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[商业新闻] 2016-10-03&10-06 再曝要被谷歌、苹果等收购之后 Twitter股价大涨21%

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[Homework]2016-10-03&10-06 再曝要被谷歌、苹果等收购之后 Twitter股价大涨21%

Twitter and the Innefell in a potentially game changing deal for Thursday night football games this fall. Twitter will be able to live stream 10 Thursday games right through the Twitter app to your phone or tablet or TV. It's a whole new way to watch the Innefell. The reality is, most people are gonna watch in a fashion way on TV, but by doing it in a deal with Twitter, at the Innefell is carve enough, its football programming, as its many ways as they can. Basically, they cutting as thinly as possible, so it making money from a variety of partners and making sure the games are available in a variety of ways. It's a very smart strategy by the Innefell and one  that we're going to continue to see in the years to come for Twitter. And this is a big moment to promote the integration of live events and live tweeting, and Twitter is already promoting this new deal to this advertising and marketing partners.
    The first internet football package including 16 games, 10 of them are available to all the Innefell Media partners like CBS, NBC and Twitter. So back in January and then I felt did a deal with CBS and NBC for the TV broadcast rights to 10 games and have been seeing CBS agreed to split them up 5 each for 45 million dollars per game, a huge price. Twitter is not going to be paying that much for the web writers, but Twitter will be paying many millions of dollars per game, so it's a huge investment by the start-up. So the Innefell has TV deals and it's makng digital deals as well. It's placing lots of bets so that no matter how the media landscape changes, the league is covered. Facebook was interested in the bidding for these Thursday night games Amazon and Verizon reportedly interested too. But ultimately it was Twitter that one these rights, and now Twitter wants to make the most of them. You'll be able to see what's happening on the sidelines before and after the game via Periscope, and then watch the actual game on Twitter as well. The Innefell has been experimenting with web stream in before, but this is the biggest test yet, both for the league and for Twitter. We'll see how it goes in the fall.

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