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[文化博览] 【整理】2011-08-24 虚拟革命 免费的代价 The Cost of Free —11

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[文化博览] 【整理】2011-08-24 虚拟革命 免费的代价 The Cost of Free —11

 

 

虚拟革命 免费的代价  | The Virtual Revolution


    一个沉默的故事,一场无声的革命。影响了地球上的每个人。网络发明后,20多年过去了。我们一起探讨网络带来的深远影响——无论好坏,数字革命是如何改变了人类的生活呢?记者兼大学教师Aleks Krotoski博士走访全球,研究网络改变一切的意义,包括我们如何学习、购物、投票、交友等等。目前全球有四分之一的人上网,一起探讨当世界剩下的四分之三的人将要上网时,我们的网络又为他们准备了什么呢?互联网是免费的,但是有代价的!本期节目就google为例,为你揭示天下没有免费的午餐。而类似亚马逊网站的推荐引擎,可以建立用户数据库,那么,个人隐私是否受侵害呢?

  

   20多年前,英国人蒂姆·博纳斯李发明了互联网。“只是因为我自己需要”他对BBC说。从那时起世界不再是以前的世界。这20年在世界历史上转瞬即逝,但全球互联网却在这20年间高速发展。网络改变了全世界的社会组织形式。社会上越来越多的部门,以爆炸性的速度并通过各种形式与网络联系在一起。

 

In the third programme of the series, Aleks gives the lowdown on how, for better and for worse, commerce has colonised the web - and reveals how web users are paying for what appear to be 'free' sites and services in hidden ways. Joined by some of the most influential business leaders of today's web, including Jeff Bezos (CEO of Amazon), Eric Schmidt (CEO of Google), Chad Hurley (CEO of YouTube), Bill Gates, Martha Lane Fox and Reed Hastings (CEO of Netflix), Aleks traces how business, with varying degrees of success, has attempted to make money on the web. She tells the inside story of the gold rush years of the dotcom bubble and reveals how retailers such as Amazon learned the lessons. She also charts how, out of the ashes, Google forged the business model that has come to dominate today's web, offering a plethora of highly attractive, overtly free web services, including search, maps and video, that are in fact funded through a sophisticated and highly lucrative advertising system which trades on what we users look for. Aleks explores how web advertising is evolving further to become more targeted and relevant to individual consumers. Recommendation engines, pioneered by retailers such as Amazon, are also breaking down the barriers between commerce and consumer by marketing future purchases to us based on our previous choices. On the surface, the web appears to have brought about a revolution in convenience. But, as companies start to build up databases on our online habits and preferences, Aleks questions what this may mean for our notions of privacy and personal space in the 21st century.

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kinglimk在 整理的参考文本:


------------for reference only------------

This was what we would change our relationship with the web. They knew that by definition. When we search for something, we are telling Google our precise wants and desires and with asystem like Google’s, those could be easily captured and traded.

What if you knew precisely what your customers wanted at any time and could instantly provide them with it. That's the Holy Grail that marketers and advertisers have been searching for for decades because with that information,they could create tailor-made ads that would target directly to customers who were likely to buy their products without wasting money on the people who wouldn't.

Just two years after voicing doubts about advertising, Page and Brin went into advertising and changed that industry forever with the system called AdWords.Type in a specific search term and specific adverts appear in two sections ofthe Google page. Now if you click on one of those adverts, money flows straight to Google as the advertiser pays for your traffic to their site. For the consumer, it’s as simple as that. But what makes this special for advertising companies is that so targeted---a selling process initiated by a consumer lookingfor something in particular.

Unlike the failed dotcoms, adverts seemed to be the perfect marriage between what the web can do and what consumers want.

The first rule of the Internet is that you can speak to each individual as though they are a different person, it’s not a broadcast mechanism, it's a narrow casting mechanism. And what AdWords is, it’s a single ad to a single person every time.

It's catching people in motion, it's catching people who are already in motion towards something already goal-oriented, already half way there.

Through targeted advertising to consumers, Google and ultimately the web had found the way to pay for itself. But Google's ambition ran even deeper than money.

