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[豆知识] 【整理】2011-02-27&03-05 工作需要社会化媒体

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[豆知识] 【整理】2011-02-27&03-05 工作需要社会化媒体


  

Bits-of-Knowledge-2011-02-27&03-05


Social Media and the Workplace

 

These days, people have new powers. When a cirsis happens, how does a company today try to confront? In the episode, you'll learn how the world of external company communications has changed thanks to the social media and ways oranizations can react responsibly.






 




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jessiyear在 整理的参考文本:
These days, people have new powers. Notthat kind, I mean on the web. We can create websites and post messages to theworld with the click ofa button. Blogs, social networking sites and twitter, all make it easy. But this power comes with new responsibilities,especially when it comes to the workplace. This is Social Media and theWorkplace Explained by Common Craft.



Organizations often monitor what is said about them in the media and control every message that comes from the company.But these days, blogs and social networking sites mean that companies can'tkeep up. The media has become social. New ways to understand and react towhat's being said online are now needed. That's why organizations are beginningto encourage employees to understand and be a part of online conversations.





Consider this. Chair Hero has made quality chairs for twenty years. Recentlysomething happened. One of their chair models was defective and people werefalling down. Soon enough, blogs, social networking sites and Twitter were all writing about their defective chairs. Within two days,they were overwhelmed. The company started to panic. What could they do? What would workin this new world?





At first, they wrote press releasesand posted information on their website. It helped a little. But they could seethe conversations were happening elsewhere. They felt powerless like they hadlost control.



A potential solution to this problem requires a new way of thinking aboutcompany communication. These days, customers want more than just another pressrelease. They want to have an honest conversation with someone from the company, often outside the companywebsite. To make these conversations productive and reduce the risks, companiesneed to have a few things in place.



First, official accounts on popular social media sites. Second, a way tomonitor what's being said about them, usingservices like Google alerts or Twitter Search. Third,

guidelines. They give employees clear direction. Let's look at how this works.



Silas recently went through Chair Hero's training sessions on using socialmedia. It's now a part of his job to identify and respond to people talkingabout the company online. Before responding to a recent blog post, Silas goesthrough a quick checklist. He asks himself, does this need a response? In thiscase, yes. He can offer valuable information. Is he the right person? Yes, heknows the facts. Does he know the culture? Yes, he knows the blog and what'sbeen said there before. So Silas decides to get involved. Following theguidelines at his company,he introduces himself as a company representative and provides a shortdisclaimer. He's careful to speak in the first person and focuses on thesubject and not the person. His goal is to be personable, respectful and neverangry. In this case, he may just need to provide a link to clear up the issueand an offer to help in the future. Beforeposting it, he quickly makes sure no confidential information has been shared.The next day, Silas receives a quick thank you and an added benefit. Hisresponse will now be seen by others, and evenappear in search results. Silas was able to take a risky situation and turnedit into an informative message without taking him the rest of the company'svaluable time. He added value and built trust with customers. And that's the main role of employees using social media,whether is a crisislike a defective chair model, everyday customer support or just sharinginformation.



The web is too wide for a company to control every communication.But a company can understand the growing influence ofsocial media and create an environment where employees are empowered toparticipate and build trust with their customers.



jessiyear在 整理的生词:
overwhelm:v. if someone is overwhelmed by an emotion, they feel it so strongly that theycannot think clearly 使不知所措







pressrelease: n. a press release is a writtenstatement about a matter of public interest which is given to the press by an organizationconcerned with the matter 新闻稿







session:n. a period of time used to a particular activity 集会时间

普特在线文本比较普特在线听音查字普特在线拼写检查普特文本转音频



本帖最后由 jessiyear 于 2011-3-4 23:16 编辑 HW (the first two minutes)

These days, people have new powers. Not that kind, I mean on the web. We can create website and post massages to the world with a click of button. Blog, social net working sites and twitter all make it easy. But this power comes with new responsibilities, especially when it comes to the work place. This is social media and workplace, explained by Common Craft.

Organization often what * they said in the media and control every message comes from the company. But these days, blogs and social net working site means companies cannot keep up. The media has become social. New ways to understand and reacted what had bees said online are now needed. That is why organizations are beginning to encourage the employee to understand and be  a part of online organization.

