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[商业新闻] 2016-09-07&09-09 三星紧急召回Note7手机 苹果从中受益?

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Smartphones going up in flame, that’s we’ve seen from users of Samsun’s new flagship phone, the Galaxy Notes 7 which retails for about 900-1000dollars. Over the passed few weeks, we see users uploading pictures and videos to social media of this phones’ seemingly it’s exploding and burning while they are charging. Samsun says they know of 35 cases of this. And now they are taking the unprecedented step of recalling, nearly 2.5 million of this units.
The companys says it’s specificly the problem with the battery. They say the batteries come from 2 different suppliers and only one of them has the problem. But they are not saying which of the suppliers it is.
The recall is happening in 10 different countries including South Korea and United States in about 2 weeks. But Samsun says if you already have one of these products and you are concerned, you can take it to the store and switch out it for a different model now.
Samsun waited until late Friday night South Korea time untill after their shares had already stopped trading to announce this. Now investers have all waken to know this over. There is never a good time for Samsun like this, but it’s taking place right when Samsun is climbing its way back from a major rot. And they are having a success because of this family of phones. Some one has called the Notes 7 the best big phone on the entire market.
On top of that, this is all happening during E-Fair here in Burnin in Germany. It’s one of the biggest tech-shows in the world and Samsun wanted all the attention on their new products announcement, instead, everybody is talking about this problem. To make matters worse for Samsun, next week is Apple’s big event. CNN’ men will be there, and we are expecting the new Iphone 7. So Samsun is trying to get as much publicity as possible before that, but not this type of PR.
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