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[文化博览] 【整理】2010-11-01 可口可乐纪实 Coca-Cola_Story-1

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It may be the most recognizable brand on the planet, Coca Cola. “The heritage of this company is equal to none. There is nothing as global as Coca Cola in the world.” A 67-billion-dollar empire, sold in 206 countries, enjoyed in every house and we mean every house. Found in the most remote corners of the globe, Melissa Lee reports on the brand with advice: “There was a weak bit of cocaine in the original Coca Cola.” And it’s more than just Coke: “See Coke is 100% pure cocoa and water.” Five hundred different brands to satisfy taste buds around the world, with tough competition: “You are the first person that I’ve interviewed who actually said ‘Pepsi’.” “Well, ah, they exist.” And blunders along the way: “What ignoramus decided to change the formula of Coke!” A company that aims to win in every market, but sometimes falls short: “We lost our one.” Now when there’s fierce public health fight: “There’s nothing bad in this bottle.” More than 123 years in the making, Coca Cola is steeped in history: “This was more than a consumer product to them; it was a part of their lives.” And poised for another century of worldwide domination. And now, Coca Cola, the real story behind the real thing. Here’s correspondent Melissa Lee.

“This museum is called the World of Coca Cola. It’s a shrine really, to the influence one company has had on her culture, and yet Coke’s main product is actually just water, sugar, a few secret flavors and some bubbles so it’s dominance may really be based on something else: brilliant marketing. The company has always believed that to succeed, its products have to be more than just beverages. They have to be reminders of good times and warm feelings, so each or us would buy those drinks again and again; and we do: almost 100,000,000 gallons’ worth every day!”

Once, the world was divided into two kinds of people: Coca Cola fans and Pepsi fans. Today, it’s not so simple.
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