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[豆知识] 【整理】2011-07-10&07-16 瓶装水的故事 (1/2)

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[豆知识] 【整理】2011-07-10&07-16 瓶装水的故事 (1/2)

本帖最后由 jessiyear 于 2011-7-10 18:17 编辑

Bits-of-Knowledge-2011-07-10&07-16


The Story of Bottled Water


Bottled water is drinking water, carbonated water, mineral water, distilled water, spring water, artesian well water, or de-ionized water packaged in plastic bottles or glass bottles. The global bottled water sales have increased dramatically over the past several decades. This episode of BOK will explore the bottled water industry attacks on tap water and its use of seductive, environmental-themed advertising to cover up the mountains of plastic waste it produces. Here is Part I.








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Mickey_lee在 整理的参考文本:


One of the problems with trying to use less stuff is that sometimes we feel like we really need it. What if you live in a city like, say, Cleveland, and you want a glass of water? Are you going to take your chances and get it from the city tap? Or should you reach for a bottle of water that comes from the pristine rainforests of … Fiji? Well, Fiji brand water thought the answer to this question was obvious. So they built a whole ad campaign around it. It turned out to be one of the dumbest moves in advertising history.



You see the city of Cleveland didn't like being the butt of Fiji's jokes, so they did some tests and guess what? These tests showed a glass of Fiji water is lower quality, it loses taste tests against Cleveland tap, and costs thousands of times more. This story is typical of what happens when you test bottled water against tap water. Is it cleaner? Sometimes, sometimes not. In many ways, bottled water is less regulated than tap. Is it tastier? In taste tests across the country, people consistently choose tap over bottled water.



These bottled water companies say they're just meeting consumer demand. But who would demand a less sustainable, less tasty, way more expensive product, especially one you can get for almost free in your kitchen? Bottled water costs about 2000 times more than tap water. Can you imagine paying 2000 times the price of anything else? How about a $10,000 sandwich?



Yet people in the U.S. buy more than half a billion bottles of water every week. That is enough to circle the globe more than five times. How did this come to be? Well, it all goes back to how our materials economy works and one of its key drivers, which is known as manufactured demand.



If companies want to keep growing, they have to keep selling more and more stuff. In the 1970s, giant soft drink companies got worried as they saw their growth projections starting to level off. There's only so much soda a person can drink. Plus it wouldn't be long before people began realizing that soda is not that healthy, and turned back to - gasp! -drinking tap water.



Well, the companies found their next big idea in a silly designer product that most people laughed off as a passing yuppie fad. Water is free, people said back then, what will they sell us next, air? So how do you get people to buy this fringe product? Simple. You manufacture demand. How do you do that? Well, imagine you're in charge of a bottled water company. Since people aren't lining up to trade their hard-earned money for your unnecessary product, you make them feel scared and insecure if they don't have it. And that's exactly what the bottled water industry did. One of their first marketing tactics was to scare people about tap water, with ads like Fiji's Cleveland campaign. “When we're done,” one top water executive said, “tap water will be relegated to showers and washing dishes.”



Next, you hide the reality of your product behind images of pure fantasy. Have you ever noticed how bottled water tries to seduce us with pictures of mountain streams and pristine nature? But guess where a third of all bottled water in the U.S. actually comes from? The tap! Pepsi's Aquafina and Coke's Dasani are two of the many brands that are really filtered tap water. But the pristine nature lie goes much deeper. In a recent full page ad, Nestlé said: “Bottled water is the most environmentally responsible consumer product in the world.” What?! They are trashing the environment all along the product's life cycle.

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[Homework] 2011-07-10&07-16 瓶装水的故事 (1/2)

What is the problem if we trying to use less stuff is sometimes we feel like we really need it.What if you living in a city like cleveland, you want a glass of water.Are you going to take your chance in getting from the city tap, or should we reach for a bottle of water that comes from fusee corps - Fiji. Well FIJI brand water thought the answer to this question is obvious. so they lead the whole ad campaign around-ed.It turned out to one of the dummiest moves in advertising history.You see the city cleveland loping abound FIJI's joys.so they did tests and guess what? This test shows the glass of FiJi water is low quality, it looses taste as against cleveland tap and cost thousands of times more.This story is typical of what happens when you test bottle water and tap water.Is it cleaner , sometimes, sometimes not.In many ways bottled water is less regulated than tap.Is it tastier?In taste has across the country people can systematically choose tap over bottled water.