Consider this. Chair hero has been making quality chairs for twenty years. Recently something happened. One of their chair models was defective and people were falling down. Soon enough, blog, social net working sites and twitter are all ready about their defective chairs. Within two days, they were well wound. The company started to pain it. What can they do? What work of the new world? At first, they wrote press * and posted information on their website. It helps a little, for they can see the conversation elsewhere. They feel powerless like they feel lose of control.  A \potential solution to this problem requires a news way of thinking about the company communication. These days, customs want more than just priceless. They want have honest conversation from someone in the company, ofen outside of the company website. To make this company conductive and reduce the risks, companies need to have a few things in place. A social accounts on* their social media sites. Second, a way of minitor about what they said about this, using services like google alert or twitter search. Third, guidelines. They give employees clear direction.

//注意得发完整帖。   ---- jessiyear
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[Homework]2011-02-27&03-05 工作需要社会化媒体

These days, people have new powers. Not that kind, I mean on the web. we can create websites and post messages to the world with a click of button. Blogs, social networking sites and twitter all make it easy. But this power comes through new responsibilities. Especially when it comes to the work place. This is the social media and work place explained by Common Craft. Organizations often monitor what is said about in the media and control every message that comes from the company. But these days, blogs and social networking sites mean companies can't keep up. The media has become social. New ways to understand * what to be said online are now needed. That's why organizations are beginning to encourage employees to understand and be a part on the conversation. Consider this. Chair Hero has made quality chairs for twenty years. Recently something happened. One of their chair models was defective and people were falling down. Soon enough, blogs social networking sites and twitters are all writing about their defective chair. Within two days, they were overwhelmed. The company started to panic. What could they do? What would work in this new world. At first, they wrote * and post the information on the website. It helped a little. But they could see the conversations were happening else where. They thought paralyzed like they were lost control. The potential solution to this problem requires a new way of thinking about company's communication. These days, customers want more than just another *. They want to have honest conversation with someone from the company often outside the company website. To make these conversations productive and reduce the risks, companies  need to have a few things in place. First official account on popular social media sites. Second a way to monitor what's being said about them. uses service like google alerts or twitter search. Third, guidelines that give employees clear directions.  That's look at how this works. Silas recently went through Chair Hero's training section on using social media. It's now a part of his job to identify and respond to people talking about the company online. Before responding to a recent blog post, Silas goes through a quick check list. He asks himself, does this need to respond? In this case, yes. he can offer valuable information. Is he the right person? Yes, he knows the facts. Does he know the culture? Yes, he knows the blogs and what had been said there before. So Silas decides to get involved. Following the guidelines in his company, he introduces himself as a company representative and provides a short disclaimer. He's carefully speaking in first person and focused on the subject not the person. His goals is to be personal, respectful and never angry. In this case, he may need to provide a link to clear the issue and offer to help in the future. Before posting it, he quickly makes sure no confidential informations have been shared.  The next step, Silas will see a quick thank you and a add benefit. His response is now seen by others.And even appears in research results. Silas was able to take a risky situation and turned it into an informative message without to * the company's valuable time. He added values and built trust with customers. And that's the main role employees using the social media. Whether it is a crisis like defective chair model, everyday customer support or just sharing information. The web is too wide for the company to control every communication but an company can understand the growing influence of social media and create an environment where employees are * anticipates and build trust with their customers.   
This post was generated by put listening repetition system,  Check the original dictation thread!
1

