Darby, they must be worried as well.

Absolutely, let’s recognize this has nothing to do with Darby. There’s a very efficient productive plant and very high quality. This was design fault in accelerator pedals of Toyota cars. * .And they have already fixed the problem in new cars at Darby. They are obviously worried about the sensitive sales. But I do think in the longer term, they will be OK. But they have to get through this. They’ve got to manage it very careful, while they have to reassure consumers. I think somebody at the top automatically has to take the responsibility for this.
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本帖最后由 sunshinegogo 于 2010-2-7 15:48 编辑

hw

Pull out a recall is quite common in the car industry. I think part of the problem is the scale of the problems we’ve been seeing over four million cars recall because of accelerator problems. Go back to September last year another four million recall in the summer and January last year so we’re seeing both big scale and then the number of recalled. And also let’s remember Toyota’s image its brand is built on ultra-light ability and quality so of course consumer is going to be saying what was going on?

Oh yes not just a problem of its image but it actually has the problem of potential legal action. We’re talking about US law firm tonight finding a mass class action and claim against Toyota. How much were problems missed that for the company?

Well it’s gonna be a huge problem just in terms of managing it from a PR point of view. Toyota so far have put a figure on the recall of these cars about two billion dollars. If you start adding in legal costs having to deal with reputational damage possible damage so that brand then costs soon escalate. It’s no wonder that their share prices have fallen by over 20% since January 21st knocking some 30 billion dollars off the value of the firm.

Toyota have argued they’ve acted quickly and decisively. What do you make their response?

Well it certainly acted quickly in the United State. It took them some time to get to the UK to sort of rectify the accelerator issue. In terms of the most recent problems over the Prius they’ve actually identified the problem I think with their software which they fixed the new models. They haven’t said anything to consumers. They haven’t come out until the Japanese government actually launched the request and investigations so I think there are some pretty mixed messages coming out of Toyota. I think in the sense of this feeling that may be they have taken that isle off the board. They have expanded very quickly in recent years. They have a huge capacity globally over 10 billion cars 10 billion cars a year but are producing anyone near that. They’ll be looking at to cut costs through standardized parts across their range. If something goes wrong it exposes them to big risks.

Obviously drivers of Toyota is concerned. Workers of Toyota they have factory in this country. Of course in Darby. They must be worried as well.

Absolutely let’s recognize this is nothing to do with Darby. That’s a very efficient productive plant and very high quality. This was a designed fault in the accelerator pedals of Toyota cars. It goes right back to Japan and they’ve already fixed the problem in new cars at Darby but they’re obviously worried in the sense that it affects sales and therefore their ability to produce cars. I don’t think in longer term they will be Ok but they’ve got to get through this. They’ve got to manage it in a very careful way. they have to reassure customers and I think somebody at the top ultimately has to take responsibility.



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[Homework]2010-02-07 丰田前路漫漫

Homework
Problem recall is quite common in the car industry. I think part of the problem is the scale of the problems we’ve been seeing over four million cars recalled because of accelerator problems. Go back to September last year another four million recalled in the summer and January last year so we’re seeing both a big scale and a number of recalls. And also let’s remember Toyota’s image its brand is built on ultra-light ability and quality so of course consumer is going to be saying what was going on?

Oh yes not just a problem of its image but it actually has the problem of potential legal action. We’re talking about US law firm tonight filing a mass class action and claim against Toyota. How much were problems missed up for the company?

Well it’s gonna be a huge problem just in terms of managing it from a PR point of view. Toyota so far have put a figure on the recall of these cars about two billion dollars. If you start adding in legal costs having to deal with reputational damage possible damage to that brand,then costs soon escalate. It’s no wonder that their share price has fallen by over 20% since January 21st knocking some 30 billion dollars off the value of the firm.

Toyota have argued they’ve acted quickly and decisively. What do you make their response?

Well it certainly acted quickly in the United States. It took them some time to get to the UK to sort of rectify the accelerator issue. In terms of the most recent problems over the Prius they’ve actually identified the problem I think with their software which they fixed the new models. They haven’t said anything to consumers and nor have comment until the Japanese government actually launched the request and investigations so I think there are some pretty mixed messages coming out of Toyota. I think in the sense of this feeling that may be they have taken that isle off the board. They have expanded very quickly in recent years. They have a huge capacity globally over 10 billion cars 10 billion cars a year but are producing anyone near that. They've been looking at to cut costs through standardized parts across their range. If something goes wrong it exposes them to big risks.