This bottled water company said they just meeting consumer demand.but who demand a less stain-able , less tasty, way more expensive product,especially when you get them almost free in your kitchen.Bottled water cost about 2,000 times more than tap water.Can you imagine pay 2,000 times prest anything else.How about 10,000 dollars sandwich.Get people in US buy more than half a billion bottled water every week.That is enough to circle the globe more than 5 times.How does this come to be? Well all goes back to have material economy works and one of its key drive which is known as "Manufactured demand".If companies want to keep growing , they have to keep selling more and more stuff.In the 1970s giant soft drink company got worried as they thought a growth projection starting to level off.There is only so much soda person can drink.Plus what it belong before people began realising soda is not that healthy and turned back to.Guess,drinking tap water.Well, the company comes a next good idea and a silly design product that most people laughed off as it's passing yet be fat.What a free people said that then. Well what will they sell us next? Air ?So how do you get people to buy this fringe product.Simple, you manufactured demand.How do you do that? Well imagine you are in charge of a bottled water company.Since people aren't lining up to trade their and money for your unnecessary products.You make them feel scared and insecure if they don't have it, and that's excatly what the bottled water industry did.One of the first marketing tactic which scares people about tap water.With ADs like FIJI scrivello campaign.

When we were done one top water executive said.Tap water will be relegated to showers and washing dishes.Next you hide the reality your product behind the pure fantacy.Have you ever noticed how bottled water tired to seduce us with pictures of mountain streams and creased nature.The guess  of serve all bottled water in US actually comes from.The tap. pepsi and coco are two of the mainly brands are really filled to tap water.but the preset nature libe is much deeper.In a recent full page AD nestle said bottled water is the most environmentally spon in the world.What they are trashing the environment all along the product life circle.
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  • Mickey_lee

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[Homework]2011-07-10&07-16 瓶装水的故事 (1/2)

what is the problem of trying to use the staff it is sometimes we really need it , .What if you living in a city like ** and you want a glass water.Are you going to take your chances in getting it from the city tap or should you read it for the bottled water that comes from the stilling for self figi.figi grand water source's question is obvious, so they build the whole eld compain around it. it turned out one of the  moves  from advertising history. you see the city clearly didn't like the bottled figi's jokes. so they did some tests tand  guess what. these test show that glass figi's water is lower quality. It loses taste test of clean water and costs thousands times more. This story is typically what happened when you test  bottled water against tap water , is it cleaner? Somtimes , sometimes not.In many ways , bottled water is less regualate than tap. In taste test , acroos the country people consistly choose tap water over bottled water . This bottled water competely say they just meetingvthe consumer demand,  but who demand are less stable ,less tasty and way more expensive product, especially  when you get almost  free from your kitchen . water bottle cost about  2000 times more than  tap water. can you imagine paying 2000 times in  anything else ? how about 10 thosand dollars sandwich. guess people in US buy more than half a billion bottles of  water every week. that is a enough to circle the  globe more than five times, how did this  come  to be. Well ,it all goes back to  how our material economy works and one of his key drivers is just knowing the manufacture's demand.  If  comapnies want to keep growing , they have to keep selling more and more staff.In the 1970s, giants camapanies got worried about that they thought  growth projection  stating level off. there's only so much soda person can drink. because soda is not that dealthy and turned back to , guess , drinking tap water .well, the campany become to next silly designing  product.the most people laughed of the passing fact.  what are free , people said that to them, what would they sell next , air? so how do you get the people to buy the staff? simple , you manufacture the demand, how did you do that? well, imagining that  you are  in charge of  a bottled water company. since people aren't lying  up to trade their hard money for your uncessary products, you make them feel scared and inceure that if they don't have it, and that is exactly what the bottled water industry is . one of the first marketing tectic was just scaring people about  tap water with abbs like figi's campain . when we've done we exactly said  tap water would be rigater to shower and washing dishes.next you hide the reality your product behind imagines pure fantasy.have you ever notice how bottled water try to seduce us  with pictures of moutain streams and critin nature. but guess for a third  what all our bottled water in US actully comes from, the tap,  pepese in cocoa are filled in tap water. but the criten are much deeper . in the recent full page add said, bottled water is the most environmentally responsible  consumer product of the world, what ? they are  environnemt all along the product's life  cycle.

This post was generated by put listening repetition system,  Check the original dictation thread!
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  • Mickey_lee

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[Homework]2011-07-10&07-16 瓶装水的故事 (1/2)

