[豆知识] 【整理】2012-03-18&03-24 收视率调查的全过程 (2/2)

Mickey_lee

Bits-of-Knowledge-2011-03-18&03-24

 

Knowledge of TV Ratings

In the U.S., the term "TV ratings" immediately makes people think of "Nielsen" because Nielsen Media Research has become the de facto national measurement service for the television industry in the United States and Canada. Nielson measures the number of people watching television shows and makes its data available to the television and cable networks, advertisers and the media.

 

 

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由jessiyear在 整理的参考文本：
Chip: Well we’vereached that time in our program while we perform our ratings formula. For thatlet’s go to expert number cruncher Baxter Orion.



Orion: Thank you, Chip. Nielson’s gathered the datafrom the meters to project the number of homes or viewerswatching in the entire population. This is named as impressions. Additionallyeach cable network has a total number of subscribers possibly watching aprogram known as the universe. When we take the number of impressions and dividedby the universe, we get a percentage which is our cable coverage rating. Nowlet’s say two different cable networks had 25 million people watchingin prime time. One network had 100 million subscribers, while theother had 50 million subscribers. Putting this in our formula, we get,oh, oh, the first network delivered at a 25.0 coverage rating, and theother delivered at a 50.0 coverage rating.



Chip: Exactly. Because the first network’s universe is double the latter. It’salso important to remember that the rating is an average minute statistic.



Orion: So, let’ssay the monster truck rally under a 25.0 rating, then 25 percentof cable networks subscribers were watching during the average minute of that telecast.



Chip: Oh, and what about commercial minutes? Do they count toward theprogram rating too, uh? Do they?



Orion: Oh you bet they do. All minutes of the program are averagedtogether, but many advertisers want ratings for thecommercials, for that we just take the average of eachcommercial minutes rating  in that program, and weinclude anyone who watches live, plus any DVRplayback within 3 days. We call commercial ratings C3 ratings. The Cstands for commercial and the 3 stands for viewing within 3 days.



Chip: Bax youare blowing my mind, what else you got?



Orion: Cable network ratings can also be represented as US ratings. Onlynow the US ratings universe includes all TV homes in the country. Thenumber of impressions is now divided by the number of possible viewers inthe entire country. This universe is used for all broadcast networksand automatically for comparing one cable network to another.



Clay: And that’s all she wrote.



Chip: Well, that’s aboutall the time we have this week, folks. This is Chip Spalding.



Clay: AndI am Clay Rogers for ratings center, saying go for the calculate.

孙滦峰

Well we've reached that time that our program where we perform our rating's formula.For that,let's go to expert Number Cruncher Boxster O.And thank you Cheap.Nielson has got the data from the meters to project the number of homes or viewers watching in the entire population.This is Nielson's impressions.Initially,each cable network has a totally number of subscribers possibly watching a program known as the universe.When we take the number of impressions and divided by the universe we get the percentage which our cable coverage rating.Now let's see two different cable networks had 25 million people watching in prime time.
One network has 100 million subscribers while the other has 50 million subscribers.Putting this in our formula we get,oh,oh the first network delivered that 25.0 coverage rating and the other delivered a 50.0 coverage rating.
Exactly because the first network in universe is double the latter,it's also important to remember that the rating is in average minute statistic.So let's say the monster truck rally and 25.0 rating.Then 25 percent of cable network subscribers for watching during the average minute of *.
Oh, and what about commercial minute,do they account to our program rating too,do they?
Oh, you bet they do.All minutes of the program are average together.But many advertisers anyone want ratings for the commercials.For that we just take the average of each commercial minutes rating in that program and we include every one who wants alive.Plus any DVR play back within 3 days.We call commercial ratings C3 ratings,the C stands for commercial and the 3 stands for viewing within 3 days.
Black you are blowing my mind.What else you got?
Cable network ratings can also be represented the US ratings.Only now the US rating is universe includes all TV homes in the country.The number of impression is not divided by the number of possible viewers in the entire country.This universe is used for all broadcast networks and automatically for comparing one cable network to another.
And that's all see road.
Well that's out of the time have for this week folks.This is Cheap's Boding .
And I'm C Rogers for rating center saying go for thank calculate.

This post was generated by put listening repetition system,  Check the original dictation thread!

