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[文化博览] 【整理】2011-08-31 虚拟革命 免费的代价 The Cost of Free —14

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[文化博览] 【整理】2011-08-31 虚拟革命 免费的代价 The Cost of Free —14

 

 

虚拟革命 免费的代价  | The Virtual Revolution


    一个沉默的故事,一场无声的革命。影响了地球上的每个人。网络发明后,20多年过去了。我们一起探讨网络带来的深远影响——无论好坏,数字革命是如何改变了人类的生活呢?记者兼大学教师Aleks Krotoski博士走访全球,研究网络改变一切的意义,包括我们如何学习、购物、投票、交友等等。目前全球有四分之一的人上网,一起探讨当世界剩下的四分之三的人将要上网时,我们的网络又为他们准备了什么呢?互联网是免费的,但是有代价的!本期节目就google为例,为你揭示天下没有免费的午餐。而类似亚马逊网站的推荐引擎,可以建立用户数据库,那么,个人隐私是否受侵害呢?

  

   20多年前,英国人蒂姆·博纳斯李发明了互联网。“只是因为我自己需要”他对BBC说。从那时起世界不再是以前的世界。这20年在世界历史上转瞬即逝,但全球互联网却在这20年间高速发展。网络改变了全世界的社会组织形式。社会上越来越多的部门,以爆炸性的速度并通过各种形式与网络联系在一起。

 

In the third programme of the series, Aleks gives the lowdown on how, for better and for worse, commerce has colonised the web - and reveals how web users are paying for what appear to be 'free' sites and services in hidden ways. Joined by some of the most influential business leaders of today's web, including Jeff Bezos (CEO of Amazon), Eric Schmidt (CEO of Google), Chad Hurley (CEO of YouTube), Bill Gates, Martha Lane Fox and Reed Hastings (CEO of Netflix), Aleks traces how business, with varying degrees of success, has attempted to make money on the web. She tells the inside story of the gold rush years of the dotcom bubble and reveals how retailers such as Amazon learned the lessons. She also charts how, out of the ashes, Google forged the business model that has come to dominate today's web, offering a plethora of highly attractive, overtly free web services, including search, maps and video, that are in fact funded through a sophisticated and highly lucrative advertising system which trades on what we users look for. Aleks explores how web advertising is evolving further to become more targeted and relevant to individual consumers. Recommendation engines, pioneered by retailers such as Amazon, are also breaking down the barriers between commerce and consumer by marketing future purchases to us based on our previous choices. On the surface, the web appears to have brought about a revolution in convenience. But, as companies start to build up databases on our online habits and preferences, Aleks questions what this may mean for our notions of privacy and personal space in the 21st century.

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kinglimk在 整理的参考文本:


------------for reference only------------

This is how the online version of that works. When wevisit a site that contains advertising, the advertising company server sends back at us a cookie, a tiny file that identifies our computer uniquely. Now as we surf the web, the cookie in effect tracks where we go, registering our interests with the advertising company. They then target adverts moreaccurately.


Visit a car site, get car ads. Visit a travel site, get travel ads. It's that simple. Yet also for many deeply worrying.

By monitoring some of these webs' behavior, youcan build up a picture of who they are talking to, what they are reading, what are they consuming, that can be an incredibly intimate and a potentially powerful profile of somebody's life.

Many of these judgments can only be quite poorly made out because they don't know the context you are in. So if I'm looking up,somebody's looking up material on cancer, is that for me? Is that for a friend? Is it for a piece of coursework? And of course, real decisions can follow from that.

I'm really not so vexed by behavioral advertisingand targeting. I think that as long as it's transparent at some level and you,the consumer or the user have the ability to find out what is being kind of used to your supposed benefit. And I feel quite relaxed about it and actually think that it could be an exciting leap forward.

So we've seen that we pay for web search through being targeted with advertising; we pay for some email systems by having ouremail scanned for advertising opportunity; and we pay for browsing sites while being tracked through cookies.

Consumers are becoming the consumed. We are watched and traded. If this wasn't enough, web commerce seems to be evolving one step further and perhaps in a more troubling direction. It's attempting to bury itself deeper in our minds, to try to shape what it is that we want before we even know that we want it. And this is where the old .coms come back into ourstory.