Obviously drivers of Toyota is concerned. Workers of Toyota they have a factory in this country. Of course in Darby. They must be worried as well.

Absolutely let’s recognize this.This is nothing to do with Darby. That’s a very efficient productive plant and very high quality. This was a design fault in the accelerator pedals of Toyota cars. It goes right back to Japan and they’ve already fixed the problem in new cars at Darby but they’re obviously worried in the sense of it affects sales and therefore their ability to produce cars. I don’t think in longer term that will be Ok but if they’ve got to get through this. They’ve got to manage it in a very careful way. they have to reassure customers and I think somebody at the top ultimately has to take responsibility.

This post was generated by put listening repetition system,  Check the original dictation thread!

[Homework]2010-02-07 丰田前路漫漫

Homework
        is quite common in the car industry is treating apart the problem of scale of problematic victim. A four-million-car-recall because of accelerator problems go back to September last year, that four million recall in the summer, January last year. So we're seeing both big scale and a number of recalls. And also let's remember Toyota's image is grant, is built on    ability and quality. So cause consumers against. Don't be saying, what on earth is going on. Yes, not just the problem of its image, but actually it has a problem with potential legal action. We're talking about US law firm tonight filling a mass class action claim against Toyota. How much problem is that for the company? What's going to be its problem is just turned from management to payup point of view, Toyota has so far put a figure on the recall of these cars, about two billion dollars. If you start act in legal cost having to do with its reputation damage, possible damage to their brand. Then cost      . That's no wonder their share price fallen by over twenty percent since January 21st knockig some 30 billion dollars of the value of the firm. Toyota has argued it will act quickly and decisively, what would you make that response? Well, it's quickly taken place in the US, it takes some time to get to UK. So it recognize the accelerator issue. In terms of the most recent problem over the    is identify the problem. I think with their software which they fix their new models. They haven't sold anyting to consumers, and haven't come out untill the Japanese government actually lodge the request for investigation. There're some pretty mix problems come out Toyota. I think in the sense it's a feeling maybe they take their ail to the board. They have expanded very quickly in recent year, then have huge capacity globally, over 10 billons cars a year. Vut we're producing near that into costs through standard to cross that range. I think if something goes wrong, it exposes to some big risks. Drivers in Toyota are concerned. Workers of Toyota, they have the factory in the country that calls Darby they must worry it as well. Absolutely it's recognized there's nothing to do with the Darby, that's a very effecient product plant and a very high quality. This was a design fault in the accelerator paddle off Toyota cars which go right back to Japan. And they've already fixed the problem in new cars at Darby, but there're obviously concerns of the sales and they saw the ability to produce cars. I think in a longer time they will be okay. But they've got to get through this, they've got to manage it very carefully in a way they have to reassure customers. And I think somebody at the top will have to take responsibility for this.

This post was generated by put listening repetition system,  Check the original dictation thread!
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On joe136
Toyota recall is quite a common in the car and the shutting part of the problem is the scale of the problem we’ve been saying as a formally car recalls because of accelerate problems. Go back to September last year that a 4 million recall in the summer and January last year. So, we’re saying both big scale and a number of recalls, and also let’s remember Toyota’s image, its brand is built on ultra-line ability and quality, so it costs consumers again, so don’t you be saying, Anna,what is going on?

