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The golfer's very public apology for private feelings is digested in today's papers, some see it as a significant cultural event,while other's take a nine-nine to his scripted please for forgiveness.

On American TV,the performance was aslo dissected."One of the most famous people in the world,known for being cool under pressure,standing humbly and nervously before a national audience on live television ."

"I was unfaithful,I had affairs,I cheated,what I did is not acceptable."Practice stopped in this golf club in a suburb of Chicago to listen to the 13 minutes and 31 seconds of sorry,most were supportive.

"There are so many young boys and girls out there,they are really really look up to Tiger,and I am glad he addressed them.And hopefully,over time they'll realize that he is an adult,and adults make mistakes."

"I don't really think that a man has to apologize to all of us,but I think he should get a divorce and move on.''

2 of Tiger Woods's  main sponsors,Nike and Electronic Arts have said that they will stand by the golfer and they look forward to his return to golf.But of course, so does that PGA Tour, not for sentimental reasons, Tiger Woods is  big business.

TV ratings soar when Woods participates.Unsurprisingly,the PGA tour boss is supporting his arrant star.

"The important thing is when he comes back, when he is ready,when he is done with the issues that he has to deal with.At the point,we think he can win golf tournaments ,well that's three weeks from now,or six months from now,those are decisions he has to make."

These players at the Accenture match play championship in Arizona didn't  begrudge to the player,his main accouper.

"For me,it's what on the bridge, I am just looking forward to coming back on the course,and I am actually excited to see him back,so it's good to see that he is doing well."

"I am glad he came out and said something,but you konw,I think everyone should go on with their own life now,and let him go on with this,just wanting to get back on the course."

The team which help devise the apology, will be hoping draw the line in a fair way,but will be aware his repeated discretions have created a significant handicap to the multi-million dollar brand.

Robert Nesbit Sky News Florida.