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[Homework]2011-08-31 虚拟革命 免费的代价 The Cost of Free —14

THIS IS HOW THE ONLINE VERSION OF THAT WORKS. WHEN WE VISIT A SITE THAT CONTAINS ADVERTISING, THE ADVERTISING COMPANY'S SERVER SENDS BACK TO US A COOKIE, A TINY FILE THAT IDENTIFIES OUR COMPUTER UNIQUELY. NOW AS WE SURF THE WEB, THE COOKIE IN EFFECT TRACKS WHERE WE GO, REGISTERING OUR INTERESTS WITH THE ADVERTISING COMPANY. THEY THEN TARGET ADVERTS MORE ACCURATELY. VISIT A CAR SITE, GET CAR ADS. VISIT A TRAVEL SITE, GET TRAVEL ADS. IT'S THAT SIMPLE, YET ALSO FOR MANY DEEPLY WORRYING.

BY MONITORING SOME OF THESE WEB BEHAVIOR, YOU CAN BUILD UP A PICTURE OF WHO THEY ARE TALKING TO, WHAT THEY ARE READING, WHAT THEY ARE CONSUMING. THAT CAN BE INCREDIBILY INTIMATE AND POTENTIALLY POWERFUL [PROFILE OF] SOMEBODY'S LIFE.

MANY OF THESE JUDGEMENTS CAN ONLY BE QUITE POORLY MADE OUT BECAUSE THEY DON'T KNOW THE CONTEXT YOU ARE IN. SO IF I AM LOOKING UP... SOMEBODY'S LOOKING UP A MATERIAL, CANCER. IS THAT FOR ME? IST AHT FOR A FRIEND? IS IT FOR A PIECE OF COURSEWORK. AND OF COURSE, REAL DECISIONS CAN FOLLOW FROM THAT.

I AM REALLY NOT SO VEXED BY BEHAVIORAL ADVERTISING AND TARGETING. I THINK THAT AS LONG AS IT IS TRANSPARENT AT SOME LEVEL AND YOU REALLY CAN SEE ALL THE USERS HAVE THE ABILITY TO FIND OUT WHAT IS BEING KIND OF USED TO YOUR SUPPOSED BENEFIT. THEN I FEEL QUITE RELAXED ABOUT IT. I ACTUALLY THINK THAT COULD BE EXCITINGLY FORWARD.

SO WE'VE SEEN THAT WE PAY FOR WEB SEARCH THROUGH BEING TARGETED WITH ADVERTISING. WE PAY FOR SOME EMAIL SYSTEMS BY HAVING OUR EMAIL SCANNED FOR ADVERTISING OPPORTUNITY. AND WE PAY FOR BROWSING SITES BY BEING TRACKED THROUGH COOKIES. CONSUMERS ARE BECOMING THE [CONSUENT]. WE'RE WATCHED AND TRADED. IF THIS WASN'T ENOUGH, WEB COMMERCE SEEMS EVOLVING ONE STEP FURTHER AND PERHAPS IN A MORE TROUBLING DIRECTION. IT'S ATTEMPTING TO BURY ITSELF DEEP IN OUR MINDS. TO TRY TO SHAPE IT IS WHAT WE WANT BEFORE WE EVEN KNOW THAT WE WANTED. AND IT IS WHERE THE OLD .COMS COME BACK INTO OUR STORY.                                                   
This post was generated by put listening repetition system,  Check the original dictation thread!
1

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  • kinglimk

立即获取| 免费注册领取外教体验课一节
HW
This is how the online version of that works. When we visit a site that contains advertising, the advertising company server sends back at us a cookie, a tiny file that identifies our computer uniquely. Now as we surf the web, the cookie in effect tracks where we go, registering our interests with the advertising company. They then target adverts more accurately.

Visit a car site, get car ads. Visit a travel site, get travel ads. It's that simple. Get also for many deeply worrying.

By monitoring some of these webs' behivior, you can build up a picture of who they are talking to, what they are reading, what are they consuming, that could be incredibly intimate and potentially powerful profile of somebody's life.

Many of these judgements can only be quite poorly made out because they don't know the context you are in. So if I'm looking up, somebody's looking up a material on cancer, is that for me? Is that for a friend? Is it for a piece of cause work? And of course, realy decisions can follow from that.