Yes, it’s not just the problem of its image, but it actually had the problem of potential legal action when we’re talking about the US law phone today following a mass class action acclaimed against Toyota. How much we probably miss up for the company?
What does can be huge problem just in term of manager get from the PR point of view? Toyota, So far, have put a figure on the recall of these cars about 2 billion dollars, if it start at an illegal calls, having to do with the reputational damage possibly damage to their brand, then costs soon escalate. It’s no wonder that share price is falling by over 20% since January 21st, knocking some 13 billion dollars of the value of the firm.
Toyota has argued that they’ve acted quickly and decisively. What do you make their response?
Well, let’s say that they are acting quickly in the United States, it took them some time to get to the UK to sort of rectify the accelerate issue. In terms of the most recent problems over the prayers, they had actually identified the problem I think with their software which they fix the new models. They haven’t said anything to consumers, not having come out until the Japanese government actually lodged requested investigation, something that there are some pretty mixed message still coming out off Toyota. I think in the sense of feeling that maybe they are taken their oil off the board; they have expended very quickly in recent years. They have huge capacity globally, over 10 billion cost, 10 billion cost a year, but all producers anyway come near that, they will be looking to cut costs through standardizing parts across their range. If something goes wrong, it exposes them to big risks.
Oversea drivers of Toyota concerned workers of Toyota they have a factory in this country, of course in Darbay; they must be worried as well.

Absolutely, all that recognized has nothing to do with their Darbay, that’s a very fishing and productive plan with very high quality. This was a design fault in accelerate pedals of Toyota cars; it goes right back to Japan. And there have been already fixed the problem of the new car’s act orbit but they are obviously worried in the sense if that fails. And they saw their ability to produce cars. I do think longer term that will be okay, but if gonna get through this, they gonna to manage it very careful, why they have to reassure customers and I think somebody at top ultimately has to take responsibility for this.
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Homework

Problem recalls are quite common in the car industry. The important part of the problem is the scale of the problem we can see, they have 4 million cars recall because of accelerate problems. Go back to September last year another 4 million recall in the summer January last year, so we are saying both big scale and a number of recalls. And also let’s remember Toyota’s image and its brand is built on ultra line ability in quality, so the costs consumers again. Don’t be say honor what’s going on


Well, yes, not just the problem of its image, but it actually has the problem of potential legal action. We are talking about the US law firm tonight filing a mass class action, a claim against Toyota. How much will problem miss that for the company?

Well, it’s gonna be huge problem just in terms of mages from the pay off point of view. Toyota so far has put figure on the recall of these cars about 2 billion dollars been legal costs having to do with the reputational damage possible damage to their brand then cost soon astutely   it’s no wonder that their share prices fall and by over 20% since January 21st, not some 30 billion dollars of the value of the firm.

So they acted quickly and decisively. What do you make of their response?

Well, certainly I do quickly in the United States to the sometime to get to the UK to sort of ratify the accelerate issue. In terms of the most recent problems over the careers that actually don't identify the problem I think with that software which they fixed the new models. They haven’t said anything to consumers and not haven’t come out to the Japanese government, actually launched request in investigations. I think there are some pretty mixed messages coming out Toyota. I think a sense of feeling that maybe they that they are taking our eye off the board, they have expanded very quickly in recent years, there are huge capacity globally, over 10 billion calls a year. Producing anyone near maybe looking at cut costs through extended across their rang there are something goes wrong in exposes of big risks.

Obviously drivers of Toyota’s concerned workers of Toyota they have a factory this country cause Darby they must be worried as well.

Absolutely all, let’s recognize it’s nothing to do with Darby. That’s a very efficient productive plant, very high quality. This was design fault in the accelerate paddles of Toyota cars which goes right back in Japan. And they’ve already fixed the problems in new cars at Darby. But they are obviously worried the sensitive sales and therefore their ability to produce cars. I do think longer term they will be OK, but it gotta get through this, they gotta get manage in a very careful way, they have to reassure customers. And I think somebody at all ultimately has to take responsibility for this.
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HW
Toyota’s recall is a quite common in the car and shutting parts of the problem is the scale of problems we have been seen and formally cars recall because of accelerate problems. Go back to September last year, a familiar recall in summer January last year. so with saying both big scale on number of recalls and also let’s remember that Toyato’s image propably built on extra reliability and quality, so cause consumers are going to be saying: what’s wrong is going on?
Yes, not just the problem of its image, but actually has the problem of potential legal election were talking about US lawfun tonight, falling a mass class action acclaim against Toyota. How much the problems messed up for the company?

Well it’s gonna be a huge problem just in terms of management mean to pay a point of view. Toyota so far put a figure on the recall of these car about 2 billion dollars. If you stun at its illegal cause, have to deal with reputation damage, possible damage to that brand, then cause soon aciculate. So wonder that share price has fallen by over 20% since January 21th, knocking some 30 billion dollars of the value of the firm.   

