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[文化博览] 【整理】2010-11-01 可口可乐纪实 Coca-Cola_Story-1

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楼主好人啊,付出这么多。
弱弱的问一句,楼主从哪里找到的材料啊?
1# qingchengshan

It may be the most recognizable brand on the planet,coca cola. The heritage of this company is equal to none. There is nothing as global as coca cola in the world. A 67 billion dollar emprie, sold in 206 countries, enjoyed in every house and with every house.
Found in the most remote corner of the globe. Malissa  Lee reports on the brand with the buzz. There was a way better than the way of cocain in the original, cocacola. And it was more than just the co.Zico is 100% pure coco in the water.
500 different brands to satisfiy test around the world.With top competition. you are the first person that I have interviewed who said pepsi.
Well, they exist.
And wonders are along the way. WA decided to change the formular of the co.
A company aims to win in every market, but sometimes fall short. We lost our way. Now when the fierce public .There is nothing bad in this bottle.
More than 123 years in the making. Coca cola is stiff in history
It was more than the consumer product to them, it was a part of their life.
And poise for another century.A world-wide domination. And now coca cola, the real story behind the real thing.
Here is corresponded by Malissa  Lee.
This museum is called the world of coca cola, it's a shrine realy. To the influence one company had on our culture. And yet co's main product is actually just water, sugar, a few secrete flavors and some babbles. So its dominance is really based on something else, brilliant marketing.
The company always believes: to succeed, its product has to be more than just beverage. they have to be reminder of the good time and warm feeling
so each of us will buy those drinks again and again, and we do.
Almost 100 millions gallons worth a day
Once, the world was divided into two kinds of people. co-fan and pepsi-fan. Today is not so simple.
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