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Burger King launched its plant-based burger on Monday, and accompanied it with the release of an April Fool themed video ad, showing customers eating meatless hamburger and not tasting the difference. Silicon Valley-based Impossible Foods Company has been producing vegetarian patties for some time. Its chief executive Pat Brown says there is a growing awareness that large-scale meat production is harmful to the environment. There is a huge surge in consumer demand for these products that are healthier,delicious,better for the environment. And I think, you know, it’s quite amazing to me, compared to when we started to see how much work is being done now to get into this space and we welcome it. |