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[Homework]2013-07-30&08-01 Facebook²Æ±¨³¬Ô¤ÆÚ ÒÆ¶¯ÒµÎñÁ¢´ó¹¦
The big problem for Facebook was mobile,fixing its mobile problem, seems like that they have done that. But what we heard from Google is that mobile advertising is not less lucrative. What do you think?Well, it's clear that mobile is the single largest growth drive on line today. And Facebook's mobile applications are very good fit for smart phone for tablets, so from users experience, Facebook is in a very positive situation with regards to mobile.But actually shifting advertising dollars to mobile takes a little bit more time. And that's the challenge the Facebook, Google and other platforms have right now.
Yeah. That's why I guess everyone sought to fix on old pricing model when it was about banners. This is a sort of different universe . Is Facebook in a better position in terms of mobile advertising? Is that how they make their money? Is it in a better position than Google is?
I would not say they are in a better position. I think Google, you know, as in its unique position, given the core search engineer and date that gets from all of, everyone's searches. Facebook has significant treasury trivia of personal date about people as well. So in a different way, through its mobile apps, Facebook can serve very relevant answers to people when they are on the go. So I think each platform individually has enormous potential on mobile.
Colin, what do you want to hear from Z. , and the executives today, we know that we are gonna give their earnings report. You could tell me what you expect if you are on the higher and lower, but what do you want to hear from them ,in particular, about some their sort of development in products. What's gonna be key for investors?
Well, investors certainly focus on high-level users matrix, so continuing in growth in the overall register user, monthly user volumes, a lot of them obviously coming from emerging markets, increasing engagement, so higher number of daily users as well. But also on the product side, Newsfeed revenues that is still their recent innovation at ad formats, and ,of course, in mobile, seeing that mobile continues to be a large portion revenues, and this helps drive // growth which has been certainly one of bright spots over the past two quarters.
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