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  • jessiyear

实现无障碍英语沟通
本帖最后由 jessiyear 于 2011-3-4 13:14 编辑

on darkoscar

These days, people have new powers. Not that kind, I mean on the web. we can create websites and post messages to the world with a click of button. Blogs, social networking sites and twitter all make it easy. But this power comes with new responsibilities. Especially when it comes to the work place. This is the social media and work place explained by Common Craft. Organizations often monitor what is said about in the media and control every message that comes from the company. But these days, blogs and social networking sites mean companies can't keep up. The media has become social. New ways to understand and react to what's being said online are now needed. That's why organizations are beginning to encourage employees to understand and be a part of on micro-conversations. Consider this. Chair Hero has made quality chairs for twenty years. Recently something happened. One of their chair models was defective and people were falling down. Soon enough, blogs ,social networking sites and twitter were all writing about their defective chairs. Within two days, they were over around. The company started to panic. What could they do? What would word against new world. At first, they wrote pressure release and post the information on the website. It helped a little. But they could see the conversations were happening elsewhere. They felt powerless like they were lost control. A potential solution to this problem requires a new way of thinking about company communication. These days, customers want more than just another pressure release. They want to have an honest conversation with someone from the company after the outside  company website. To make these conversations productive and reduce the risks, companies  need to have a few things in place. First officially look how so popular social media sites. Second a way to monitor what's being said about them. using services like google alerts or twitter search. Third, guidelines they giving employees clear the action.  Let's look at how this works. Silas recently went through Chair Hero's training section on using social media. It's now a part of his job to identify and respond to people talking about the company online. Before responding to a recent blog post, Silas goes through a quick check list. He asks himself, does this need a response? In this case, yes. he can offer valuable information. Is he the right person? Yes, he knows the facts. Does he know the culture? Yes, he knows the blog and what's been said there before. So Silas decides to get involved. Following the guidelines of his company, he introduces himself as a company representative and provides a short disclaimer. He's careful to speak in the first person and focuses on the subject and not the person. His goals is to be personal, respectful and never angry. In this case, he made us need to provide a link to clear up the issue and offer to help in the future. Before posting it, he quickly makes sure no confidential information has been shared.  The next day, Silas'll just see a quick thank you and an added benefit. His response is now seen by others.And even appears in research results. Silas was able to take a risky situation and turned it into an informative message without to * the company's valuable time. He added value and built trust for the customers. And that's the main role employees using the social media. Whether it is a crisis like defective chair model, everyday customer support or just sharing information. The web is too wide for a company to control every communication but a company can understand the growing influence of social media and create an environment where employees and powers to participant and build trust with their customers.
1

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  • jessiyear

口译专员推荐—>口译训练软件IPTAM口译通
Homework

These days, people have new powers. Not that kind, I mean on the web. We can create website and post massages to the world with a click of button. Blog, social net working sites and twitter all make it easy. But this power comes with new responsibilities, especially when it comes to the work place. This is social media and workplace, explained by Common Craft.

Organization often what * they said in the media and control every message comes from the company. But these days, blogs and social net working site means companies cannot keep up. The media has become social. New ways to understand and reacted what had bees said online are now needed. That is why organizations are beginning to encourage the employee to understand and be  a part of online organization.

Consider this. Chair hero has been making quality chairs for twenty years. Recently something happened. One of their chair models was defective and people were falling down. Soon enough, blog, social net working sites and twitter are all ready about their defective chairs. Within two days, they were well wound. The company started to pain it. What can they do? What work of the new world? At first, they wrote press * and posted information on their website. It helps a little, for they can see the conversation elsewhere. They feel powerless like they feel lose of control.  A \potential solution to this problem requires a news way of thinking about the company communication. These days, customs want more than just priceless. They want have honest conversation from someone in the company, ofen outside of the company website. To make this company conductive and reduce the risks, companies need to have a few things in place. A social accounts on* their social media sites. Second, a way of minitor about what they said about this, using services like google alert or twitter search. Third, guidelines. They give employees clear direction.
Homework
These days,people has new powers,not that kind, I mean on the web. We can create websites and post messages to the world with a click of button. Blogs, social networking sites and twitter all make it easy. But the power comes with new responsbilies, especially when it comes to the workplace. This is the Social Media and the workplace explained by common Craft. Organizations ***(关注,监视?) what is said in the media and control every messages that comes through the company. But these days blogs and social networking sites means the companies can’t keep up. The media has become social. New ways to understand **what’s being said on line are now needed. That is why organizations are beginning enqerage pleased to understand and be part of on line conversations. Consider this, Chair hero has made quality chairs for 20 years. Recently something happened, one of their chair models was defective and people were falling down. Sooner enough, blogs, social networkings and twitters were all writing about their defective chairs. Within two days, they were over around. The company started to panic, what could they do. What were worked in this new world. At first they wrote precial list and post information on the website. It helped a little, but they could see  the conversations were happening elsewhere. They felt pa** like they lost control. Optencial solutions to this problem requires a new way of thinking the company communication. These days customers wants more than just another precial list. They want an honest conversation with someone from the company, often outside the company website. To make the conversation productive and reduce the risks, the company did have a few things in place. First official ** counts on popular social media sites. Second ,await monitor was been settled about them, using services like google alerts or twitter search. Third  guidelines. They give points cleared action. Let’s look how did this works. Silas recently went to chair hero’s transactions on ** social media. It’s now a part of his job to identify and responses people talking about the company on line. Before responding to blog posts, slice did quick checkness. He asked himself, did this need response. In this case, yes, he can offer valiable information. Is he the right person? Yes, he knows the facts. Dose he know the couture. Yes ,he knows the blog and what’s been said there before. So Silas decides to get involved. Following the guidelines of the company, he introduce himself as company representive and provides a short claimer. He is careful speaking to the first person and focus on the subject and not the person. His goal was to be personable, respectful and never angry. In this case, he made his need to provide a link to clear up the issure and offer to help in the future. Before posting it, he quickly make sure no confidencial information has been shared. The next day, silas receives a quick thank you and an end benefit. His resports were now been seeing by others and even appearing **. Silas was able to take a risky situation and turn it into an informal message without to **the company’s valuable time. He added value and build trust with customers. And that is the main role employees using social media. When there is a crisis like the chair model, everyday customers support or just share information. The web is too wide for the company to control every communication. But the company can understand the growing influence of social media, and create environment where employees are ** to participate and build trust with their customers.
1

