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[英伦广角] 【整理】2009-04-19 英传媒业的尴尬境地

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本帖最后由 sisiprincess 于 2009-4-19 20:56 编辑

Homework

The newspaper industry was already pressing through changes. The recession has simply accelerated the process. The figures make grim reading. In the past five years, some of the country's biggest and most established regional newpapers have seen that circulations' plummet. Without advertising revenue continuing to thaw, adapting to change has been a tough process. The new AG estimates around the thousand jobs have got in local newspapers in the past year alone.

In Chester, people have sat down to discuss how they should cover their city for over 230 years. Like most newspapers, the Chronicle has had to cut jobs. Advertising revenues are down, adapting wasn't a choice, but a necessity.

"People within the industry realize that this is how to different world as a different ways doing things. And we have to adapt and I think stuff of, I have to accept that on the whole. I think this , there are always dinosaurs, there are always people that will not accept change but they have to do or they have to afford by the way aside. "

The newspaper is still the cornerstone here for the website as they are growth market.

In the last year, on the Chester Chronicle site, we've seen it bowed to 450 percent increasing newly uses which is quite staggering and it's not the moment showing any site and let them know. So it is really tremendous news that we are reaching so many more people without product.

In SX, EVERYTHINGEPPINGFOREST stock auto UK is also flourishing. Set up by a local newspaper editor who took //.

Local papers are struggling with the current economic assignment is field houses for sale. So that property section is reduced, people aren't buying cars. So the motering section gets smaller and the same with jobs, you know, the situation is // gets more reduce.But community websites offering cheap advertising, providing the community need. If you get the message around, they are there which many will do. I think that's the way ahead.

Local radio and regional TV are going through similar changes. The common concern is how to balance good journalism with financial realities. A dilemma that goes back many, many years.

Tom Parmenter, SKY News.
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