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[文化博览] 【整理】2010-11-03 可口可乐纪实 Coca-Cola_Story-2

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[文化博览] 【整理】2010-11-03 可口可乐纪实 Coca-Cola_Story-2

 

 

Coca-Cola The Real Story Behind the Real Thing 可口可乐:事实背后的真相


With unprecedented access, CNBC pulls back the curtain on Coca-Cola, the most recognizable brand on the planet. In an original one-hour documentary, "Coca-Cola: The Real Story Behind the Real Thing," CNBC's Melissa Lee reveals never-before-seen labs, secret archives and high-tech product testing. Cameras follow Coke's urgent campaign to reinvent itself after years of losing ground to arch-rival Pepsi in the race to develop new, blockbuster beverages. Meet the men and women whose mission it is to put the buzz back in the bottles and see how Coke gets its drinks into the mouths of people in the farthest corners of the globe. From the production line to "Cola Wars," discover the secret that makes Coke pop.




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kinglimk在 整理的参考文本:
Walk into a local supermarket, and you're bombarded, sodas, juices, energy drinks, all crying out for your attention. So Coca Cola, the largest beverage company in the world, knows it has to catch your eye and fast. Its research shows that half of all shopper's decisions to buy are an impulse that hits in first five seconds in the aisle.

I think we look at it as an opportunity and…

Joe Tripodi is Coca Cola's chief marketing officer.


We are spending a lot of time trying to understand shopping and shopping psychology, and then using that information to help improve our overall presence in stores and how we engage shoppers in stores.

To understand the mysterious science of the purchase, Coca built a secret research facility, never before seen by cameras, it's a lab that can mimic any place's shoppers buy Coca products.

So during the day, they might be stopping at the gas station and filling up on their way to work, they might run in to either pay for their gas or  they come in to  get a beverage. We want to make sure that we really make that connection again, reminding consumers if that they're hungry, you know, a Coca and a hotdog, they are just made to go together.

In those precious few seconds of decision making, Coca relies on the instant association a shopper makes to a memory, like the Coca Cola's logo on a home team stadium, or a hero's triumph with a product in hand.

That's something that’s built up on a memory bank over decades, what you're trying to do when you’re engaged with consumers, is you’re trying to just continue to build that memory bank of positive associations between your brand and what it stands for, and these moments of happiness.

To the outside observer, it seems a little touchy feel; you can't throw your arms around that moment of joy, and yet that’s a big part of how you're marketing this beverage.

You really can't explain it.

Branding expert Michelle Berry can. She says Coca is one of those brands that inspire emotions.

They 're one of the best success stories of all times in terms of who’s done a great job of  marketing, cause the reason there, the most recognizable brand and it’s not just because they have a beautiful label.

So when a company like Coca talks about a memory bank that has been established of memories of pleasant times and celebration and that helps them sell their product, that's true, that’s not just marketing mumbo-jumbo. I mean, that actually works.

When you talk to consumers about what ads do you remember or what sort of jingles do you remember, etcetera, there are very few, and Coca's got, you know, some of those iconic ones.

