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[文化博览] 【整理】2010-11-03 可口可乐纪实 Coca-Cola_Story-2

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Walk into a local supermarket ,and you're bombarded ,sodas ,juices ,energy drinks ,all crying out for your attention .So Coca Cola the largest beverage company in the  world  knows it has to catch your eye ,and fast .Its research shows that half of all the shopper's decisions to buy are on impulse that hits in the 5 seconds in the isle .
Joe Tri Podi is Coca Cola's chief marketing officer .
We are spending a lot of time trying to understand shopping and shopping phychology and then using that infomation to help improve our overall presence in stores and how we engage shop in stores .
To understand the mystery science of the purchase  ,Coca 's built a secrect research facility ,never before seen by cameras ,it's love that can mnemic any place's shoppers buy Coca products .
So during the day ,they might be stopping at the gas station and filling up on their way to work ,they might run in to either pay for their gas or  they come in to  get a beverage ,we want to make sure that we really make that connection again ,reminding sonsumers if that they 're hungry ,you know ,Coca and hotdog ,they are just mean to go together .
In those pressures few seconds of decision making ,Coca relies on the instant association of a shopper makes  to a memory ,like the  Coca Cola's logo on a home team stadium ,or a hero's triumph with a product in hand .
That's something that 's built up on a memory bank over decades ,what we're trying to do when you engage with consumers ,is you trying to just continue to built that memory bank of possitive associations between your brand and what it stands for ,and these moments of happiness .
To the outside observer ,it seems a little touchy feel ,you can't fold your arms around ,that moment of joy in it ,that's a big part of how you're marketing this  beverage .
You really can't explain it .
Branding expert Mitchel Berry can .She says Coca is one of those brands  that inspires emotions.
They 're one of the best success stories about times in terms of  he done a great job of  marketing ,there is a reason ,the most recognizable brand ,and it;s not just because they have a beautiful label .
So when a company like Coca talks about a memory bank that has been established of memories of pleasant times and celebration and that helps them sell their products, that's true ,that's not just marketing mambo-jumbo.That's actually works .
When we talk to consumers about what ads you remember or what sort of jingles do you remenber  .That are,those  very few ,and Coca's got ,you know, some of those iconic ones .


This post was generated by put listening repetition system,  Check the original dictation thread
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  • kinglimk

Walk into a local supermarket ,and you're bombarded ,sodas ,juices ,energy drinks ,all crying out for your attention .So Coca Cola the largest beverage company in the  world  knows it has to catch your eye ,and fast .Its research shows that half of all the shopper's decisions to buy are on impulse that hits in the 5 seconds in the isle .
Joe Tri Podi is Coca Cola's chief marketing officer .
We are spending a lot of time trying to understand shopping and shopping phychology and then using that infomation to help improve our overall presence in stores and how we engage shop in stores .
To understand the mystery science of the purchase  ,Coca 's built a secrect research facility ,never before seen by cameras ,it's love that can mnemic any place's shoppers buy Coca products .
So during the day ,they might be stopping at the gas station and filling up on their way to work ,they might run in to either pay for their gas or  they come in to  get a beverage ,we want to make sure that we really make that connection again ,reminding sonsumers if that they 're hungry ,you know ,Coca and hotdog ,they are just mean to go together .
In those pressures few seconds of decision making ,Coca relies on the instant association of a shopper makes  to a memory ,like the  Coca Cola's logo on a home team stadium ,or a hero's triumph with a product in hand .
That's something that 's built up on a memory bank over decades ,what we're trying to do when you engage with consumers ,is you trying to just continue to built that memory bank of possitive associations between your brand and what it stands for ,and these moments of happiness .
To the outside observer ,it seems a little touchy feel ,you can't fold your arms around ,that moment of joy in it ,that's a big part of how you're marketing this  beverage .
You really can't explain it .
Branding expert Mitchel Berry can .She says Coca is one of those brands  that inspires emotions.
They 're one of the best success stories about times in terms of  he done a great job of  marketing ,there is a reason ,the most recognizable brand ,and it;s not just because they have a beautiful label .
So when a company like Coca talks about a memory bank that has been established of memories of pleasant times and celebration and that helps them sell their products, that's true ,that's not just marketing mambo-jumbo.That's actually works .
When we talk to consumers about what ads you remember or what sort of jingles do you remenber  .That are,those  very few ,and Coca's got ,you know, some of those iconic ones .
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  • kinglimk

立即获取| 免费注册领取外教体验课一节
~HOMEWORK~O(∩_∩)O~

Walk into a local super market, and you’re ..., sodas, juices, energy drinks, all crying out for your attention. So Coca Cola, the largest beverage company in the world knows it has to catch your eye and fast. Its research shows that half of all shopper’s decisions to buy are impulse that hits in the first five seconds in the aisle.

