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[英伦广角] 2014-07-05 英国皇家邮政推出周日投递服务

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It’s proved that we love all online shopping. Here they deal with 8,000 parcels on an average evening. But demand to get those deliveries out at a time that suits us hasn’t always kept up, and that’s why new Sunday delivery is coming.

“People want more choice, they want more convenience. They want a big control as to when they want to receive their parcel. Offering another day when most people aren’t working is obviously a good way of achieving that.”

The retailers are already used to serving customers right throughout the weekend, but believe the shoppers will like the novelty of buying those weekend treats, receiving them on Sunday without even leaving home.

“We open the service on our website from Thursday, but it’s been apathetic products: the hampers, tea, but also some items that are probably are used on Sunday, the condiments etc. to go with picnics and Sunday lunch.”

It won’t just be luxury products that will come to an extra cost. Mark Steadman spent 12 pounds just on delivery charges. He knows not everyone will be prepared to pay.

“Usually working in London pretty late, I tend to get deliveries somewhere else and pick them up when I can. So Sunday delivery is pretty helpful.”

“And what were you ordering this time?”

“My sister’s birthday present, a one-off leaving, so it was a surprise.”

Parcel Force is not the only one trying to keep up with our shopping habits. Some companies have tried aerial drones to make deliveries while others are putting drop boxes at train stations for commuters to collect their parcels. With 51% of Royal Mails’ business now in packages, they can’t be left behind.

“Perhaps it’s been perceived in the past as being a bit sleepy, not as one of the kind of cut and thrust firms that we have seen come into the parcels market in particular. I think this is about sharpening up their act and demonstrating that now it's a private business. They are seriously after growth in market share.”

But with Sunday delivers still a premium service, success surly depends on how desperate people are to receive that latest purchase.

Rhiannon Mills, Sky News, in Basing Stock.
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