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  • jessiyear

本帖最后由 gloria518 于 2011-3-2 12:04 编辑

on 4#
These days, people have new powers. Not that kind, I mean on the web. We can create websites and post messages to the world with a click of button. Blogs, social networking sites and twitter, all make it easy. But this power comes with new responsibilities, especially when it comes to the work place. This is the social media and work place explained by Common Craft.

Organizations often monitor what is said about in the media and control every message that comes from the company. But these days, blogs and social networking sites meaning companies can't keep up. The media has become social. New ways to understand and react to what's being said online are now needed. That's why organizations are beginning to encourage employees to understand and be a part of online conversations.
Consider this. Chair Hero has made quality chairs for twenty years. Recently something happened. One of their chair models was defective and people were falling down. Soon enough, blogs, social networking sites and twitter were all writing about their defective chairs. Within two days, they were over around. The company started to panic. What could they do? What would word against new world.
At first, they wrote pressure release and post the information on the website. It helped a little. But they could see the conversations were happening elsewhere. They felt powerless like they were lost control.

A potential solution to this problem requires a new way of thinking about company communication. These days, customers want more than just another pressure release. They want to have an honest conversation with someone from the company on the outside company website. To make these conversations productive and reduce the risks, companies need to have a few things in place.

First officially accounts on popular social media sites. Second a way to monitor what's being said about them. Using services like Google alerts or twitter search. Third, guidelines. They giving employees clear direction. Let's look at how this works.

Silas recently went through Chair Hero's training section on using social media. It's now a part of his job to identify and respond to people talking about the company online. Before responding to a recent blog post, Silas goes through a quick check list. He asks himself, does this need a response? In this case, yes. He can offer valuable information. Is he the right person? Yes, he knows the facts. Does he know the culture? Yes, he knows the blog and what's been said there before. So Silas decides to get involved. Following the guidelines of his company, he introduces himself as a company representative and provides a short disclaimer. He's careful to speak in the first person and focuses on the subject and not the person. His goal is to be personal, respectful and never angry. In this case, he made us need to provide a link to clear up the issue and offer to help in the future. Before posting it, he quickly makes sure no confidential information has been shared. The next day, Silas'll just see a quick thank you and an added benefit. His response is now seen by others. And even appears in research results. Silas was able to take a risky situation and turned it into an informative message without to *the company's valuable time. He added value and built trust for the customers. And that's the main role employees using the social media. Whether it is a crisis like defective chair model, everyday customer support or just sharing information.

The web is too wide for a company to control every communication but a company can understand the growing influence of social media and create an environment where employees and powers to participant and build trust with their customers.
1

评分次数

  • jessiyear

实现无障碍英语沟通
On gloria518

These days, people have new powers. Not that kind, I mean on the web. We can create websites and post messages to the world with a click of button. Blogs, social networking sites and twitter, all make it easy. But this power comes with new responsibilities, especially when it comes to the work/place. This is / Social Media and Work/place Explained by Common Craft.

