[商业新闻] 2014-02-28&03-02 最经典不过牛奶胡GOT MILK广告换口号

qingchengshan

Iconic 'Got Milk?' slogan gets replaced   

The iconic tagline behind the milk industry, "Got Milk?," has been replaced with "Milk Life" in hopes of higher sales.


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mintzoe

-Well, you know, you have to change it, because it's all about rebranding. And then you have milk sales suddenly declining, but they had to come up with something new. But it's crazy to think that these two words Got Milk could have got such an impact on American pop culture. Obviously, we all remember those ads, beautiful women back in the early 90s, wear the milk mustaches around their lips. N* being one of them. Also David Beckham, he was pictured as well. We also had Alten John. With that types of celebrites that was used very widely. Harrison Ford was included, too, Murande Lamber. But the idea of the campaign was really to push people, Hey, listen, you know, successful cool people, celebrities are drinking milk. You should, too.  But as I mentioned milk sales is steadily declining, so the ads come up with something new. The new campaign is referred to Milk Life. So it's less focused on celebrities, more on the nutritional content, focusing on the protein of the milk, less about the celebrities. The idea is that really will help the milk sales pick up.
-Wait, you said Milk Life? Like a life? Milk Life.
-Milk Life, OK. That's it. Milk Life.
-OK, I'm just meritting, meritting on it. See, if I like it. As we talk milk, I know prices of milk going up across the country.
-Yeah, exactlly, let me just show you what the milk prices are right now. They currently stand at 3 dollars and 55 cents a gallon. They've been spiking steadily since back in September when they were 3 dollars and 42 cents a gallon. So a couple of factors are going to this. First of all, the demand. As people make more money, they tend to spend more in the grocery store. And obviously, demand tends to push the prices up, but also another factor that's kind of link to demand as well. It's really exports. Milk, more and more milk is being exported. More and more dairy products are being exported. Exports are all-time high. That is actually, ovbiously affecting demand, which pushes prices high again. And then there's a wild cause, with the draught in California. Obviously, the cows need water and pasture. Obviously, we have a draught, and that might actually impact milk prices later down the line.

This post was generated by put listening repetition system,  Check the original dictation thread!

fanglixuan

You know, We have to change it. Because it is all about rebranding. You have known milk sales suddenly declining. But they have to come up with something new. But it is crazy to think that these two word got milk could have such an impact on American pop culture. Obviously, we all remember ads, beautiful women back in the early 90s with milk moustaches around their lips. being one of them. Also David Beckham, he was pictured as well.** The idea of the campaign was really to push people, hey,listen, you know, successful cool people, celebrities are drinking milk. You should too. But as I have mentioned milk sales are steadily declining. So the ads come up with something new. The new campaign is referred to milk life. So it is less focused on celebrities, more on nutritional content, focusing on the protein of milk and less about celebrities. The idea is that will really help the milk sales pick up.
Wait, you said milk life? Like a life? Milk life.
Milk life. Milk life. Yeah, that's it. Milk life.
Okay! I'm just meritting, meritting on it. As we talk milk, I know prices of milk going up across the country.
Yeah, exactlly. Let me show you what milk prices are right now. They current stand at 3 dollars and 55 cents a gallon. They've been spiking steadily since back in September when they were 3 dollars and 42 cents a gallon. So a couple of factors are going to this. First, the demand. As people make more money, they can spend more in grocery store. And obviously, demand tends to push prices up. But also another factor that's kind of link to demand as well. It's really exports. More and more milk has been exported. More and more dairy products have been exported. Exports are all time high. That is actually, obviously affacting demand, which pushes the price high again. And then it is the wild cause, the draught in California. Obviously cows need water and pasture. Obviously it has the draught. And that might impact milk prices later down the line.   

This post was generated by put listening repetition system,  Check the original dictation thread!

humu0919

You know they have to change it. Because it's all about rebranding it. And you have milk sales steadily declining, but they have to come, so they have to come up with something new. But it's crazy to think that these two, two words 'got milk' could have such an impact on American pop culture. Obviously, we all remember those ads: beautiful women back in the early 90s with milk mustaches around their lips, Namy Comble being one of them. Also, David Beckham, he was featured as well. You also had Alton John. But the types of celebrities that were used very widely, Horrison Florison included too, Milando Lamba. But the idea of the campaign was really pushing people: Hey, listen, you know, successful people, celebrities are drinking milk, you should too. But as I mentioned milk sales are steadily declining, so it has to come up with something new. The new campaign is referred to as 'milk life'. So it's less focused on celebrities, more on the nutritional content, focusing on the protein of milk, less about celebrities. The idea is that really will help milk sales pick up.

When you said 'milk life', like with a life? Milk life.


Milk life, milk life. Yeah, that's that, milk life.


OK. I'm just admiring it, admiring it, as if I like that. As we talk milk, I know prices of milk going up across the country.