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Homework
Welcome to the local supermarket and you bang banding sodas、juices 、energy drinks all cry out for your attention.So Coca Cola, the largest beverage company in the world knows it has to catch your eye and fast.It's research shows that have all shop's decision to buy or * that hits in the first five seconds in the *.
"I think we look at that opportunite enter."John Tripodear,Coca-Cola's chief marketing officer,"We are spending a lot of time try to understand shopping and shopping sci-college and then using that information to help improve our over and over present goals and how we engage shop with stores. "
To understand the mysterious science of the purchase Coca's built to a secret research fissility never before seen by cameras.It's a lap * any play shops buy coke products.
So during the daily might be stopping at a gas station I'm falling upon way to the work and my running the either pay for the gas to come and get beverage.We wanna make sure that we were really making that connection again.We might consumes that if that hungry you know the coke in the hot dog they were just mean to go to together.
In those pressure few seconds of these decision making.Coca rely on the instant the association of shop makers to memory like the Coca-Cola logo on the home team stadium or hero try with the product in hand.
That's something that build up in memory bank over decades.What we'll try to do when you engage with consumers is your tried continue to build that memory bank of positive associations between your brands what you stands for.And these moment of happiness.
To the outsides of observer,it seems a little touch feel.You can't * around that moment of joying that be a big part of how your marketing beverage.
You are really can't explain it.
Brand expert Machial Berry can.She says coke is one of those brand that inspires emotions.
They wanna the best success stories about time and return who's gonna about the job of marketing.There is a reason that the most recognizable brand that just because they have a beautiful lab.
So When the company like Coca talks about unmemory bank that has been esteablished memories of pleasure times to celebration and that helps themselves their product.That's true that's not just marketing munble jumble,I mean,that actually works.We need talk consumer about what else do you remember? Or what sort of Jingles do you remember? * .That's very * and coke guy that you know some of those are conic ones.I like....
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  • kinglimk

立即获取| 免费注册领取外教体验课一节

[Homework]2010-11-03 可口可乐纪实 Coca-Cola_Story-2

Walk into a local supermarket ,and you're bombarded ,sodas ,juices ,energy drinks ,all crying out for your attention .So Coca Cola the largest beverage company in the  world  knows it has to catch your eye ,and fast .Its research shows that half of all the shopper's decisions to buy are on impulse that hits in the 5 seconds in the isle .
Joe Tri Podi is Coca Cola's chief marketing officer .
We are spending a lot of time trying to understand shopping and shopping phychology and then using that infomation to help improve our overall presence in stores and how we engage shop in stores .
To understand the mystery science of the purchase  ,Coca 's built a secrect research facility ,never before seen by cameras ,it's love that can mnemic any place's shoppers buy Coca products .
So during the day ,they might be stopping at the gas station and filling up on their way to work ,they might run in to either pay for their gas or  they come in to  get a beverage ,we want to make sure that we really make that connection again ,reminding sonsumers if that they 're hungry ,you know ,Coca and hotdog ,they are just mean to go together .
In those pressures few seconds of decision making ,Coca relies on the instant association of a shopper makes  to a memory ,like the  Coca Cola's logo on a home team stadium ,or a hero's triumph with a product in hand .
That's something that 's built up on a memory bank over decades ,what we're trying to do when you engage with consumers ,is you trying to just continue to built that memory bank of possitive associations between your brand and what it stands for ,and these moments of happiness .
To the outside observer ,it seems a little touchy feel ,you can't fold your arms around ,that moment of joy in it ,that's a big part of how you're marketing this  beverage .
You really can't explain it .
Branding expert Mitchel Berry can .She says Coca is one of those brands  that inspires emotions.
They 're one of the best success stories about times in terms of  he done a great job of  marketing ,there is a reason ,the most recognizable brand ,and it;s not just because they have a beautiful label .
So when a company like Coca talks about a memory bank that has been established of memories of pleasant times and celebration and that helps them sell their products, that's true ,that's not just marketing mambo-jumbo.That's actually works .
When we talk to consumers about what ads you remember or what sort of jingles do you remenber  .That are,those  very few ,and Coca's got ,you know, some of those iconic ones .


This post was generated by put listening repetition system,  Check the original dictation thread!
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  • kinglimk