Organizations often monitor what is said about in the media and control every message that comes from the company. But these days, blogs and social networking sites mean that companies can't keep up. The media has become social. New ways to understand and react to what's being said online are now needed. That's why organizations are beginning to encourage employees to understand and be a part of online conversations.
Consider this. Chair Hero has made quality chairs for twenty years. Recently something happened. One of their chair models was defective and people were falling down. Soon enough, blogs, social networking sites and twitter were all writing about their defective chairs. Within two days, they were overwound. The company started to panic. What could they do? What would work in this new world?
At first, they wrote pressure releases and posted information on their website. It helped a little. But they could see the conversations were happening elsewhere. They felt powerless like they had lost control.

A potential solution to this problem requires a new way of thinking about company communication. These days, customers want more than just another pressure release. They want to have an honest conversation with someone from the company often outside company website. To make these conversations productive and reduce the risks, companies need to have a few things in place.

First, official/ accounts on popular social media sites. Second, a way to monitor what's being said about them. Using services like Google alerts or twitter search. Third, guidelines. They giving employees clear direction. Let's look at how this works.

Silas recently went through Chair Hero's training section on using social media. It's now a part of his job to identify and respond to people talking about the company online. Before responding to a recent blog post, Silas goes through a quick check list. He asks himself, does this need a response? In this case, yes. He can offer valuable information. Is he the right person? Yes, he knows the facts. Does he know the culture? Yes, he knows the blog and what's been said there before. So Silas decides to get involved. Following the guidelines of his company, he introduces himself as a company representative and provides a short disclaimer. He's careful to speak in the first person and focuses on the subject and not the person. His goal is to be personable, respectful and never angry. In this case, he may just need to provide a link to clear up the issue and offer to help in the future. Before posting it, he quickly makes sure no confidential information has been shared. The next day, Silas receives a quick thank you and an added benefit. His response will now be seen by others. And even appears in /search results. Silas was able to take a risky situation and turned it into an informative message without taking him the rest of the company's valuable time. He added value and built trust for the customers. And that's the main role of employees using / social media. Whether it is a crisis like a defective chair model, everyday customer support or just sharing information.

The web is too wide for a company to control every communication but a company can understand the growing influence of social media and create an environment where employees are empowered to participate and build trust with their customers.
1

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  • jessiyear

普特听力大课堂
hw
These days people have new powers, not that kind,i mean on the web.We can creat web sites and post messages to the world with a click of button.Blogs,social networking sites and twitter all make it easy.But this power comes with new responsibility,especially when it comes to the workplace.This is social media and workplace,explained by Common Craft.Orgnizations often monitor what they said about on the media,and control every message that comes from the company.But these days,blogs and social network sites mean that companies can't keep up.The media has become social.New ways to understand and react to what's been said on line are now needed.That's  why orgnizations are now encouraging employees to understand and be a part of online conversations.Consider this,Chair Hero has made quality chairs for twenty years.Recently something happened,one of the chair models was defective,and people were falling down.Sooner after,blogs,social networking sites and twitter are all reading about their defective chairs.Within two days,they are overwhelmed.The company starts to panic.What could they do,we are working in this new world.At first they wrote press releases and post informations on their website.It helped a little,but they could see the conversations were happening elsewhere.They felt powerless like they had lost control.A potential solution to this question requires a new way of thinking about the company conversation.These days,customers want more than just another press release.They want to have a honors conversation with someone from the company,often outside of the company's website.To make the conversations productive and reduce the risks,companies did have a few things in place.First,officiallly counts on popular social media websites.Second,a way to monitor what's been said about them using services like google alerts or twitter search.Third, guidelines that give employees clear direction.Lets get out how this works.Silas recently went to CHAIR  HERO's transactions on using social media,it's now a part of his job to identify and respond to people talking about the company online.Before responding to a recent blog post,Silas goes through a quick check list.He askes himself"Does this need a response?"In this case "yse",he can offer valuable information."Is he the right person?""yes,he knows the facts""does he know the culture?""yes,he knows the blog and what's been said there before"So Silas decides to get involved.Following the guidelines  at his company,he introduces himself as the company's represensative,and provide a short disclaimer.He is careful to speak in the first person,and focus on the subject not the person.His goal's to be persnable,respectful and never angry.In this case he may need to provide a link to clear the issure,and it will often to help in the future.Before posting it,he quickly makes sure no confidential information has been shared. The next day Silas receives a quick "thank you" and an added benifit.His response were now seeing by others and even appeared on search results.Silas was able to take a risky situation and turn it into an informative message,without to h* the company's valuable time.He added value and build trusts with customers.And that's the main role the employees using in the social media.Whether it's a crises like defective chair model,everyday customer support or just sharing information.The web is too wide for a company to conteol every communication,but a company can understand a growing up influence of social media,and create an environment where enployee and power two participate and build trust with their customers.
1