Page and Brin wanted to transform the web itself. They built into their advertising machine, the analytical insight of their search engine. Andcrucially, this was what cemented Google's influence on the web.


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Homework
   This was what changed our relationship with the web. They knew that by definition. When we search for something, we were telling google our precise wants and desires. And with a system like googles, those could be easily captured and traded.
    What if you knew precisely what your customers wanted at any time and could instantly provide them with it. Well, that's the holy ground advertisers and marketers have been searching for decades. Because with that information, they could create tailor-made ads that would targeted directly to the customers who would likely to buy their products without wasting money on people who wouldn't.
    Just two years after voicing downs about advertising, Page and Brin went into advertising and change that industry forever by the system called advers.
Type in a specific search charm, and a specific advers appear in the two sections of the google page. Now if you click on one of the advers, money flow directly to google as the advertiser pays for your traffic to their site. For the consumer, its as simple as that. But what makes it so special for the advertising companies is that it is so targeted. A selling process initiated by a consumer looking for something in particular. Unlike the fail .coms, advers seems to be a perfect marriage of what the web could do and what the consumers want. The first through of the internet is that you could speak to each individual as through they are a different person. It’s not a broadcasting mechanism. It's a narrow mechanism. And what advers is a single ad to a single person every time.
    It's catching people's emotion. It's catching people who are already emotion towards something, already go oriented, already half way there.
     Through targeted advertising to consumers, google, and ultimately the web, have already found a way to pay itself. But google's ambition ran even deeper than money.
Page and Brin wanted to transform the web itself. They built their advertising machine. They add a little insight to their search engine. And crucially, this was semanted google's influence on the web.
1

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  • kinglimk

立即获取| 免费注册领取外教体验课一节

[Homework]2011-08-24 虚拟革命 免费的代价 The Cost of Free —11

THIS IS WHAT WILL CHANGE RELATIONSHIP WITH THE WEB.

THEY KNEW THAT, BY DEFINITION, [WHEN YOU] SEARCH FOR SOMETHING, WILL ***TELLING GOOGLE OUR PRECISE WANTS AND DESIRES. AND WITH A SYSTEM LIKE GOOGLE'S, THOSE CAN BE EASILY CAPTURED AND TRADED.

WHAT IF YOU KNOW PRECISELY WHAT YOUR CUSTOMERS WANTED AT ANY TIME AND COULD INSTANTLY PROVIDE THEM WITH IT. WELL, THAT'S THE WHOLE [GRILL] MARKETERS AND ADVERTISERS HAVE BEEN SEARCHING FOR FOR DECADES. BECAUSE WITH THAT INFORMATION THEY COULD CREATE TAILOR-MADE ADS THAT WOULD TARGET DIRECTLY THE CUSTOMERS WHO ARE LIKELY TO BUY THEIR PRODUCTS WITHOUT WASTING MONEY ON THE PEOPLE WHO WOULDN'T.

JUST TWO YEARS AFTER VOICING DOUBTS ABOUT ADVERTISING, PAGE AND BRIN WENT INTO ADVERTISING AND CHANGED THAT INDUSTRY FOR FOREVER WITH THE SYSTEM CALLED ADWORDS.

TYPING IN A SPECIFIC SEARCH TERM, AND A SPECIFIC ADVERTS APPEAR IN TWO SECTION OF THE GOOGLE PAGE. NOW IF YOU CLICK ON ONE OF THOSE ADVERTS, MONEY GOES STRAIGHT TO GOOGLE AS THE ADVERTISER PAYS FOR YOUR TRAFFIC TO THEIR SITE. FOR CONSUMER, IT'S AS SIMPLE AS THAT. BUT WHAT MAKES THIS SPECIAL FOR ADVERTISING COMPANIES IS THAT IT'S STILL TARGETED A SELLING PROFIT INITIATED BY A CONSUMER LOOKING FOR SOMETHING IN PARTICULAR.

UNLIKE THE FAILED DOT COM, ADWORDS SEEM TO BE THE PERFECT MARRIAGE BETWEEN WHAT THE WEB COULD DO AND WHAT THE CONSUMERS WANT.

