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[商业新闻] 2016-09-04&09-06 区域价差大 ZARA在美国被诉定价欺诈

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Now onto a new lawsuit that could send shock waves through the fashion industry, the suit is claiming that ZARA, the fashion giant, frequented by celebrities uses deceptive practices in the US, unjustly enriching the brand into billions of dollars. XXX is here now.

what exactly does this suit allege?
Well, it’s alleging that ZARA uses bait and switch pricing. So you think you are getting this high-end fashion at affordable prices but actually you are paying just a little bit more. For example, in the lawsuit, they say there is a customer, Daven Rose, loves this shirt, saw the price of 9.95, but actually it was 9.95 Euros. So he goes to the cash register and ends up paying $17.90 per shirt, but the actually true convert rate should have been $11.26. So we are talking about ZARA, the company that everyone loves, the company that I use all the time, so people may be paying more than they think.

Here is what ZARA has said about it: ZARA USA vehemently denies any allegation that company engages in deceptive pricing practices in the United States. So will the company recover from this?
I think this is gonna be a bit difficult, because Mark XXX, my good friend, filed this lawsuit, he is great lawyer, my sense is that they are gonna have to settle millions of millions of dollars, that’s usually what Mark XXX gets for this type of cases. It’s kind of a PR nightmare, right? Now people are thinking I’m not really getting this high-end fashion at affordable prices. I am getting doped. Customers don’t like that, it doesn’t feel good. They are gonna start perhaps questioning ZARA and not buying the ZARA clothes that we all have come to love and all.
Bring your calculators and check your receipt. Exactly.
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