One of the problems with trying to less stuff is that sometimes we feel like we really need it. What if you live in a city like, say, Cleveland and you want a glass of water? Are you going to take your chances to get it from the city tap? Or should you reach for a bottle of water that comes from the pristine rainforests of Fiji?Well, Fiji thought the answer to this question was obvious. So they build a whole ad campaign around it. It turn out to be one of the dumbest movie in advertising history. You see the city Cleveland didn't like being the butt of Fuji's joke, so they did some tests and guess what? These tests showed a glass of Fuji water is lower quality, it loses test tastes against Cleveland tap, and costs thousand of times more. This story is typical of what happens when you taste bottled against tap water, is it cleaner? Sometimes, sometimes not. In many ways, bottled water is less regulated than tap. Is it tastier? In taste tests across the county, people consistently choose tap over bottle water. These bottled water companies say they are just meeting consumer demand, but who would demand a less sustainable, less tasty, way more expensive product, especially when you get for almost free in your kitchen. bottled water costs about 2,000 times more than tap water. Can you imagine paying 2,000 times the price of anything else? how about 10,000 dollar sandwich? Yet, people in the US buy more than half a billion bottles of water every week. That is enough to circle the globe more than five times. How did this come to be? Well, it all goes back to how our materials economy works and one of its key drivers which is known as manufacturing demand. If companies want to keep growing, they have to keep selling more and more stuff. And in the 1970s, giant soft drink companies got worried as they thought their growth projections started to level off. There's only so much soda a person can drink. Plus it wouldn't be long before people began realizing soda is not that health and turned back to, gasp drinking tap water. Well, the companies found their next big idea in a silly designer product that most people laughed at as a passing yuppie fad. Water is free, people said back then, well what will they sell us next, air? So how do you get people to buy this fringe product, simple. You manufacture demand. How did you do that? Well, imagine you are in charge of a bottled water company. Sine people aren't lining up to trade their hard earned money for your unnecessary product. You make them feel scared and insecure if they don't have it. And that's exactly what the bottled industry did. One of their first marketing was to scare people about tap water. With ads like Fiji's and Cleveland campaign. When we're done, one tap water executive said tap water will be regulated to showers and washing dishes. Next, you hide reality of your product behind imagines of pure fantasy. Have you ever noticed how bottled water tries to seduce us with pictures of mountains streams and pristine nature. But guess where a third of all bottled water actually comes from? The tap. P.A and C.S are two of the many brands that are really filtered tap water. But pristine nature lie goes much deeper, in a recent full page ad. N.said bottled water is the most environmentally responsible consumer product in the world. What they are trashing environmental all along the products life circle.  

This post was generated by put listening repetition system,  Check the original dictation thread!
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  • Mickey_lee

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[Homework] 2011-07-10&07-16 瓶装水的故事 (1/2)
What is the problem if we trying to use less stuff is sometimes we feel like we really need it.What if you living in a city like cleveland, you want a glass of water.Are you going to take your chance in getting from the city tap, or should we reach for a bottle of water that comes from fusee corps - Fiji. Well FIJI brand water thought the answer to this question is obvious. so they lead the whole ad campaign around-ed.It turned out to one of the dummiest moves in advertising history.You see the city cleveland loping abound FIJI's joys.so they did tests and guess what? This test shows the glass of FiJi water is low quality, it looses taste as against cleveland tap and cost thousands of times more.This story is typical of what happens when you test bottle water and tap water.Is it cleaner , sometimes, sometimes not.In many ways bottled water is less regulated than tap.Is it tastier?In taste has across the country people can systematically choose tap over bottled water.

This bottled water company said they just meeting consumer demand.but who demand a less stain-able , less tasty, way more expensive product,especially when you get them almost free in your kitchen.Bottled water cost about 2,000 times more than tap water.Can you imagine pay 2,000 times prest anything else.How about 10,000 dollars sandwich.Get people in US buy more than half a billion bottled water every week.That is enough to circle the globe more than 5 times.How does this come to be? Well all goes back to have material economy works and one of its key drive which is known as "Manufactured demand".If companies want to keep growing , they have to keep selling more and more stuff.In the 1970s giant soft drink company got worried as they thought a growth projection starting to level off.There is only so much soda person can drink.Plus what it belong before people began realising soda is not that healthy and turned back to.Guess,drinking tap water.Well, the company comes a next good idea and a silly design product that most people laughed off as it's passing yet be fat.What a free people said that then. Well what will they sell us next? Air ?So how do you get people to buy this fringe product.Simple, you manufactured demand.How do you do that? Well imagine you are in charge of a bottled water company.Since people aren't lining up to trade their and money for your unnecessary products.You make them feel scared and insecure if they don't have it, and that's excatly what the bottled water industry did.One of the first marketing tactic which scares people about tap water.With ADs like FIJI scrivello campaign.