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  • jessiyear

好栏目推荐之美国口语俚语
Homework
These days, people have new powers. Not that kind, I mean on the web. we can create websites and post messages to the world with a click of button. Blogs, social networking sites and twitter all make it easy. But this power comes through new responsibilities. Especially when it comes to the work place. This is the social media and work place explained by Common Craft. Organizations often monitor what is said about in the media and control every message that comes from the company. But these days, blogs and social networking sites mean companies can't keep up. The media has become social. New ways to understand  what to be said online are now needed. That's why organizations are beginning to encourage employees to understand and be a part on the conversation. Consider this. Chair Hero has made quality chairs for twenty years. Recently something happened. One of their chair models was defective and people were falling down. Soon enough, blogs social networking sites and twitters are all writing about their defective chair. Within two days, they were overwhelmed. The company started to panic. What could they do? What would work in this new world. At first, they wrote and post the information on the website. It helped a little. But they could see the conversations were happening else where. They thought paralyzed like they were lost control. The potential solution to this problem requires a new way of thinking about company's communication. These days, customers want more than just another . They want to have honest conversation with someone from the company often outside the company website. To make these conversations productive and reduce the risks, companies  need to have a few things in place. First official account on popular social media sites. Second a way to monitor what's being said about them. uses service like google alerts or twitter search. Third, guidelines that give employees clear directions.  That's look at how this works. Silas recently went through Chair Hero's training section on using social media. It's now a part of his job to identify and respond to people talking about the company online. Before responding to a recent blog post, Silas goes through a quick check list. He asks himself, does this need to respond? In this case, yes. he can offer valuable information. Is he the right person? Yes, he knows the facts. Does he know the culture? Yes, he knows the blogs and what had been said there before. So Silas decides to get involved. Following the guidelines in his company, he introduces himself as a company representative and provides a short disclaimer. He's carefully speaking in first person and focused on the subject not the person. His goals is to be personal, respectful and never angry. In this case, he may need to provide a link to clear the issue and offer to help in the future. Before posting it, he quickly makes sure no confidential informations have been shared.  The next step, Silas will see a quick thank you and a add benefit. His response is now seen by others.And even appears in research results. Silas was able to take a risky situation and turned it into an informative message without to  the company's valuable time. He added values and built trust with customers. And that's the main role employees using the social media. Whether it is a crisis like defective chair model, everyday customer support or just sharing information. The web is too wide for the company to control every communication but an company can understand the growing influence of social media and create an environment where employees are  anticipates and build trust with their customers.
These days, people have new powers. Not that kind, I mean on the web. We can create website and post massages to the world with a click of button. Blog, social net working sites and twitter all make it easy. But this power comes with new responsibilities, especially when it comes to the work place. This is social media and workplace, explained by Common Craft.

Organization often what * they said in the media and control every message comes from the company. But these days, blogs and social net working site means companies cannot keep up. The media has become social. New ways to understand and reacted what had bees said online are now needed. That is why organizations are beginning to encourage the employee to understand and be  a part of online organization.