实现无障碍英语沟通
本帖最后由 zxy71723 于 2010-11-3 10:19 编辑

HW
Walking to a local supermarket, and you're bombarded, sodas, juices, energy drinks, all crying out for your attention. So Coca Cola, the largest company in the world knows it has to catch your eyes and fast. Its research shows half of all shoppers’ decisions to buy are an impression that hits in the first five seconds in the aisle.
I think we look at its opportunity and ..
Joe Tripodi is Coca Cola’s chief marketing officer.
We are spending a lot of time trying to understand shopping and shopping psychology, and then using that information to help improve overall our presents and stores and how we engage in shopping stores. To understand the mysteries science of the purchase, Coke has built the secret research facility never before seen by cameras. It’s a live buy can mimic any place shoppers buy Coke products. So during the day, they might be stopped at the gas station and following up their way to work, they might run in either paying for their gas or coming in to get their beverages. We want to make sure that we are really making that connection again, reminding that consumers that they are hungry, you know, Coke and hotdogs, they were just made to go together.
In those precious few seconds’ decision making, Coke relies on the instant of association of shopper makes to a memory, like the Coca Cola logo and home team stadium or the hero’s triumph with the product in hand.
That’s something that built up on the memory bank over decades, what we are trying to do when you engage in the consumers, if you are trying to, continue to build that memory bank as the positive association between your brand and what it stands for and this moment of happiness, to the outside observer, it seems a little touching feel, you can’t * your arms around that the moments of enjoying in, that’s the bigger part of how you marketing this beverage.
You really can’t explain it.
Branding expert Mitchel Berry can, she says Coke is one of those brands that inspires emotions. They want the best success story of times and transfers in the great jobs of marketing, there is no reason that they are the most recognizable brand, it’s not just because that they have a beautiful label. So when the company like Coke talk about memory bank that has been established of memories, a pleasant time and celebration and that helps them sell their product, that’s true, that’s not just marketing * juggle, I mean that actually works.
When you talk to consumers about why ask you remember or what sort of jingles, do you remember, instead of, there are very few, and Coke’s got, some like iconic ones.
1

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  • kinglimk

口译专员推荐—>口译训练软件IPTAM口译通
HW:
Walk into your local supermarket and you're bambarded, sodas, juices, energy drinks, all crying out for your attention.
So Coca Cola, the largest beverage company in the world,knows that has to catch your eye, and fast. Its research shows that half of all shoppers' decision to buy are inpose that hits the first five seconds in the isle.
Joe Chopodi is Coca Cola's chief marketing officer."We are spending a lot of time trying to understand shopping and shopping psychology.And then using that information to help improve our overall presents in stores and how we engage shopping stores."To understand the mysterious science of the purchase,Coca built a secret research facility never before seen by cameras.It's lab that can mimic any play shoppers buy Coca products.
So during the day they might be stopped in the gas station and filling up on their way to work.They might run in either to pay for their gas or to come in to get a beverage.We want to make sure that we were realling make that connection again, reminding consumers that if they are hungrey, you know, Coca and hotdogs they were just made to go together.
In those precious few seconds of decision making, Coca realise on the instinct of association a shopper makes to a memory.Like the Coca Cola logo on the home team statium, or heros XX with the product in hand. That's some thing that build up in their memory banks, over decades. What we're trying to do when you engage with consumers is you are trying to just continue to build that memory bank of positive associations between your brand and what it stands for and the moments of happiness.Today out ot the observer, it seems a little touch feelings you can't xx your arms around that the moment of joy that's a big part of how you are marketing this beverage.You really can't explain it.
Branding expert Micheal Berry can. She says Coca is one of those brands that inspires emotions."They are one of the best success stories about time in terms who's doing the job of marketing. The reason why it's the most recognizable is not because they have a beautiful label. So what the company like Coca talks about an memory bank that has been established of memories, a pleasant time of celebrition and that helps them sell their product.That's true, that's not the marketing mumble jumble, I mean that actually works. We have talked with consumers about what ads you remember or what sort of jingles do you remember. Those very few, and Coca's got, you know some of the iconic ones.
1

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  • kinglimk

homework:

Walk into a local super market, and you're bombarded. Sodas, juices, energy drinks, all crying out for your attention.

So, Coca Cola, the largest beverage company in the world knows that has to catch your eye, and fast. It's research shows that half of all shoppers' decisions to buy are impulsed by hits in the first 5 seconds in the ile.

"I think we look at it as an opportunity and.."
G.P. is Coca Cola's chief marketing officer.
"We are spending a lot of time trying to understand shopping and shopping psychology, and then using that information to help improve our overall presence in stores and how we engage shop and stores.