When we were done one top water executive said.Tap water will be relegated to showers and washing dishes.Next you hide the reality your product behind the pure fantacy.Have you ever noticed how bottled water tired to seduce us with pictures of mountain streams and creased nature.The guess  of serve all bottled water in US actually comes from.The tap. pepsi and coco are two of the mainly brands are really filled to tap water.but the preset nature libe is much deeper.In a recent full page AD nestle said bottled water is the most environmentally spon in the world.What they are trashing the environment all along the product life circle.
[Homework]2011-07-10&07-16 瓶装水的故事 (1/2)
what is the problem if we are trying to use less stuff is it sometimes we feel like we really need it. What if you live in a city like cleveland and u want a glass of water. Are u gonna take your chances and get it from the city tap? Or should u reach for a bottle of water that comes from **force of FIJI. Well, fiji brand water thought the answer to this question is obvious. So they build the whole ad compaign aroud it. it turned out to be one of  the dumbest moves in the advertising history. U see the city of cleveland didnt like being the ** of Fiji's jokes. So they did some test and guess what. these test showed the glass of water is lower quality , it loses taste test against cleveland tap. and costs thousands of times more. this story is typical of what happens when u test bottle water against tap water. is it cleaner? sometimes, sometimes not. in many ways ,bottle water is less regulated than tap. is it tastier? in taste test acoss the country people consistently choose tap over bottle water. these bottle water company said they are just meeting the consumer demand, but who would demand a less stainable, less tasty, way more expensive product, especially when u can get for almost free in ur kitchen. bottle water cost about 2 thousand times more than tap water. can u imagine paying 2 thousand times of price of anything else? how about a ten thousand dollars sandwich. yeah people in the usa buy more than half a billion bottle of water every week. that is enough to circle the global more than 5 times. how did this come to be? well it all goes to back to how a materials economy works. and one of its key drivers which is known as manufactured demand. if companies wanna growing. they have to keep selling more and more stuff. in the 1970s, ** soft drink companies got worried as they saw their gross projection starting to level off. there's only so much soda person can drink. plus what it belong before people begin realising soda is not that healthy, and turned back to guess but drinking tap water. well ,the companies found their next big idea and silly designer product that most people laghed out as a passing *****. water's free, people said back then. well, what they'll sell us next? air? so how do u get people to buy this french product. simply , ur manufactured demand. how do u do that. well, imagine u r in charge of bottle water compnay. since people are lining up to trade their hard earned money for ur unnecessary product. u make them feel scared and insecure of they dont have it . and that's exactly what the bottle water industry did. one of their first marketing tactics which just scare people about tap water, with ads like fiji's cleveland compaign. "when we were done" one top water executive said," tap water will be religated to showers and washing dishes. next, u hide the reality of ur product behind the images of pure fantasy. have u been noticed how bottle water tries to seduce us with picture of mountain streams and pristine nature. but guess where a third of all bottle in the US actually comes from. the tap. pepsi aquafina and coke dasani are 2 of many brands that are really filter tap water. but the pristine nature liar goes much deeper. in a recent full page ad nicely said, bottle water is the most environmental responsible consume product in the world. what/ they are trashing the environment all along the product cycle.

[Homework]2011-07-10&07-16 瓶装水的故事 (1/2)

本帖最后由 yann5 于 2011-7-13 04:09 编辑

What's the problem if we try useless stuff  is sometimes we feel that we really need it. What if you lived in a city, like Cleveland, you wanna a glass of water, are you going to get a chances to get it from a city tap, Or should you reach for a bottle of water that comes from xxx forcive ,feegie, well, Feegie brand water thought the anwer of the question is obvious, so they bulid the whole ads comgpain around it, it turns out to be one of dummiest moves of advertising history . you see the city of cleveland don't like being butt of the feegie's jokes .  They did some tests,  guess what, these tests shows glass feegie water shows less is lower quality  it loose tasste test against Cleveland tab, and cost thousands of time more. This story is typical what happens when you test bottle water against tab water,  is it cleaner, sometime , sometimes not. In many ways, bottle water is less regulated than tap.  Is it tastier, in taste test, people cross country consistently choose tap over bottle water. These bottle water companies say they are just meeting consumer demand. But who will demand a less sustainable, less tasty,   away more expensive products,  especially  when you can get it almost free in your chicken. Bottle water costs about 2000 times more than tap water, can you imagine pay 2000 times price to buy anything else , how about 2000 -dollar sanwich.  Yet people of US buy more than half of millions of  bottle waters every week, that is enough to circle the globe more than 5 times. How can this come to be.  Well, all go back to how our material economics works. And what is the key driver which is known as manufacture demand, if comanies want to continue grow, they have to keep selling more and more stuff.  In 1970s,  giant software companies got worried they thought their gross projections starts to level off, there is only so much sota person can drink, what it belong bebore people begin to realize sota is not that heathy,  and turn back to, gas but drinking tap water.  Well the company find their next big idea, a silly designer product, that most people laughed off it as passing off be sad, whater is free, people said that back then. What will they sell next, air?  So how do you get people buy this products. Simple, you manufacture demand.  How do  you to that? Qell, imaginary-charging bottle water company, since people are lining up to trade hard money to buy uneccessary product.  you make them scared and insecure if they don't have it.  That is exactly what the bottle water industry did, whenever their first market target is just to scare people to buy tap water, with ads like feegie cleveland comgpain. when we were done as one top water exetive said, tap water would be relegated to shower and washing dishes.  Next you high the reality of real products behind pure fatancy.  Have you noticed how bottle water seduce us with pictures mountain stews and cristian nature? But guess what third of all bottle waters in US actually comes from? the tap! pepssi xxx and cookie sunny are two of many brands are really filter tap water, but the charistan nature lie goes much deeper,  in a recent four-page ads xxx said bottle water is the most envirementally responsible cosumer products in the world. What? they trashing the envirenment all along the products life circle.