无空间

Well we’ve reached that time at our program when we perform our ratings formula. For that let’s go to expert number one anchor back to old Ryan.


Eh thank you, Chip,
Nielson’s got the data from meters to project the numbers of homes or viewers watching in the entire population. This is named impressions, additionally each cable network has a total number of subscribers possibly watching a program known as universe, when we take the number of impressions and divide by the universe we get a Percentage which is our cable coverage rating. Now let’s say two different cable networks have 25 million people watching in prime time. One network has 100million subscribers, while the other has 50million subscribers. Putting this in our formula, we get.

Oh oh, the first network deliver at 25.0 coverage rating, and the other deliver at 50 coverage rating.

Exactly because the first network’s universe is double the latter. It’s also important to remember that rating is an average minute statistic. So let’s say the monster truck rides in under the 25.0 rating, then 25 percent of cable network subscribers are watching during the average minute
of telecast,

Oh and what about commercial minute, do them count to the ratings too, ehhe? Do they?

Oh you bet they do. All minutes of the program are averaged together, many advertisers want the rating for the commercials, for that we just take average each of these commercial ratings in that program, and that we include everyone who watches live, plus any dvoff played back within 3 days

We call commercial ratings C3 ratings, the C stands for commercial and the 3 stands for viewing within 3 days…
Ryan you blow my mind, what else you got?

Cable network ratings can also represent the US ratings, only now the US rating universe includes all tv homes in the country, the number of impressions are now dividing by possible viewers in the country.
This universe is used for all broadcast networks and automatically comparing one cable network to another.

And that’s all she rolls. Well and that’s all about this time we have this week folks, this is Chip Bording, and I Clare Rajers for rating center, saying go for their junkular

刘美君

A:Well,we reach that time of our program,we perform our reading formula.For that,let’s go to expert number control……..
C:Er,thank you.Chip.Nielson gather data from meters to project the number of homes and viewers watching the entire population.This is named impression.Additionally,each cable network has a total number of subscribers possibly watching a program known as a universe.When we take the number of inpressions,and divided by the universe, we get a percentage,which is cable coverage addreting.Now let’s see two different cable networks had 2.5 million people watching TV in  prime time.One network had 100 million subscribers and another has 50 million subscribers.Putting this in our formula,we get the first network delivered at 25 coverage rating.And the other delivered 50% at coverage rating.
B:Exactly,because the first network’s universe is double than latter.
It’s also important to remember that rating is in average minute statistic.So let’s see the most truck mountain rally and 25 million rating.Then 25% of  cable network subscribers for watching during average minute that tele ask.
A:Oh,what about Commercial Minute.Do they count the program rating, too.Ar,do they?
B:Oh,you bet they do.All minutes of programmer average together.But many advertisers really want ratings for the commercials. For that,we just take the average with commercial minute rating in  that program .And we conclude everyone who watched live,plays DVs I lay in free days.We call commercial ratings C3 ratings.And C stands for commercial and 3 stands for viewing in 3 days.
A:you block my mind.
What else you get?Cable network ratings can also represent universe ratings.Only now the universe ratings  universe including all TV homes in the country.The numbers of impressions is not divided by the number of possible viewers.

Quro

on无空间

Well we’ve reached that time at our program when we perform our ratings formula. For that let’s go to expert number cruncher back to old Ryan?.


Eh thank you, Chip,
Nielson’s gathered the data from the meters to project the number of homes or viewers watching in the entire population. This is named as impressions, additionally each cable network has a total number of subscribers possibly watching a program known as the universe, when we take the number of impressions and divide by the universe we get a Percentage which is our cable coverage rating. Now let’s say two different cable networks had 25 million people watching in prime time. One network had 100million subscribers, while the other had 50million subscribers. Putting this in our formula, we get.

Oh oh, the first network delivered at 25.0 coverage rating, and the other delivered at 50.0 coverage rating.

Exactly because the first network’s universe is double the latter. It’s also important to remember that rating is an average minute statistic. So let’s say the monster truck rally / under / 25.0 rating, then 25 percent of cable network subscribers are watching during the average minute
that telecast,

Oh and what about commercial minute, do they count toward the program rating too, uh? Do they?