THE FIRST RELA** OF INTERNET IS THAT YOU CAN SPEAK TO EACH INDIVIDUAL AS THOUGH THEY'RE DIFFERENT PERSON. IT'S NOT A BROADCASTING MECHANISM IT'S A NARROW-CASTING MECHANISM. AND WHAT ADWORD IS ... IT'S A SINGLE AD TO A SINGLE PERSON EVERY TIME.

IT'S CATCHING PEOPLE IN MOTION. IT'S CATCHING PEOPLE WHO ARE ALREADY IN MOTION TOWARDS SOMETHING, ALREADY GOAL-ORIENTED, ALREADY HALF WAY THERE.

THROUGH TARGETING ADVERTISING TO CONSUMERS, GOOGLE, ULTIMATELY THE WEB, HAD FOUND A WAY TO PAY FOR ITSELF. BUT GOOGLE'S AMBITION RAN EVEN DEEPER THAN MONEY.

PAGE AND BRIN WANTED TO TRANSFORM THE WEB ITSELF. THEY BUILT INTO THEIR ADVERTISING MACHINE THE ANALYTICAL INSIDE OF THE SEARCH ENGINE. AND CRUCIALLY THIS WAS WHAT [SEMENTED??] GOOGLE'S INFLUENCE ON THE WEB.                                                   
This post was generated by put listening repetition system,  Check the original dictation thread!
1

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  • kinglimk

实现无障碍英语沟通
This was what changed our relationship with the web. They knew that by definition.  When we search for something, we are telling Google our precise wants and desires. And with a system like Googles, those can be easily captured and traded.

What if you knew precisely what your customers wanted at any time and could instantly provide them with it? Well, that’s the Holy Grail that marketers and advertisers have been searching for for decades, because with that information they could create tailor-made ads that were targeted directly to customers who were likely to buy their products without wasting money on people who wouldn’t.

Just two years after voicing doubts about advertising, Page and Brin went into advertising and changed that industry forever with a system called Adwords. Type in a specific search term and specific ads appear in two sections of the Google’s page. Now if you click on one of those ads, money flows straight to Google and the advertiser pays for your traffic to their site. For the consumer, it’s simple as that, but what makes it special for advertising company is that it’s so targeted, a selling process initiated by a consumer looking for something in particular.

Unlike the fail.com, Adwords seem to be the perfect marriage between what the web can do and what consumers want.

The first --- is that you can speak to each individual as though they are different person. It is not a broadcasting mechanism. It’s a narrowcasting mechanism and what Adwords is it’s a single ad to a single person every time.

It’s catching  people in motion.
1

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  • kinglimk

口译专员推荐—>口译训练软件IPTAM口译通

[Homework]2011-08-24 虚拟革命 免费的代价 The Cost of Free —11

HW
This was what we change our relationship with the web. They knew that by definition when we search for something, we were telling Google our pricise wants and desires, and with the system like Google, those would be easily captured and traded.
What if you knew precisely what your customers wanted at any time, and could instantly provide them with it. Well, that the holy great marketers and  advertisers have been searching for for decade, because with that information, they would create tailor made ads that would target directly the customers who would likely to buy the product, without wasting money on the people who wouldn't.
Just 2 years after voicing doubt about advertising, ** went into advertising and change that industry forever, for the system, called ad words.
Type in the specific search term and specific advers appear in 2 sections of the Google page. Now if you click on one of those advers, money flow straight to Google as the advertise pays for your traffic to their side. But the consumer is simply that. But what makes this special for advertising company, is that so targeted. A selling process initiated by a consumer looking for something in particular.
Unlike the fair.com, advers seem to be the proper married with what the web can do and what consumers want.
The first draw a view internet is you can speak to each individual as though they are different person, it's not a broadcast mechanism, it's a narrowcasting mechanism. And what advers is it's a single ad to a single person everytime.
It's catching people in motion, it's catching people who are already in motion towards something.
Already go oriented, already half way there.
Through targeted the advertising to consumers, Google and ultimately the web, had found a way to pay for itself. But Google ambition ran even deeper than money.
Page and Brin wanted to transform the web itself. They are builting their advertising machine, the end of their foot inside of their search engine.
And crucially, this cemented Google's influence on the web.

