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[商业新闻] 2016-09-04&09-06 区域价差大 ZARA在美国被诉定价欺诈

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And now onto a lawsuit that could sent shock waves through the fashion industrial  ,the suit is claiming that zara the fashion giant, frequented by  celebrities  used deceptive prices in the us  unjustly enriching the brand into billions of dollars .sunny hostage is here now.
That’s what exactly sunny is in suit allege.

Well its alleging that Zara uses its bait and switch    pricing  so you think you get in high fashion in affordable prices , which you pay just a little bit more, so for example, in the lawsuit    they said a costumer called Devin road love the shirt saw the price was 9.95, but actually it was 9.95 Euros, he goes to the cash register ,ends up paying 17.90c per shirt . but the actually true converted rate should have been  11.26c . and so we talking about zara, a company that every one loves, the company I uese all the time , people maybe pay more than they think.  

Here is zara has to say about that  zara usa vehemently denies any allegations that the company engages in deceptive pricing practices in the united states. So will they be recovered from this.  

I think its going to be a bit difficulty, because one mark gages  my good friend fire this lawsuit

He is great lawyer; my sense is that they are going to sell for millions of millions dollars that usually work mark goges gets form this size of cases. And it’s kind of pr nightmare, right? Because of now people are thinking I am not really getting high fashion at this affordable prices I am getting duped, customers don't like that they don't feel good, and I think they are going to stop perhaps questioning zara, and not buy zara’s clothes, that we all have to come to love all , bring you calculated and check your recipes ,

Exactly
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