Oh you bet they do. All minutes of the program are averaged together, but many advertisers anyone? ratings for the commercials, for that we just take the average of each commercial minutes rating  in that program, and / we include anyone who watches live, plus any DVR playback within 3 days

We call commercial ratings C3 ratings, the C stands for commercial and the 3 stands for viewing within 3 days…
? you are blowing my mind, what else you got?

Cable network ratings can also be represented as /  US ratings, only now the US ratings universe includes all tv homes in the country, the number of impressions is now divided by the number of possible viewers in the entire country.
This universe is used for all broadcast networks and automatically for comparing one cable network to another.

And that’s all she wrote. Well ,/ that’s about all the time we have this week folks, this is Chip Bording, and I am Clare Rajers for rating center, saying go for their junkular?

高雁超

on无空间

Well we’ve reached that time at our program when we perform our ratings formula. For that let’s go to expert number cruncher back to old Ryan?.


Eh thank you, Chip,
Nielson’s gathered the data from the meters to project the number of homes or viewers watching in the entire population. This is named as impressions, additionally each cable network has a total number of subscribers possibly watching a program known as the universe, when we take the number of impressions and divide by the universe we get a Percentage which is our cable coverage rating. Now let’s say two different cable networks had 25 million people watching in prime time. One network had 100million subscribers, while the other had 50million subscribers. Putting this in our formula, we get.

Oh oh, the first network delivered at 25.0 coverage rating, and the other delivered at 50.0 coverage rating.

Exactly because the first network’s universe is double the latter. It’s also important to remember that rating is an average minute statistic. So let’s say the monster truck rally / under / 25.0 rating, then 25 percent of cable network subscribers are watching during the average minute
that telecast,

Oh and what about commercial minute, do they count toward the program rating too, uh? Do they?

Oh you bet they do. All minutes of the program are averaged together, but many advertisers anyone? ratings for the commercials, for that we just take the average of each commercial minutes rating  in that program, and / we include anyone who watches live, plus any DVR playback within 3 days

We call commercial ratings C3 ratings, the C stands for commercial and the 3 stands for viewing within 3 days…
? you are blowing my mind, what else you got?

Cable network ratings can also be represented as /  US ratings, only now the US ratings universe includes all tv homes in the country, the number of impressions is now divided by the number of possible viewers in the entire country.
This universe is used for all broadcast networks and automatically for comparing one cable network to another.

And that’s all she wrote. Well ,/ that’s about all the time we have this week folks, this is Chip Bording, and I am Clare Rajers for rating center, saying go for their junkular?

jerrylvzy

Well we’ve reached that time at our program when we perform our ratings formula. For that let’s go to expert number one anchor back to old Ryan. Thank you, Chip,
Nielson’s got the data from meters to project the numbers of homes or viewers watching in the entire population. This is named impressions, additionally each cable network has a total number of subscribers possibly watching a program known as universe, when we take the number of impressions and divide by the universe we get a Percentage which is our cable coverage rating. Now let’s say two different cable networks have 25 million people watching in prime time. One network has 100million subscribers, while the other has 50million subscribers. Putting this in our formula, we get.
Oh oh, the first network deliver at 25.0 coverage rating, and the other deliver at 50 coverage rating.Exactly because the first network’s universe is double the latter. It’s also important to remember that rating is an average minute statistic. So let’s say the monster truck rides in under the 25.0 rating, then 25 percent of cable network subscribers are watching during the average minute
of telecast,Oh and what about commercial minute, do them count to the ratings too, ehhe? Do they?Oh you bet they do. All minutes of the program are averaged together, many advertisers want the rating for the commercials, for that we just take average each of these commercial ratings in that program, and that we include everyone who watches live, plus any dvoff played back within 3 days.We call commercial ratings C3 ratings, the C stands for commercial and the 3 stands for viewing within 3 days…
Ryan you blow my mind, what else you got?Cable network ratings can also represent the US ratings, only now the US rating universe includes all tv homes in the country, the number of impressions are now dividing by possible viewers in the country.This universe is used for all broadcast networks and automatically comparing one cable network to another.And that’s all she rolls. Well and that’s all about this time we have this week folks, this is Chip Bording, and I Clare Rajers for rating center, saying go for their junkular.
This post was generated by put listening repetition system,  Check the original dictation thread!