Toyota was agued that they have acted quickly and dicisively. What do you make of their response?

It’s certainly acting quickly in the United States, took them some time to get UK to sort of rectify the accelerate issue. In terms of most recent problems of the Prius, they actually identified the problem, I think it’s software which they fixed a new models, they haven’t say any thing to consumers, that not haven’t come out of the Japanese government actually launched the requested investigation. I think that there are some pretty missed message coming out of Toyota. I think that It’s sense of feeling that maybe that taken air off aboard that have expended very quickly recent years in a huge capacity globally over ten billion cars assembling cars a year are producing anyway near that. Maybe looking that cut costs through standardizing parts across their range. If something goes wrong, and it exposes some big risk.

Overseas drivers of Toyota concerned workers of Toyota they have a factory in this country, of course in Darby  they must be worried as well.

Absolutely right, there is nothing to do with their Darby. That’s a very efficienct, productive plant with a very high quality. This was a design fault in the accelerator pedals of Toyota cars, it gets right back to Japan. And they will be fixed problems in new cars of Darby and worried the insensitive effects sells and that for possibility to produce cars. I do think a longer term would be OK, but it gonna get through this and gonna manage it very carefully where they have to reassure customers and I think somebody at the top automatically has to take the responsibility.
就算是BELIEVE中间也藏着LIE

[Homework]2010-02-07 丰田前路漫漫

... recall is quite common in the car industry. I think part of the problem is the scale of the problem we've seen every four million cars recall because of accelerator problems. Get back to September last year another four million recalled in the summer and January last year, so we're seeing both big scale and a number of recalls and also let's remember Toyoto's image and its brand is built on ultra liabity and quality, so cause consumers again, are going to say what else is going on?
Well, yes, it's not just the problem with its image. but it actually has the problem of potential legal action. We're talking about the US law firm tonight find a mass class action acclaimed against Toyoto, how much we probably miss that for the company?
What's can be a huge problem just in terms of managing it from the PR point of view. Toyota, so far, has put a figure on the recall of these cars about 2 billion dollars, if you start adding in legal costs having to do with the reputational damage possible damage to their brand then costs soon escalate. It's no wonder that they share prices have fallen by over 20% since January 21th knocking some 30 billion dollars off the value of the firm.
Toyota *** give their act quickly and decisively, what do you make their response?
Well, let's saying they're acting quickly in the United States took them sometime to get the UK to sort of rectify the accelerator issue. In terms of the most recent problems over the prayers, they actually identify the problem I think with their software which they fix the new models, they haven't said anything to cosumers and not having come out until Japanese government actually lauched the requested investigation, something there're some pretty mixed messages coming out off Toyota. I think in the sense of this feeling that maybe they are taking their oif of the board, they have expanded very quickly in recent years, they're huge capacity globally, over 10 billion cost, 10 million cost in a year, but are producing anyone near them. They'll be looking to cut costs through standardizing parts of their range, if something goes wrong, it exposes them to big risks.
Obviously drivers in Toyota is concerned. Workers of Toyota they have a factory in this country, of course in Darby, they must be worried as well.
Absolutely there are less recognised there is nothing to do with the Darby, that's the very efficient producted plant in very high quality, this was design fault in the accelerate pedals of Toyota. It goes right back ot Japan and they've already fixed the problem of the new cars at Darby but they've obviously worried in the sense of it affects sales and therefore their ability to produce cars. I don't think in longer terms they will be okay, but they've got to get through this and they've got managed it in a very careful way.Well, they have to reassure customers and I think somebody at the top ultimately has to take responsibility for this.






This post was generated by put listening repetition system,  Check the original dictation thread!
on tutuloveEnglish

Fault recall is quite / common in the car industry and inpart of the problem is the scale of the problem we’ve been saying as a formally car recalls because of accelerate problems. Go back to September last year that a 4 million recall in the summer and January last year. So, we’re saying both big scale and a number of recalls, and also let’s remember Toyota’s image, its brand is built on ultra-line ability and quality, so it costs consumers again, so don’t you be saying, Anna,what is going on?