Consider this. Chair hero has been making quality chairs for twenty years. Recently something happened. One of their chair models was defective and people were falling down. Soon enough, blog, social net working sites and twitter are all ready about their defective chairs. Within two days, they were well wound. The company started to pain it. What can they do? What work of the new world? At first, they wrote press * and posted information on their website. It helps a little, for they can see the conversation elsewhere. They feel powerless like they feel lose of control.  A \potential solution to this problem requires a news way of thinking about the company communication. These days, customs want more than just priceless. They want have honest conversation from someone in the company, ofen outside of the company website. To make this company conductive and reduce the risks, companies need to have a few things in place. A social accounts on* their social media sites. Second, a way of minitor about what they said about this, using services like google alert or twitter search. Third, guidelines. They give employees clear direction.
HW
These days, people have new powers, not that kind, I mean on the web. We can create website and post messages to the world with a click of a button. Blogs, social networking sites and twitter, all make it easy. But this power comes with new responsibilities, especially when it comes to the work place. This is social media and workplace explained by common craft. Organizations often monitor what’s said about in the media and control every message that comes from the company. But these days, blogs and social networking sites mean companies can’t keep up. The media has become social. New ways to understand and react to what’s being said online are now needed. That’s why organizations are beginning to encourage emplyees to understand and be a part of online conversations. Consider this, Chair hero has been making quality chairs for twenty years. Recently something happened, one of their chair models was defective and people were falling down. Soon enough, blogs, social networking sites and twitter were all ready about their defective chairs. Within 2 days, they were overwhelmed, the company started to panic. What could they do? What would work in this new world? At first, they wrote press releases and post information on their website. It helps a little, but they could see the conversations were happening else where. They felt powerless like they had lost control. A potencial solution to this problem requires a new way of thinking about company communication. These days, customers want more than just press release. They wanna have honest conversation with someone from the company often outside the company website. To make these conversations productive and reduce the risks, companys do have a few things in place. First, official accounts on popular social media sites; second, a way to monitor what has been said about them. Using services like google alerts or twitter search; third, guidelines, they give employee clear direction.
Let’s look at how this works?
Silas recently went through Chair Hero's training section on using social media. It's now a part of his job to identify and respond to people talking about the company online. Before responding to a recent blog post, Silas goes through a quick check list. He asks himself, does this need a response? In this case, yes. He can offer valuable information. Is he the right person? Yes, he knows the facts. Does he know the culture? Yes, he knows the blog and what's been said there before.
So Silas decides to get involved. Following the guidelines of his company, he introduces himself as a company representative and provides a short disclaimer. He's careful to speak in the first person and focuses on the subject and not the person. His goal is to be personable, respectful and never angry. In this case, he may just need to provide a link to clear up the issue and offer to help in the future. Before posting it, he quickly makes sure no confidential information has been shared.  
The next day, Silas receives a quick thank you and an added benefit. His response will now be seen by others, and even appears in search results. Silas was able to take a risky situation and turned it into an informative message without taking the rest of the company's valuable time. He added value and built trust for the customers. And that's the main role of employees using social media. Whether it is a crisis like the defective chair model, everyday, customers support or just share information. The web is too wide for a company to control every communication, but a company can understand the growing influence of social media and create an environment where employees are empowered to participate and build trust with their customers.
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HW (the first two minutes)

These days, people have new powers. Not that kind, I mean on the web. We can create website and post massages to the world with a click of button. Blog, social net working sites and twitter all make it easy. But this power comes with new responsibilities, especially when it comes to the work place. This is social media and workplace, explained by Common Craft.

Organization often what * they said in the media and control every message comes from the company. But these days, blogs and social net working site means companies cannot keep up. The media has become social. New ways to understand and reacted what had bees said online are now needed. That is why organizations are beginning to encourage the employee to understand and be  a part of online organization.

Consider this. Chair hero has been making quality chairs for twenty years. Recently something happened. One of their chair models was defective and people were falling down. Soon enough, blog, social net working sites and twitter are all ready about their defective chairs. Within two days, they were well wound. The company started to pain it. What can they do? What work of the new world? At first, they wrote press * and posted information on their website. It helps a little, for they can see the conversation elsewhere. They feel powerless like they feel lose of control.  A \potential solution to this problem requires a news way of thinking about the company communication. These days, customs want more than just priceless. They want have honest conversation from someone in the company, ofen outside of the company website. To make this company conductive and reduce the risks, companies need to have a few things in place. A social accounts on* their social media sites. Second, a way of minitor about what they said about this, using services like google alert or twitter search. Third, guidelines. They give employees clear direction.
on Mo!i~

These days, people have new powers. Not that kind, I mean on the web. We can create websites and post messages to the world with the click of a button. Blogs, social networking sites and twitter, all make it easy. But this power comes with new responsibilities, especially when it comes to the workplace. This is Social Media and the Workplace Explained by Common Craft.

Organizations often monitor what is said about
them in the media and control every message that comes from the company. But these days, blogs and social networking sites mean that companies can't keep up. The media has become social. New ways to understand and react to what's being said online are now needed. That's why organizations are beginning to encourage employees to understand and be a part of online conversations.


Consider this. Chair Hero has made quality chairs for twenty years. Recently something happened. One of their chair models was defective and people were falling down. Soon enough, blogs, social networking sites and
Twitter were all writing about their defective chairs. Within two days, they were overwhelmed. The company started to panic. What could they do? What would work in this new world?