清风柳语

Well, we have reached that time our programe when we performed our reading fo
let's go to expert number cranch bargesaline. B: Thank you, jeep , Neilsen is gathered the data from meters to project number home , watching in the type of population,this neilsen impressions. additional, each cable network have total number suscrible possible watching a program know it as university. when we take number impression and devieded by the university we get the pertegen. which is are cable coverage getan. now let's see two diffierence cable networks, have twenty five million people watching in privite time. one network had one hundrend million suscrible. the other had the fifthy million suscrible, putting this our fammiliar, we get  the first network deliever 25 point cover gerin , and the other deliever fifty cover gerin. exactly, because the first networks university is double than later . it's also important to remember litter rating ia an average minutes to distic , so that is say the monster tracker and 25 point zero rating. then 25 pertant cable network suscrible for  watching the gerin  everage for test, oh   what about commercial works , do they  counting on the program rating too , oh , you bet they do, all minute of the program are everage to together. but many advertised of any rating for the commercials, for that we just take the everage of each commercial of each rating in that program. an d we include any one we watch online,process any DV are play back  in  three day, we call comercial C3 rating, the c stands for commercial, and 3 stand for view in three days, that broard my mind , what else you get? cable network rating can also be represented in us rating, only now the us rating  university include all tv home in the country. the number impression is now divided by the number of  possible views entire country , this university is useful for the all board cast net works,  ultimately for camparing people network to another,that's all theroy. that all the time for we have  this week. this is tripper boarding

This post was generated by put listening repetition system,  Check the original dictation thread!

陈阳辉_

Homework
  Welcome to Social Bookmarking in Plain English.
It's just too much.Did you know that there are over fifty billion webpages?To make sense of all we'd waste a // out the best pages and save them for later.We have choices.We could bookmark or add favorites on our browser.Now it quickly become messy.Plus this bookmarks are only tied to one computer.This is the old way.There is a new way that does not use a browser.It uses the website.This is called the social bookmarking site and the one we use today is called delicious.It makes bookmarking more useful and fun.We focus on three things.How to get start with bookmarking?How bookmarks should organized by tags?And why this kind of bookmarking is social?First go to delicious.com to sign up for free account.While siging up you will see an easy way to add a couple of bottoms to your browser.These are important.The tag bottom is how you add new bookmarks to the website.On any website you can click tag to save that site as delicious's bookmark.Easy.
Consider this example. You are a teacher who often use website to find math problems to eighth grade.You are overwhelmed by all the sites.There are just too many to remember.Using delicious remembering sites is as easy as tagging them.Here is one .Oh nice!Perfect.Here is what happen when you tag a site.A new window opens and asks more imformation.You can add key words or tags that describe the site.This will help you find bookmarks later.You might tag this site algebra bestaf tutorial math and homework.Then click save to save it on the delicioous website.When you save a page like this ,two things happen.First the site is saved with all your other bookmarks on delicious.com.Second the tags are saved at a list of all your tags.You just repeat this process for every sites you want to save.This is bookmarking.

This post was generated by put listening repetition system,  Check the original dictation thread!

xianmingdong

Well we’ve reached that time at our program when we perform our ratings formula. For that let’s go to expert number one anchor back to old Ryan.

Eh thank you, Chip,Nielson’s got the data from meters to project the numbers of homes or viewers watching in the entire population. This is Nielson's impressions, additionally each cable network has a total number of subscribers possibly watching a program known as its universe, when we take the number of impressions and divide by the universe we get a Percentage which is our cable coverage rating. Now let’s say two different cable networks have 25 million people watching in prime time. One network has 100million subscribers, while the other has 50million subscribers. Putting this in our formula, we get...

Oh oh, the first network deliver at 25.0 coverage rating, and the other deliver at 50.0 coverage rating.

Exactly because the first network’s universe is double the latter. It’s also important to remember that rating is an average minute statistic. So let’s say the monster truck rally under the 25.0 rating, then 25 percent of cable network subscribers are watching during the average minute of telecast,

Oh and what about commercial minute, do them count to the program ratings too, uh? Do they?

Oh you bet they do. All minutes of the program are averaged together, but many advertisers want the rating for the commercials, for that we just take average each of these commercial ratings in that program, and that we include everyone who watches live, plus any DV played back within 3 days.We call commercial ratings C3 ratings, the C stands for commercial and the 3 stands for viewing within 3 days…

That you blow my mind, what else you got?