To understand the mysterious science of the purchase, Coca build a secret research facility, never before seen by cameras. It's a lab that can imitate any place shoppers buy Coca products.

"So during the day, they might be stopping at the gas station and filling up on the way to work. They might running to either pay for that gas or to coming in get a beverage. We wanna make sure that we really making that connection again, reminding consumers that if they are hungry, you know, Coke and hotdog they were just made to go together."

In those precious few seconds of decision making, Coca relys on the instant association a shopper makes in a memory. Like the Coca Cola logo on a home team stadium, or a hero's triumph with the product in hand.

"That's something that's built up a memory bank over decades, what you are trying to do when you are engaged with consumers. Did you trying just continue to build that memory bank of positive associations between your brand and what it stands for and it's a moment of happiness.

"Today outside observer thinks it a little touchy feel, you can't put your arms around that moment of joining in. That's a big part of how you marketing this beverage."
"You really can't explain it."

Branding expert Michael Berry can. She says Coca is one of those brands that inspires emotions.

"They are one of the best success stories about times and turns who's done the great job of marketing. There is a reason they are the most recognizable brand and it's not just because they have a beautiful lable."

"So that company like Coca talks about a memory bank that has been established of memories, a pleasant time of celebration and that helps them sell their product. That's true, that's not just marketing mambo-jumbo. You know that actually works."

"When we talk to consumers about what ads you remember or what sort of jingles do you remember, etc. There is very few. And Coca's got, you know, some of those iconic ones.
1

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  • kinglimk

HW

Walk into a local super market, and you’re b//, sodas, juices, energy drinks, all crying out for your attention. So Coca Cola, the largest beverage company in the world knows it has to catch your eye and fast. Its research shows that half of all shopper’s decisions to buy are impulse that hits in the first five seconds in the aisle.

-I think we look at that as an opportunity and…

Joe Trip// is Coca Cola’s chief marketing officer.

-We are spending a lot of time trying to understand shopping and shopping psychology, and then using that information to help improve out for our present in stores and how we engage shops and stores.

To understand the mysterious science of the purchase, Coca’s built a secret research facility, never before seen by cameras. It’s a lab that can mimic any play shoppers buy Coca products.

-So during the dating, you might be stopping at a gas station and filling up on their way to walk. Am I running to either pay for the gas or to come in and get beverage?  We wanna make sure that we were really making that connection again, reminding consumers that if they are hungry, you know, Coca and hot dog, they were just meant to get together.

In those fresh few seconds of decision making, Coca relies on the instant association of shopper makers to a memory, like the Coca Cola logo on a home team stadium, or hero’s triumph with the product in hand.

-That’s something that’s built up in a memory bank over decades. What are you trying to do when you are engaged with consumers? Are you trying just to continue to build that memory bank of positive associations between your brain and what it stands for and these almost of happiness?

To the outside of observer, it seems a little touchy feel you can’t throw your arms around that moment of joy yet, that’s a big part of how you’re marketing this beverage.

-You really can’t explain it.

Branding expert Michelle Berry can. She says Coca’s one of those brands that inspires emotions.

-They want if best success stories about times in terms of who’s done the great job of marketing.

-There’s a reason there. The most recognizable brand, and it’s not just because they have a beautiful label.

-So when a company like Coca talks about a memory bank that has been established of memories, of pleasant time, of celebration, and that helps them sell their product. That’s true, that’s not just marketing m//. I mean that actually works.

