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发表于 2016-8-25 11:22
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Underneath the pumping ceremony of National People’s Congress, economic czar Li Keqiang had a very clear message. China’s economy has to transform. Technoloy, innovation and the rise of the middle class consumer, these, the leadership hopes, would become the new planks of China’s long term economic stability.
Roger Huang is helping to pioneer these new models of economic growth. At an age when many would be thinking about retirement, Huang, 2 years ago, launghed his membership only online shopping service, Togaoshow.
It sells both daily necessity items like flour and oil, and luxery food and drinks, tapping into China’s emerging middle class. We see the trend of the middle class, they want to get a better living, so they need to, you know, get a better quality product.
And they also want it online.
I’m the guy happen to be in this E-commerce industry from the very beginning. In the old day, people always say, I only make online purchase if they are very cheap or the saving is significant, nowadays, becoming, well, I’m buying online because it’s convenient. So it’s not longer a purely price driving.
There’s not much that Huang doesn’t know about China’s retail industry both on and offline. In 2008, he launched online giant Allibba’popular Tianmao trading platform. He could have retired, he could have taken a 2-million-dollar-a-year job with another retail giant. Instead, he launched his own business.
In 2 years, Togaoshouw has grown from a start up of 3 people to 100 employees. He takes on university graduates, pays above average wages of about 16000 us dollors a year, and offer stock opptions to keep staff incentivized.
Within 3 years, he plans to tripple his workforce by which time Tigaoshow, he hopes would be profitable. And what is good for Huang ,and those like him, is good for China’s economy.
And the local company like us, would be able to provide the long term employment oppurnity for those young pepple. We select 6 wine. Huang has staked his future on the rise of China’s middle class. Beijing’s new economic model is likely doing the same. |
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