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[科技前沿] 【整理】2010-05-16&05-19 为音乐电视“做媒”

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Even the era of the diminishing market budget within the music industry, the market for music videos remains voracious. “online is essentially a visual medium. I don’t know whether there are any bands really are growing their fund base and try to reach people though audio only.”
Carolyn B  is the founder and CEO of radar music video, a new online platform that aims to be a go between bands and musical labels looking for music videos and up-coming directors looking for work. “music video directors come and join our website, because they want to see music video breath, they want to make music video breath. They can come from any where in the world. This site specializes in lower budget music videos. And it got a distinct emphasis on the video that don’t feature the artist. So you can have a situation where someone in the LA well commission someone in China to make the video. ”
This video for some called printer jam by the band Mr. xxx is radar’s most popular commission have been viewed 1.2 million times. This service has even started draw attention from major music labels. Dan xx is a video commissioner at Mercury records. The music video industry changed a lot because budgets have come down enormously. While Mercury’s major artists such as U2 were still have their pick up directors, it’s a different story for new artists. So radar is a great place for new talents, when you don’t have a huge budget. That means we can put our track out on lots of unknown directors and getting a range of scripts, you will get a great product because they try to give mane to themselves. And that’s also the launch after year in beta, it’s just facilitated it’s biggest commission yet for Fat Boy Slim, a past winner of MTV’s video of the year. Matt Cowan Reuters.
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