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[文化博览] 【整理】2011-08-24 虚拟革命 免费的代价 The Cost of Free —11

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[Homework]2011-08-24 虚拟革命 免费的代价 The Cost of Free —11

本帖最后由 lionelfeng 于 2011-8-25 09:25 编辑

[dict]

This is what will change our relationship with the web. They knew that by definition when we search for something, we are telling google our precise want and desire. And with system like googles those could be easily captured and treated.
What if you knew precisely what your customers want it at anytime and could instantly provide them with it. That is the wholly the Holli Grail the marketers and advertisers have been searching for for decades. Because we sent information they could create tailor made ads that was the target directly to customers are likely to buy the product without wasting money on people who wouldn't.
Just 2 years after voice doubted about advertising, Page and Brin went in the advertising and change that industry forever with a system called advers. Type in the specific search term and specific advers appears in two sections of the google page. Now if you click on one of those adver, money slows straights to google, the advertiser pays for your traffic to their sites. For the consumer it is simple as that. But what makes this special for advertising company, is that so targeted, a selling profit initiate by consumer looking for in particular.
Unlike the fail of dot com, advers thinks to be the perfect marriage between what web can do and what consumers want.
The first rule of the Internet is you can speak to each individual as those as different person. It is not a broadcast mechanism, it is a narrow-cast mechanism. And what adwords is it is at a single ad to a single person every time.
It is catching people in motion, it is catching people who are already in motion towards something, already go oriented, already halfway there.
Their targeted advertising to consumers, google and ultimately the web had found way to pay for themselves. But google ambition ran even deeper than money.
Page and Brin wanted to transform the web itself. They built their advertising machine, the analytical insight of the search engine. And crucially, it was cemented google's influence on the web.

[/dict]

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  • kinglimk

坚持
Homework:
This was what would change our relationship with the web. They knew that, by definition, when we search for something, we are telling Google our precise wants and desires. And with a system like Google's, those could be easily captured and traded.

What if you knew precisely what your customers wanted at any time and could instantly provide them with them. Well, that's the Holy Grail the marketers and advertisers have been searching for for decades, because with that information, they could create a tailor-made ads that would target directly the customers who are likely to buy their products without wasting money on the people who wouldn't.

Just two years after voicing doubts about advertising, Page and Brin went into advertising and changed that industry forever for the system called Adwords. Type in a specific search term, and specific adverts appear in two sections of the Google page. Now if you click on one of those adverts, money flows straight to Google as the advertiser pays for your traffic to their site. For the consumer, it is as simple as that. But what makes this special for advertising companies is that it's so targeted, a selling process initiated by a consumer looking for something in particular. Unlike the failed .coms, Adwords seem to be the perfect marriage between what the web can do and what consumers want.

The first rule of Internet is you can speak to each individual as though they are different person. It's not a broadcasting mechanism. It's a narrow-casting mechanism. And what Adwords is, it's a single ad to a single person every time. It's catching people in motion. It's catching people who are already in motion towards something, already go oriented, already half way there.

Through targeted advertising to consumers, Google and ultimately the web had found a way to pay for itself. But Google's ambition ran even deeper than money. Page and Brin wanted to transform the web itself. They built into their advertising machine the analytical insight of their search engine. Crucially, this was what cemented Google's influence on the web.
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  • kinglimk

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[Homework]2011-08-24 虚拟革命 免费的代价 The Cost of Free —11

This was what would change our relationship with the web. They knew that by definition. When we search for something, we are telling our precise wants and desires. And with the system like Google's, those could be easily captured and traded.
What if you knew precisely what your customers wanted at any time and could instantly provide them with it. Well, that's the holy grill the marketers and advertisers have been searching for for decades. Because with that information they could create tailor-made ads that would target directly the customers who were likely to buy their products but not waste money on those people who wouldn't.
Just two years after voicing doubts about advertising, Page and Brin went into advertising and change that industry forever with the system called Adverts. Type in a specific search term and specific adverds appear in two sections of the Google page. Now if you click on one of those adverts, money flows straight to Google as the advertiser pays for your traffic to their site. For the consumer, it's just simple as that. But what makes this special for advertising company is that it's so targeted. A selling profit's initiated by a consumer looking for something in particular.
Unlike the fail.com, Adverts seem to be the perfect marriage between what the web can do and what the consumers want.
The first ** of the internetyou can speak to each individual as though they are different person. It's not a broadcasting mechanism, it's a narrowcasting mechanism. And what Adverts is is it's a single ad to a single person everytime.
It's catching people in motion. It' catching people who are already in motion towards something, already goal-oriented, already halfway there.
Through targeted advertising to consumers, Google and ultimately the web had found a way to pay for itself. But Google's ambition ran even deeper than money.
Page and Brin wanted to transform the web itself. They built into their advertising machine the ** insight of their search engine. And crucially this was what cemented Google's influence on the web.

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  • kinglimk

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