This post was generated by put listening repetition system,  Check the original dictation thread!
1

评分次数

  • kinglimk

This is what we would change our relationship with the web. They knew that by definition. When we search for something, we are telling Google our precise wants and desires and with a system like Google’s, those could be easily captured and traded.

What if you knew precisely what your customers wanted at any time and could instantly provide them with it. That's the Holy Grail that marketers and advertisers have been searching for for decades because with that information, they could create tailor-made ads that would target directly to customers who were likely to buy the products without wasting money on the people who wouldn't.

Just two years after voicing doubts about advertising, Page and Brin went into advertising and changed that industry forever with this system called AdWords. Type in a specific search term and specific adverts appear in two sections of the Google page. Now if you click on one of those adverts, money slows straight to Google as the advertiser pays for your traffic to their site. For the consumer, it’s as simple as that. But what makes this special for advertising companies is that so targeted---a selling process initiated by a consumer looking for something in particular.

Unlike the failed dotcoms, adverts seemed to be the perfect marriage between what the web can do and what consumers want.
The first rule of the Internet is that you can speak to each individual as though they are a different person, it’s not a broadcast mechanism, it's a narrow casting mechanism. And AdWords is single ad to a single person every time.

It's catching people in motion, it's catching people who are already in motion towards something already goal oriented, already halfway there.

Through targeted advertising to consumers, Google and ultimately the web had found the way to pay for itself. But Google's ambition ran even deeper than money.

Page and Brin wanted to transform the web itself. They built into an advertising machine, the analytical insight of their search engine. And crucially, this was what cemented Google's influence on the web.
1

评分次数

  • kinglimk

智乱天下 武逆乾坤
HW
This was what would change our relationship with the web. They knew that by definition, when we search for something we are telling Google our precise wants and desires. And with the system like Google's, those could be easily captured and traded.

What if you knew precisely what your customers wanted at any time and could instantly provide them with it? Well, that's the wholly grilled marketers and advertisers have been searching for decades. Because with that information, they could create tailor made ads that would target directly the customers who would likely to buy their products without wasting money on the people who wouldn't.

Just two years after voicing doubts about advertising, Page and Brin went into advertising and change that industry forever with the system called AdWords. Type in a specific search term and specific AdWords appear in two sections of the Google page. Now if you click on one of those AdWords, money flows straight to Google as the advertiser pays for your traffic to their site. For the consumer, it's as simple as that. But what makes this special for advertising companies is that it is so targeted, a selling process initiated by a consumer looking for something in particular.

Unlike the fail.coms, AdWords seems to be the perfect marriage between what the web can do and what consumers want.

The first xx of internet is that you can speak to each individual as though they are different person. It's not a broadcast mechanism, it's a narrowcasting mechanism. And what AdWords is it's a single ad to a single person every time.

It's catching people in motion. It's catching people who are already in motion towards something, already go oriented, already halfway there.

Through targeted advertising to consumers, Google and ultimately the web had found the way to pay for itself. But Google's ambition ran even deeper than money.

Page and Brin wanted to transform the web itself. They built into their advertising machine, the analytical inside of their search engine and crucially this was what cemented Google's influence on the web.
1

