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[商业新闻] 【整理】2013-07-30&08-01 Facebook财报超预期 移动业务立大功

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[Homework]2013-07-30&08-01 Facebook财报超预期 移动业务立大功

The big problem for facebook is mobile.Facing the mobile problem, it seems like they've done that.But what we hear about the problem that google is that mobile advertising is a lot less lucrative It's clearly that mobile is the single larget growth driver online today.And facebook, a mobile applications are very fit for smart phones and tablets.So from the users' experience, facebook is in a  very positive situation with regard to mobile. But actually,shifting of advertising dollars takes a little bit more time. that is facebook, google and other platforms are facing.They try to get everyone fix on the old price modle when it's about banners.This is a different universe.Is facebook in a better situation in terms of mobile advertising. that is how they  make money.Is it in a better situation than google is? I won't say there is any better position. i think google is in a need position given the course search change the date that gets from everyone searches.Facebook has a significant treasure data about people's well.So it's different way through mobile webs.Facebook can serve very well  excellent people where they are on the go.SO i think each platform individually has its own enormous potential on mobile.Colly ,what do you want to hear from the expert exectuive today?The other give the earlier report telling what you expect if you are on the live air.What do you want to hear from in particular about some of the developments and products?what is the key for investors?

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Homework~
The big problem for facebook was mobile,fixing its mobile problem.Seems like they've done that.What we heard from Google is that mobile advertising is a lot less lucrative.What do you think?

Well,it's clear that mobile is the single largest growth driver online today.And facebook's mobile applications are very good fit for smartphone,for tablets.So from a user exerpience,facebook is a very positve situation with regards to mobile.But actually shifting advertising dollars to mobile takes a little bit mre time.That's the challenges that facebook and Google and other platforms have I know.

Yean,that's right,I guess everyone sort of fix on that old pricing model when there is about baners.This is a sort of different universe.IS facebook a better position in terms of mobile advertising?Is that how they make their money?Is it in the better position than Google is?

I wouldn't say they are in a better position.I think Google,you know,is in a unique positon given the course search engine data that gets from all of everyone searches.Facebook has significant treasure trivia of personal data about people as well.So in a different way through its mobile apps.Facebook can serve very well answers to people when they on the go.And so I think each platform individually has a normal potential on mobile.

Colin,what do you want to hear from Z and executives today?We know they are giving their eanings report,you can tell me what you expect if you on the higher or lower.But what you want to hear from them in particular about some of this sort of development in products?What's gona be key for investors?

Well,investors crtainly forcus on higher lever user matrixs,so continue in growth in the overall register user, monthly use volumes,a lot of it is coming from emerging markets,increasing ingagments,so a higher number of daily ousers is well.But also on the product side,news feed revenues that's still their recent innovation and app formats and of course mobile,seeing that mobile continues to be large portion of revenues.And this helps driving commertial growth with being certainly one of the bright spots over the past two quarters.
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[Homework]【整理】2013-07-30&08-01 Facebook财报超预期 移动业务立大功

The big problem for Facebook was mobile,fixing its mobile problem seems that they done that but what we hear from Google is that mobile advertising a lot less lucrative. What do you think?Well, it's clear the mobile is the single largest growth driver online today,and Facebook mobile applications are very good fit for smartphone, for tablets.So from users experience,Facebook is in a very positive situation with regards to mobile ,but actually shift advertising dollars to mobile takes a little bit more time,and that's the challenge Google and Facebook and other platforms have right now.
Yeah,they are trying get everyone fixing on that old pricing model when it is about banner this is sort of different universe .Is Facebook in a better position in terms of mobile advertising and is that how they make that money? Is it in a better position that Google is?
I wouldn't say they are in a better position.I think Google,you know, is in a unique position given the core search sense of dates or that gets from all of everyone searches.Facebook has significant treasury of personal date about people as well,so the different way through its mobile laps Facebook concerned very revalance the people as when they on the go,so I think each platforms individually has a enormous potential on mobile.
what do you want to hear from ,the executive today,we know they gonna give the earning warming tell me what do you expect if you on the higher of lower,what do you want to hear from, in particular, about some sort of development products what can be  key for investors?
Well,investor certainly focused on high level users of matrix so continuing growth in the overall registered users monthly users volumes ,a lot,obviously ,coming from the emerging markets,increase engagements So high number of daily users as well,but also on the products side new revenue their recent innovation on seem the mobile continues to be a large portion of revenues,that's helps driving command growth,which is been certainly one of the brightest spot over the past two quarters

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