-When you talk to consumers about what ads do you remember, or what sort of jingles do you remember, etc. Those very few, and Coca’s got, you know, some of those iconic ones.
1

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  • kinglimk

实现无障碍英语沟通

[Homework]2010-11-03 可口可乐纪实 Coca-Cola_Story-2

Walk into a local supermarket and you are bombarded, sodas, juices, energy drinks all crying out for your attention. So Coca-Cola the largest beverage company in the world knows that it has to catch your eyes and fast, It's researches show that harvest of all the shoppers' decisions to buy are on impulse that hits in the 5 seconds in the isle.
I think we look at as an opportunity and Jucher Porten is the Coca 's chief marketing officer.
We are spending a lot of time trying to understand shopping and shopping phychology. And then use that information to help improve our overall present instores and how we engage in shopping stores.
To understand the mysterious science of the purchase, Coca has built a secret research facility, never before seen by cameras. It's a live that connimic any plain shops buy Coca products.
So during the day there may be stopping the gas station and filling up on the way to work. They may run In  you'd pay for the gas so to coming to get beverage. We want to make sure that really making that connection again. Reminding consumers that if you are soft of hungary, you know, Coca and hot dog, they were just made to go togehter.
In those precious few seconds of decision making, Coca relies on the instant association of shop makers to a memory like Coca-Cola logo and a home team stadium, or hero's triumph with the prodcut in hand.
That's something that is bulit up a memory bank over decades, what we are trying to do to engage in consumers. If you are just continuing to bulid that memory bank with positive associattions between your brands and what it stands for and these moments of happiness.
To the outside observer, it seems a little touching your feeling. You can't fold your arms around that moments of joy in it is a big part of how your market is beverage.
You really can't explain it.
Branding experts Meshell Berry, she says Coca is one of those brands sending inspiring emotions. That's a success story about attempt and ...marketing. Has a reason there the most recognizable brand it's not just because they have a beautiful label.
When the company like Coca talks about a memory bank that has been established of memories and pleasant time and celebration and that help them sell their product.That's ture, that's not just maketing mobor jump. We know actually worked. When you talk to consumers about what ads do you remmber, or what sort of jingles do you remmber better. There is very few.And Coca set, you know, some of those iconic ones.
                                                   
This post was generated by put listening repetition system,  Check the original dictation thread!
1

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  • kinglimk

普特听力大课堂
HomeWork
        Walk into your local supermarket and you will bombarded.sodas,juicies,energy drinks,all crying out for your attention,so Coca Cola,the largest beverage company in the world,knows it has to catch your eye and fast.Its research shows that half of all shoppers' decisions to buy are impulse that hits in the first five seconds in the aisle.
        Joe Trapody is Coca Cola's chief marketing officer."We are spending a lot of time understanding shopping and shopping phsycology and then using that information to help improve our overall presents in stores and how we engage shops and stores."
        To understand the mysterious science of the purchase,Coca's built a secret research facilitiy,never before seen by cameras.It's a lab that can  imitate any places shoppers that buy Coca products.        
        "So during the day, they might be stuffing at the gas station and filling up on their way to work,they might run in to either pay for their gas or come in to get a beverage.We wanna make sure we are really making that connection again,reminding consumers that if they are hungry,you know,Coke and hotdog,they were just made to go together."
        In those precious few seconds of decision making,Coke relies on the instant association that shopper makes to memory.Like the Coca Cola logo on a home team stadium,or hero's triumph with the product in hand.
        "That's something that's built up in the memory bank,over decades.What we are trying to do when you engage with consumers is you tring to continue to build the bank of possitive associations between your brand and what it stands for and these moments of happiness."
        "To the outside observer,it seems a little touchy feel you can't throw your arms around that moment of joy in it.That's a big part of how your marketing is averaged?"
        "You really can't explain it!"
        Branding expert,Machelle Berry can.She says Coke is one of those brands that inspires emotions.
        "They are one of the best success stories about times in terms ?? a great job of marketing.Here's a reason that they are the most recognizable brand and it's not just because they have a beautiful label"
        "So a company like Coke talks about a memory bank that has been established of memories,pleasant times,celebration,and that helps them sell their product.That's true.That's not just marketing mombo junbo.I mean that actually works."
        "When you talk to consumers about what ads do you remember ,or what sort of um.. jingles do you remember,etc.There's very few and Coke's got you know some of those iconic ones"
1

