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[英伦广角] 【整理】2009-04-19 英传媒业的尴尬境地

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本帖最后由 风信子1111 于 2009-4-20 05:39 编辑

The newspaper industry was already pressing through changes. The recession has simply accelerated the process. The figures make grim reading. In the past five years, some of the countries’ biggest and most
established regional newspapers have seen their circulations plummet. And with advertising revenue continuing to fall, adapting to change has been a tough process. The new AG estimates around 1,000 jobs have gone in local newspapers in the past year alone.
Just remember confusing, group messy grow the earth.

In Chester, people have sat down to discuss how they should cover their city for over 230 years. Like most newspapers, the Chronicle has had to cut jobs. Advertising revenues are down adapting wasn't the choice, but a necessity.

"People within the industry will realize that it is a different world, it's a different way of doing things. And then we have to adapt and I think stuff of, I have to
accept to that, on the whole, I think this, that there were always dinosaurs, there were always people that would not accept challenge, but they have to do or they have to fall by the wayside. "

The newspaper is still the cornerstone here, but the website is their growth market.

“In the last year, on the Chester Chronicle site, we've seen about 450% increases in unit users, which is quite staggering and that's not the moment showing any sign of letting-up. So it is really tremendous news that we are reaching so many more people without product. “
In Essex, EverythingEppingForest.co.uk is also flourishing. Set up by a local newspaper editor who took redundancy.

"Local papers are struggling with the current economic climate.  There are fewer houses for sale, so their property section is reduced. People aren't buying cars, so the motoring section is getting smaller and the same with jobs, you know, the situation is the same with paper gets more, more reduce, but community websites offering cheap advertising, providing the community needs.  If you can get the message around, 'they are there', which I manage to do. I think that's the way ahead."

Local radio and regional TV are going through similar changes. The common concern is how to balance good journalism with financial realities. A dilemma that goes back many, many years.

Tom Parmenter, SKY News.

Plummet   v. 骤然跌落
Cornerstone  n.基础
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