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[豆知识] 【整理】2012-01-01&01-07 灵感从何而来? (1/2)

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For the past 5 years I’ve been investigating this question of where good ideas comefrom. It’s kind of problem I think all of us are intrinsically interested in.We want to be more creative, we want to come up with better ideas, we want ourorganizations to be more and more innovative.I'velooked at this problem from the environmental perspective. What are the spacesthat have historically led to unusual rates of creativity and innovation? What Ifound in all the systems, there’s a recurring pattern that you see again andagain that are crucial to creating an environment that usually innovative. One pattern I called it slow hunch. The break-through ideas almost never come inthen moment of great insight in a sudden stroke of inspiration. Most important ideas take a long time to evolve and they spend a long time dormant in the background. It is until the idea has 2 or 3 years, sometimes 10 to 20 years to mature, that is suddenly become successful to you and useful to you in a certain way. And this is partially because good ideas normally come from the collision between smaller hunches, so they form something bigger thanthemselves, so you see a lot in the history of innovation, cases of someone who have half of the idea. It is the great story about the innovation of World Wide Web—Tim Berners Lee. This is a project that Berners worked on for 10 years. When he started, he didn’t have the full vision of the new medium he was going to invent. He started to working on one project as side project to help organizehis own data. He scrapped that for a couple of years and he started to workingon another thing. And only after about 10 years the full vision of World Wide Web come into being. That is more often than how the ideas happen. They need time to incubate and they spend a lot of time in this partial hunch form.
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