This post was generated by put listening repetition system,  Check the original dictation thread!
实现无障碍英语沟通

[Homework]2011-07-10&07-16 瓶装水的故事 (1/2)

What's the problem should try to use less stuff is sometimes we feel like we really needed. What if you're living in a city like the Kliland, and you want a glass water. Are you going to take a chance and get it from the city tap, or should you reach for a bottled water that come from the princy fulsive Fiji.
Well, Fiji brand want to saw the answer to this  question was obvious , so they build the whole an campain around. It turned  out to be one of the diamondest move advertisement history.
You see the city Klivand doesn't like being the bottle Fiji's jokes, so they did some tests, and guss what? This test showed the glass Fiji water is lower quality. It loses the taste test against Klivand tap. And it costs thoudsands of times more. This story is typical what happens when you test bottled water against tap water. Is it cleaner?  Sometimes, sometimes not. In many ways, bottled water is less regulated than tap.
Is it Tasty here? In taste test, all cross the country people consistenly choose tap over bottled water.
This bottled water company said they just meeting consumer's demand. But whose demand are less tanable, less tasty and way all expensive product? Especially when you get almost free in your kitchen. Bottled water costs about 2000 times more than tap water. Can you imagine paying 2000 times for anything else, how about 10,000 dollars sandwiches.

This post was generated by put listening repetition system,  Check the original dictation thread!
普特听力大课堂

[Homework]2011-07-10&07-16 瓶装水的故事 (1/2)

One of the problems who's trying to use less stuff is that sometimes we feel like we really need it. what if we live in a  city like the greenland and you want a glass water, are you being taken the  chances to get off from the city  tap or should you reach  for a bottle water that comes from a percenary * fosive ? Fiji. well,  Fiji  brand  water thought the answers to this question was obvious .so they built the whole ad campion around it.it turned out to be one of the  domestic moves in  advertising the history .it is said the city claim didn't  like things * but Fiji's jokes so they  tests and guess what? these tests shows   glass FIji water is lower quality, it loses its taste test  against cleaned tap. It cost thousands of times more.  this story is typically what happens when you test bottle water against tap water. is it cleaner? sometiems, sometimes not.  in many ways  bottle water is less regulated than tap. is it tastier?  in taste test across the country people consistently choose tap over bottle water. these bottle water company say  they are just meeting consumer's demand. but who will demand a less sustainable,less tasty, with*  more expensive product? Especially when you can get for almost free in your kitchen. Bottle water cost about two thousand times more than tap water. Do you mention to pay for  2000 times of a present anything else?   how about a 2000$'s sandwiches. yet People in US buy half a billion of bottle water every week.  that is enough to circle the global  more than five times. how is that comes to be? well it all goes back to how   materials of economic works .and one of the key drivers which is known as manufacture demand.if companies want to keep growing, they have to keep selling more and more stuff . in the 1970s, gaint soft drink companies got worried that they saw their growth pocessions starting to level off. there was only so much soda person can drink .it wouldn't be long before  people begin  realizing Soda is not that healthy, and turned back to  gasp dringking tap water. well, the companies found a nice big idea and an silly design product  that most people laugh at passing be ***fired? water is free  people  said back then,but what they sell us next ,air?  so how do you get  people to buy this frech product? simple, you manufacture demand. how  did you that? well, imagining you are in charge of a bottle water company,since people are lining up to trade their hard* mondy  for your unnecessary product .you make them feel scared and iensecure if they don't have it. and that's exactly   what the bottle water industry did. whenever their first maketing *target was to scare people but tap water with eggs like Fiji clean campaign. when well done top excutive said,   tap water would be regulated to showers and washing dishes. Next you hide the reality of your product  behind the images it appear  to see. have you ever noticed the bottle water tries to with pictures of mountainous  and cristina nature but guess that's all bottle water in US actually comes from,--the tap  .
taps of Gorina  ,aquisina, sunny  , realy  much more deeper in a recent full page nestly said, bottle water is the most enviormental products  in the world



This post was generated by put listening repetition system,  Check the original dictation thread!
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homework