Cable network ratings can also represent the US ratings, only now the US rating universe includes all TV homes in the country, the number of impressions are now dividing by possible viewers in the entire country.This universe is used for all broadcast networks and automatically for comparing one cable network to another.

And that’s all she wrote. Well and that’s all about this time we have this week folks, this is Chips Bording, and I Clare Rajers for rating center, saying go for the junkular.  

caolei19880307

Well we’ve reached that time at our program when we perform our ratings formula. For that let’s go to expert number one anchor back to old Ryan.

Eh thank you, Chip,Nielson’s got the data from meters to project the numbers of homes or viewers watching in the entire population. This is Nielson's impressions, additionally each cable network has a total number of subscribers possibly watching a program known as its universe, when we take the number of impressions and divide by the universe we get a Percentage which is our cable coverage rating. Now let’s say two different cable networks have 25 million people watching in prime time. One network has 100million subscribers, while the other has 50million subscribers. Putting this in our formula, we get...

Oh oh, the first network deliver at 25.0 coverage rating, and the other deliver at 50.0 coverage rating.

Exactly because the first network’s universe is double the latter. It’s also important to remember that rating is an average minute statistic. So let’s say the monster truck rally under the 25.0 rating, then 25 percent of cable network subscribers are watching during the average minute of telecast,

Oh and what about commercial minute, do them count to the program ratings too, uh? Do they?

Oh you bet they do. All minutes of the program are averaged together, but many advertisers want the rating for the commercials, for that we just take average each of these commercial ratings in that program, and that we include everyone who watches live, plus any DV played back within 3 days.We call commercial ratings C3 ratings, the C stands for commercial and the 3 stands for viewing within 3 days…

That you blow my mind, what else you got?

Cable network ratings can also represent the US ratings, only now the US rating universe includes all TV homes in the country, the number of impressions are now dividing by possible viewers in the entire country.This universe is used for all broadcast networks and automatically for comparing one cable network to another.

monmonweng

Well we've reached that time that our program where we perform our rating's formula.For that,let's go to expert Number Cruncher Boxster O.And thank you Cheap.Nielson has got the data from the meters to project the number of homes or viewers watching in the entire population.This is Nielson's impressions.Initially,each cable network has a totally number of subscribers possibly watching a program known as the universe.When we take the number of impressions and divided by the universe we get the percentage which our cable coverage rating.Now let's see two different cable networks had 25 million people watching in prime time.
One network has 100 million subscribers while the other has 50 million subscribers.Putting this in our formula we get,oh,oh the first network delivered that 25.0 coverage rating and the other delivered a 50.0 coverage rating.
Exactly because the first network in universe is double the latter,it's also important to remember that the rating is in average minute statistic.So let's say the monster truck rally and 25.0 rating.Then 25 percent of cable network subscribers for watching during the average minute of *.
Oh, and what about commercial minute,do they account to our program rating too,do they?
Oh, you bet they do.All minutes of the program are average together.But many advertisers anyone want ratings for the commercials.For that we just take the average of each commercial minutes rating in that program and we include every one who wants alive.Plus any DVR play back within 3 days.We call commercial ratings C3 ratings,the C stands for commercial and the 3 stands for viewing within 3 days.
Black you are blowing my mind.What else you got?
Cable network ratings can also be represented the US ratings.Only now the US rating is universe includes all TV homes in the country.The number of impression is not divided by the number of possible viewers in the entire country.This universe is used for all broadcast networks and automatically for comparing one cable network to another.
And that's all see road.
Well that's out of the time have for this week folks.This is Cheap's Boding .
And I'm C Rogers for rating center saying go for thank calculate.

