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[商业新闻] 2016-09-04&09-06 区域价差大 ZARA在美国被诉定价欺诈

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And now to a new lawsuit. They could send shock waves through the fashion industry as soon as claiming it, ZARA, the fashion giant * by celebrities, used deceptive practices in the US, unjustly enriching the brand to the tune of billions of dollars. Sunny Hostin is here now. That’s the one exactly, Sunny, this suit alleged.

Well, it’s alleging that ZARA uses bait-and-switch pricing and so you think you’re getting this high-end fashion at affordable prices, but you’re paying just a little bit more. So for example, in the lawsuit, they say, this customer Devin Rose, loved this shirt, saw the price of 9.95, but actually, it was 9.95 Euros. He goes to the cash register, ends up paying 17 dollars and 90 cents per shirt, but the actual true converted rate should have been 11 dollars and 26 cents. And so we are talking about ZARA, the company that everyone loves, the company that I use all the time, but people may be paying more than they think.

Here’s what ZARA has to say about this. Its spokesman says ZARA USA vehemently denies any allegations that the company engages in deceptive pricing practices in the United States. So will they be recovered from this?

I think it’s gonna be a bit difficult because one, Mark Geragos, my good friend, filed this lawsuit. He’s a great lawyer. My sense is that they are going to settle for millions of millions of dollars. That’s usually what Mark Geragos gets for these types of cases. And it’s kind of a PR nightmare, right? Because now people are thinking, I’m not really getting high-end fashion at these affordable prices. I’m getting duped. Customers don’t like that. It doesn’t feel good. And I think they are gonna start, perhaps, questioning ZARA and not buying bizarre clothes that we all have come to love…

Bring your calculators and check your receipts.

Exactly.
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