Oh,yes, it’s not just the problem of its image, but it actually has the problem of potential legal action when we’re talking about the US law phone tonight following a mass class action acclaimed against Toyota. How much we probably miss up for the company?


What /can be huge problem just in terms of manage  get from the PR point of view? Toyota, So far, have put a figure on the recall of these cars about 2 billion dollars, if it start at an illegal calls, having to do with the reputational damage possible damage to their brand, then costs soon escalate. It’s no wonder that share price is falling by over 20% since January 21st, knocking some 13 billion dollars of the value of the firm.
Toyota has argued that they’ve acted quickly and decisively. What do you make their response?
Well, let’s say that they are acting quickly in the United States, it took them some time to get to the UK to sort of rectify the accelerate issue. In terms of the most recent problems over the prayers, they had actually identified the problem I think with their software which they fix the new models. They haven’t said anything to consumers, not having comment until the Japanese government actually lodged requested investigation, something that there are some pretty mixed message still coming out off Toyota. I think in the sense of feeling that maybe they are taken their oil off the board; they have expended very quickly in recent years. They have huge capacity globally, over 10 billion cost, 10 billion cost a year, but all producers anyway come near that, they will be looking to cut costs through standardizing parts across their range. If something goes wrong, it exposes them to big risks.
Oversea
drivers of Toyota's concerned workers of Toyota they have a factory in this country, of course in Darbay; they must be worried as well.

Absolutely, all that recognized has nothing to do with their Darbay, that’s a very fishing and productive plan with very high quality. This was a design fault in accelerate pedals of Toyota cars; it goes right back to Japan. And there have been already fixed the problem of the new car’s act in Darbay, but they are obviously worried in the sense if that fails. And they saw their ability to produce cars. I do think longer term that will be okay, but if gonna get through this, they gotta manage it very careful, where they have to reassure customers and I think somebody at top ultimately has to take responsibility for this
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Recall’s quite common in the car. Undershooting part of the problem is the scale of the problems we have been seen. 4 million cars recall because accelerate problems. Get back to September last year, another four million recall in the summer January last year. So we are seeing both a big scale and number of recalls. And also let’s remember Toyota’s image. Its brand is built on ultra liability and quality, so cause consumers doubt, don’t you be seen, what are these going on?  
Well, yes. Not just the problem of its image, but it actually has the problem of potential illegal lection; we are talking about the US law fence tonight finding a mass class action claim against Toyota. How much we probably miss up for the company?
It’s gonna be a huge problem just in terms of many engineers from the PR point of view. Toyota so far has put a figure on the recall of these cars about 2 billion dollars. If these stuff adding in legal cost having to do with that reputational damage possible damage to their brand, then costs soon escalate. It’s no wonder their share price has fallen by over 20 percents in January 21 knocking some thirty billion dollars of the value of the firm.
Toyota doesn’t give react at it quickly and decisively. What do you make of their response?
Well, we see it reacted quickly in the United States. It took some time to get to the UK to rectify the accelerate issue. In term of the most recent problems over the prayers that actually identify the problems I think with that software which they fix the new models that haven’t say anything to consumers now have come out to the Japanese government actually lunched requested investigation. Something that is some pretty mixed massages coming out Toyota. I think in a sense of feeling the, maybe taking the oil of the *. That has responded very quickly recent years the huge capacity globally over ten billion cars, ten billion cars a year but all producing anywhere near that * looking to cut costs through standardizing parts that cost their range . But something goes wrong. It exposes these big risks.
Oversee drivers of Toyota’s concern, workers of Toyota that have a factory in this country *. They must be worried as well.
Absolutely, they have recognized they have nothing to do with Darby. That’s very efficient productive plan and very high quality. This with design fault in the accelerate pedals of Toyota cars which get right back to Japan. And one of the six probably the new cars are Darby, but they are obviously worried about the sense of effect sales therefore their ability to produce cars. I don’t think in longer term they will be Ok but they’ve got to get through this. They’ve got to manage it in a very careful way. They have to reassure customers and I think somebody at the top ultimately has to take responsibility to this
Toyota’s recalled quite Camry cars is shutting the problem is the scary of the problem as you can see, a 4 million cars have been recalled because accelerate problems get back to September last year, another 4 million recall in summer January last year, so with saying this big scare, a number of recalls, and also let’s remember Toyota’s image, its brand is built on cultural liability and quality, so cause consumers going to be saying, what else is going on?
Well, yes, not just this problem of its image, but actually it has the problem of potential legal action, we’re talking about US law fund tonight, finding a mass class action claim against Toyota, how much problem is that for the company?
What’s goanna be a huge problem, just in terms of managing it from PR point of view, Toyota so far has put a figure on the recall of these cars about 2 billion dollars, if you start act illegal costs having to deal with the reputation damage, possible damage to their brand, then costs enthusiastically, it’s no wonder their share problem price has fallen by over 20% since January 21st,
knocking some 30 million dollars , off the value of the firm.
Toyota executive act quickly and decisively, what do you make that response?
Well, Toyota act quickly in the United States, took them some time to get to the UK regicide accelebrate issue, in terms of the most recent problem of the previous late actually identify the problem I think, with their software, which they fix the new motors , they hadn’t say anything to consumers, have a comment until the Japanese government actually launched a requested investigation, I think the awesome pretty mix messages coming out Toyota, and in a sense, maybe they’re taking them out of the board, they have responded very quickly recent years,
a huge capacity globally of 10 billion cars, 10 billion cars a year, but producing anyway near that, maybe looking to cut costs through standardizing pars cost of their range, there something goes wrong, but expose them to big risk,
Oversea drivers of Toyota’s concerned workers of Toyota, they have factories in this country cost in orbit, they must be worried as well?
Absolutely, let’s recognize there is nothing to do with the orbit, very efficient ,productive plan, very high quality, this was a designing fault in the accelerate pedals over Toyota cars, gets right back to Japan and already fixed the problem with new cars at orbit, but they are absolutely worried in the sense of fake sales and for their ability to produce cars, I do think in longer term they will be OK, but they goanna get through this, they goanna manage it very careful, while they have to reassure customers, and I think somebody on the top automatically has to take responsibility to this.
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HW
Put recalls is quite common in a car industry and the part of the problem is the scale of the problems we’ve been seen have a 4 million cars’ recall, because of accelerates’ problems. Get back to September last year, another 4 million recall in the summer and January last year, so we are seeing both big scale and a number of recalls, and also let’s remember Toyota’s imagine as brand is built on ultra reliability and quality, so are cause consumers again. Don’t be saying what was going on?
Oh, yes, not just problems of its image, but actually has a problem of potential legal action. With talking about US law firm tonight, felling a mass class action acclaim against Toyota, how much will problem miss after the company.