One of the problems with trying to use less stuff is that sometimes we feel like we really need it. What if you live in a city like, say, Cleveland, and you want a glass of water? Are you going to take your chances and get it from the city tap? Or should you reach for a bottle of water that comes from the pristine rainforests of … Fiji? Well, Fiji brand water thought the answer to this question was obvious. So they built a whole ad campaign around it. It turned out to be one of the dumbest moves in advertising history. You see the city of Cleveland didn’t like being the butt of Fiji’s jokes, so they did some tests and guess what? These tests showed a glass of Fiji water is lower quality, it loses taste tests against Cleveland tap, and costs thousands of times more. This story is typical of what happens when you test bottled water against tap water. Is it cleaner? Sometimes, sometimes not. In many ways, bottled water is less regulated than tap. Is it tastier? In taste tests across the country, people consistently choose tap over bottled water. These bottled water companies say they’re just meeting consumer demand. But who would demand a less sustainable, less tasty, way more expensive product, especially one you can get for almost free in your kitchen? Bottled water costs about 2000 times more than tap water. Can you imagine paying 2000 times the price of anything else? How about a $10,000 sandwich? Yet people in the U.S. buy more than half a billion bottles of water every week. That is enough to circle the globe more than five times. How did this come to be? Well, it all goes back to how our materials economy works and one of its key drivers, which is known as manufactured demand. If companies want to keep growing, they have to keep selling more and more stuff. In the 1970s, giant soft drink companies got worried as they saw their growth projections starting to level off. There’s only so much soda a person can drink. Plus it wouldn’t be long before people began realizing that soda is not that healthy, and turned back to–gasp–drinking tap water. Well, the companies found their next big idea in a silly designer product that most people laughed off as a passing yuppie fad. Water is free, people said back then, what will they sell us next, air? So how do you get people to buy this fringe product? Simple. You manufacture demand. How do you do that? Well, imagine you’re in charge of a bottled water company. Since people aren’t lining up to trade their hard-earned money for your unnecessary product, you make them feel scared and insecure if they don’t have it. And that’s exactly what the bottled water industry did. One of their first marketing tactics was to scare people about tap water, with ads like Fiji’s Cleveland campaign. “When we’re done,” one top water executive said, “tap water will be relegated to showers and washing dishes.” Next, you hide the reality of your product behind images of pure fantasy. Have you ever noticed how bottled water tries to seduce us with pictures of mountain streams and pristine nature? But guess where a third of all bottled water in the U.S. actually comes from? The tap! Pepsi’s Aquafina and Coke’s Dasani are two of the many brands that are really filtered tap water. But the pristine nature lie goes much deeper. In a recent full page ad, Nestlé said: “Bottled water is the most environmentally responsible consumer product in the world.” What?! They are trashing the environment all along the product’s life cycle.
本帖最后由 离墨 于 2011-7-13 23:05 编辑

Homework  瓶装水的故事(1/2)

One of the problem was trying to use a stuff is that sometimes we feel like we really need it. What if you live in a city like say pleavant and you want a glass of water. Are you going to take your chance and get it from the city tap?  Or should you reach for a bottle of water that comes from the preseaming forsive FEJI. Well, Feji grant water thought the answer of this question was obvious. So they build the whole add can pay around it.

It turned out we one of the domest moves advertising history. You see the city of clevent like been the Fiji's jokes. So they have some tests. And guess what these tests show glass of fiji water is lower quailty, it loses tastes test in squrip taps. And costs thousands of times more.

This story is tipical of what happens when you test bottle water into tap water. Is it cleaner? Sometimes, sometimes not. In many was bottle of water is less regularly than tap. Is it tastier? In taste test accross the country, people consistly choose tap over bottle of water.

These bottle of water company say they are just making consumer demand, but who demand a less stainable, less tasty, more expensive product? Especially can you get almost 3 in your kitchen. Bottle of water cost about 2000 times more than tap water. Can you imagine pay 2000 times expensive for anything else? How about a 10,000 dollars sand wich. then people in the US buy more than half a billion bottles of water every week. That is enough to circle the globe more than five times.How does this come to be?
Well it all goes back to our economic works, and one of its key drivers which is known as many factory demands. If companies want to keep growing, they have to keep saling more and more stuff. In 1970s, giant soft company got worried they thought their great project starting to level off. there is only so much soda person could drink.

Plus, what if long people began realizing soda is not that healthy.

And turned back to cas drinking tap water. Well the company has find the next big idea in a silly designer product that most people laughed off as a passing yabby fad.

Water is free! people said that thing, well what they sell us next,air? So how do you get people to buy this French product? Simple. You many factory demand. How do you do that? Well, imagine you are charging a bottle of water company. Since people aren't lining up to trade their hard-earned money for your unnecessary product. You may can feel scared and scared if they don't have it. That's exactly what the bottle of water in this rid did. What if their first marketing text did is to scared people about tap water,with eggs like Fiji's skiveland campaign. When world done one tap water excutive said, tap water will be relegated to showers and washings.

Next, you hide the reality of your product behind which is pure and fantasy. Have you ever known this help bottles of water tries to suduces, repeaches and christive natural? But guess where third of all bottle of water in US actually comes from. The tap. Tapssis are pofiner and cost the sonny of  two of the many brands that are really filled tap water.

But the christive natural livers is much deeper.  In a recent forpage aid, Nessily says  'Bottle of water is the most environmentally responsible consumer product in the world.' What?They are treasuring the environment all around the product's life cycle.