评分次数

  • kinglimk

实现无障碍英语沟通

[Homework]2011-08-24 虚拟革命 免费的代价 The Cost of Free —11

This was what we change our relationship with the web. Knew that by definition, when we search for something, we are telling our precise want and desires. And with the system like Google's, those could be easily captured and traded. What if you knew precisely what your customers wanted at anytime and could instantly provide them with these. That's a wholly * the marketers and advertisers have been searching for for decades. Because with that information they could create tailor-made ads that will target directly the customers who will likely to buy their products, but without wasting money on the people who wouldn't.Just 2 years after a voicing doubts about advertising, Page and Brin went into advertising, and change that industry for ever for the system called ad words. Type in a specific search term, and specific adverts appear in 2 sections of the Google page. Now if you click on one of those adverts money flows straight to Google as the advertiser pays for your traffic to their site. For the consumer, it's as simple as that. But what makes this special for advertising company is that it's so targeting. A selling process initiated by a consumer looking for something in particular.
Unlike the failed .com, ad words seem to be the perfect merits bring what the web can do and what consumers want.
The first rule of the internet is that you can speak to each individual as though there are different person. It's not a broad cast mechanism, it's a narrow casting mechanism, and what ad words is as it's a single ad to a single person every time.
It's catching people emotion, it's catching people who are already emotion towards something already go oriented, already halfway there.
Do targeted advertising to consumers Google, and ultimately the web, had found the way to pay for itself.
But Google's ambition went even deeper than money. Page and Brin wanted to transform the web itself. They built into their advertising machine, the analyses inside of the search engine. And crucially, this is what cemented Google's influence on the web.

This post was generated by put listening repetition system,  Check the original dictation thread!
1

评分次数

  • kinglimk

普特听力大课堂

[Homework]2011-08-24 虚拟革命 免费的代价 The Cost of Free —11

HW
    This was what will change our relationship with the web. They knew that by definition, when we search for something we are telling google are precise want and desire. And with the system like googles, those could be easily captured and traded.

    What if you knew precisely what your customers wanted at any time and could instantly provide them with it. Well, that's the wholly grilled marketers and advertisers have been searching for in decades. Because with that information, they can creat tailor-made ads that will target directly the customers who were likely to buy the products without wasting money for the people who wouldn't.
   
    Just two years after voicing doubt about advertising, Page and Brin went into advertising and change that industry forever with the system called adwords. Type in a specific search term and specific adwords appeared in two sections of the Google page. Now if you click on one of those adwords, money flows straight to Google and the advertiser pays when you traffic to their site. For the customer, it's as simple as that. But what make this special for advertising company is that it's so targeted, a selling process initiated by a consumer looking for something in particular.

    Unlike the failed dotcoms, adwords seems to be the perfect marriage between what the web can do and what consumers want.

    The first rule of the internet is you can speak to each individual as known they are different person. It's not broadcast mechanism, it an narrowcast mechanism. And what adwords is it's a single ad to a single person everytime. It's catching people in motion, it's catching people who are already in motion towards something, already goal oriented, already halfway there.

    Through targeted advertising to consumers, Google and ultimately the web have found the way to pay for itself. But Google's ambition ran even deeper than the money.

    Page and Brin wanted to transform the web itself, they built into their advertising machine, the analytical inside of their search engine that crucially this was the cemented Google's influence on the web.

This post was generated by put listening repetition system,  Check the original dictation thread!
1

评分次数

  • kinglimk

好栏目推荐之美国口语俚语

[Homework]2011-08-24 虚拟革命 免费的代价 The Cost of Free —11

This was what would change our relationship with the Web. They knew that, by definition, when we search for something, we're telling Google our precise
wants and desires. And with a system like Google's those could be easily captured and traded.
What if you knew precisely what your customers wanted at any time and could instantly provide them with it? Well, that's the holy grail that marketers and advertisers have been searching for for decades because with that information they could create tailormade ads that would target directly the customers who were likely to buy their products without wasting money on the people who wouldn't.
Just two years after voicing doubts about advertising, Page and Brin went into advertising and changed that industry forever with a system called AdWords.
Type in a specific search term, and specific adverts appear in two sections of the Google page. Now, if you click on one of those adverts, money flows straight to Google as the advertiser pays for your traffic to their site. For the consumer, it's as simple as that. But what makes this special for advertising companies is that it's so targeted, a selling process initiated by a consumer looking for something in particular.
Unlike the failed dotcoms, Adwords seemed to be the perfect marriage between what the Web can do and what consumers want.
The first rule of the internet is that you can speak to each individual as though they're a different person. It's not a broadcast mechanism, it's a narrow-casting mechanism. And what AdWords is, it's a single ad to a single person every time.
It's catching people in motion, it's catching people who are already in motion towards something, already goal-oriented, already halfway there.
Through targeted advertising to consumers, Google, and ultimately the Web, had found a way to pay for itself. But Google's ambition ran even deeper than money.
Page and Brin wanted to transform the Web itself. They built into their advertising machine the analytical insight of their search engine. And crucially, this was what cemented Google's influence on the Web.