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  • kinglimk

好栏目推荐之美国口语俚语
Walk into a local supermarket, you’re bombarded, Sodas, juices, energy drinks all cry for your attention. So, Coke Cola, the largest beverage company in the world, knows it has to catch your eyes, and fast. Its research shows that half of all shoppers’ decisions to buy are on impulse that heats in the first 5 seconds in the aisle.
“I think we look at it as an opportunity…”
Joe Trepodio, Coke Cola’s chief marketing officer.
“We are spending a lot of time trying to understand shopping and shopping psychology, and use that to improve overall presences in stores and how we engage shoppers in stores.”
To understand the mysterious science of the purchase, Coke has built a secret research facility, never before seen by cameras. It’s a lab that can mimic any ? shoppers buy Coke products
“So, join a dating might be stopping at a gas station and fuelling up on the way to work. They might run as you either pay for the gas or come in to get a beverage. We want to make sure that we are really making that connection again, reminding consumers that if they are hungry, you know, Coke and hotdog, they will just make to go together”
In those precious few seconds of decision making Coke relies on the instant association a shopper makes to a memory. Like the Coke Cola logo on a home-team stadium or a hero is trying to pull the product in hand.
“That’s something that builds up a memory bank over decades. What we are trying to do when you engage with your consumers is you are trying to continue to build that memory bank of the positive associations between your brain and what it stands for and these moments of happiness”
“Today outside observers, it seems a little touch feel, you can’t throw your arms around that, moment of join it, that is the big part of how you are marketing this beverage”
“You really can’t explain it.”
Branding expert Michelle Berry Cane , she says Coke is one of those brands that inspires emotions.
“They are one of the best success stories about times in terms of huge ??? marketing. There is the reason that they are the most recognizable brand, not just because they have a beautiful label.”
So the company like Coke talks about a memory bank that has been established, of memories, of present times and celebration and that helps them sell their product. That’s true that’s not just about marketing mumble-jumble. I mean it actually works.”
“When you talk consumers about what else to remember or what sort of jingles to remember etc. , those are few and Coke and Sprite are some of those iconic ones.”
1

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  • kinglimk

Walk into a local supermarket, and you're bombarded ,sodas ,juices ,energy drinks ,all crying now for your attention .So Coca Cola the largest beverage company in the  world,  knows it has to catch your eye ,and fast .Its research shows that half of all the shopper's decisions to buy are on impulse that hits in the 5 seconds in the aisle .
I think we look it as an opportunity…
Joe Tri Podi is Coca Cola's chief marketing officer .
We are spending a lot of time trying to understand shopping and shopping phychology and then using that infomation to help improve our overall presence in stores and how we engage shops and stores.
To understand the mysterious science of the purchase  ,Coca 's built a secret research facility ,never before seen by cameras ,it's a lab  that can mimic any places shoppers buy Coca products .
So during the day ,they might be stopping at the gas station and filling up on their way to work ,they might run in to either pay for their gas or  they come in to  get a beverage ,we want to make sure that we are really making that connection again ,reminding consumers if that they 're hungry ,you know ,Coca and hotdog ,they are just mean to go together .
In those precious few seconds of decision making ,Coca relies on the instant association of a shopper makes  to a memory ,like the  Coca Cola's logo on a home team stadium ,or a hero's triumph with a product in hand .
That's something that 's built up on a memory bank over decades ,what we're trying to do when you engage with consumers, is  you are  trying to just continue to built that memory bank of positive associations between your brand and what it stands for ,and these moments of happiness .
To the outside observer, it seems a little touchy feel, you can't throw your arms around that moment of joy, yet, that’s a big part of how you're marketing this beverage.
You really can't explain it .
Branding expert Mitchel Berry can .She says Coca is one of those brands that inspire emotions.
They 're one of the best success stories about times in terms of  he done a great job of  marketing ,there is a reason ,the most recognizable brand ,and it;s not just because they have a beautiful label .
So when a company like Coca talks about a memory bank that has been established of memories of pleasant times or celebration and that helps them sell their products, that's true, that’s not just marketing mambo-jumbo.That's actually works.
When we talk to consumers about what ads you remember or what sort of jingles do you remenber  .That are, those  very few ,and Coca's got ,you know, some of those iconic ones .
1

