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[商业新闻] 【整理】2013-09-07&09-09 微软总价72亿美元收购诺基亚设备与服务部门

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[Homework]2013-09-07&09-09 微软总价72亿美元收购诺基亚设备与服务部门

HOMEWORK
Does this marriage between Microsoft and Nokia make sense to you?
I don't really think so, because from Microsoft perspective, Nokia is already using Windows, it's unclear what additional did they get from this deal, i think you know they are buying the handset operating company, that's what they are buying, they are not buying the patents, so i don't really think they are getting much, from Microsoft perspective they want to develop a competitive ecosystem to compete with Google's Android and Apple's IOS, and Nokia was already using Windows, so it's unclear what additional benefits Microsoft will get from this.
And they are spending a lot of money $7 billion for this, so if it doesn't make sense to you, i wonder if there is something else perhaps we don't know about, i mean you mention the patents they have access to for 10 years to their patents, i mean is there something in those Nokia patents that they could use that will really put them ahead in the smartphone race?
It can help them in future potential litigation with Apple, Google or any other player, that's for sure, but i think the more interesting thing really is Microsoft is making a move develop the *, they are going a way of Google potentially, with Google purchase with Motorola Mobility, and the way of Apple, Apple is really the complete * model in terms of the hardware and software, and they think that's the benefit having both the hardware and software internally, you saw they already made some attemps in hardware before with the Xbox, Zone and more recently with the Surface...
These were not big successes, so they need some of boosters some sort of helps, i want to ask you what impacts this will have on the low end smartphone market? does it take Nokia out of the game?
That's the interesting one, because Nokia really have two main platforms, they have Windows for the high end, and have this A platform that we're using for the low end market, and so if possible we don't know, because we don't know exactly what strategy will be of Microsoft, but it's possible they may deemphasize or even shut down A, it's very possible, that's actually good for the rest of the low end players which Sumsung, because Sumsung is actually very strong in both the high end and the low end, and the Chinese such as the Lenovo, Coolpad, ZTE, Huawei, so i think it could be potentially very beneficial for those players if Microsoft does deemphasize the low end platform.
Now as a result of this big deal, Stephen Elop who was the CEO of Nokia on Monday stepped down as CEO, now he is going to be the head of the devices at Microsoft, we do know that Steve Ballmer is going to be leaving as the CEO of Microsoft, there is some speculation that Stephen Elop might succeed him, do you think he is the right DNA to lead Microsoft and to create a new vision for Microsoft?
Yes it's not really clear to me, i mean i think obviously that decision is for the board of Microsoft, from my perspective, you know i look at Microsoft i think they are very good at the enterprise side, and they have tried many times on the consumer side and failed, so i think the movement to use someone like Stephen Elop focuse more on devices is probably not a good strategy, so i would bet to default with that.

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