[Homework]2011-07-10&07-16 瓶装水的故事 (1/2)

homework
One of the problems with trying to use less stuf is sometimes we feel like we really need it. What if you live in a city like cliffland and you want a glass of water? Are you going to take your chances and get off the city tap? Or should you reach for a bottle of water that comes of percein rains of figi?
Well figi brand what i thought tha answer for this question was obvious. So they built a horror campaign around it. It turned out to be one of the dumbest moves in advertising history.
you see the city of cliffland doesn't like being the bottem of figi's joke. So they did some tests in guess what? These tests showed that glass of figi water was lower quality. It loses taste test agaist cliffland tap in costs of thousands times or more.
This story is typical when you test bottled water against tap water. Is it cleaner? Sometimes, sometimes not. In many ways, bottled water is less regulated than tap. Is it tastier? In taste test across the country, people consistantly chose tap against bottled water.
These companies say they are just meeting consumer demand. But who would demand a less sustainable, less tasty, * more expensive product, especially when can get almost free form your kitchen. Bottled water cost more than two thousand times more than tap water. Can you imagine paying two thousand times price of anything else? How about a ten-thousand-dollar sandwich? Here people in the US buy more than half a billion bottles of water everyweek. That is enough to circle the globe five times.
How did this come to be? Well it all goes back to how mature economy works and one of its key drivers which is known as manufacture demand. If companies want to keep growing, they have to keep selling more and more stuff. In the 1970s, giant soft drink companies got worried as they thought their production got to level off. There is only so much soda a person can drink. Plus will it be long before people realize soda is not that healthy and turned back to guess but what drinking tap water.
Well the companies found their next big idea in the silly designed product. the most people laughed off as a passing yappi *. waters are free people said back then,what would they sell us next? air?
So how do you get people to buy this fringe product? Simple! You manufacture demand.How do you do that? Imagine you are in charge of a water company, since people are lining up to * money for your unnecessary product, you make them feel scared in secure of they don't have it , and that is exactly what  bottled water industry did.
One of their first marketing * was to scare people about tap water , like figi's cliffland campaign. When word done, one  tap water executive said, tap water were regulated for shower abd washing dishes.
Next , you higher the reality of your product behind the images of pure fantasy. Have you noticed how bottled water seduce us with pictuers of mountain streams in Christy nature? But third of all bottled water in US are actually from-the tap. Pepsy * and Coke * are two of the many brands that are really filled in tap water.
But the Christy nature lie goes much deeper. In the recent full-page ad, * said Bottled water is the most environment responsible product in the world. What?!They are trashing the environment all along the life-cycle!

This post was generated by put listening repetition system,  Check the original dictation thread!
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HW
what is the problem of trying to use the staff it is sometimes we really need it , .What if you living in a city like ** and you want a glass water.Are you going to take your chances in getting it from the city tap or should you read it for the bottled water that comes from the stilling for self figi.figi grand water source's question is obvious, so they build the whole eld compain around it. it turned out one of the  moves  from advertising history. you see the city clearly didn't like the bottled figi's jokes. so they did some tests tand  guess what. these test show that glass figi's water is lower quality. It loses taste test of clean water and costs thousands times more. This story is typically what happened when you test  bottled water against tap water , is it cleaner? Somtimes , sometimes not.In many ways , bottled water is less regualate than tap. In taste test , acroos the country people consistly choose tap water over bottled water . This bottled water competely say they just meetingvthe consumer demand,  but who demand are less stable ,less tasty and way more expensive product, especially  when you get almost  free from your kitchen . water bottle cost about  2000 times more than  tap water. can you imagine paying 2000 times in  anything else ? how about 10 thosand dollars sandwich. guess people in US buy more than half a billion bottles of  water every week. that is a enough to circle the  globe more than five times, how did this  come  to be. Well ,it all goes back to  how our material economy works and one of his key drivers is just knowing the manufacture's demand.  If  comapnies want to keep growing , they have to keep selling more and more staff.In the 1970s, giants camapanies got worried about that they thought  growth projection  stating level off. there's only so much soda person can drink. because soda is not that dealthy and turned back to , guess , drinking tap water .well, the campany become to next silly designing  product.the most people laughed of the passing fact.  what are free , people said that to them, what would they sell next , air? so how do you get the people to buy the staff? simple , you manufacture the demand, how did you do that? well, imagining that  you are  in charge of  a bottled water company. since people aren't lying  up to trade their hard money for your uncessary products, you make them feel scared and inceure that if they don't have it, and that is exactly what the bottled water industry is . one of the first marketing tectic was just scaring people about  tap water with abbs like figi's campain . when we've done we exactly said  tap water would be rigater to shower and washing dishes.next you hide the reality your product behind imagines pure fantasy.have you ever notice how bottled water try to seduce us  with pictures of moutain streams and critin nature. but guess for a third  what all our bottled water in US actully comes from, the tap,  pepese in cocoa are filled in tap water. but the criten are much deeper . in the recent full page add said, bottled water is the most environmentally responsible  consumer product of the world, what ? they are  environnemt all along the product's life  cycle.
Homework

One of the problems with trying to use less stuff is that sometimes we feel like we really need it. What if you live in a city, like, say Cleveland and you want a glass of water. Are you going to take your chance to get it from the city tap or you should reach for a bottled water that comes from prestine rainforest of Fiji. Well, Fiji brand water sort answer this question with obvious. So they build the whole AD compain around it. It turned out to be one of the dumbest moves in the advertising history. You see the city Cleveland didn’t like to be the bat of Fiji’s jokes. So they did some test and guess what? This test shows that a glass of Fiji water is lower quality. It loses taste test against Cleveland tap and costs thousands times more. This story is typical of what happens if you test bottled water against tap water. Is it cleaner? Sometimes, sometimes is not. In many ways, bottled water is less regulated than tap. Is it tastier? In taste test cross the country, people consistently choose tap over bottled water. These bottled water companies say they are just meeting customer demand.  