At first, they wrote press releases and posted information on their website. It helped a little. But they could see the conversations were happening elsewhere. They felt powerless like they had lost control.

A potential solution to this problem requires a new way of thinking about company communication. These days, customers want more than just another press release. They want to have an honest conversation with someone from the company
, often outside the company website. To make these conversations productive and reduce the risks, companies need to have a few things in place.

First, official accounts on popular social media sites. Second, a way to monitor what's being said about them
, using services like Google alerts or Twitter Search. Third, guidelines. They give employees clear direction. Let's look at how this works.

Silas recently went through Chair Hero's training se
ssions on using social media. It's now a part of his job to identify and respond to people talking about the company online. Before responding to a recent blog post, Silas goes through a quick checklist. He asks himself, does this need a response? In this case, yes. He can offer valuable information. Is he the right person? Yes, he knows the facts. Does he know the culture? Yes, he knows the blog and what's been said there before. So Silas decides to get involved. Following the guidelines at his company, he introduces himself as a company representative and provides a short disclaimer. He's careful to speak in the first person and focuses on the subject and not the person. His goal is to be personable, respectful and never angry. In this case, he may just need to provide a link to clear up the issue and an offer to help in the future. Before posting it, he quickly makes sure no confidential information has been shared. The next day, Silas receives a quick thank you and an added benefit. His response will now be seen by others, and even appear in search results. Silas was able to take a risky situation and turned it into an informative message without taking him the rest of the company's valuable time. He added value and built trust with / customers. And that's the main role of employees using social media, whether / is a crisis like a defective chair model, everyday customer support or just sharing information.

The web is too wide for a company to control every communication
. But a company can understand the growing influence of social media and create an environment where employees are empowered to participate and build trust with their customers.




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Homework

These days,people have new powers.Not that kind, I mean on the web.  we can create websites and post messages to the world with a click button. Blogs, social networking sites and twitter all make it easy.But this power comes to new responsibilities,especially when they come to the workplace.

This is Social Media and the Workplace,explained by Common Craft.
Organizations often mineral what is said in the media and control every message that comes from the company. But these days, blogs and social  networking sites in the companies can't keep up.The media has become social.New ways to understand and react toward being said online are now needed.That's why organizations are beginning to encourage employees to understand and be appalled of online conversations.

Consider this,Chair Hero has made quality chairs for 20 years.Recently, something happened.One of their chair models was defective  and people were falling down.Soon enough,blogs,social networking sites and twitter were all writing about their defective chairs.Within 2 days, they were over-whelmed.The company started to panic—what would they do, what would work in this  new world.At first, they wrote press release and post information on the website.It helped a little, but they could see the conversations were happening elsewhere.They thought powerlessly. They are lost control.

A potential solution to this problem requires a new way of thinking about the company communication.These days, costumers want more than just another press release. They want to have an honest conversation with someone  from the company, often outside the company website.To make these conversations productive and reduce the risks, companies still have a few things in place. First, officially account on popular media sites.Second, a way to monitor  what have been said about them,using Google Alerts,or twitter search.Third, Guidelines.They give employees clear reactions.

Let's look how this works.
Silas recently went through Chair Hero's training sessions on using social media.It's now a part of his job to identify and respond to people talking about the company online.Before responding to a recent blog post,Silas goes to a quick check list.He asks himself, does this need a response?In this case, yes.He can offer evaluable information.Is he the right person?Yes, he knows the facts.Does he know the causal?Yes, he knows the blog and what has been said before.So,Silas decides to get involved.Following the Guidelines at his company,he introduces himself as a company representative, and provides a short disclaimer. He is careful to speak to the first person and focuses on the subject  and not the person.His goal is to be personable, respectful and never angry.In this case,he may just need  to provide  a link to clear up the issue and an offer to help in the future.Before posting it,he quickly make sure no confidential  information has been shared.The next day,Silas receives a quick thank you and an added  benefit.His responses were now being seen by others and even appeared in search results.Silas was able to take a risky situation and turned it into a informative message without taking him the rest of the company's valuable time. He added value and built trust with costumers.And that's the main role of employees in social media,whether this is a crisis like the defective chair model,everyday costumer support,or just sharing information.The web is to wide for company to control every communication.But company can understand and grow the influence in social media and create an environment where employees are enpowered to participate in and build trust with their costumers.
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