I'm really not so vexed by behavioral advertising and targeting. I think that as long as it's transparent at some level and use the consumer of the user have the ability to find out what is being kind of used to your supposed benefit. And I feel quite relaxed about it and actually think that it could be excitingly forward.

So we've seen that we pay for web search through being targeted with advertising; we pay for some email systems by having our email scanned for advertising opportunity; and we pay for browsing sites while being tracked through cookies.

Consumers are becoming the consumed. We are watched and traded. If this wasn't enough, web commerce seems to be involving one step further and perhaps in a more troubling direction. It's attempting the barrier itself deeper in our minds, to try to shape what it is that we want before we even know that we wanted. And this is where the old .coms come back into our story.
1

评分次数

  • kinglimk

实现无障碍英语沟通
HW

This is how the online *** work. When we visit sites that contain advertising, the advertising company server sent back of a cookie, a tiny file that identifies our computer uniquely. Now, as you surf the web, the cookie in fact track where we go, registering our interest for the advertising company. They then target adverts more accurately. Visit a car site, get car ads. Visit a travel site, get travel ads. It’s that simple. Yet also for many deeply worry ***.

By monitoring somebody’s web behavior, you can build up the picture of who they are talking to, what they are reading, what they are consuming. That can be incredibly intimate, and potentially powerful profile somebody’s life.

Many of these judgements can only be quite poorly made out because they don’t know the contexts you’re in. So if I’m looking up, somebody is looking up material on cancer. It’s not for me, it’s not for a friend, it’s for a piece of work, and of course, real decisions can follow from that.

I’m really not so vexed by the behavioral advertisement targeting. I think that as long as it’s transparent at some level, and the users, consumers have the ability to find out what’s been kind of used to your supposed benefit, and I feel quite relaxing about it, and actually thinking it could be excitingly forward. So we’ve seen we pay for the web search through being target with advertising. We pay for some e-mails systems by having our e-mail scan for advertising opportunity and we pay for browsing sites for being tracked through cookies.

Consumers are becoming been consumed. We’re watched and treated. This wasn’t enough, web comers seem to be involving one step further and perhaps a more troubling direction. It’s attempting to bury itself deeper in our mind to try to see what it is we want before we even know we want it. And this is wheretheold.com, come back into our story.
1

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  • kinglimk

口译专员推荐—>口译训练软件IPTAM口译通
Homework
This is how the online version about works. When we visit the site that contains advertising, the advertising company’s server sends back us a cookie – a tiny file that identifies our computer uniquely. Now as we surf the web, the cookie in affect tracks where we go, registering our interests with the advertising company, they then target our adverts more accurately. Visit a car sites get car ads, visit a travel sites get travel ads, it’s that simple. Yet also for many deeply worry in.

By monitoring some of this web behavior you can build up a picture of who they are talking to, what they are reading, what they are consuming. That can be incredibly intimate and potentially powerful profile of somebody’s life.

Many of these judgments can only be quite poorly made out because they don’t know what the context you are in. So if I’m looking up… somebody is looking up the materials on cancer. Is that for me? Is that for a friend? Is it for a piece of course work? And, of course, real decisions can follow from that.

I’m not really so vex by behavioral advertising targeting. I think that as long as it’s transparent at some level and the users can * the user have the ability to find out what is being a kind of used you supposed benefit. And feel quite relax about that and actually think that it could be a exciting app forward.

So, we’ve seen we pay for web search through being targeted with advertising. We pay for some E-mail systems by having our E-mail scanned for advertising opportunity. And we pay for browsing sites by being tracked through cookies. Consumers are becoming the consumed, we are watched and traded. If this wasn’t enough, web commerce seems to be involving one step further and perhaps a more troubling direction. It’s attempting to bury itself deeper in our minds to try to shape what it is we want before we even know that we want it. And this is what the old .com come back into our story.
1

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  • kinglimk

on qiapa:
This is how the online version of that works. When we visit a site that contains advertising, the advertising company server sends back at us a cookie, a tiny file that identifies our computer uniquely. Now as we surf the web, the cookie in effect tracks where we go, registering our interests with the advertising company. They then target adverts more accurately.

Visit a car site, get car ads. Visit a travel site, get travel ads. It's that simple. Yet also for many deeply worrying.

By monitoring some of these webs' behivior, you can build up a picture of who they are talking to, what they are reading, what are they consuming, that can be an incredibly intimate and potentially powerful profile of somebody's life.

