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发表于 2010-10-4 12:16
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[Homework]2010-10-03 服装廉价不再
Cheap Clothing Future Hangs By A Thread
The end of London Fashion Week just a few days ago, the UK fashion industry is worth 21 billions pounds to the economy, but the way we buy cloth is about to change.
A world away from high-end culture are the cotton fields with the meticulous harvested, flood has destroyed many of these corps in China, India and Pakistan. It's meant cotton price has risen to the highest in 15 years, and that will soon be reflected on the high street.
Retail analysts are predicting the harvest hit will be bargain chains, such as Primark, New Look, or Peacocks. That's because cotton account for a large slice in their overhead.
In fact, cotton price are 15% higher than this time last year. In a month, raw cotton has jumped from 10 cents a pound to 83 cents a pound. The recent rise is mostly down to flood across Asia, which have wiped out at least 1/3 of cotton corps in Pakistan alone.
The headache will definitely be bigger for the lower price pointed sourced from the high street, without a doubt, because there is one to see a massive product going out to their doors everyday, where someone like Burberry or some other design brand, is kind of the individual piece, or bags, or perfume, or accessories.
There are some who feel that is a good thing. Ethical fashion designer Ashelo Decastro thinks the era of disposable fashion it's near to get its end.
Inevitably, this bubble would going to have to bust, so the feeling is that, once the consumers become to aware the fact that it actually has been unrealistic for quite a long time, we will be embracing a new culture, a new way of emotionally engaging with our clothing
After ten years of sharp deflation of clothing price, this spike maybe just a brief of introduction.
Retailers do all they can to avoid putting up price to the customers, but of course UK retail is certainly not powerful enough to dictate the world price of cotton, and if those raw material cost going up, then it's gonna to produce enough pressure on the shop price of clothing here.
Overall, this is a bad time for retailers, higher freight cost, wage inflation in China and this cotton crisis have added up to to a prediction of clothing inflation hitting its highest level in UK for 24 years.
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