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[科技前沿] 【整理】2010-05-16&05-19 为音乐电视“做媒”

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Even in the era of diminishing marketing budgets within the music industry, the market for music videos remains voracious.

Online is essentially a visual medium and I don't know whether there are any band really there are growing their fan base and trying to reach people through audio only.

Caroline is the founder and CEO of Radar Music Videos, a new online platform that aims to be a goal between for bands and musicables looking to make music videos and up-and-coming directors looking for work.

Music video directors are coming to join the side because they want to see music videos brief. They want to make music video brief so that they can come from anywhere in the world.

The side specializes in low budget music vidoes. And it's got a distinct emphasis on videos that don't feature the artist so you can have a situation where someone in LA * somewhere in China to make the video.

This video for a song called "Printer Jam" by the band Mr. Bishi is Radar's most popular commission having been viewed 1.2 million times. This service has even started drawing attention from major musicables. * is the video commissioner at Mercury Records.

The music video institutes change a lot because our budgets have come down enormously.

While Mercury's major acts such as U2 will still have their pickup directors, it's a different story for new acts.

Say Radar is a great place to find new talent when you don't have a huge budget and it means I can put a track out to lots of unkown directors and get them a range of scripts and you're gonna get a great product because they are trying to make a name for themselves.

And as the set launch is after a year in Radar, it just facilitated its biggest commission yet. For Fat Boy Slim, a past winner of MTV's Video of the Year.
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