But who would demand a less sustainable, less stasty, way more expensive product, especially when you can get it almost free in your kitchen. Bottled water cost about 2,000 times more than tap water. Can you imagine paying 2,000 times of price for anything else. How about a 10,000 dollar sandwich? Yet people in the US buying more than a half billion bottles of water every week. It is enough to circle the globe more than 5 times.  

How did this come to be? Well, it all goes back to how our material ecomony works. And one of its key drivers which is known as manufactured demand. If a companies want to keep growing, they have to keep selling more and more stuff. In the 1970s, giant soft drink companies got worried as they saw their growth projections starting to level off. There is only so much soda a person can drink. Plus it won’t be long before people start realizing that soda is not that healthy and turned back to gas but drinking tap water. Well the companies found their next big idea and silly designed product that most people laughed off as a passing Yuppie fad.  “Water is free”, people said that then. What would they sell us next? Air? So how do you get people to buy this fringe product? Simple. You manufactured demand.

How do you do that? Well, imagine you are in charge of a bottled water company. Since people aren’t lined up to treat their hard-earned money for your unnessesary product, you make them feel scared and insecure if they don’t have it. That’s exactly what the bottled water industry did. One of their first marketing tactics was to scare people about tap water with AIDs as Fiji’s Cleveland campain. “When we are done”, one top water executive said, “tap water will be relegated to showers and washing dishes.”

Next, you hide the reality of your products behind the image of pure fantasy.  Have you ever noticed how bottled water try to seduce us with pictures of mountain, streams and prestine nature? But guess where a third of all bottled water in the US actually comes from?  The tap. Pepsi’s Aquafina and Costa’s Dasani are two of the many brands of really filtered tap water. But the prestine nature lie goes much deeper. In a recent 4-page ads, Nestle said bottle water is the most enviromentally responsible consumer product  in the world. What? They are trashing the environment all along the line of the product life-cycle.
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What is the problem if we trying to use less stuff is sometimes we feel like we really need it.What if you living in a city like cleveland, you want a glass of water.Are you going to take your chance in getting from the city tap, or should we reach for a bottle of water that comes from fusee corps - Fiji. Well FIJI brand water thought the answer to this question is obvious. so they lead the whole ad campaign around-ed.It turned out to one of the dummiest moves in advertising history.You see the city cleveland loping abound FIJI's joys.so they did tests and guess what? This test shows the glass of FiJi water is low quality, it looses taste as against cleveland tap and cost thousands of times more.This story is typical of what happens when you test bottle water and tap water.Is it cleaner , sometimes, sometimes not.In many ways bottled water is less regulated than tap.Is it tastier?In taste has across the country people can systematically choose tap over bottled water.

This bottled water company said they just meeting consumer demand.but who demand a less stain-able , less tasty, way more expensive product,especially when you get them almost free in your kitchen.Bottled water cost about 2,000 times more than tap water.Can you imagine pay 2,000 times prest anything else.How about 10,000 dollars sandwich.Get people in US buy more than half a billion bottled water every week.That is enough to circle the globe more than 5 times.How does this come to be? Well all goes back to have material economy works and one of its key drive which is known as "Manufactured demand".If companies want to keep growing , they have to keep selling more and more stuff.In the 1970s giant soft drink company got worried as they thought a growth projection starting to level off.There is only so much soda person can drink.Plus what it belong before people began realising soda is not that healthy and turned back to.Guess,drinking tap water.Well, the company comes a next good idea and a silly design product that most people laughed off as it's passing yet be fat.What a free people said that then. Well what will they sell us next? Air ?So how do you get people to buy this fringe product.Simple, you manufactured demand.How do you do that? Well imagine you are in charge of a bottled water company.Since people aren't lining up to trade their and money for your unnecessary products.You make them feel scared and insecure if they don't have it, and that's excatly what the bottled water industry did.One of the first marketing tactic which scares people about tap water.With ADs like FIJI scrivello campaign.

When we were done one top water executive said.Tap water will be relegated to showers and washing dishes.Next you hide the reality your product behind the pure fantacy.Have you ever noticed how bottled water tired to seduce us with pictures of mountain streams and creased nature.The guess  of serve all bottled water in US actually comes from.The tap. pepsi and coco are two of the mainly brands are really filled to tap water.but the preset nature libe is much deeper.In a recent full page AD nestle said bottled water is the most environmentally spon in the world.What they are trashing the environment all along the product life circle.
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