Many of these judgements can only be quite poorly made out because they don't know the context you are in. So if I'm looking up, somebody's looking up  material on cancer, is that for me? Is that for a friend? Is it for a piece of coursework? And of course, real decisions can follow from that.

I'm really not so vexed by behavioral advertising and targeting. I think that as long as it's transparent at some level and use the consumer of the user have the ability to find out what is being kind of used to your supposed benefit. And I feel quite relaxed about it and actually think that it could be excitingly forward.

So we've seen that we pay for web search through being targeted with advertising; we pay for some email systems by having our email scanned for advertising opportunity; and we pay for browsing sites while being tracked through cookies.

Consumers are becoming the consumed. We are watched and traded. If this wasn't enough, web commerce seems to be involving one step further and perhaps in a more troubling direction. It's attempting the barrier itself deeper in our minds, to try to shape what it is that we want before we even know that we wanted. And this is where the old .coms come back into our story.
1

评分次数

  • kinglimk

[Homework]2011-08-31 虚拟革命 免费的代价 The Cost of Free —14

This is how the online version of that works. When we visit a site that contains advertising, the advertising company's server sends back at us a cookie. A tiny file that identifies our computer uniquely. Now as we surf the web, the cookie in effect tracks where we go, registering our interests with the advertising company. They then target adverts more accurately. Visit a car site, get car ads; visit a travel site, get travel ads. It's that simple, yet also for many deeply worrying.
By monitoring somebody's web behaviour, you can build up a picture of who they're talking to, what they're reading, what they consume and that can be an incredibly intimate, and potentially powerful profile of somebody's life.
Many of these judgements can only be quite poorly made out, because they don't know the context you're in. So if I'm looking up, somebody's looking up material on cancer is that for me? Is that for a friend? Is it for a piece of coursework? And of course, real decisions can follow from that.
I'm really not so vexed by behavioural advertising and targeting. I think that as long as it's transparent at some level and you the consumer or user have the ability to find out what is being kind of used to your supposed benefit, then I feel quite relaxed about it. And actually I think that it can be an exciting leap forward.
So, we've seen that we pay for web search through being targeted with advertising. We pay for some E-mail systems by having our E-mails scanned for advertising opportunity. And we pay for browsing sites by being tracked through cookies. Consumers are becoming the consumed. We are watched and traded. If this wasn't enough, web commerce seems to be evolving one step further and perhaps in a more troubling direction. It is attempting to bury itself deeper in our minds to try to shape what it is that we want before we even know that we want it. And this is where the old dotcoms come back into our story.

This post was generated by put listening repetition system,  Check the original dictation thread!
1

评分次数

  • kinglimk

实现无障碍英语沟通
HW

This is how the online version of that works. When we visit the site that contains advertising, the advertising companies’ server sends back it us a cookie, a tiny file that identifies our computer uniquely. Now as we surf the web, the cookie in fact tracks where we go, registering our interests with the advertising company. They then target adverts more accurately. Visit car site, get car ads. Visit travel site, get travel ads. It’s that simple, yet also for many deeply worrying.

By monitoring somebody’s web behavior, you can build up a picture of who they are talking to, what they are reading, what they are consuming, that can be incredibly intimate and potentially powerful profile somebody’s life.

Many of these judgments can only be quite poorly made out because they don’t know the context you are in. so if I’m looking up, somebody is looking up material on cancer, is that for me? Is that for a friend? Is it for a piece of course work? And of course, real decisions can follow from that.

I’m really not so vexed by behavioral advertising and targeting. I think that as long as it’s transparent at some level, and the consumer or user have the ability to find out what is being kind of, used your benefit, you supposed benefit. Then I feel quite relaxed about it and actually it can be an excitingly forward.

So we’ve seen that we pay for web search through being targeted with advertising. We pay for some email systems by having our email scanned for advertising opportunity. And we pay for browsing sites by being tracked through cookies.

