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[英伦广角] 【整理】2009-04-19 英传媒业的尴尬境地

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the newspaper industry was already pressing through changes, the reccession has simply accelerate the process.the figure makes great reading.
in the past 5 years,some of the country's biggest most established regional newspapers have seen circularions plummet.
with advertising revenue continuing to fall,adapting to change has been a tough process. the anual j estimates surrounded a thousand jobs of got a local newspapers,in the past few years alone.
just remain confusive,misplace on google maps,it's currently whether just ...
in chaster,people have sat down to discuss how they should cover their city for over 230 years.
like most newspapers,the chronical has had to cut jobs.advertising avenues are down,adapting wasnt a choice but in the necessity.
people are in this industry realized that they had a different world,use different way we doing things and we have to adapt and i think staffs are accepted on the whole,i think this er,there was dinasaurs,there were always people that accept the change,but they have to do all they have to do by the wayside.
the newspaper has still the corner stone for the website as their grow market.
on the last year,just on the chronical website,we've seen in about 450 percent increasing unique uses.which is quite staggering and that's not the moment showing any sign of letting-up.so it is really tremendous news that we reached so many more people with our product.
in assets,everyone forripping stock uk is also florishing,settle by a local newspa,who took ride of them see
local papers are stuggling,with the current econimic climate these few houses for sale,so their property section is reduced,people arent buying cars,so the motoring section is getting smaller,and the same with jobs,you know the situation is the same with paper,which gets more,more reduce.the community websites offering cheap advertising,providing a community need,if you get the message around,they are there,which i manage to do.i think that's why it had.
local radio and regional tv going through similar changes,the common concen is how to balance good journalism with financial reality.a dilevel that goes to many many years.
tom pamenter,sky news
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