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[商业新闻] 2016-10-03&10-06 再曝要被谷歌、苹果等收购之后 Twitter股价大涨21%

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Twitter and the NFL in a potentially game changing deal for Thursday night football games. This fall, Twitter will be able to live stream ten Thursday games right to the Twitter app to your phone, or your tablet or your TV. It’s a whole new way to watch the NFL. The reality is most people are sort of gonna watch in the old-fashion way on TV. But by doing a deal with Twitter, the NFL is carving up its football programming in as many ways as it can. Basically cutting in as thinly as possible, so it’s making money from variety of partners, and making sure the games are available in a variety of ways. It’s a very smart strategy by the NFL. And we are gonna continue to see it in the years to come.

So for Twitter, this is a big moment to promote the integration of live events and live twitting. And Twitter is already promoting this new deal to its advertising and marketing partners. The Thursday night football package includes 16 games. Ten of them are available to all the NFL’s media partners like CBS, NBC and Twitter. So back in January, the NFL did a deal with CBS and NBC for the TV broadcast rights to ten games. And then NBC and CBS agree to split them up five each for $45 million per game, a huge price tag. Now Twitter is not gonna be paying that much for the web rights. But Twitter will be paying many millions of dollars per game, so it’s a huge investment by the startup.

So the NFL has TV deals, and it’s making digital deals as well. It’s placing in lots of bets. So no matter how the media landscape changes, the League is covered. The Facebook was interested in bidding for these Thursday night games. Amazon and Verizon were reported their interest too. But ultimately it was Twitter that won these rights. And now Twitter wants to make the most of them. You’ll be able to see what’s happening on the sidelines before X the game be periscope, and then watch the actual game on Twitter as well. The NFL has been experimenting with web streaming before, but this is the biggest test yet, both for the League and for Twitter. We’ll see how it goes in the fall.

Brian Stelter, CNN Money, New York.
Twitter and the NFL in a potentially game changing deal for Thursday night football games. This fall, Twitter will be able to live stream ten Thursday games right to the Twitter app to your phone, or your tablet or your TV. It’s a whole new way to watch the NFL. The reality is most people are sort of gonna watch in the old-fashion way on TV. But by doing a deal with Twitter, the NFL is carving up its football programming in as many ways as it can. Basically cutting in as thinly as possible, so it’s making money from variety of partners, and making sure the games are available in a variety of ways. It’s a very smart strategy by the NFL. And we are gonna continue to see it in the years to come.

So for Twitter, this is a big moment to promote the integration of live events and live twitting. And Twitter is already promoting this new deal to its advertising and marketing partners. The Thursday night football package includes 16 games. Ten of them are available to all the NFL’s media partners like CBS, NBC and Twitter. So back in January, the NFL did a deal with CBS and NBC for the TV broadcast rights to ten games. And then NBC and CBS agree to split them up five each for $45 million per game, a huge price tag. Now Twitter is not gonna be paying that much for the web rights. But Twitter will be paying many millions of dollars per game, so it’s a huge investment by the startup.

So the NFL has TV deals, and it’s making digital deals as well. It’s placing in lots of bets. So no matter how the media landscape changes, the League is covered. The Facebook was interested in bidding for these Thursday night games. Amazon and Verizon were reported their interest too. But ultimately it was Twitter that won these rights. And now Twitter wants to make the most of them. You’ll be able to see what’s happening on the sidelines before X the game be periscope, and then watch the actual game on Twitter as well. The NFL has been experimenting with web streaming before, but this is the biggest test yet, both for the League and for Twitter. We’ll see how it goes in the fall.

Brian Stelter, CNN Money, New York.
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