10040401073

Well we've reached that time that our program where we perform our rating's formula.For that,let's go to expert Number Cruncher Boxster O.And thank you Cheap.Nielson has got the data from the meters to project the number of homes or viewers watching in the entire population.This is Nielson's impressions.Initially,each cable network has a totally number of subscribers possibly watching a program known as the universe.When we take the number of impressions and divided by the universe we get the percentage which our cable coverage rating.Now let's see two different cable networks had 25 million people watching in prime time.
One network has 100 million subscribers while the other has 50 million subscribers.Putting this in our formula we get,oh,oh the first network delivered that 25.0 coverage rating and the other delivered a 50.0 coverage rating.
Exactly because the first network in universe is double the latter,it's also important to remember that the rating is in average minute statistic.So let's say the monster truck rally and 25.0 rating.Then 25 percent of cable network subscribers for watching during the average minute of *.
Oh, and what about commercial minute,do they account to our program rating too,do they?
Oh, you bet they do.All minutes of the program are average together.But many advertisers anyone want ratings for the commercials.For that we just take the average of each commercial minutes rating in that program and we include every one who wants alive.Plus any DVR play back within 3 days.We call commercial ratings C3 ratings,the C stands for commercial and the 3 stands for viewing within 3 days.
Black you are blowing my mind.What else you got?
Cable network ratings can also be represented the US ratings.Only now the US rating is universe includes all TV homes in the country.The number of impression is not divided by the number of possible viewers in the entire country.This universe is used for all broadcast networks and automatically for comparing one cable network to another.
And that's all see road.
Well that's out of the time have for this week folks.This is Cheap's Boding .
And I'm C Rogers for rating center saying go for thank calculate.

baozouxx

HOMEWORK

Well we've reached that time that our program where we perform our rating's formula.For that,let's go to expert Number Cruncher Boxster O.And thank you Cheap.Nielson has got the data from the meters to project the number of homes or viewers watching in the entire population.This is Nielson's impressions.Initially,each cable network has a totally number of subscribers possibly watching a program known as the universe.When we take the number of impressions and divided by the universe we get the percentage which our cable coverage rating.Now let's see two different cable networks had 25 million people watching in prime time.
One network has 100 million subscribers while the other has 50 million subscribers.Putting this in our formula we get,oh,oh the first network delivered that 25.0 coverage rating and the other delivered a 50.0 coverage rating.
Exactly because the first network in universe is double the latter,it's also important to remember that the rating is in average minute statistic.So let's say the monster truck rally and 25.0 rating.Then 25 percent of cable network subscribers for watching during the average minute of *.
Oh, and what about commercial minute,do they account to our program rating too,do they?
Oh, you bet they do.All minutes of the program are average together.But many advertisers anyone want ratings for the commercials.For that we just take the average of each commercial minutes rating in that program and we include every one who wants alive.Plus any DVR play back within 3 days.We call commercial ratings C3 ratings,the C stands for commercial and the 3 stands for viewing within 3 days.
Black you are blowing my mind.What else you got?
Cable network ratings can also be represented the US ratings.Only now the US rating is universe includes all TV homes in the country.The number of impression is not divided by the number of possible viewers in the entire country.This universe is used for all broadcast networks and automatically for comparing one cable network to another.
And that's all see road.
Well that's out of the time have for this week folks.This is Cheap's Boding .
And I'm C Rogers for rating center saying go for thank calculate.

alexyoung1990

HOMEWORK

Well, We reach that time and program are we perform our writing’s formula. for that let’s go to experts number** Buster Ryan.

Thank you, Chip. Nielsen is gathered the data from the meters to project the number of homes of vetos watching the entire population. This is named impressions. Usually each cable network has a total number of subscribers possibly watching a program knowing as the universe. When we take a number of impressions and divided by the universe we get percentage which are cable coverage rating.

Now let’s see two different cable networks have 25 million people watching in prime time. One network has 100 million subscribers while the other has 50 million subscribers. Putting the formula we get the first network delivery 25.0 coverage rating and the other delivery 50.0 coverage rating . Exactly, because the first network universe is double the latter. It is also important to remember that the rating is an average minute statistic so let’s see the mounts truck rally and 25.0 rating then 25 percentage of cable network subscribers for watching during the average minute that telling us .

Oh, what about commercial minute? Do they count to the program rating too? Do they?

You bet they do. All minutes of the program are average together, but many advertisers are anyone rating for the commercials. For that we just take the average be commercial minutes rating and that program and we improve anyone who watch the live process any TV play back within 3 days. We call commercial rating C3 ratings .The C stands for commercial and the 3 stands for viewing within 3 days.

That block my mind, what else you got ?

Cable network ratings can also be representative the universe ratings. Only now the US ratings universe includes all TV homes in the country. The number of impressions is not divided by the number of possible viewers in the entire country. This universe is used for all broadcast networks and automatically for comparing one cable network to another.

And that is ** . Well that is about all the time we have focus.

This is Chip B. And I’m C Rogers for rating center. Say go for the popular.