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[Homework]2014-04-29&05-01 ÑÇÂíÑ·ÓëHBOÇ©Á÷ýÌåÊÓÆµÄÚÈÝÊÚȨÐÒé
-HBO is opening part of its mass of TV library to Amazon. Amazon prime users, listen up! You will soon be able to stream many of HBO's hit shows, like the Sopranos. -My present.
-Thank you, G*. I told you people, if you want any presents, just a few kind words.
-Ah, present for Amazon users, but like the plot of any good show, there is a twist. HBO's present only applies to old shows. New seasons of shows, like the Newsroom and Girls, would take around 3 years to show up on Amazon. HBO, like CNN, is owned by Time Warner. CNN's senior media correspondent Brian Steler joins me now. Brian, this is all we've been talking about, its the content, the battle for those eyeballs online. How significant is this deal?
-I think it's very significant, because HBO has always been very tight-fisted with their shows. They own all the programs that they broadcast. And they are very careful not to share them in lots of other directions. Some repeats of some old shows, like Sex and City, are on cable, but the value of repeats like that is dwindling, because people expect everything to be available on demand. And HBO is really good about making things available on demand. The 30 million people in the United States ** at homes that have HBO can watch all the back seasons of shows that premieres already, but what about homes don't have an HBO? What about the people might have Amazon prime, who might want to watch Sopranos from many years ago? That's the people that will now have more access to shows. Thanks to this deal.
-So who wins here? I mean, is this a win for all around? Because to me, when you are talking about these back shows, they are old enough. They are so many new hits that I'm not sure that HBO is really giving any kind of present. What is Amazon to get out these?
-Yeah, they are constructing this deal very carefully.
-Yeah.
-Amazon gets a bunch of bold-name shows they can promote. They can now say, for example, they've got all the seasons of the Wire that's critically acclaimed HBO series. That for some people, it's still brand new to them. If you haven't seen it before, it's new to you. But HBO is most importantly still protecting its cable and satelite business. They're just making sure that people still need a sign-up for cable and for HBO, if they want to watch the new hits, like Game of Thrones or like True Detective. They are having their cake and they are eating them, too. They are figuring out a new way to make money from their old library, while protecting their core business.
-That's right. And for Amazon, as you say, some of the younger people as they commit to Amazon prime maybe haven't seen the shows. Brian, we are at a time now, but content is king. That's for sure. For what we can tell from all these deals, content makes sure that...
-Everyday, that is we are reaffirmed every time we see a deal like that.
-All right. Amazon prime users, if you haven't seen their shows, you would be happy. Brian, we'll talk to you soon.
-Thanks.
-Thank you so much.
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