Yeah, exactly. So let me just show you where milk prices are right now. They currently stand at $3.55 a gallon. They've been spiking steadily since back in September when they were $3.42 a gallon. So a couple, couple of factors going to this. First of all, demand. As people make more money, they tend to spend more on the grocery store. And obviously, demand tends to push prices up. But also another factor is kind of linked to demand as well. It's really exports. Milk, more and more milk is being exported. More and more dairy, dairy products are being exported. Exports are all-time high. That's actually, obviously affecting demand which pushes prices higher again. And then as well it's called with a drought in California, obviously cows need water and phalfer. Obviously we have drought. And that may actually impact milk prices later down the line.

This post was generated by put listening repetition system,  Check the original dictation thread!

ocean0756

You know they had to change because all about regranding you have milk sales 70-clinding but they have to come so they have to with something new. But quaki? with these 2 words "Got milk" can have such an impact on the American potcocher. Obviously we all remember those are as beautiful women back in early 1900 the milk mastache as around their lips, men become being one of them are also David Back, he was pitched as well, you will see at Altern John. The touch of celebrities that will use very widely Halson Fotohood too move around number. The idea of the content was really push people "hey you listen, you know, successful cool people, say celebrities are drinking milk, you should too." That I mentioned milk sales started to climbing so acts come with something new. The new compaign is referred to its milk like, so let's forcus on celebrities more than nurtrition content, focusing on potein of mil. Let's say about the celebrities, the ideas that are really help out milk sales peak up.

-Wait, you said, milk life, liquid else? -milk life.-Yeah,that's it.-Okay,I am just like melting melting. ...like that... As we talk milk, prices of milk going up across country. -Yeah, exactly, let me show you the milk prices are right now, the currently stand at 3.50 dollars a gallon are right now, then spiting several cents since backing in September when they are 3.42 dollars a gallon ? a couple, a couple is back to going to sperstible demand as peopole make more money, they can spend more on grocery store. And we know with a demand per tends to push prices up, but we also know factors kindly link to demand as well as really exports. And milk, more and more milk being exported when more dealt, their quarlity being exported direction all time high. That's as obviously affecting the mongrashi push the prices high again. And there is wells called with dropping in California obviously cows need wor China south, obviously we have drought that might actually impact no prices later down the line.

顺妞

well, you have to chang, because it's all of about rebranding and then you have milk sales suddenly declining. but they have to come with something new. but it'c crazy to think these 2 words got milk could have such an impact on america pop cilture,obviously we all remember those ads beautiful women backing in early 90s with a milk  mustache around their lips, one of them also ,he was feature as well,we also jhone,  With that types of celebrites that was used very widely ,H including too,but the idea of the company was  really push people listen you kown seccessful cool people celebrities are drinking milk,you should too. but as i mentioned milk sales was steadily declining with something new,the new company is refer to  milk life,so let 's less focus on  celebrities more on nutritional content, focusing on the protein of milk. less about it's celebrities.the idea is that really help milk sales pick up.Wait, you said Milk Life? Like a life? Milk Life. as we tolk milk, you know the price of milk going on across the contry, exactly let me to show milk prices are right now, they current stand at 3 dollars 25 cents  a gallon, They've been spiking steadily since back in September when they were 3 dollars and 42 cents a gallon,So a couple of factors are going to this,fist of all,  demand ,as people make more money, they tend to spend more in grocery store, and i know this is demand percent push prices, also another factor is kind of link as well,it;s reall export, milk , milk is being exported,More and more dairy products are being exported, Exports are hitting all-time high. That is actually, ovbiously affecting demand,which pushes prices high again, and then a then there's a wild cause, with the draught in California, Obviously, the cows need water and pasture. Obviously, we have a draught, and that might actually impact milk prices later down the line.



This post was generated by put listening repetition system,  Check the original dictation thread!

susan713

On 顺妞
well, you have to change it, because it's all of about re-branding and then you have milk sales suddenly declining, so they have to come up with something new. But it's crazy to think these 2 words got milk could have such an impact on America pop culture,obviously we all remember those ads of beautiful women backing in early 90s with a milk mustache around their lips, X is one of them, also David Beckham,he was feature as well, also X John, With that types of celebrities that was used very widely ,H including too, X. But the idea of the campaign was really push people, hey listen you know successful cool people, celebrities are drinking milk,you should too. but as I mentioned milk sales was steadily declining, so they have to come up with something new,the new campaign is referred to milk life,so let 's less focus on celebrities more on nutritional content, focusing on the protein of milk. less about it's celebrities.the idea is that really will help milk sales pick up.

Wait, you said Milk Life? ??
Milk Life. Yeah, that’s it.
OK, I’m just ?. As we talk milk, you know the price of milk going up across the country.
Yeah exactly, let me just show you what milk prices are right now, they current stand at 3 dollars 25 cents a gallon, They've been spiking steadily since back in September when they were 3 dollars and 42 cents a gallon, So a couple of factors are going to this,fist of all, demand ,as people make more money, they tend to spend more in grocery store, and i know this is demand percent push prices, also another factor is kind of link as well,it;s really export, milk , milk is being exported, More and more dairy products are being exported, Exports are hitting all-time high. That is actually, obviously affecting demand,which pushes prices high again, and then a then there's a wild cause, with the drought in California, Obviously, the cows need water and ?. Obviously, we have a drought, and that might actually impact milk prices later down the line.