This post was generated by put listening repetition system,  Check the original dictation thread!
1

评分次数

  • kinglimk

HW

This is what changing our relationship with the web. They knew that by definition from we search for something, we are telling Google our precise wants and desires. And with a system like Google’s, this could be easily captured and traded.

What if you knew your customer precisely wanted at any time and could instantly provide them with it, well, that’s the holy grail of marketers and advertisers have been searching for for decades, because with that information, they can create a tailor-made ads that will target directly the customers who were likely to buy their products without waste money on the people who wouldn’t.

Just two years after voicing doubts about advertising, Page and Brin went into advertising and changed that industry forever for the system called Adwords. Type a specific search term, and specific adverts appear in two sections of the Google page. Now if you click on one of those adverts, money floats straight to Google as the advertiser pays for your traffic to their site. For the consumer, it is as simple as that. But what makes this special for advertising company is that it’s so targeted. A selling process initiated by a consumer looking for something in particular. Unlike the failed .coms, Adwords seem to be the perfect marriage between what the web can do and what consumers want.

The first rule of Internet is you can speak to each individual as though they are different person. It’s not a broadcast mechanism; it’s a narrow casting mechanism. And what Adwords is, it’s a single ad to a single person every time.

It’s catching people in motion. It’s catching people who are already in motion towards something, already go oriented, already half way there.

Do targeted advertising to consumers, Google and ultimately the web had found a way to pay for itself. But Google’s ambition ran even deeper than money.

Page and Brin wanted to transform the web itself. They built into their advertising machine, the endless of insight of the search engine, and crucially this will cement Google’s influence on the web.
1

评分次数

  • kinglimk

[Homework]2011-08-24 虚拟革命 免费的代价 The Cost of Free —11

This was what we change our relationship with the web. They knew that by definition when we search for something, we telling Google our precise wants and desire. And the system like Googles, those could be easily captured and traded.
What is you know precising what you cup was wanted at any time and could instantly provide them with it. Well, that's the holy ground marketers of advertising happened searching for decade, because with that information, they could create tailor-made ads that would target directly to customers' likely to buy the product. But that wasting money that people wasn't.
Just 2 years after voice doubts about advertising, ?? went into advertising and change that industry forever with the system called Adwords. Type minute specific search term and specific adwords appeared in 2 sections of Google page. Now if you click on one of those adwords, money throw straightly to Google and the advertiser pays for your traffic to their site. For the consumer, it is simple of that. But what makes special for advertising is that is so targeted, a selling profit initiated by consumers looking for something in particular.
Unlike the failed .com, adwords seems to be the perfect marriage with what the webs can do and what comsumers want.
The first really internet is that you can speak to each individuals as though they are different person. It's not a broadcast mechanism, it's a narrow casting mechanism. And what Adwords is, it's a single ad to a single person every time.
It's catching people emothion, it's catching people who are already emotion tools. It's something already oriented, already half-way there.
The targeted advertising consumers, Google and ultimately the web had found a way to pay for itself. But Google ambition run even deeper than money.
?? wanted to do transform the web itself. They build into the advertising machine. The analytical insight of their search engine, and crucially, this was ?? Google influence on the web.

This post was generated by put listening repetition system,  Check the original dictation thread!
1