I think we look at that as an opportunity and…
JT is Coca Cola’s chief marketing officer.
We are spending a lot of time trying to understand shopping and shopping psychology, and then using that information to help improve out for our present in stores and how we engage shops and stores.

To understand the mysterious science of the purchase, Coca’s built a secret research facility, never before seen by cameras. It’s a lab that can mimic any play shoppers buy Coca products.

So during the dating, you might be stopping at a gas station and filling up on their way to walk. Am I running to either pay for the gas or to come in and get beverage...We wanna make sure that we were really making that connection again, reminding consumers that if they are hungry, you know, Coca and hot dog, they were just meant to get together.

In those fresh few seconds of decision making, Coca relies on the instant association of shopper makers to a memory, like the Coca Cola logo on a home team stadium, or hero’s triumph with the product in hand.

That’s something that’s built up in a memory bank over decades. What are you trying to do when you are engaged with consumers? Are you trying just to continue to build that memory bank of positive associations between your brain and what it stands for and these almost of happiness.

To the outside of observer, it seems a little touchy feel you can’t throw your arms around that moment of joy yet, that’s a big part of how you’re marketing this beverage.
You really can’t explain it.
Branding expert Michelle Berry can. She says Coca’s one of those brands that inspires emotions.

They want if best success stories about times in terms of who’s done the great job of marketing.
There’s a reason there. The most recognizable brand, and it’s not just because they have a beautiful label.

So when a company like Coca talks about a memory bank that has been established of memories, of pleasant time, of celebration, and that helps them sell their product. That’s true, that’s not just marketing m//. I mean that actually works.
When you talk to consumers about what ads do you remember, or what sort of jingles do you remember etc. Those very few, and Coca’s got, you know, some of those iconic ones.
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  • kinglimk

实现无障碍英语沟通
HM
Welcome to the local supermarket and you bang banding sodas、juices 、energy drinks all cry out for your attention.So Coca Cola, the largest beverage company in the world knows it has to catch your eye and fast.It's research shows that have all shop's decision to buy or * that hits in the first five seconds in the *.
I think we look at that opportunite enter.John Tripodear,Cocacola's chief marketing officer,We are spending a lot of time try to understand shopping and shopping sci-college and then using that information to help improve our over and over present goals and how we engage shop with stores.
To understand the mysterious science of the purchase Coca's built to a secret research fissility never before seen by cameras.It's a lap * any play shops buy coke products.
So during the daily might be stopping at a gas station I'm falling upon way to the work and my running the either pay for the gas to come and get beverage.We wanna make sure that we were really making that connection again.We might consumes that if that hungry you know the coke in the hot dog they were just mean to go to together.
In those pressure few seconds of these decision making.Coca rely on the instant the association of shop makers to memory like the Coca-Cola logo on the home team stadium or hero try with the product in hand.
That's something that build up in memory bank over decades.What we'll try to do when you engage with consumers is your tried continue to build that memory bank of positive associations between your brands what you stands for.And these moment of happiness.
To the outsides of observer,it seems a little touch feel.You can't * around that moment of joying that be a big part of how your marketing beverage.
You are really can't explain it.
Brand expert Machial Berry can.She says coke is one of those brand that inspires emotions.
They wanna the best success stories about time and return who's gonna about the job of marketing.There is a reason that the most recognizable brand that just because they have a beautiful lab.
So When the company like Coca talks about unmemory bank that has been esteablished memories of pleasure times to celebration and that helps themselves their product.That's true that's not just marketing munble jumble,I mean,that actually works.We need talk consumer about what else do you remember? Or what sort of Jingles do you remember?  .That's very and coke guy that you know some of those are conic ones.I like....
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  • kinglimk

口译专员推荐—>口译训练软件IPTAM口译通
[Homework]2010-11-03 可口可乐纪实 Coca-Cola_Story-2
Walk into a local supermarket , and you'll be bombarded ,sodas,juices, energetic drinks, all crying for your attention. So Coca Cola ,the largest beverage company in the world, knows it has to catch your eye and fast. Its research shows half of all shoppers' decisions to buy are already impose.that hits the purse 5 seconds in the air.
George is Coca Cola's chief marketing officer.
We spend a lot of time trying to understand shoppers and shopping  psychology and then using that information to help improve all our presents in stores.-
-To understand the mysterious science of purchase, Coke built a secret facility, never before seen by cameras. It is a lab that convict any plain shoppers that buy Coke products.
So during the day, you might stop at a gas station,--pay for gas coming to buy coke,we really make sure that we've made that connection again, reminding consumers if they feel hungry ,there are coke and hot dogs that are made to go together.
In those precious few seconds of decision making, Coke relys on instant association the shopper makes to a family. Like the Coca Cola logo on a whole team stadium, or heroes triumphal the product in hands.
That's something that  buit up a memory bank. Over decades what we are trying to do is to continue to build that memory bank of  positive associations between your brand and what it stands for .and it is almost happiness.
To the outsider observers , it seems like touch feeling. You can't throw your arms to that moment of joys and that is a big part of how you market in  this beverage .
You really can't explain it.
Branding expert Michelle can. She says Coca Cola is one of the brands that inspires emotions. --has done a great job in marketing. There must be a reason that recognizes the brand not because they have beautiful labour.
--talks about a memory bank that has been established to memories ,pleasant times ,celebrations, and that helps them sell their products. That's true . That's not just marketing, mumble jumble. I mean that actually works.
When you talk to consumers about what else do you remember, or what sort of jingles do you remember, that's very few.
1

