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[商业新闻] 2016-10-03&10-06 再曝要被谷歌、苹果等收购之后 Twitter股价大涨21%

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twitter and NFL in a potentially game changing deal for a xxx night football games,
this fall, twitter would be able to live steam ten thursday games right to the
witter APP to your phone, your pad and tv, it's a whole new way to watch the NFL,
the reality is the most people are gonna watch in old fashion way on tv, but by
doing adeal with twitter, the NFL is carving up its football programming in as
many way as they can, basically cutting in as thinly as possible, so it's making
from the variety of partners, and making sure the games are available in a variety
of ways, it's very smart strategy by the NFL, and we are gonna continue to see
it in a year to come.

so for twitter, this is a big moment to promote the integration of live event and
live twitting, and twitter is already promoting this new deal to its advertising
and marketing partner, the thursday night football including sixteen games, ten of
them are available to all the NFL media partners like CBS and NBC and twitter, so
back in january, the NFL did a deal with CBS and NBC for the TV broadcast rights
to ten games, and then NBC and CBS agree to split them up five each for 45 million
dollar per game, a huge price tag, now twitter is not gonna be paying that much
for their web rights, but twitter will be paying many millon dollars per game,
so it's a huge investment by the start up.

so the NFL has TV deal, and is making digital deals as well, it's placing lots of
bets, so no matther how the media landscape changes, the league is covered,
facebook was interested in bidding for these thursday night games, amazon and
verizon were reported their interest too, but ultimately it was twitter that won
these rights, and now twitter want to make the most of them, you will be able to
see what's happening on the sideline before ?? game being periscope, and then watch
the actual game on the twitter as well, the NFL has been experimenting on web
streaming before, but this is the biggest test yet, both for the league and for
the twitter, we'll see how it goes in fall.

Brian Scott, cnn MONEY New York
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