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  • kinglimk

每天半小时 轻松提高英语口语

[Homework]2011-08-24 虚拟革命 免费的代价 The Cost of Free —11

This was what we change our relationship with the web. They knew that by definition when we search for something, we telling Google our precise wants and desire. And the system like Googles, those could be easily captured and traded.
What is you know precising what you cup was wanted at any time and could instantly provide them with it. Well, that's the holy ground marketers of advertising happened searching for decade, because with that information, they could create tailor-made ads that would target directly to customers' likely to buy the product. But that wasting money that people wasn't.
Just 2 years after voice doubts about advertising, ?? went into advertising and change that industry forever with the system called Adwords. Type minute specific search term and specific adwords appeared in 2 sections of Google page. Now if you click on one of those adwords, money throw straightly to Google and the advertiser pays for your traffic to their site. For the consumer, it is simple of that. But what makes special for advertising is that is so targeted, a selling profit initiated by consumers looking for something in particular.
Unlike the failed .com, adwords seems to be the perfect marriage with what the webs can do and what comsumers want.
The first really internet is that you can speak to each individuals as though they are different person. It's not a broadcast mechanism, it's a narrow casting mechanism. And what Adwords is, it's a single ad to a single person every time.
It's catching people emothion, it's catching people who are already emotion tools. It's something already oriented, already half-way there.
The targeted advertising consumers, Google and ultimately the web had found a way to pay for itself. But Google ambition run even deeper than money.
?? wanted to do transform the web itself. They build into the advertising machine. The analytical insight of their search engine, and crucially, this was ?? Google influence on the web.

This post was generated by put listening repetition system,  Check the original dictation thread!
on 1977:
This is what we would change our relationship with the web. They knew that by definition. When we search for something, we are telling Google our precise wants and desires and with a system like Google’s, those could be easily captured and traded.

What if you knew precisely what your customers wanted at any time and could instantly provide them with it. That's the Holy Grail that marketers and advertisers have been searching for for decades because with that information, they could create tailor-made ads that would target directly to customers who were likely to buy their products without wasting money on the people who wouldn't.

Just two years after voicing doubts about advertising, Page and Brin went into advertising and changed that industry forever with the system called AdWords. Type in a specific search term and specific adverts appear in two sections of the Google page. Now if you click on one of those adverts, money flows straight to Google as the advertiser pays for your traffic to their site. For the consumer, it’s as simple as that. But what makes this special for advertising companies is that so targeted---a selling process initiated by a consumer looking for something in particular.

Unlike the failed dotcoms, adverts seemed to be the perfect marriage between what the web can do and what consumers want.
The first rule of the Internet is that you can speak to each individual as though they are a different person, it’s not a broadcast mechanism, it's a narrow casting mechanism. And what AdWords is single ad to a single person every time.

It's catching people in motion, it's catching people who are already in motion towards something already goal-oriented, already halfway there.

Through targeted advertising to consumers, Google and ultimately the web had found the way to pay for itself. But Google's ambition ran even deeper than money.

Page and Brin wanted to transform the web itself. They built into their advertising machine, the analytical insight of their search engine. And crucially, this was what cemented Google's influence on the web.
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  • kinglimk

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This was what change our relationship with the web. They knew that by definition. (When we) search for something, we are telling Google are (precise) wants and desires. And with a system like Googles, those could be easily captured and traded.

  What if you knew precisely what your customers wanted at any time and could instantly provide them with it. Well, that's the wholely * that markets and advertisers have been searching for for decades, because with that information, they could creat * made ads that would target directly to the customers would likely by the product without wasting money on the people who wouldn't.

  Just 2 years after voicing doubts about advertising, * want into advertise, and change that industry forever, with a system called Adwords.

  Type in the specific search term and specific Adwords appear in two sections of the Google pages. Now if you click on one of those adwords, money flows straight to Google as the advertiser pays for your traffic to their site.For the consumer, it is the simplist that.

But what makes this special for advertising companys is that it's so targeted. A selling process intiated by a consumer looking for somenting in particuly.

  Unlike the fail.com, adwords seems to be the perfect * between what the web (can )do and conusmers want.

  The first ** you can speak to each individual as though they are different person. It's not a broadcast mechanism, it's narrow passing mechanism. And what adword is it's a single ad to a single person every time.

It's catching people emotion, it's catching who are already in emotion towards something, alreay go * already halfway there.

  (Through) targerted advertising to consumers, Goole and ultimately the web had found way to pay for itself. But Google's ambiton ran even deeper than money.

  (Page and Brin ) wanted to transform the web itself. They built into their advertising mechine the analytical insight of their search engine, and crucially, this was cemented Google's influence on the web.
1

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  • kinglimk

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