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[商业新闻] 2016-09-07&09-09 三星紧急召回Note7手机 苹果从中受益?

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Smartphones going up in flames. That’s what we’ve seen from users of Samsun’s new flagship phone -- the Galaxy Note 7, which retails for about $900 to $1,000. Over the past few weeks, we’ve seen users uploading pictures and videos to social media of this phone seemingly exploding and burning while they were charging. Samsung says they know of 35 cases of this, and now they are taking the unprecedented step of recalling nearly 2.5 million of these units. The company says it’s specifically a problem with the battery. They say the battery comes from two different suppliers, and only one of them has the problem. But they are not saying which of the suppliers it is.

The recall is happening in ten different countries, including South Korea and United States in about two weeks, but Samsun says if you already have one of these products and you are concerned, you can take it to the store and switch it our for a different model now.

Samsun waited until late Friday night South Korea time until after their shares had already stopped trading to announce this. Now investors have all weekend to mourn this over. There’s never a good time for something like this, but it’s taking place when Samsung was climbing its way back from a major rot. And you are having success because of this family of phones. Some people have called the Note 7 “the best big phone on the entire market”.

On top of that, this is all happening during IFA here in Berlin Germany. It’s one of the biggest tech shows in the world. And Samsung wanted all the attention on their new products announcements. Instead everybody is talking about this problem.

To make matters worse for Samsung, next week is Apple’s big event. CNN Money will be there. And we are expecting the new iPhone 7. So Samsung was trying to get as much publicities as possible before that, but not this type of PR.
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