Consumers are becoming the consumed. We are watched and traded. If this wasn’t enough, web commerce seems to be involving one step further and perhaps and in a more troubling direction. It’s attempting to bury itself deeper in our mind to try, to shape what it is we want before that we even know we want it. And this is why the old .coms come back to our story.
1

评分次数

  • kinglimk

普特听力大课堂

[Homework]2011-08-31 虚拟革命 免费的代价 The Cost of Free —14

this is how we all like version of network.for we visit websites contain advertisring. the advertising company server send back cookies.the tiny file that identified our computer uniquely now as you surf the web the tracks where we go, registering our interests to the advertising company. get target advertise more accurately, visit the car site, get car ads, visit the travel site, get travel ads. its that simple,get all for many. buy you can built up a picture of  what they reading what they consu
(the first time here…find it really hard)

This post was generated by put listening repetition system,  Check the original dictation thread!
1

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  • kinglimk

好栏目推荐之美国口语俚语
This is how the online version of that works. When we visit the site that contains advertising, the advertising company server sends back at us a cookie-- a tiny file that identifies our computer uniquely. Now, as we surf the web, the cookie in effect tracks where we go, registering our interest with the advertising company. They then target adverts more accurately. Visit a car site, get car ads. Visit a travel site, get travel ads. It's that simple. Yet also for many, deeply worrying.
By monitoring somebody's web behavior. You can build up a picture of who they are talking to, what they are reading, what they are consume, and that can be an incredibly intimate and potentially powerful profile of somebody's life.
Many of these judgments can only be quite poorly made out because they don't know the context you are in. So if I'm looking up, somebody is looking up material on, er, cancer. Is that for me? Is that for a friend? Is it for a piece of coursework? And, of course, real decisions can follow from that.
I am really not so vexed by behavioral advertising and targeting. I think that as long as it's transparent at some level and you, the consumer, or the user have the ability to find out what is being a kind of used benefit, your supposed benefit. And I feel quite relaxed about it and actually think that it could be exciting leap forward.
So, we've seen that we pay for web search through being targeted with advertising. We pay for some e-mail systems by having our e-mail scan for advertising opportunity. And we pay for browsing sites by being tracked through cookies.
Consumers are becoming the consumed where watched and treated. If this wasn't enough, web commerce seems to be evolving one step further and perhaps and a more troubling direction. It's attempting to bury itself deeper in our minds, to try, to shape what it is that we want before we even know that we want it. And this is where the old dotcom, come back into our story.
1

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  • kinglimk

智乱天下 武逆乾坤

[Homework]2011-08-31 虚拟革命 免费的代价 The Cost of Free —14

This is how the online version of that works. When we visit a site that contains advertising, the advertising company's server sends back us a cookie, a tiny file that identifies our computer uniquely. Now, as we surf the web, the cookie in effect tracks where we go, registering our interest with the advertising company. They then target adverts more accurately. Visit a car site, get car ads. Visit a travel site, get travel ads, it's that simple. It also for many deeply worrying.
By monitering somebody's web behavior, you can build up a picture of who they are talking to, what they are reading, what they are consuming. That can be an incredibly intimate and potentially powerful profile of somebody's life.
Any of these judgments can only be quite poorly made out. Because they don't know the contexts you are in. So if I'm looking up, somebody is looking up material on cancer, is that for me, is that for a friend, is it for a piece of coursework. And of course real decisions can follow from that.
I'm really not so vexed by behavioral advertising and targeting. I think that as long as it's transparent at some level and the using consumer or the user have the ability to find out what is being kind of used to your supposed benefit. Then I feel quite relaxed and I actually think that it could be excitingly forward.
So we've seen that we pay for web search through being targeted with advertising. We pay for some e-mail systems by having our e-mails scanned for advertising opportunity. And we pay for browsing sites by entracked through cookies. Consumers are becoming the consumed. We are watched and traded. If this wasn't enough, web commerce seems to be involving one step further and perhaps in a more troubling direction. It's attempting to bury itself deeper in our mind, to try to shake what it is that we want, before even we know that we want it. And this is where the old dot com come back into our story.