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  • kinglimk

[Homework]2010-11-03 可口可乐纪实 Coca-Cola_Story-2

HW
Walking to a local supermarket and you bought bort, sodas, juices, energy drink, all pronow your attention.The Coca-cola, the largest beverge company in the world, knows that has to catch your eyes and fast.  its research shows that have all shopper's the decision to buy or impulse that has a fast by second in the eyes.I think we look at as opportunate and, John puport,Coca-Cola's chief market officer,walk a lot time to understand shopping and shopping's college and then using that information that help improve  all presence of our present store,and have you get troubles of the stores. To understand most stere's decides of the pution ,Coca build secondful  such pocelute,ever before seem buy camalers it's a love that can lemake any place shops buy Coca's products. They join that make decision to get a station to take away to walk in may  pupen to comany we want to make show that again we may lenk comsumens hungry and Cocala hard duck they will just make to go together. In those prashus use second of the decision making,Coca release insdent the soceation a shopping makes to a mamary like Coca-Cola log on a holding stand,or helos pro for the products in hand that gets over decket memont rebake over decate what we try to do when you get to consumanse ,it's to contreges to continue to buy that moment bank puceit the sociasion between your bring what stays for and this moments happens.today in sove obsreve,they think of toching feel you cann't ,so you on that moment join that a big  party how you market in the buverage,you really can spare it ,buinding at botement show bary cane ,she says Coca one of those brings thatings feles in motion.they exce story all time... on the matket they relize the most likely reze they are not becase they have a beautful labet, so the company likely to sew they have talks about on a mamary banks their husband starte washed a mamary a forth time the selabretion in that happens they sow their products that is not just mokly a mank jungmember that they actully walk,we need talk to concermose about where we are to remember,or where soters jungmeber, so you remember that let us very few and cost your feel you know that cotes one ,I love to...

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[Homework]2010-11-03 可口可乐纪实 Coca-Cola_Story-2

so cocacla the largest beverage company in the world konw the hast to catch your eye and fat.its reserch shows the half all shop decisions to buy are impulsed that hates the first by seconds in the ail.'I think we look at the opportunity and joe is the cocacola chief-marketing  officer, we will spending a lot of time to find the understanding the shopping and shopping phsycology and than uesing that information to help  improve our over present in stores and how we engage  troble resources to understad mys signs of the purchase coca build us de percility never before see by cameras it is a lie that limit any playshoppers to by coca product.in those precious buse second of decision making coca lies on the instant associationa shopper makes to the memory, like the cocacola loso on the hoting stadium . our heros pp with the products in end.that something that build our memory back over decade what we are trying to do to engage with the consumers would you try just continue to build that memory back of positive associations between your brain and what stands for and moments for happiness. today outside observor thinks a little touch feeling that you can't serve your answer around that moment of joying that a big parts how you are marketing this baverage ,you really can't explaining. she says coca is the one of those brain saticfious emotion, they were one of best 6  sestery about the time in () great job marketing,that isnt the reason that it is the most recognizable brand and it not just because they have butiful lable.it is one of a company like coca talked about unmemory back that have established of memroys , of pleasent time to celebration and that help themself thier product ,that's true ,that's not just a marketing mm jumper with that actually words we talked consumers about what else do you remember? or what surtive jingle do you remember ,they are very few and cocaside you know aome of those are conic ones.

This post was generated by put listening repetition system,  Check the original dictation thread!
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  • kinglimk

Walk into a local super market, and you're bombarded. Sodas, juices, energy drinks, all crying out for your attention.

