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[英伦广角] 【整理】2009-04-19 英传媒业的尴尬境地

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The newspaper industry was already pressing through changes. The recession has simply accelerated the process. The figures make grim reading. In the past five years, some of the country’s biggest most established regional newspapers have seen their circulations plummets. And with advertising revenue continuing to fall, adapting to change has been a tough process. The annual J estimates around 1000 jobs have gone in local newspapers in the past year alone.


In Chester, people have sat down to discuss how they should cover their city for over 230 years. Like most newspapers, the Chronicle has had to cut jobs. Advertising revenues are down. Adapting wasn’t a choice but a necessity.

People within the industry realized that it’s, it’s a different world, it’s a different way of doing things. And then we have to adapt anything staff of, and we have adapted that on the whole. I think this is, there was dinosaur, there are always people that will not accept the change, but they, they have to do, or they have to fall by the wayside.  

The newspaper is still the cornerstone here, but the website is their growth market.

In the last year on the Chester Chronicle site, we’ve seen about 450% increases in new uses which is, is quite staggering and that’s not the moment showing any sign of //. So it’s really tremendous news we are reaching so many more people with our product.


In Essex, everythingeppingforest.co.uk is also flourishing, set by a local newspaper editor, who took redundancy.

Local papers are struggling with the current economic climate, these fewer houses for sale, so their property section is reduced, people aren’t buying cars, so the motoring section gets smaller, and saying with jobs, you know, the situation // you get more, more reduce. But community website’s offering cheap advertising, providing a community need, if you won’t get a message around, they are there which I’ve managed to do. Often that’s the way you had.

Local radio and regional TV are going through similar changes; the common concern is how to balance good journalism with financial realities, a dilemma that goes back many, many years.

Tom Parmenter, Sky News.
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