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  • kinglimk

homework:
Welcome to the local supermarket and you're bombarded sodas,juice,energy drinks,all crying out for your attention.So cocacola,the largest beverage company in the world,knows it has to catch your eyes and fast.It's research shows that have all shops' decisions to buy on impulse that hits the first five second in the X.
I think we look at it as an opportunity enter.John Tripodear is cocacola's chief marketing officer.We spend a lot of time understanding shoping and shoping psychology and then using that information to help improve overall presents,in stores,and how we engage shop in stores.
To understand the mysteries science of the purchase, Coke has built the secret research facility never before seen by cameras. It’s a live buy can mimic any place shoppers buy Coke products. So during the day, they might be stopped at the gas station and following up their way to work, they might run in either paying for their gas or coming in to get their beverages. We want to make sure that we are really making that connection again, reminding that consumers that they are hungry, you know, Coke and hotdogs, they were just made to go together.
In those precious few seconds of decision making,Coke relies on the instant association that shopper makes to memory.Like the Coca Cola logo on a home team stadium,or hero's triumph with the product in hand.That’s something that builds up a memory bank over decades. What we are trying to do when you engage with your consumers is you are trying to continue to build that memory bank of the positive associations between your brain and what it stands for and these moments of happiness.
Today outside the observer, it seems a little touchy feel it you can't throw your arms around that the moment of joy that's a big part of how you are marketing this beverage.You really can't explain it.Branding expert Micheal Berry can. She says Coca is one of those brands that inspire emotions.They want the best success story of times and transfers in the great jobs of marketing, there is no reason that they are the most recognizable brand, it’s not just because that they have a beautiful label. So when the company like Coke talk about memory bank that has been established of memories, a pleasant time and celebration and that helps them sell their product, that’s true, that’s not just marketing * juggle, I mean that actually works.
When you talk to consumers about why ask you remember or what sort of jingles, do you remember, instead of, there are very few, and Coke’s got, some like iconic ones.
1

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  • kinglimk

hw
alk into your local supermarket and you're bambarded, sodas, juices, energy drinks, all crying out for your attention.
So Coca Cola, the largest beverage company in the world,knows that has to catch your eye, and fast. Its research shows that half of all shoppers' decision to buy are inpose that hits the first five seconds in the isle.
Joe Chopodi is Coca Cola's chief marketing officer."We are spending a lot of time trying to understand shopping and shopping psychology.And then using that information to help improve our overall presents in stores and how we engage shopping stores."To understand the mysterious science of the purchase,Coca built a secret research facility never before seen by cameras.It's lab that can mimic any play shoppers buy Coca products.
So during the day they might be stopped in the gas station and filling up on their way to work.They might run in either to pay for their gas or to come in to get a beverage.We want to make sure that we were realling make that connection again, reminding consumers that if they are hungrey, you know, Coca and hotdogs they were just made to go together.
In those precious few seconds of decision making, Coca realise on the instinct of association a shopper makes to a memory.Like the Coca Cola logo on the home team statium, or heros XX with the product in hand. That's some thing that build up in their memory banks, over decades. What we're trying to do when you engage with consumers is you are trying to just continue to build that memory bank of positive associations between your brand and what it stands for and the moments of happiness.Today out ot the observer, it seems a little touch feelings you can't xx your arms around that the moment of joy that's a big part of how you are marketing this beverage.You really can't explain it.
Branding expert Micheal Berry can. She says Coca is one of those brands that inspires emotions."They are one of the best success stories about time in terms who's doing the job of marketing. The reason why it's the most recognizable is not because they have a beautiful label. So what the company like Coca talks about an memory bank that has been established of memories, a pleasant time of celebrition and that helps them sell their product.That's true, that's not the marketing mumble jumble, I mean that actually works. We have talked with consumers about what ads you remember or what sort of jingles do you remember. Those very few, and Coca's got, you know some of the iconic ones.


I'm so sorry for late hand-in.I forgot to do it before><
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  • kinglimk

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