Well, it’s gonna be huge problem just in terms of managing it from a PR point of view , Toyota so far, has put a figure around the recall, of these cars are about 2 billion dollars. If you start adding legal costs having to do with reputation damage, possible damage their brand then cost soon escalate. It’s no wonder that their share prices fallen by over 20% since Jan. 21st knocking some 30 billion dollars off the value of the firm.  
Toyota / they’ve acted quickly and decisively, what do you make their response?
Well, it certainly acted quickly in the United States, took them some time to get the UK till up to sort of rectify the accelerator issue. In terms of most recent problems over the Prius that actually identified the problem, I think with their software which they’ll fix their new models, they haven’t say anything to consumers, not have comment till the Japanese government actually launched requested investigating. So I think there are some pretty mixed messages coming out Toyota, I think in a sense with feeling that maybe they have taken that / off the poll. They have responded very quickly recent years, they have huge capacity globally over 10 billion cars, 10 billion cars a year but are producing anyone near that. They’ll be looking to cut costs through standardizing / across their range. If something goes wrong, it exposes them to big risks.
Of the drivers of Toyota’s concerned, workers of Toyota /  have factory in this country, // they must be worried as well.
Absolutely, / let’s recognize this is nothing to do with /, it’s very efficient productive plant with very high quality, this was design faulty in the accelerator pedals of Toyota’s cars that cause right back to Japan. And they’ve already fixed problems of the new cars at Darby, but there are obviously worried in the sense of effect sales and for their ability to produce cars. I do think longer term that they will be OK. But they got to get through this. They’ve got managed it in a very careful way. They have to reassure customers and I think somebody at top ultimately there has to take responsibility for this.
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