This post was generated by put listening repetition system,  Check the original dictation thread!
1

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  • kinglimk

[Homework]2011-08-31 虚拟革命 免费的代价 The Cost of Free —14

This is how the online version of that work, when we visit the site that contains the advertising, the advertising companies' servers sends back us a cookie. A tiny file that identifies our computer uniquely. Now, as we suf the web, the cookie in fact tracks where we go, registering our interests with the advertising company. They then target adverts more actuately, visit car site, get car ads, visit travel site, get travel ads, it's that simple. Yet also for many, deeply worrying.
By monitoring some of these web behaviour, you can build up a picture of who they are talking to, what they are reading, what they are consuming, that can be incredibly intimate, and potentially powerful, profile somebody's life.
Many of these judgements could only be quite poorly made out, because they don't know for context you are in. So i'm looking up, somebodys looking up the material of cancer, is not for me, is not for a friend, it is for a piece of course work. And of course, real decisions can follow from that.
I'm really not so vexed by bahaviral advertising and targeting. I think that's as long as it's transparent at some level and use the consumer as the user. The ability to find out what is being kind of it used to suppose your benefit. And I feel quite relaxed about it and actually think that it could be excitingly forward.

So we've seen that we pay for web search through being targeted with advertising; we pay for some email systems by having our email scanned for advertising opportunity; and we pay for browsing sites while being tracked through cookies.

Consumers are becoming the consumed. We are watched and traded. If this wasn't enough, web commerce seems to be involving one step further and perhaps in a more troubling direction. It's attempting the barrier itself deeper in our minds, to try to shape what it is that we want before we even know that we wanted. And this is where the old .coms come back into our story.  

This post was generated by put listening repetition system,  Check the original dictation thread!
1

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  • kinglimk

每天半小时 轻松提高英语口语
HW
This is how the online version about works. When we visit the site that contains advertising, the advertising company server sends back us a cookie, a tiny file that identifys our computer uniquely. Now as we search the web, the cookie in a fact tracks where we go, registering our interests with the advertising company. They then target adverbs more accurately, visit the car site, get car out, visit travel site, get travel out, is that simple?  You'd also for many, deeply worrying.

By monitoring somebody's web behaviour, you can build up the picture of who they like to come to, what they will do, what they consume. And that can be incredibly intimate and potentially powerful, prepare for its life .

Many of their judgement can only quite poorly made out because they don't know it's contact to a range. So i am looking up, somebody is looking up the material on cancer. It's not for me, not for a friend, it's for a piece of // and of course real decision can follow for me out.

I am really not so web behaviourial advertising targeting. I think that as more visits transparent at some level. And we have consumed the users have the ability to find out what is being ,a kind of  used to your benefit, your supposed benefit. Then i feel a // actually it can be an exciting forward.

So we have seen we pay for web search  to being targeted with advertising. We pay for some email systems by having our email scan for advertising opportunity and we pay for brousing  sites by being tracked through cookies. Consumers have become the consumed. We are watched and traded.  And this wasn't enough. Webcomer seems to be involving, one step further and perhaps a more tragedy direction. As tempting barrier itself deeper in our minds, to try to shape what they want before even we know that we want it. And this is where our old dotcoms come back a story.
1

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  • kinglimk

[Homework]2011-08-31 虚拟革命 免费的代价 The Cost of Free —14

This is how the online version about works, when we visite the site that contains advertising, the advertising companies' server send back it as a cookie, a tiny file that identifies our company uniquely. Now, as we surf the web, the cookie in fact tracks where we go, registering our interest with the adverttising company, they then target adverts more accurately.
Visit car site, get the car ad, visit travel site, get the travel ad. It's that simple, yet also for many deeply worrying.
By mornitoring somebody's web behavoir, you can build up a picture of who they are talking to, what they are reading, what they are consuming, that can be incredibly intimate and potentially powerful profile somebody's life.
Many of these judgements can only be quite poorly made out because they don't know the context they are in. so if I'm looking up, sombody is looking up material on cancer, is that for me? Is that for a friend, is it for a piece of course work, and of course, real decisions can follow from that.
I'm really not so vexed by behavioral advertising and targeting. I think that as long as it's transparent, then I feel quite relaxed about it and actually it can be excitingly forward.
So we've that we pay for web search through being targeted with advertising , we pay for some E-mail systems by having our email scanned for advertising oppotunity ,and we pay for browsing sites by being tracked through cookies.
Consumers are becoming the consumed, we are watched and tracked. If this wasn't enough, web commerce seens to be involvning one step further and perhaps and in a more troubling direction, it's attempting to bury itself deeper in our mind, to try to shape what they want before even we know .that we want it, and this is where our old dotcom come back a story


This post was generated by put listening repetition system,  Check the original dictation thread!
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  • kinglimk

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