So, Coca Cola, the largest beverage company in the world knows that has to catch your eye, and fast. Its research shows that half of all shoppers' decisions to buy are impulse by hits in the first 5 seconds in the *.
e *.
"I think we look at it as an opportunity and…"
G.P. is Coca Cola's chief marketing officer.
"We are spending a lot of time trying to understand shopping and shopping psychology, and then using that information to help improve our overall presence in stores and how we engage shops and stores.

To understand the mysterious science of the purchase, Coca’s build a secret research facility, never before seen by cameras. It's a lab that can imitate any place shoppers buy Coca products.

"So during the day, they might be stopping at the gas station and filling up on the way to work. They might running to either pay for that gas or to coming in get a beverage. We wanna make sure that we really making that connection again, reminding consumers that if they are hungry, you know, Coke and hotdog they were just made to go together."

In those precious few seconds of decision making, Coca relys on the instant association a shopper makes to a memory. Like the Coca Cola logo on a home team stadium or a hero's triumph with the product in hand.

"That's something that's built up a memory bank over decades, what you are trying to do when you are engaged with consumers. Did you trying just continue to build that memory bank of positive associations between your brand and what it stands for and it's a moment of happiness.

"Today outside observer thinks it a little touchy feels, you can't put your arms around that moment of joining in. That's a big part of how you marketing this beverage."
"You really can't explain it."

Branding expert Michael Berry can. She says Coca is one of those brands that inspires emotions.

"They are one of the best success stories about times and turns who's done the great job of marketing. There is a reason they are the most recognizable brand and it's not just because they have a beautiful label."

"So that company like Coca talks about a memory bank that has been established of memories, a pleasant time of celebration and that helps them sell their product. That's true, that's not just marketing mambo-jumbo. You know that actually works."

"When we talk to consumers about what ads you remember or what sort of jingles do you remember, etc. There is very few. And Coca's got, you know, some of those iconic ones.

额。好像没改出什么咯~~
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  • kinglimk

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[Homework]Walk into a local supermarket ,and you're bombarded ,sodas ,juices ,energy drinks ,all crying out for your attention .So Coca Cola, the largest beverage company in the  world,  knows it has to catch your eye and fast. Its research shows that half of all the shopper's decisions to buy are on impulse that hits in the 5 seconds in the aisle.
“I think we look at it as an opportunity …”
Joe Patrody is Coca Cola's chief marketing officer.
We are spending a lot of time trying to understand shopping and shopping psychology, and then using that information to help improve our overall presence in stores and how we engage shoppers in stores.
To understand the mysterious science of the purchase, Coca’s built a secret research facility, never before seen by cameras, it's a lab that can mimic any place's shoppers buy Coca products .
So during the day, they might be stopping at the gas station and filling up on their way to work ,they might run in to either pay for their gas or  they come in to  get a beverage ,we want to make sure that we really make that connection again ,reminding consumers if that they 're hungry, you know ,Coca and hotdog ,they are just mean to go together .
In those precious few seconds of decision making, Coca relies on the instant association a shopper makes to a memory, like the Coca Cola's logo on a home team stadium, or a hero's triumph with a product in hand.
That's something that’s built up on a memory bank over decades, what you're trying to do when you engage with consumers, is you trying to just continue to built that memory bank of positive associations between your brand and what it stands for, and these moments of happiness.
To be an outside observer, it seems a little touchy feeling; you can't throw your arms around that moment of joy, and yet that’s a big part of how you're marketing this beverage.
You really can't explain it.
Branding expert Michelle Berry can. She says Coca is one of those brands that inspire emotions.
They 're one of the best success stories of all times in terms of who’s done a great job of  marketing, cause the reason there, the most recognizable brand and it’s not just because they have a beautiful label.
So when a company like Coca talks about a memory bank that has been established of memories of pleasant times and celebration and that helps them sell their products, that's true, that’s not just marketing mumbo-jumbo. That’s actually works.
When you talk to consumers about what ads you remember or what sort of jingles do you remember, et cetera, there are very few, and Coca's got, you know, some of those iconic ones.
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  • kinglimk

Living is either enjoying or suffering.
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