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[英伦广角] 【整理】2010-01-09 阿凡达推动了3D电影市场(欢迎拍砖!)

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Homework
At the site of the world premiere of the new 3D science fiction adventure film Avatar, the first public screening of the movie is just finishing. The early verdict: "Thoroughly, thoroughly enjoyable and a James Cameron's masterpiece."

"Yeah, he's bothly just topped, topped his best again and visually stunning, it's the only way you could describe it."

Expectations don't get much more intense than they are for this other worldly adventure from imagination of the Canadian director James Cameron. He also helmed the top-grossing film of all time Titanic.
A
vatar is obsessively noted as one of the most expensive films ever made, reportedly costing an origin of 400 millions dollars to make and market. It's arguably  the most anticipated 3D film ever in a year that's already marked a major resurgents for 3D movies. The director himself has noted in a recent interview with Reuters that there are French commercial benefits to take in cinema into additional dimentions.

You can pirate a 3D movie, but you can't pirate it in 3D. So you can't sort of bottle that 3D experience and do a book like distribution of it . You've got it right now . You've got go to a movie theatre. So this is the way to sort of get people back to the cinema for the big show, for the big experience.

UK box office looks set to surpass one billion paramount for the year in 2009 that would be a first and this in a recession. ODEON CEO Wuper Cavon says 3D movies have played a major role.

Well, this past year,10% of our admissions would be 3D. So 10% of our business is a 3D business. Next year,I think it`s gonna be 20%.We`ve already got 20 in hours in 3D for next year. And I won't be surprised if it didn't hit close to 30.

Of course 3D craziness has come and gone in the past, but there're a great many people betting that three dimensional entertainment would prove to be more than the passing fad this time around.
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